Stock Analysis

TradeDoubler AB (publ)'s (STO:TRAD) P/E Is On The Mark

When close to half the companies in Sweden have price-to-earnings ratios (or "P/E's") below 22x, you may consider TradeDoubler AB (publ) (STO:TRAD) as a stock to potentially avoid with its 26.6x P/E ratio. However, the P/E might be high for a reason and it requires further investigation to determine if it's justified.

TradeDoubler could be doing better as its earnings have been going backwards lately while most other companies have been seeing positive earnings growth. One possibility is that the P/E is high because investors think this poor earnings performance will turn the corner. You'd really hope so, otherwise you're paying a pretty hefty price for no particular reason.

See our latest analysis for TradeDoubler

pe-multiple-vs-industry
OM:TRAD Price to Earnings Ratio vs Industry December 3rd 2025
Keen to find out how analysts think TradeDoubler's future stacks up against the industry? In that case, our free report is a great place to start.
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Does Growth Match The High P/E?

There's an inherent assumption that a company should outperform the market for P/E ratios like TradeDoubler's to be considered reasonable.

Retrospectively, the last year delivered a frustrating 3.0% decrease to the company's bottom line. This means it has also seen a slide in earnings over the longer-term as EPS is down 48% in total over the last three years. Therefore, it's fair to say the earnings growth recently has been undesirable for the company.

Shifting to the future, estimates from the two analysts covering the company suggest earnings should grow by 145% over the next year. That's shaping up to be materially higher than the 30% growth forecast for the broader market.

With this information, we can see why TradeDoubler is trading at such a high P/E compared to the market. Apparently shareholders aren't keen to offload something that is potentially eyeing a more prosperous future.

What We Can Learn From TradeDoubler's P/E?

Typically, we'd caution against reading too much into price-to-earnings ratios when settling on investment decisions, though it can reveal plenty about what other market participants think about the company.

As we suspected, our examination of TradeDoubler's analyst forecasts revealed that its superior earnings outlook is contributing to its high P/E. Right now shareholders are comfortable with the P/E as they are quite confident future earnings aren't under threat. It's hard to see the share price falling strongly in the near future under these circumstances.

Having said that, be aware TradeDoubler is showing 1 warning sign in our investment analysis, you should know about.

It's important to make sure you look for a great company, not just the first idea you come across. So take a peek at this free list of interesting companies with strong recent earnings growth (and a low P/E).

Valuation is complex, but we're here to simplify it.

Discover if TradeDoubler might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

Access Free Analysis

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

About OM:TRAD

TradeDoubler

Provides performance marketing and technology solutions for publishers and advertisers in Europe.

Solid track record with excellent balance sheet.

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