RugVista Group AB (publ)

OM:RUG Stock Report

Market Cap: SEK 1.2b

RugVista Group Future Growth

Future criteria checks 4/6

RugVista Group is forecast to grow earnings and revenue by 23% and 8.1% per annum respectively. EPS is expected to grow by 23.2% per annum. Return on equity is forecast to be 16.5% in 3 years.

Key information

23.0%

Earnings growth rate

23.16%

EPS growth rate

Specialty Retail earnings growth9.2%
Revenue growth rate8.1%
Future return on equity16.51%
Analyst coverage

Low

Last updated03 Jul 2026

Recent future growth updates

Analysis Article May 12

RugVista Group AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

It's been a pretty great week for RugVista Group AB (publ) ( STO:RUG ) shareholders, with its shares surging 13% to...
Analysis Article Nov 10

RugVista Group AB (publ) Just Beat EPS By 23%: Here's What Analysts Think Will Happen Next

The quarterly results for RugVista Group AB (publ) ( STO:RUG ) were released last week, making it a good time to...

Recent updates

Narrative Update Jun 12

RUG: New CFO Appointment Will Support Attractive Future Shareholder Returns

Analysts have reduced their SEK fair value estimate for RugVista Group from SEK 85.00 to SEK 78.00, reflecting updated assumptions around revenue growth, profit margins, discount rate and future P/E. What's in the News RugVista Group has appointed Gustaf Arlid as the company's new Chief Financial Officer, according to a key developments filing.
Narrative Update May 28

RUG: Incoming CFO Appointment Will Support Stronger Long Term Profitability

Analysts have kept their SEK price target for RugVista Group effectively unchanged at SEK 82.67, citing only marginal adjustments to assumptions for the discount rate, revenue growth, profit margin and forward P/E multiples in their models. What's in the News RugVista Group appointed Gustaf Arlid as incoming Chief Financial Officer, with a planned start date no later than 1 November 2026 (Key Developments).
Narrative Update May 13

RUG: New Finance Leadership Will Support Stronger Long Term Profitability

Analysts have trimmed their price target on RugVista Group from SEK 92.50 to about SEK 82.67, reflecting updated assumptions for slightly lower revenue growth, profit margins and fair value, alongside a modestly higher discount rate and broadly stable future P/E expectations. What's in the News RugVista Group appointed Gustaf Arlid as the next Chief Financial Officer, with the role to be assumed no later than 1 November 2026 (Key Developments).
Analysis Article May 12

RugVista Group AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

It's been a pretty great week for RugVista Group AB (publ) ( STO:RUG ) shareholders, with its shares surging 13% to...
Narrative Update Apr 26

RUG: Special And Extra Dividend Will Support Attractive Future Shareholder Returns

Analysts have kept their SEK 85.0 price target for RugVista Group unchanged, citing only minor model adjustments in discount rate, revenue growth and profit margin assumptions as the reason for maintaining their view. What's in the News The board proposes a total dividend of SEK 5.00 per share, split into an ordinary dividend of SEK 1.50 per share and an extra dividend of SEK 3.50 per share, with a total proposed distribution of SEK 103.9 million to shareholders (Key Developments).
Narrative Update Apr 12

RUG: Special And Extra Dividend Will Support Attractive Future Shareholder Returns

Analysts have maintained their RugVista Group fair value estimate at SEK 85.00 per share, making only minor adjustments to inputs such as the discount rate, revenue growth, profit margin and future P/E assumptions, which together support the unchanged target. What's in the News The board proposes a total dividend of SEK 5.00 per share, consisting of an ordinary dividend of SEK 1.50 per share and an extra dividend of SEK 3.50 per share.
Narrative Update Mar 28

RUG: Special And Ordinary Dividend Will Drive Shareholder Returns Despite CFO Transition

Analysts have kept RugVista Group's price target steady at SEK 85.00, reflecting only marginal tweaks to assumptions around discount rate, revenue growth, profit margin, and future P/E that leave their overall valuation view essentially unchanged. What's in the News The board proposes a total dividend of SEK 5.00 per share, split between an ordinary dividend of SEK 1.50 per share and an extra dividend of SEK 3.50 per share, for a total distribution of SEK 103.9 million to shareholders (Key Developments).
Narrative Update Mar 13

RUG: Special Dividend Will Support Shareholder Returns Despite Upcoming CFO Change

Analysts have kept RugVista Group's SEK fair value unchanged at SEK 85.0, with small tweaks to assumptions around the discount rate, revenue growth, profit margin and future P/E used to support their target. What's in the News The board proposes a total dividend of SEK 5.00 per share, consisting of an ordinary dividend of SEK 1.50 per share and an extra dividend of SEK 3.50 per share.
Narrative Update Feb 27

RUG: Special Dividend And CFO Transition Will Support Shareholder Upside

Analysts have maintained their RugVista Group price target at SEK 85.00, citing largely unchanged fair value inputs, along with minor adjustments to the discount rate, revenue growth, profit margin and assumed future P/E that fine-tune their outlook rather than alter it. What's in the News The board proposes a total dividend of SEK 5.00 per share, consisting of an ordinary dividend of SEK 1.50 per share and an extra dividend of SEK 3.50 per share.
Narrative Update Feb 11

RUG: Dividend Windfall And Leadership Transition Will Support Future Upside

Analysts now place RugVista Group's fair value at SEK85, down from SEK91, citing updated assumptions for revenue growth, profit margins and a higher future P/E. Together, these factors point to a more cautious risk and return balance.
Narrative Update Jan 28

RUG: New Leadership Will Support Margin Strength And Earnings Upside

Analysts have kept their RugVista Group fair value estimate unchanged at SEK 91.0. They cited slightly adjusted assumptions for the discount rate, revenue growth, profit margin and future P/E that offset one another in their updated models. Valuation Changes Fair Value: Unchanged at SEK 91.0, suggesting the updated inputs broadly offset each other in the model.
Narrative Update Jan 13

RUG: New CEO Appointment Will Support Margin Expansion And Earnings Upside

Analysts have maintained their RugVista Group fair value estimate at SEK 91.00, noting only minor adjustments to assumptions for discount rate, revenue growth, profit margin and future P/E that do not materially change their overall price target view. What's in the News The Board of Directors appointed Ebba Ljungerud as permanent CEO and Group CEO of RugVista Group AB (publ), effective October 21, 2025, after serving as acting CEO since October 2024 (Key Developments).
Narrative Update Dec 27

RUG: New CEO Appointment Will Support Margin Expansion And Earnings Upside

Analysts have maintained their SEK 91.0 price target for RugVista Group, as modest improvements in expected revenue growth, profit margins, and a slightly lower discount rate are viewed as broadly offset by a marginally reduced future P/E multiple. What's in the News The Board appoints Ebba Ljungerud as permanent CEO and Group CEO of RugVista, effective October 21, 2025, following her tenure as acting CEO since October 2024 (Key Developments) Ljungerud steps down from RugVista's Board of Directors as she transitions fully into the CEO role, ending her board tenure that began in May 2023 (Key Developments) The new CEO brings broad board experience from Cannuci, Goals, Nelly Group, and Kjell Group, strengthening RugVista's strategic governance capabilities (Key Developments) Ljungerud adds executive leadership expertise from senior roles at Kindred Group, Betsson, and Paradox Interactive, including prior Group CEO and Chief Commercial Officer positions (Key Developments) Valuation Changes The consensus analyst price target is unchanged at SEK 91.0 per share, indicating no revision to the overall fair value assessment.
Narrative Update Dec 12

RUG: Leadership Transition To Ebba Ljungerud Will Drive Future Earnings Power

Narrative Update on RugVista Group Analysts have raised their fair value estimate for RugVista Group from SEK 65 to SEK 91, citing slightly higher expected revenue growth, improved profit margin forecasts, and a higher projected future P/E multiple, despite a modest increase in the discount rate. What's in the News Board appoints Ebba Ljungerud as permanent CEO and Group CEO of RugVista, effective October 21, 2025, following her tenure as acting CEO since October 2024 (Key Developments) Ljungerud steps down from RugVista's Board of Directors in conjunction with assuming the CEO role, separating governance and executive responsibilities (Key Developments) New CEO brings extensive board experience from Cannuci, Goals, Nelly Group, and Kjell Group, strengthening RugVista's strategic network (Key Developments) Background includes senior executive positions at Kindred Group, Betsson, and Paradox Interactive, adding digital, commercial, and gaming-sector expertise to RugVista's leadership (Key Developments) Valuation Changes Fair Value Estimate increased significantly from SEK 65 to SEK 91, reflecting a higher assessed long term earnings potential.
Analysis Article Nov 07

RugVista Group (STO:RUG) Is Reinvesting At Lower Rates Of Return

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...
Narrative Update Aug 16

Solid Simplicity Campaign And Efficient Operations Will Drive Future Success

The upward revision in RugVista Group's consensus price target is primarily driven by improved revenue growth forecasts and a higher expected P/E multiple, resulting in an increased fair value estimate to SEK83.33. What's in the News Dividend per share set at SEK 1.25 as approved at the Annual General Meeting.
Analysis Article May 21

RugVista Group (STO:RUG) Is Reducing Its Dividend To SEK1.25

RugVista Group AB (publ) ( STO:RUG ) has announced that on 28th of May, it will be paying a dividend ofSEK1.25, which a...
Analysis Article May 09

Investors Still Aren't Entirely Convinced By RugVista Group AB (publ)'s (STO:RUG) Earnings Despite 35% Price Jump

RugVista Group AB (publ) ( STO:RUG ) shareholders would be excited to see that the share price has had a great month...
Analysis Article Apr 15

RugVista Group (STO:RUG) Is Paying Out Less In Dividends Than Last Year

RugVista Group AB (publ)'s ( STO:RUG ) dividend is being reduced from last year's payment covering the same period to...
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New Narrative Feb 09

Solid Simplicity Campaign Will Attract Customers Through Product Differentiation

Expansion in product offerings and personalized customer journeys may drive revenue growth through differentiation and customer retention.
Analysis Article Nov 10

RugVista Group AB (publ) Just Beat EPS By 23%: Here's What Analysts Think Will Happen Next

The quarterly results for RugVista Group AB (publ) ( STO:RUG ) were released last week, making it a good time to...
Analysis Article Nov 07

Why RugVista Group AB (publ) (STO:RUG) Could Be Worth Watching

While RugVista Group AB (publ) ( STO:RUG ) might not have the largest market cap around , it saw a double-digit share...
Analysis Article Aug 23

There May Be Some Bright Spots In RugVista Group's (STO:RUG) Earnings

Soft earnings didn't appear to concern RugVista Group AB (publ)'s ( STO:RUG ) shareholders over the last week. We think...
Analysis Article Aug 18

RugVista Group AB (publ) Just Missed EPS By 56%: Here's What Analysts Think Will Happen Next

As you might know, RugVista Group AB (publ) ( STO:RUG ) recently reported its quarterly numbers. Revenue of kr128m...
Analysis Article Apr 24

RugVista Group (STO:RUG) Is Increasing Its Dividend To SEK1.80

The board of RugVista Group AB (publ) ( STO:RUG ) has announced that it will be paying its dividend of SEK1.80 on the...
Analysis Article Mar 26

RugVista Group AB (publ)'s (STO:RUG) Shares Leap 26% Yet They're Still Not Telling The Full Story

RugVista Group AB (publ) ( STO:RUG ) shares have had a really impressive month, gaining 26% after a shaky period...
Analysis Article Feb 15

We Like RugVista Group's (STO:RUG) Earnings For More Than Just Statutory Profit

Despite posting healthy earnings, RugVista Group AB (publ)'s ( STO:RUG ) stock has been quite weak. Along with the...
Analysis Article Dec 28

Is Now The Time To Look At Buying RugVista Group AB (publ) (STO:RUG)?

RugVista Group AB (publ) ( STO:RUG ), might not be a large cap stock, but it received a lot of attention from a...
Analysis Article Nov 13

The Returns At RugVista Group (STO:RUG) Aren't Growing

There are a few key trends to look for if we want to identify the next multi-bagger. Firstly, we'd want to identify a...
Analysis Article Aug 24

What Does RugVista Group AB (publ)'s (STO:RUG) Share Price Indicate?

RugVista Group AB (publ) ( STO:RUG ), is not the largest company out there, but it received a lot of attention from a...
Analysis Article Aug 03

RugVista Group's (STO:RUG) Returns Have Hit A Wall

What are the early trends we should look for to identify a stock that could multiply in value over the long term? One...

Earnings and Revenue Growth Forecasts

OM:RUG - Analysts future estimates and past financials data (SEK Millions)
DateRevenueEarningsFree Cash FlowCash from OpAvg. No. Analysts
12/31/20281,0001151331393
12/31/20279311001131233
12/31/20268567974853
3/31/2026799596291N/A
12/31/20257846275110N/A
9/30/20257606075118N/A
6/30/2025738604892N/A
3/31/2025716575173N/A
12/31/2024695525877N/A
9/30/2024682526982N/A
6/30/202469759105117N/A
3/31/202469867131144N/A
12/31/202370270115128N/A
9/30/20236737590101N/A
6/30/2023641732637N/A
3/31/202363462314N/A
12/31/202263959-22-12N/A
9/30/202265461-90N/A
6/30/2022667662330N/A
3/31/2022686843640N/A
12/31/2021705100102105N/A
9/30/202169799121124N/A
6/30/2021672100153155N/A
3/31/202165699212214N/A
12/31/202056280183185N/A
12/31/201942234N/A47N/A

Analyst Future Growth Forecasts

Earnings vs Savings Rate: RUG's forecast earnings growth (23% per year) is above the savings rate (2%).

Earnings vs Market: RUG's earnings (23% per year) are forecast to grow faster than the Swedish market (8.6% per year).

High Growth Earnings: RUG's earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: RUG's revenue (8.1% per year) is forecast to grow faster than the Swedish market (-0.05% per year).

High Growth Revenue: RUG's revenue (8.1% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: RUG's Return on Equity is forecast to be low in 3 years time (16.5%).


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/07/13 23:43
End of Day Share Price 2026/07/13 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

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Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

RugVista Group AB (publ) is covered by 3 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
Emanuel JanssonDanske Bank
Niklas EkmanDNB Carnegie