RugVista Group (RUG) Stock Overview
Operates direct-to-consumer online platforms for carpet and rug sales in Sweden, Germany, Austria, Switzerland, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 4/6 |
| Past Performance | 2/6 |
| Financial Health | 6/6 |
| Dividends | 3/6 |
RUG Community Fair Values
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Analyst Price Targets
RugVista Group AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 59.80 |
| 52 Week High | SEK 82.20 |
| 52 Week Low | SEK 52.00 |
| Beta | 1.36 |
| 1 Month Change | 8.53% |
| 3 Month Change | -5.68% |
| 1 Year Change | -11.28% |
| 3 Year Change | 11.15% |
| 5 Year Change | -64.62% |
| Change since IPO | -52.16% |
Recent News & Updates
Narrative Update • May 28
RUG: Incoming CFO Appointment Will Support Stronger Long Term Profitability
Analysts have kept their SEK price target for RugVista Group effectively unchanged at SEK 82.67, citing only marginal adjustments to assumptions for the discount rate, revenue growth, profit margin and forward P/E multiples in their models. What's in the News RugVista Group appointed Gustaf Arlid as incoming Chief Financial Officer, with a planned start date no later than 1 November 2026 (Key Developments).Narrative Update • May 13
RUG: New Finance Leadership Will Support Stronger Long Term Profitability
Analysts have trimmed their price target on RugVista Group from SEK 92.50 to about SEK 82.67, reflecting updated assumptions for slightly lower revenue growth, profit margins and fair value, alongside a modestly higher discount rate and broadly stable future P/E expectations. What's in the News RugVista Group appointed Gustaf Arlid as the next Chief Financial Officer, with the role to be assumed no later than 1 November 2026 (Key Developments).Recent updates
Narrative Update • May 28
RUG: Incoming CFO Appointment Will Support Stronger Long Term Profitability
Analysts have kept their SEK price target for RugVista Group effectively unchanged at SEK 82.67, citing only marginal adjustments to assumptions for the discount rate, revenue growth, profit margin and forward P/E multiples in their models. What's in the News RugVista Group appointed Gustaf Arlid as incoming Chief Financial Officer, with a planned start date no later than 1 November 2026 (Key Developments).Narrative Update • May 13
RUG: New Finance Leadership Will Support Stronger Long Term Profitability
Analysts have trimmed their price target on RugVista Group from SEK 92.50 to about SEK 82.67, reflecting updated assumptions for slightly lower revenue growth, profit margins and fair value, alongside a modestly higher discount rate and broadly stable future P/E expectations. What's in the News RugVista Group appointed Gustaf Arlid as the next Chief Financial Officer, with the role to be assumed no later than 1 November 2026 (Key Developments).Analysis Article • May 12
RugVista Group AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now
It's been a pretty great week for RugVista Group AB (publ) ( STO:RUG ) shareholders, with its shares surging 13% to...
Narrative Update • Apr 26
RUG: Special And Extra Dividend Will Support Attractive Future Shareholder Returns
Analysts have kept their SEK 85.0 price target for RugVista Group unchanged, citing only minor model adjustments in discount rate, revenue growth and profit margin assumptions as the reason for maintaining their view. What's in the News The board proposes a total dividend of SEK 5.00 per share, split into an ordinary dividend of SEK 1.50 per share and an extra dividend of SEK 3.50 per share, with a total proposed distribution of SEK 103.9 million to shareholders (Key Developments).Narrative Update • Apr 12
RUG: Special And Extra Dividend Will Support Attractive Future Shareholder Returns
Analysts have maintained their RugVista Group fair value estimate at SEK 85.00 per share, making only minor adjustments to inputs such as the discount rate, revenue growth, profit margin and future P/E assumptions, which together support the unchanged target. What's in the News The board proposes a total dividend of SEK 5.00 per share, consisting of an ordinary dividend of SEK 1.50 per share and an extra dividend of SEK 3.50 per share.Narrative Update • Mar 28
RUG: Special And Ordinary Dividend Will Drive Shareholder Returns Despite CFO Transition
Analysts have kept RugVista Group's price target steady at SEK 85.00, reflecting only marginal tweaks to assumptions around discount rate, revenue growth, profit margin, and future P/E that leave their overall valuation view essentially unchanged. What's in the News The board proposes a total dividend of SEK 5.00 per share, split between an ordinary dividend of SEK 1.50 per share and an extra dividend of SEK 3.50 per share, for a total distribution of SEK 103.9 million to shareholders (Key Developments).Narrative Update • Mar 13
RUG: Special Dividend Will Support Shareholder Returns Despite Upcoming CFO Change
Analysts have kept RugVista Group's SEK fair value unchanged at SEK 85.0, with small tweaks to assumptions around the discount rate, revenue growth, profit margin and future P/E used to support their target. What's in the News The board proposes a total dividend of SEK 5.00 per share, consisting of an ordinary dividend of SEK 1.50 per share and an extra dividend of SEK 3.50 per share.Narrative Update • Feb 27
RUG: Special Dividend And CFO Transition Will Support Shareholder Upside
Analysts have maintained their RugVista Group price target at SEK 85.00, citing largely unchanged fair value inputs, along with minor adjustments to the discount rate, revenue growth, profit margin and assumed future P/E that fine-tune their outlook rather than alter it. What's in the News The board proposes a total dividend of SEK 5.00 per share, consisting of an ordinary dividend of SEK 1.50 per share and an extra dividend of SEK 3.50 per share.Narrative Update • Feb 11
RUG: Dividend Windfall And Leadership Transition Will Support Future Upside
Analysts now place RugVista Group's fair value at SEK85, down from SEK91, citing updated assumptions for revenue growth, profit margins and a higher future P/E. Together, these factors point to a more cautious risk and return balance.Narrative Update • Jan 28
RUG: New Leadership Will Support Margin Strength And Earnings Upside
Analysts have kept their RugVista Group fair value estimate unchanged at SEK 91.0. They cited slightly adjusted assumptions for the discount rate, revenue growth, profit margin and future P/E that offset one another in their updated models. Valuation Changes Fair Value: Unchanged at SEK 91.0, suggesting the updated inputs broadly offset each other in the model.Narrative Update • Jan 13
RUG: New CEO Appointment Will Support Margin Expansion And Earnings Upside
Analysts have maintained their RugVista Group fair value estimate at SEK 91.00, noting only minor adjustments to assumptions for discount rate, revenue growth, profit margin and future P/E that do not materially change their overall price target view. What's in the News The Board of Directors appointed Ebba Ljungerud as permanent CEO and Group CEO of RugVista Group AB (publ), effective October 21, 2025, after serving as acting CEO since October 2024 (Key Developments).Narrative Update • Dec 27
RUG: New CEO Appointment Will Support Margin Expansion And Earnings Upside
Analysts have maintained their SEK 91.0 price target for RugVista Group, as modest improvements in expected revenue growth, profit margins, and a slightly lower discount rate are viewed as broadly offset by a marginally reduced future P/E multiple. What's in the News The Board appoints Ebba Ljungerud as permanent CEO and Group CEO of RugVista, effective October 21, 2025, following her tenure as acting CEO since October 2024 (Key Developments) Ljungerud steps down from RugVista's Board of Directors as she transitions fully into the CEO role, ending her board tenure that began in May 2023 (Key Developments) The new CEO brings broad board experience from Cannuci, Goals, Nelly Group, and Kjell Group, strengthening RugVista's strategic governance capabilities (Key Developments) Ljungerud adds executive leadership expertise from senior roles at Kindred Group, Betsson, and Paradox Interactive, including prior Group CEO and Chief Commercial Officer positions (Key Developments) Valuation Changes The consensus analyst price target is unchanged at SEK 91.0 per share, indicating no revision to the overall fair value assessment.Narrative Update • Dec 12
RUG: Leadership Transition To Ebba Ljungerud Will Drive Future Earnings Power
Narrative Update on RugVista Group Analysts have raised their fair value estimate for RugVista Group from SEK 65 to SEK 91, citing slightly higher expected revenue growth, improved profit margin forecasts, and a higher projected future P/E multiple, despite a modest increase in the discount rate. What's in the News Board appoints Ebba Ljungerud as permanent CEO and Group CEO of RugVista, effective October 21, 2025, following her tenure as acting CEO since October 2024 (Key Developments) Ljungerud steps down from RugVista's Board of Directors in conjunction with assuming the CEO role, separating governance and executive responsibilities (Key Developments) New CEO brings extensive board experience from Cannuci, Goals, Nelly Group, and Kjell Group, strengthening RugVista's strategic network (Key Developments) Background includes senior executive positions at Kindred Group, Betsson, and Paradox Interactive, adding digital, commercial, and gaming-sector expertise to RugVista's leadership (Key Developments) Valuation Changes Fair Value Estimate increased significantly from SEK 65 to SEK 91, reflecting a higher assessed long term earnings potential.Analysis Article • Nov 07
RugVista Group (STO:RUG) Is Reinvesting At Lower Rates Of Return
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Narrative Update • Aug 16
Solid Simplicity Campaign And Efficient Operations Will Drive Future Success
The upward revision in RugVista Group's consensus price target is primarily driven by improved revenue growth forecasts and a higher expected P/E multiple, resulting in an increased fair value estimate to SEK83.33. What's in the News Dividend per share set at SEK 1.25 as approved at the Annual General Meeting.Analysis Article • May 21
RugVista Group (STO:RUG) Is Reducing Its Dividend To SEK1.25
RugVista Group AB (publ) ( STO:RUG ) has announced that on 28th of May, it will be paying a dividend ofSEK1.25, which a...Analysis Article • May 09
Investors Still Aren't Entirely Convinced By RugVista Group AB (publ)'s (STO:RUG) Earnings Despite 35% Price Jump
RugVista Group AB (publ) ( STO:RUG ) shareholders would be excited to see that the share price has had a great month...Analysis Article • Apr 15
RugVista Group (STO:RUG) Is Paying Out Less In Dividends Than Last Year
RugVista Group AB (publ)'s ( STO:RUG ) dividend is being reduced from last year's payment covering the same period to...
New Narrative • Feb 09
Solid Simplicity Campaign Will Attract Customers Through Product Differentiation
Expansion in product offerings and personalized customer journeys may drive revenue growth through differentiation and customer retention.Analysis Article • Nov 10
RugVista Group AB (publ) Just Beat EPS By 23%: Here's What Analysts Think Will Happen Next
The quarterly results for RugVista Group AB (publ) ( STO:RUG ) were released last week, making it a good time to...Analysis Article • Nov 07
Why RugVista Group AB (publ) (STO:RUG) Could Be Worth Watching
While RugVista Group AB (publ) ( STO:RUG ) might not have the largest market cap around , it saw a double-digit share...Analysis Article • Aug 23
There May Be Some Bright Spots In RugVista Group's (STO:RUG) Earnings
Soft earnings didn't appear to concern RugVista Group AB (publ)'s ( STO:RUG ) shareholders over the last week. We think...Analysis Article • Aug 18
RugVista Group AB (publ) Just Missed EPS By 56%: Here's What Analysts Think Will Happen Next
As you might know, RugVista Group AB (publ) ( STO:RUG ) recently reported its quarterly numbers. Revenue of kr128m...Analysis Article • Apr 24
RugVista Group (STO:RUG) Is Increasing Its Dividend To SEK1.80
The board of RugVista Group AB (publ) ( STO:RUG ) has announced that it will be paying its dividend of SEK1.80 on the...Analysis Article • Mar 26
RugVista Group AB (publ)'s (STO:RUG) Shares Leap 26% Yet They're Still Not Telling The Full Story
RugVista Group AB (publ) ( STO:RUG ) shares have had a really impressive month, gaining 26% after a shaky period...Analysis Article • Feb 15
We Like RugVista Group's (STO:RUG) Earnings For More Than Just Statutory Profit
Despite posting healthy earnings, RugVista Group AB (publ)'s ( STO:RUG ) stock has been quite weak. Along with the...Analysis Article • Dec 28
Is Now The Time To Look At Buying RugVista Group AB (publ) (STO:RUG)?
RugVista Group AB (publ) ( STO:RUG ), might not be a large cap stock, but it received a lot of attention from a...Analysis Article • Nov 13
The Returns At RugVista Group (STO:RUG) Aren't Growing
There are a few key trends to look for if we want to identify the next multi-bagger. Firstly, we'd want to identify a...Analysis Article • Aug 24
What Does RugVista Group AB (publ)'s (STO:RUG) Share Price Indicate?
RugVista Group AB (publ) ( STO:RUG ), is not the largest company out there, but it received a lot of attention from a...Analysis Article • Aug 03
RugVista Group's (STO:RUG) Returns Have Hit A Wall
What are the early trends we should look for to identify a stock that could multiply in value over the long term? One...Shareholder Returns
| RUG | SE Specialty Retail | SE Market | |
|---|---|---|---|
| 7D | 2.0% | 1.8% | -2.1% |
| 1Y | -11.3% | 21.7% | 10.8% |
Return vs Industry: RUG underperformed the Swedish Specialty Retail industry which returned 19.9% over the past year.
Return vs Market: RUG underperformed the Swedish Market which returned 9.6% over the past year.
Price Volatility
| RUG volatility | |
|---|---|
| RUG Average Weekly Movement | 5.4% |
| Specialty Retail Industry Average Movement | 5.8% |
| Market Average Movement | 6.2% |
| 10% most volatile stocks in SE Market | 14.4% |
| 10% least volatile stocks in SE Market | 3.5% |
Stable Share Price: RUG has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: RUG's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2005 | 93 | Ebba Ljungerud | www.rugvistagroup.com |
RugVista Group AB (publ) operates direct-to-consumer online platforms for carpet and rug sales in Sweden, Germany, Austria, Switzerland, and internationally. The company offers carpets and rugs under the RugVista and CarpetVista brands. It also provides rug accessories, including anti-slip articles and stain removers.
RugVista Group AB (publ) Fundamentals Summary
| RUG fundamental statistics | |
|---|---|
| Market cap | SEK 1.24b |
| Earnings (TTM) | SEK 58.67m |
| Revenue (TTM) | SEK 799.34m |
21.2x
P/E Ratio1.6x
P/S RatioIs RUG overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| RUG income statement (TTM) | |
|---|---|
| Revenue | SEK 799.34m |
| Cost of Revenue | SEK 391.15m |
| Gross Profit | SEK 408.19m |
| Other Expenses | SEK 349.53m |
| Earnings | SEK 58.67m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
Jul 17, 2026
| Earnings per share (EPS) | 2.82 |
| Gross Margin | 51.07% |
| Net Profit Margin | 7.34% |
| Debt/Equity Ratio | 0% |
How did RUG perform over the long term?
See historical performance and comparisonDividends
2.5%
Current Dividend Yield53%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/11 12:48 |
| End of Day Share Price | 2026/06/11 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
RugVista Group AB (publ) is covered by 3 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| Emanuel Jansson | Danske Bank |
| Niklas Ekman | DNB Carnegie |