Adtraction Group Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

OM:ADTR Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
05 Nov 25	BuySEK 331,686	Max Heger	Individual	12,693	SEK 26.30
05 Aug 25	BuySEK 116,132	Max Heger	Individual	4,104	SEK 29.00
28 Jul 25	BuySEK 431,287	Max Heger	Individual	15,416	SEK 28.01

Insider Trading Volume

Insider Buying: ADTR insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of ADTR?
Owner Type	Number of Shares	Ownership Percentage
Institutions	2,344	0.0141%
Individual Insiders	5,480,849	33%
General Public	11,123,950	67%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 11 shareholders own 33.02% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
15%	Simon Gustafson	2,482,764	SEK 63.3m	0%	no data
13.7%	Markus Bjernvall	2,271,042	SEK 57.9m	0%	no data
3.01%	Christian Longberg	499,644	SEK 12.7m	0%	no data
0.79%	Max Heger	131,539	SEK 3.4m	10.7%	no data
0.24%	Johanna Olsson	40,529	SEK 1.0m	0%	no data
0.16%	Andreas Hagstrom	27,000	SEK 688.5k	0%	no data
0.081%	Elin Eriksson	13,400	SEK 341.7k	0%	no data
0.056%	Dominika Skretowska	9,331	SEK 238.0k	0%	no data
0.024%	Anna Hjortaas	4,000	SEK 102.0k	0%	no data
0.014%	FCG Fonder AB	2,344	SEK 59.8k	0%	no data
0.0096%	Victoria Wang	1,600	SEK 40.8k	0%	no data

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/11/18 05:33
End of Day Share Price	2025/11/18 00:00
Earnings	2025/09/30
Annual Earnings	2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Adtraction Group AB is covered by 2 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Georg Attling	Pareto Securities
Vincent Edholm	Pareto Securities