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Swedish (OMX) Specialty Stores Industry Analysis

UpdatedJan 07, 2026
DataAggregated Company Financials
Companies28
  • 7D-1.6%
  • 3M4.7%
  • 1Y24.5%
  • YTD-1.2%

Over the last 7 days, the Specialty Stores industry has dropped 1.6%, driven by H & M Hennes & Mauritz declining 1.7%. In the past year, the industry has gained 25%. Looking forward, earnings are forecast to grow by 14% annually.

Industry Valuation and Performance

Has the Swedish Specialty Stores Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Wed, 07 Jan 2026SEK 373.7bSEK 343.2bSEK 12.8b23.5x29.3x1.1x
Fri, 05 Dec 2025SEK 369.0bSEK 340.2bSEK 12.7b24.1x29.1x1.1x
Sun, 02 Nov 2025SEK 370.7bSEK 340.0bSEK 12.7b25.3x29.3x1.1x
Tue, 30 Sep 2025SEK 355.3bSEK 338.5bSEK 12.7b25.1x27.9x1x
Thu, 28 Aug 2025SEK 303.1bSEK 339.5bSEK 11.8b24.3x25.8x0.9x
Sat, 26 Jul 2025SEK 304.8bSEK 339.2bSEK 11.8b23.3x25.9x0.9x
Mon, 23 Jun 2025SEK 275.6bSEK 341.8bSEK 12.8b22.2x21.5x0.8x
Wed, 21 May 2025SEK 296.6bSEK 341.5bSEK 12.6b21.1x23.5x0.9x
Fri, 18 Apr 2025SEK 286.9bSEK 339.8bSEK 12.7b20x22.6x0.8x
Sun, 16 Mar 2025SEK 279.0bSEK 339.3bSEK 13.3b20.4x21x0.8x
Tue, 11 Feb 2025SEK 306.2bSEK 338.9bSEK 12.7b20.5x24.1x0.9x
Thu, 09 Jan 2025SEK 293.1bSEK 339.2bSEK 11.5b18.8x25.5x0.9x
Sat, 07 Dec 2024SEK 321.7bSEK 339.2bSEK 11.5b18x28x0.9x
Mon, 04 Nov 2024SEK 313.9bSEK 337.9bSEK 11.6b18.8x27.2x0.9x
Wed, 02 Oct 2024SEK 338.6bSEK 355.9bSEK 10.9b19.5x31.2x1x
Fri, 30 Aug 2024SEK 326.5bSEK 357.3bSEK 11.7b19x28x0.9x
Sun, 28 Jul 2024SEK 332.3bSEK 357.8bSEK 11.3b20.8x29.3x0.9x
Tue, 25 Jun 2024SEK 379.4bSEK 355.7bSEK 9.9b22.5x38.4x1.1x
Thu, 23 May 2024SEK 370.8bSEK 355.6bSEK 9.8b21.3x37.7x1x
Sat, 20 Apr 2024SEK 339.8bSEK 351.5bSEK 9.9b25x34.4x1x
Mon, 18 Mar 2024SEK 301.1bSEK 352.5bSEK 9.0b26.2x33.3x0.9x
Wed, 14 Feb 2024SEK 286.3bSEK 351.0bSEK 9.5b25.7x30x0.8x
Fri, 12 Jan 2024SEK 335.6bSEK 351.9bSEK 7.2b30.5x46.7x1x
Sun, 10 Dec 2023SEK 340.8bSEK 351.9bSEK 7.2b27.6x47.5x1x
Tue, 07 Nov 2023SEK 306.4bSEK 351.0bSEK 7.0b26.4x43.7x0.9x
Thu, 05 Oct 2023SEK 308.2bSEK 350.2bSEK 8.7b19.7x35.3x0.9x
Sat, 02 Sep 2023SEK 327.4bSEK 346.9bSEK 5.9b21.1x55x0.9x
Mon, 31 Jul 2023SEK 343.4bSEK 345.3bSEK 5.8b21.7x59.2x1x
Wed, 28 Jun 2023SEK 308.4bSEK 342.5bSEK 6.6b16.7x46.6x0.9x
Fri, 26 May 2023SEK 281.4bSEK 342.3bSEK 6.5b17.4x43.6x0.8x
Sun, 23 Apr 2023SEK 309.5bSEK 340.7bSEK 7.3b19.1x42.6x0.9x
Tue, 21 Mar 2023SEK 254.6bSEK 334.7bSEK 6.9b17.7x37.1x0.8x
Thu, 16 Feb 2023SEK 265.3bSEK 313.3bSEK 7.4b16.2x35.8x0.8x
Sat, 14 Jan 2023SEK 265.5bSEK 305.9bSEK 13.0b15.6x20.4x0.9x
Price to Earnings Ratio

20.4x


Total Market Cap: SEK 265.5bTotal Earnings: SEK 13.0bTotal Revenue: SEK 305.9bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish Specialty Stores Industry Price to Earnings3Y Average 33.8x202420252026
Current Industry PE
  • Investors are pessimistic on the Swedish Specialty Retail industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 29.3x which is lower than its 3-year average PE of 33.8x.
  • The 3-year average PS ratio of 0.92x is lower than the industry's current PS ratio of 1.1x.
Past Earnings Growth
  • The earnings for companies in the Specialty Retail industry have remained mostly flat over the last three years.
  • Meanwhile revenues for these companies have grown 3.9% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased and as a result, profits have held steady.

Industry Trends

Which industries have driven the changes within the Swedish Consumer Discretionary industry?

SE Market0.026%
Consumer Discretionary-1.39%
Specialty Stores-1.61%
Computer and Electronics Retail0.60%
Specialty Stores-0.62%
Home Improvement Retail-1.25%
Apparel Retail-1.70%
Automotive Retail-2.24%
Home Furnishing Retail-4.18%
Industry PE
  • Investors are most optimistic about the Specialty Stores industry which is trading above its 3-year average PE ratio of 43.3x.
    • Analysts expect its future annual earnings growth (37.6%) to be largely in line with prior year's earnings growth.
Forecasted Growth
  • Analysts are most optimistic on the Computer and Electronics Retail industry, expecting annual earnings growth of 106% over the next 5 years.
  • However this is lower than its past earnings growth rate of 414% per year.
  • In contrast, the Apparel Retail industry is expected to see its earnings grow by 11% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
NELLY Nelly GroupSEK 117.608.3%
+SEK 270.3m		280.6%PE24.1x
BHG BHG GroupSEK 33.444.5%
+SEK 258.1m		93.6%PS0.6x
SYNSAM SynsamSEK 68.701.8%
+SEK 171.4m		53.5%PE24.1x
WSG WS WeSports GroupSEK 70.385.5%
+SEK 101.8m		n/aPE489.4x
CLAS B Clas OhlsonSEK 305.000.5%
+SEK 101.7m		42.7%PE19x

Latest News

NELLY
SEK 117.60
Nelly Group
7D
8.3%
1Y
280.6%
CLAS B
SEK 305.00
Clas Ohlson
7D
0.5%
1Y
42.7%
BMAX
SEK 56.30
Byggmax Group
7D
2.6%
1Y
29.9%
HUNTER
SEK 13.00
Hunter Capital
7D
-7.1%
1Y
182.6%
BILI A
SEK 135.40
Bilia
7D
0.7%
1Y
16.4%
RUG
SEK 71.00
RugVista Group
7D
-1.1%
1Y
58.5%

RUG: New CEO Appointment Will Support Margin Expansion And Earnings Upside

Analysts have maintained their SEK 91.0 price target for RugVista Group, as modest improvements in expected revenue growth, profit margins, and a slightly lower discount rate are viewed as broadly offset by a marginally reduced future P/E multiple. What's in the News The Board appoints Ebba Ljungerud as permanent CEO and Group CEO of RugVista, effective October 21, 2025, following her tenure as acting CEO since October 2024 (Key Developments) Ljungerud steps down from RugVista's Board of Directors as she transitions fully into the CEO role, ending her board tenure that began in May 2023 (Key Developments) The new CEO brings broad board experience from Cannuci, Goals, Nelly Group, and Kjell Group, strengthening RugVista's strategic governance capabilities (Key Developments) Ljungerud adds executive leadership expertise from senior roles at Kindred Group, Betsson, and Paradox Interactive, including prior Group CEO and Chief Commercial Officer positions (Key Developments) Valuation Changes The consensus analyst price target is unchanged at SEK 91.0 per share, indicating no revision to the overall fair value assessment.
HAYPP
SEK 136.40
Haypp Group
7D
-4.9%
1Y
125.8%

HAYPP: Future Margins And Revenue Mix Will Support Balanced Outlook

Narrative Update Analysts have modestly raised their price target on Haypp Group, citing slightly stronger expected revenue growth, a marginally higher profit margin, and a lower future P/E multiple. Together, these factors support an improved intrinsic value estimate in the SEK 150.00 range.
HM B
SEK 185.20
H & M Hennes & Mauritz
7D
-0.4%
1Y
26.2%

H & M Hennes & Mauritz (STO:HM B) Seems To Use Debt Quite Sensibly

Dec 26
H & M Hennes & Mauritz (STO:HM B) Seems To Use Debt Quite Sensibly
RVRC
SEK 65.80
RVRC Holding
7D
-1.4%
1Y
66.0%

RVRC: Buybacks And Higher Dividend Will Support Future, Fairly Valued Outlook

Analysts have nudged their price target on RVRC Holding higher to €74.00, reflecting slightly lower perceived risk and steady expectations for revenue growth, margins, and future earnings multiples. What's in the News Completed the latest tranche of its share buyback program, repurchasing 665,836 shares for SEK 32 million in Q3 2025.
PIERCE
SEK 13.90
Pierce Group
7D
-2.8%
1Y
88.3%

A Piece Of The Puzzle Missing From Pierce Group AB (publ)'s (STO:PIERCE) Share Price

Dec 16
A Piece Of The Puzzle Missing From Pierce Group AB (publ)'s (STO:PIERCE) Share Price
SYNSAM
SEK 68.70
Synsam
7D
1.8%
1Y
53.5%
WSG
SEK 70.38
WS WeSports Group
7D
5.5%
1Y
n/a
FOI B
SEK 482.00
Fenix Outdoor International
7D
0.6%
1Y
-29.1%
LYKO A
SEK 137.00
Lyko Group
7D
-1.9%
1Y
47.5%
BOKUS
SEK 76.40
Bokusgruppen
7D
-3.3%
1Y
62.2%
BHG
SEK 33.44
BHG Group
7D
4.5%
1Y
93.6%