Adtraction Group AB

OM:ADTR Stock Report

Market Cap: SEK 644.4m

Adtraction Group Management

Management criteria checks 2/4

Adtraction Group's CEO is Simon Gustafson, appointed in Jan 2007, has a tenure of 19.42 years. directly owns 14.95% of the company’s shares, worth SEK96.33M. The average tenure of the management team and the board of directors is 12.4 years and 5.4 years respectively.

Key information

Simon Gustafson

Chief executive officer

n/a

Total compensation

CEO salary percentagen/a
CEO tenure19.4yrs
CEO ownership14.9%
Management average tenure12.4yrs
Board average tenure5.4yrs

Recent management updates

Recent updates

Analysis Article • Nov 26

Adtraction Group AB's (STO:ADTR) Shares Not Telling The Full Story

With a median price-to-sales (or "P/S") ratio of close to 0.4x in the Media industry in Sweden, you could be forgiven...
Analysis Article • Jul 01

Adtraction Group AB's (STO:ADTR) Price In Tune With Revenues

There wouldn't be many who think Adtraction Group AB's ( STO:ADTR ) price-to-sales (or "P/S") ratio of 0.4x is worth a...
Analysis Article • Oct 04

Adtraction Group AB's (STO:ADTR) Shareholders Might Be Looking For Exit

It's not a stretch to say that Adtraction Group AB's ( STO:ADTR ) price-to-sales (or "P/S") ratio of 0.5x right now...
Analysis Article • Nov 29

Adtraction Group AB's (STO:ADTR) P/S Is Still On The Mark Following 26% Share Price Bounce

Adtraction Group AB ( STO:ADTR ) shareholders would be excited to see that the share price has had a great month...
Analysis Article • Nov 06

Adtraction Group (STO:ADTR) Will Be Hoping To Turn Its Returns On Capital Around

If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...
Analysis Article • Aug 02

Adtraction Group's (STO:ADTR) Conservative Accounting Might Explain Soft Earnings

Investors were disappointed with the weak earnings posted by Adtraction Group AB ( STO:ADTR ). While the headline...

CEO

Simon Gustafson (54 yo)

19.4yrs
Tenure

Mr. Simon Gustafson is a Founder of Adtraction Group AB and has been its Chief Executive Officer since 2007.

Leadership Team

NamePositionTenureCompensationOwnership
Simon Gustafson
Founder & CEO19.4yrsno data14.95%
SEK 96.3m
Andreas Hagstrom
Chief Financial Officer9.4yrsno data0.16%
SEK 1.0m
Dominika Skretowska
Chief Operating Officer12.4yrsno data0.056%
SEK 362.1k
Christian Longberg
Chief Technology Officer19.4yrsno data3.01%
SEK 19.4m
Anna Hjortaas
Chief Marketing Officer7.4yrsno data0.024%
SEK 155.2k
Markus Bjernvall
Head of Platform & Board Member19.4yrsno data13.68%
SEK 88.1m
Johanna Olsson
C.C.O.2.4yrsno data0.24%
SEK 1.6m
12.4yrs
Average Tenure
40yo
Average Age

Experienced Management: ADTR's management team is seasoned and experienced (12.4 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Markus Bjernvall
Head of Platform & Board Member5.4yrsno data13.68%
SEK 88.1m
Max Heger
Independent Chairman of the Board5.4yrsno data0.80%
SEK 5.2m
Pelle Pettersson
Independent Director1.4yrsno datano data
5.4yrs
Average Tenure
51yo
Average Age

Experienced Board: ADTR's board of directors are considered experienced (5.4 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/18 00:54
End of Day Share Price 2026/06/18 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Adtraction Group AB is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Vincent EdholmPareto Securities