Investing IdeasBrowse All StocksMarkets
Have your own idea? Try our Stock Screener
Header cover image

Swedish (OMX) Advertising Industry Analysis

UpdatedJan 24, 2026
DataAggregated Company Financials
Companies5
  • 7D1.6%
  • 3M0.7%
  • 1Y5.0%
  • YTDn/a

Over the last 7 days, the Advertising industry has dropped 2.6%, driven by Adtraction Group declining 6.9%. Meanwhile, TradeDoubler actually outperformed within the industry, gaining 5.1% in the last week. In the past year, the industry has gained 4.7%. As for the next few years, earnings are expected to grow by 46% per annum.

Industry Valuation and Performance

Has the Swedish Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sat, 24 Jan 2026SEK 1.4bSEK 4.6bSEK 5.4m16.4x263.8x0.3x
Mon, 22 Dec 2025SEK 1.3bSEK 4.6bSEK 5.4m14x240x0.3x
Wed, 19 Nov 2025SEK 1.2bSEK 4.6bSEK 5.7m13.9x213.5x0.3x
Fri, 17 Oct 2025SEK 1.4bSEK 4.6bSEK 8.8m24.2x156.9x0.3x
Sun, 14 Sep 2025SEK 1.4bSEK 4.6bSEK 8.8m25.5x162.1x0.3x
Tue, 12 Aug 2025SEK 1.4bSEK 4.6bSEK 26.0m23.6x53.7x0.3x
Thu, 10 Jul 2025SEK 1.4bSEK 4.6bSEK 30.4m26.2x45x0.3x
Sat, 07 Jun 2025SEK 1.4bSEK 4.6bSEK 30.4m26.4x44.9x0.3x
Mon, 05 May 2025SEK 2.3bSEK 5.9b-SEK 48,449,307.0021.8x-47.1x0.4x
Wed, 02 Apr 2025SEK 2.5bSEK 5.9b-SEK 63,156,000.005.6x-40.1x0.4x
Fri, 28 Feb 2025SEK 2.5bSEK 5.9b-SEK 63,156,000.006.3x-39.9x0.4x
Sun, 26 Jan 2025SEK 2.3bSEK 5.9bSEK 72.0m16.7x32.1x0.4x
Tue, 24 Dec 2024SEK 2.4bSEK 5.9bSEK 72.0m17.6x33.4x0.4x
Thu, 21 Nov 2024SEK 2.4bSEK 5.9bSEK 72.7m12.6x33x0.4x
Sat, 19 Oct 2024SEK 2.4bSEK 5.9bSEK 76.9m28x31.5x0.4x
Mon, 16 Sep 2024SEK 2.5bSEK 6.0bSEK 76.9m27.4x32.1x0.4x
Wed, 14 Aug 2024SEK 2.6bSEK 5.9bSEK 60.0m34.7x42.7x0.4x
Fri, 12 Jul 2024SEK 2.7bSEK 5.9bSEK 25.4m64.1x104.9x0.4x
Sun, 09 Jun 2024SEK 2.8bSEK 5.9bSEK 25.4m64.6x109.9x0.5x
Tue, 07 May 2024SEK 3.0bSEK 5.8bSEK 10.5m193.1x283x0.5x
Thu, 04 Apr 2024SEK 3.0bSEK 5.8b-SEK 41,863,000.00112.6x-71.5x0.5x
Sat, 02 Mar 2024SEK 2.7bSEK 5.8b-SEK 38,744,000.0081.5x-68.4x0.5x
Mon, 29 Jan 2024SEK 2.8bSEK 5.5b-SEK 66,291,599.00110.4x-41.6x0.5x
Wed, 27 Dec 2023SEK 2.6bSEK 5.5b-SEK 66,291,599.00110.6x-39.7x0.5x
Fri, 24 Nov 2023SEK 2.3bSEK 5.5b-SEK 78,167,599.0090.8x-30x0.4x
Sun, 22 Oct 2023SEK 2.2bSEK 5.3b-SEK 34,129,599.0049.7x-65.4x0.4x
Tue, 19 Sep 2023SEK 2.3bSEK 5.3b-SEK 34,129,599.0050.1x-68.6x0.4x
Thu, 17 Aug 2023SEK 2.2bSEK 5.1bSEK 11.8m30.3x189.8x0.4x
Sat, 15 Jul 2023SEK 2.7bSEK 5.0bSEK 32.2m30.3x83.8x0.5x
Mon, 12 Jun 2023SEK 2.6bSEK 5.0bSEK 31.0m31.9x84x0.5x
Wed, 10 May 2023SEK 2.9bSEK 4.9bSEK 36.4m10.6x78.5x0.6x
Fri, 07 Apr 2023SEK 2.9bSEK 4.8bSEK 45.9m12.1x62.1x0.6x
Sun, 05 Mar 2023SEK 3.1bSEK 4.8bSEK 61.3m11.5x50.3x0.6x
Tue, 31 Jan 2023SEK 2.2bSEK 4.6b-SEK 40,470,535.0020.6x-55x0.5x
Price to Earnings Ratio

-55x


Total Market Cap: SEK 2.2bTotal Earnings: -SEK 40,470,535.00Total Revenue: SEK 4.6bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish Advertising Industry Price to Earnings3Y Average 57.6x202420252026
Current Industry PE
  • Investors are optimistic on the Swedish Advertising industry, and appear confident in long term growth rates.
  • The industry is trading at a PE ratio of 261x which is higher than its 3-year average PE of 57.3x.
  • The industry is trading close to its 3-year average PS ratio of 0.43x.
Past Earnings Growth
  • Total earnings for the Advertising industry have gone up over the last three years, and the industry is now profitable.
  • Revenues have remained mostly flat. This means that the industry has become more efficient since profits are increasing while sales have been flat.

Industry Comparison

How does Swedish Advertising compare with similar industries?

SE Market-1.18%
Telecom1.79%
Media2.22%
Advertising1.59%
Broadcasting6.47%
Publishing-0.51%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
TRAD TradeDoublerSEK 7.741.8%
+SEK 8.5m		124.3%PE28.9x
ADTR Adtraction GroupSEK 31.301.3%
+SEK 6.6m		1.0%PS0.4x
ENRO Eniro GroupSEK 0.371.4%
+SEK 3.6m		-22.8%PE4x
NEPA NepaSEK 16.352.2%
+SEK 2.8m		-26.0%PS0.6x
ADVT AdvertySEK 0.0412.5%
+SEK 550.1k		-75.2%PS0.8x

Latest News

TRAD
SEK 7.74
TradeDoubler
7D
1.8%
1Y
124.3%

TradeDoubler AB (publ)'s (STO:TRAD) P/E Is On The Mark

Dec 03
TradeDoubler AB (publ)'s (STO:TRAD) P/E Is On The Mark
ADTR
SEK 31.30
Adtraction Group
7D
1.3%
1Y
1.0%
ENRO
SEK 0.37
Eniro Group
7D
1.4%
1Y
-22.8%
NEPA
SEK 16.35
Nepa
7D
2.2%
1Y
-26.0%
ADVT
SEK 0.041
Adverty
7D
2.5%
1Y
-75.2%

Does Adverty (NGM:ADVT) Have A Healthy Balance Sheet?

Mar 11
Does Adverty (NGM:ADVT) Have A Healthy Balance Sheet?