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HAYPP logo

Haypp Group OM:HAYPP Stock Report

Last Price

SEK 108.00

Market Cap

SEK 3.3b

7D

-4.8%

1Y

30.4%

Updated

19 May, 2025

Data

Company Financials +

Haypp Group AB (publ)

OM:HAYPP Stock Report

Market Cap: SEK 3.3b

HAYPP Stock Overview

Operates as an online retailer of tobacco-free nicotine pouches and snus products in Sweden, Norway, the rest of Europe, and the United States. More details

HAYPP fundamental analysis
Snowflake Score
Valuation3/6
Future Growth4/6
Past Performance5/6
Financial Health6/6
Dividends0/6

Rewards

Trading at 67.6% below our estimate of its fair value

Earnings are forecast to grow 47.77% per year

Earnings grew by 280.2% over the past year

Risk Analysis

No risks detected for HAYPP from our risk checks.

Community vs My Fair Value

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Select a narrative for quick price alerts from the community, or create your own.

HAYPP logo
Haypp Group
AN
AnalystConsensusTarget
Consensus Narrative from 2 Analysts

FDA Approvals And Warehouse Automation Will Improve Future Prospects

Key Takeaways Enhanced regulatory outcomes and product offerings in the U.S. market are poised to increase Haypp's revenue and market share. Operational efficiencies and supply chain improvements could significantly boost Haypp's margins and profitability.
View narrative
SEK 116.50
FV
7.3% undervalued intrinsic discount
14.09%
Revenue growth p.a.
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2users have followed this narrative
Updated narrative
View Haypp Group Community

Haypp Group AB (publ) Competitors

Price History & Performance

Summary of share price highs, lows and changes for Haypp Group
Historical stock prices
Current Share PriceSEK 108.00
52 Week HighSEK 122.60
52 Week LowSEK 52.20
Beta1.3
1 Month Change7.78%
3 Month Change22.73%
1 Year Change30.43%
3 Year Change251.22%
5 Year Changen/a
Change since IPO63.64%

Recent News & Updates

Haypp Group AB (publ) (STO:HAYPP) Stocks Shoot Up 33% But Its P/E Still Looks Reasonable

May 08
Haypp Group AB (publ) (STO:HAYPP) Stocks Shoot Up 33% But Its P/E Still Looks Reasonable

Does Haypp Group (STO:HAYPP) Deserve A Spot On Your Watchlist?

Apr 04
Does Haypp Group (STO:HAYPP) Deserve A Spot On Your Watchlist?

Recent updates

Haypp Group AB (publ) (STO:HAYPP) Stocks Shoot Up 33% But Its P/E Still Looks Reasonable

May 08
Haypp Group AB (publ) (STO:HAYPP) Stocks Shoot Up 33% But Its P/E Still Looks Reasonable

Does Haypp Group (STO:HAYPP) Deserve A Spot On Your Watchlist?

Apr 04
Does Haypp Group (STO:HAYPP) Deserve A Spot On Your Watchlist?
author-image

Investment In New US Warehouse And V3 Site Will Improve Future Operational Efficiency

Haypp Group's new U.S. market products and regulatory approvals suggest strong revenue growth and market stability.

Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 27% Share Price Boost

Feb 07
Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 27% Share Price Boost

Haypp Group (STO:HAYPP) Shareholders Will Want The ROCE Trajectory To Continue

Feb 06
Haypp Group (STO:HAYPP) Shareholders Will Want The ROCE Trajectory To Continue

Is Haypp Group AB (publ) (STO:HAYPP) Potentially Undervalued?

Jan 16
Is Haypp Group AB (publ) (STO:HAYPP) Potentially Undervalued?

Why We're Not Concerned Yet About Haypp Group AB (publ)'s (STO:HAYPP) 27% Share Price Plunge

Nov 12
Why We're Not Concerned Yet About Haypp Group AB (publ)'s (STO:HAYPP) 27% Share Price Plunge

Slammed 26% Haypp Group AB (publ) (STO:HAYPP) Screens Well Here But There Might Be A Catch

Sep 17
Slammed 26% Haypp Group AB (publ) (STO:HAYPP) Screens Well Here But There Might Be A Catch

Haypp Group AB (publ)'s (STO:HAYPP) Shares Leap 25% Yet They're Still Not Telling The Full Story

Jul 23
Haypp Group AB (publ)'s (STO:HAYPP) Shares Leap 25% Yet They're Still Not Telling The Full Story

Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 26% Share Price Boost

Mar 30
Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 26% Share Price Boost

The Market Lifts Haypp Group AB (publ) (STO:HAYPP) Shares 31% But It Can Do More

Feb 04
The Market Lifts Haypp Group AB (publ) (STO:HAYPP) Shares 31% But It Can Do More

Haypp Group AB (publ) (STO:HAYPP) Screens Well But There Might Be A Catch

Nov 30
Haypp Group AB (publ) (STO:HAYPP) Screens Well But There Might Be A Catch

Returns At Haypp Group (STO:HAYPP) Are On The Way Up

Oct 04
Returns At Haypp Group (STO:HAYPP) Are On The Way Up

There's Been No Shortage Of Growth Recently For Haypp Group's (STO:HAYPP) Returns On Capital

Jun 01
There's Been No Shortage Of Growth Recently For Haypp Group's (STO:HAYPP) Returns On Capital

Haypp Group's (STO:HAYPP) Earnings Are Weaker Than They Seem

Feb 23
Haypp Group's (STO:HAYPP) Earnings Are Weaker Than They Seem

Haypp Group AB (publ) (STO:HAYPP) Just Reported Earnings, And Analysts Cut Their Target Price

Feb 26
Haypp Group AB (publ) (STO:HAYPP) Just Reported Earnings, And Analysts Cut Their Target Price

Shareholder Returns

HAYPPSE Specialty RetailSE Market
7D-4.8%1.0%0.4%
1Y30.4%-16.1%-3.6%

Return vs Industry: HAYPP exceeded the Swedish Specialty Retail industry which returned -16.1% over the past year.

Return vs Market: HAYPP exceeded the Swedish Market which returned -3.6% over the past year.

Price Volatility

Is HAYPP's price volatile compared to industry and market?
HAYPP volatility
HAYPP Average Weekly Movement7.1%
Specialty Retail Industry Average Movement6.1%
Market Average Movement6.8%
10% most volatile stocks in SE Market13.6%
10% least volatile stocks in SE Market4.1%

Stable Share Price: HAYPP has not had significant price volatility in the past 3 months compared to the Swedish market.

Volatility Over Time: HAYPP's weekly volatility (7%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
2009199Gavin O'Dowdhayppgroup.com

Haypp Group AB (publ) operates as an online retailer of tobacco-free nicotine pouches and snus products in Sweden, Norway, the rest of Europe, and the United States. The company operates in two segments: Core and Growth. It engages in the sale of oral nicotine products; and marketing space and research services for its products.

Haypp Group AB (publ) Fundamentals Summary

How do Haypp Group's earnings and revenue compare to its market cap?
HAYPP fundamental statistics
Market capSEK 3.30b
Earnings (TTM)SEK 62.54m
Revenue (TTM)SEK 3.76b

52.8x

P/E Ratio

0.9x

P/S Ratio

Is HAYPP overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
HAYPP income statement (TTM)
RevenueSEK 3.76b
Cost of RevenueSEK 3.37b
Gross ProfitSEK 386.01m
Other ExpensesSEK 323.47m
EarningsSEK 62.54m

Last Reported Earnings

Mar 31, 2025

Next Earnings Date

Aug 07, 2025

Earnings per share (EPS)2.05
Gross Margin10.26%
Net Profit Margin1.66%
Debt/Equity Ratio4.1%

How did HAYPP perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/05/19 23:17
End of Day Share Price 2025/05/19 00:00
Earnings2025/03/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Haypp Group AB (publ) is covered by 2 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Gaurav JainBarclays
Kristofer Liljeberg-SvenssonCarnegie Investment Bank AB