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Adtraction Group ABOM:ADTR Stock Report

Market Cap SEK 679.2m
Share Price
n/a
1Y42.0%
7D-2.4%
1D2.0%
Portfolio Value
​
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Adtraction Group AB

OM:ADTR Stock Report

Market Cap: SEK 679.2m

Adtraction Group (ADTR) Stock Overview

Provides advertising services in Europe. More details

ADTR fundamental analysis
Snowflake Score
Valuation4/6
Future Growth4/6
Past Performance0/6
Financial Health6/6
Dividends3/6

Rewards

Trading at 53.4% below our estimate of its fair value

Earnings are forecast to grow 124.37% per year

Risk Analysis

Dividend of 5.38% is not well covered by earnings

Does not have a meaningful market cap (SEK679M)


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Adtraction Group AB Competitors

Price History & Performance

Summary of share price highs, lows and changes for Adtraction Group
Historical stock prices
Current Share PriceSEK 40.90
52 Week HighSEK 43.10
52 Week LowSEK 25.50
Beta1.14
1 Month Change2.76%
3 Month Change24.32%
1 Year Change42.01%
3 Year Change9.07%
5 Year Changen/a
Change since IPO-39.41%

Recent News & Updates

Recent updates

Analysis Article • Nov 26

Adtraction Group AB's (STO:ADTR) Shares Not Telling The Full Story

With a median price-to-sales (or "P/S") ratio of close to 0.4x in the Media industry in Sweden, you could be forgiven...
Analysis Article • Jul 01

Adtraction Group AB's (STO:ADTR) Price In Tune With Revenues

There wouldn't be many who think Adtraction Group AB's ( STO:ADTR ) price-to-sales (or "P/S") ratio of 0.4x is worth a...
Analysis Article • Oct 04

Adtraction Group AB's (STO:ADTR) Shareholders Might Be Looking For Exit

It's not a stretch to say that Adtraction Group AB's ( STO:ADTR ) price-to-sales (or "P/S") ratio of 0.5x right now...
Analysis Article • Nov 29

Adtraction Group AB's (STO:ADTR) P/S Is Still On The Mark Following 26% Share Price Bounce

Adtraction Group AB ( STO:ADTR ) shareholders would be excited to see that the share price has had a great month...
Analysis Article • Nov 06

Adtraction Group (STO:ADTR) Will Be Hoping To Turn Its Returns On Capital Around

If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...
Analysis Article • Aug 02

Adtraction Group's (STO:ADTR) Conservative Accounting Might Explain Soft Earnings

Investors were disappointed with the weak earnings posted by Adtraction Group AB ( STO:ADTR ). While the headline...

Shareholder Returns

ADTRSE MediaSE Market
7D-2.4%-3.1%-1.8%
1Y42.0%16.7%10.1%

Return vs Industry: ADTR exceeded the Swedish Media industry which returned 16.7% over the past year.

Return vs Market: ADTR exceeded the Swedish Market which returned 10.1% over the past year.

Price Volatility

Is ADTR's price volatile compared to industry and market?
ADTR volatility
ADTR Average Weekly Movement6.4%
Media Industry Average Movement6.4%
Market Average Movement6.0%
10% most volatile stocks in SE Market12.5%
10% least volatile stocks in SE Market3.5%

Stable Share Price: ADTR has not had significant price volatility in the past 3 months compared to the Swedish market.

Volatility Over Time: ADTR's weekly volatility (6%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
2007133Simon Gustafsonwww.adtraction.com/se

Adtraction Group AB provides advertising services in Europe. It develops and operates a platform, which connects advertisers with various partners, such as digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites. The company was founded in 2007 and is headquartered in Stockholm, Sweden.

Adtraction Group AB Fundamentals Summary

How do Adtraction Group's earnings and revenue compare to its market cap?
ADTR fundamental statistics
Market capSEK 679.23m
Earnings (TTM)-SEK 15.62m
Revenue (TTM)SEK 1.22b
0.6x
P/S Ratio
-43.5x
P/E Ratio

Is ADTR overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
ADTR income statement (TTM)
RevenueSEK 1.22b
Cost of RevenueSEK 1.12b
Gross ProfitSEK 99.99m
Other ExpensesSEK 115.60m
Earnings-SEK 15.62m

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

n/a

Earnings per share (EPS)-0.94
Gross Margin8.20%
Net Profit Margin-1.28%
Debt/Equity Ratio0%

How did ADTR perform over the long term?

See historical performance and comparison

Dividends

5.4%
Current Dividend Yield
-234%
Payout Ratio

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/07/12 02:47
End of Day Share Price 2026/07/10 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Adtraction Group AB is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Vincent EdholmPareto Securities