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Swedish (OMX) Specialty Stores Industry Analysis

UpdatedJan 09, 2026
DataAggregated Company Financials
Companies28
  • 7D-3.2%
  • 3M5.3%
  • 1Y24.5%
  • YTD-2.8%

Over the last 7 days, the Specialty Stores industry has dropped 3.2%, driven by H & M Hennes & Mauritz declining 3.9%. On the other hand Nelly Group is actually up 6.6%. Over the past 12 months, the industry was up 24%. Earnings are forecast to grow by 15% annually.

Industry Valuation and Performance

Has the Swedish Specialty Stores Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Fri, 09 Jan 2026SEK 367.8bSEK 343.2bSEK 12.8b23.8x28.8x1.1x
Sun, 07 Dec 2025SEK 365.2bSEK 340.2bSEK 12.7b24.1x28.8x1.1x
Tue, 04 Nov 2025SEK 363.1bSEK 340.0bSEK 12.7b26.1x28.7x1.1x
Thu, 02 Oct 2025SEK 360.2bSEK 338.5bSEK 12.7b25.3x28.3x1.1x
Sat, 30 Aug 2025SEK 298.2bSEK 339.5bSEK 11.8b24.4x25.3x0.9x
Mon, 28 Jul 2025SEK 304.8bSEK 339.2bSEK 11.8b23.3x25.9x0.9x
Wed, 25 Jun 2025SEK 276.4bSEK 341.8bSEK 12.8b21.8x21.5x0.8x
Fri, 23 May 2025SEK 291.1bSEK 341.5bSEK 12.6b21x23x0.9x
Sun, 20 Apr 2025SEK 286.9bSEK 339.8bSEK 12.7b20x22.6x0.8x
Tue, 18 Mar 2025SEK 280.2bSEK 339.3bSEK 13.3b21x21.1x0.8x
Thu, 13 Feb 2025SEK 308.1bSEK 339.0bSEK 12.8b20.7x24.1x0.9x
Sat, 11 Jan 2025SEK 289.1bSEK 339.2bSEK 11.5b18.9x25.1x0.9x
Mon, 09 Dec 2024SEK 321.7bSEK 339.2bSEK 11.5b18x28x0.9x
Wed, 06 Nov 2024SEK 317.2bSEK 337.9bSEK 11.5b18.5x27.5x0.9x
Fri, 04 Oct 2024SEK 329.0bSEK 337.9bSEK 10.5b18x31.4x1x
Sun, 01 Sep 2024SEK 328.6bSEK 357.3bSEK 11.7b19.1x28.2x0.9x
Tue, 30 Jul 2024SEK 333.1bSEK 357.8bSEK 11.3b20.9x29.4x0.9x
Thu, 27 Jun 2024SEK 380.9bSEK 355.7bSEK 9.9b22x38.5x1.1x
Sat, 25 May 2024SEK 369.9bSEK 355.5bSEK 9.8b21.6x37.7x1x
Mon, 22 Apr 2024SEK 339.8bSEK 351.5bSEK 9.9b24.6x34.4x1x
Wed, 20 Mar 2024SEK 304.8bSEK 352.5bSEK 9.0b26.8x33.7x0.9x
Fri, 16 Feb 2024SEK 291.5bSEK 351.3bSEK 9.4b26.1x30.9x0.8x
Sun, 14 Jan 2024SEK 338.8bSEK 351.9bSEK 7.2b29.8x47.2x1x
Tue, 12 Dec 2023SEK 347.6bSEK 351.9bSEK 7.2b27.6x48.4x1x
Thu, 09 Nov 2023SEK 316.7bSEK 351.0bSEK 7.0b26.4x45x0.9x
Sat, 07 Oct 2023SEK 300.2bSEK 350.2bSEK 8.7b19.1x34.4x0.9x
Mon, 04 Sep 2023SEK 327.4bSEK 346.9bSEK 5.9b21.1x55x0.9x
Wed, 02 Aug 2023SEK 336.5bSEK 345.3bSEK 5.8b21.7x58x1x
Fri, 30 Jun 2023SEK 357.6bSEK 345.7bSEK 6.2b16.6x57.3x1x
Sun, 28 May 2023SEK 279.3bSEK 342.3bSEK 6.6b17.5x42.3x0.8x
Tue, 25 Apr 2023SEK 308.7bSEK 340.7bSEK 7.3b19.2x42.4x0.9x
Thu, 23 Mar 2023SEK 258.6bSEK 334.7bSEK 6.9b17.9x37.7x0.8x
Sat, 18 Feb 2023SEK 268.8bSEK 314.0bSEK 7.4b15.9x36.3x0.9x
Mon, 16 Jan 2023SEK 265.5bSEK 305.9bSEK 13.0b15.6x20.4x0.9x
Price to Earnings Ratio

20.4x


Total Market Cap: SEK 265.5bTotal Earnings: SEK 13.0bTotal Revenue: SEK 305.9bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish Specialty Stores Industry Price to Earnings3Y Average 33.8x202420252026
Current Industry PE
  • Investors are pessimistic on the Swedish Specialty Retail industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 28.8x which is lower than its 3-year average PE of 33.8x.
  • The 3-year average PS ratio of 0.92x is lower than the industry's current PS ratio of 1.1x.
Past Earnings Growth
  • The earnings for companies in the Specialty Retail industry have remained mostly flat over the last three years.
  • Meanwhile revenues for these companies have grown 3.9% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased and as a result, profits have held steady.

Industry Trends

Which industries have driven the changes within the Swedish Consumer Discretionary industry?

SE Market1.34%
Consumer Discretionary-1.55%
Specialty Stores-3.17%
Computer and Electronics Retail1.45%
Home Improvement Retail0.64%
Specialty Stores-0.98%
Automotive Retail-1.65%
Home Furnishing Retail-2.51%
Apparel Retail-3.80%
Industry PE
  • Investors are most optimistic about the Specialty Stores industry which is trading above its 3-year average PE ratio of 43.4x.
    • Analysts expect its future annual earnings growth (37.0%) to be largely in line with prior year's earnings growth.
Forecasted Growth
  • Analysts are most optimistic on the Computer and Electronics Retail industry, expecting annual earnings growth of 106% over the next 5 years.
  • However this is lower than its past earnings growth rate of 414% per year.
  • In contrast, the Apparel Retail industry is expected to see its earnings grow by 11% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
BHG BHG GroupSEK 33.004.2%
+SEK 236.6m		91.7%PS0.6x
SYNSAM SynsamSEK 67.701.7%
+SEK 157.1m		48.5%PE23.8x
CLAS B Clas OhlsonSEK 305.800.7%
+SEK 139.8m		45.2%PE19x
BMAX Byggmax GroupSEK 56.602.9%
+SEK 93.8m		27.2%PE18.6x
BILI A BiliaSEK 133.800.8%
+SEK 92.6m		17.4%PE17.1x

Latest News

HAYPP
SEK 135.00
Haypp Group
7D
-6.6%
1Y
125.0%
DSNO
SEK 0.07
Desenio Group
7D
-3.3%
1Y
-80.0%

Is Desenio Group (STO:DSNO) Using Too Much Debt?

Jan 08
Is Desenio Group (STO:DSNO) Using Too Much Debt?
HM B
SEK 179.10
H & M Hennes & Mauritz
7D
-3.2%
1Y
23.9%

H & M Hennes & Mauritz (STO:HM B) Is Experiencing Growth In Returns On Capital

Jan 08
H & M Hennes & Mauritz (STO:HM B) Is Experiencing Growth In Returns On Capital
NELLY
SEK 113.60
Nelly Group
7D
1.4%
1Y
257.8%
CLAS B
SEK 305.80
Clas Ohlson
7D
0.7%
1Y
45.2%
BMAX
SEK 56.60
Byggmax Group
7D
2.9%
1Y
27.2%
BILI A
SEK 133.80
Bilia
7D
0.8%
1Y
17.4%
RUG
SEK 69.00
RugVista Group
7D
-0.3%
1Y
56.8%

RUG: New CEO Appointment Will Support Margin Expansion And Earnings Upside

Analysts have maintained their SEK 91.0 price target for RugVista Group, as modest improvements in expected revenue growth, profit margins, and a slightly lower discount rate are viewed as broadly offset by a marginally reduced future P/E multiple. What's in the News The Board appoints Ebba Ljungerud as permanent CEO and Group CEO of RugVista, effective October 21, 2025, following her tenure as acting CEO since October 2024 (Key Developments) Ljungerud steps down from RugVista's Board of Directors as she transitions fully into the CEO role, ending her board tenure that began in May 2023 (Key Developments) The new CEO brings broad board experience from Cannuci, Goals, Nelly Group, and Kjell Group, strengthening RugVista's strategic governance capabilities (Key Developments) Ljungerud adds executive leadership expertise from senior roles at Kindred Group, Betsson, and Paradox Interactive, including prior Group CEO and Chief Commercial Officer positions (Key Developments) Valuation Changes The consensus analyst price target is unchanged at SEK 91.0 per share, indicating no revision to the overall fair value assessment.
RVRC
SEK 63.20
RVRC Holding
7D
-2.2%
1Y
63.0%

RVRC: Buybacks And Higher Dividend Will Support Future, Fairly Valued Outlook

Analysts have nudged their price target on RVRC Holding higher to €74.00, reflecting slightly lower perceived risk and steady expectations for revenue growth, margins, and future earnings multiples. What's in the News Completed the latest tranche of its share buyback program, repurchasing 665,836 shares for SEK 32 million in Q3 2025.
VUXEN
SEK 18.50
Vuxen Group
7D
12.8%
1Y
46.8%
PIERCE
SEK 14.00
Pierce Group
7D
-2.1%
1Y
86.7%

A Piece Of The Puzzle Missing From Pierce Group AB (publ)'s (STO:PIERCE) Share Price

Dec 16
A Piece Of The Puzzle Missing From Pierce Group AB (publ)'s (STO:PIERCE) Share Price
SYNSAM
SEK 67.70
Synsam
7D
1.7%
1Y
48.5%
WSG
SEK 69.00
WS WeSports Group
7D
-0.6%
1Y
n/a
LYKO A
SEK 127.60
Lyko Group
7D
-8.3%
1Y
40.1%
ELON
SEK 18.00
Elon
7D
6.2%
1Y
-28.0%
BHG
SEK 33.00
BHG Group
7D
4.2%
1Y
91.7%