Haypp Group (HAYPP) Stock Overview
An e-commerce company, engages in the sale of nicotine pouches and snus products in Sweden, Norway, Europe, and the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 5/6 |
| Past Performance | 2/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
HAYPP Community Fair Values
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Analyst Price Targets
Haypp Group AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 140.00 |
| 52 Week High | SEK 186.00 |
| 52 Week Low | SEK 105.40 |
| Beta | 0.98 |
| 1 Month Change | 1.74% |
| 3 Month Change | 15.89% |
| 1 Year Change | 3.40% |
| 3 Year Change | 203.69% |
| 5 Year Change | n/a |
| Change since IPO | 112.12% |
Recent News & Updates
Narrative Update • Jun 24
HAYPP: US Nicotine Pouch Expansion And E Commerce Shift Will Shape Outlook
The analyst price target for Haypp Group has been trimmed by SEK 5 to SEK 152.75, as analysts factor in a slightly lower fair value estimate alongside modest adjustments to the discount rate, long term profit margin and future P/E assumptions. What’s in the News for Haypp Group Haypp Group plans to offer ZYN ULTRA nicotine pouches to verified adult nicotine consumers through U.S. e-commerce platforms starting June 15, with products available on Nicokick.com and Northerner.com.
Narrative Update • Jun 09
HAYPP: Broader E Commerce Push Will Likely Pressure Future Return Potential
Analysts have raised their price target on Haypp Group from SEK 115 to SEK 120, citing updated assumptions that include a lower discount rate, slightly adjusted revenue growth expectations, higher projected profit margins and a reduced future P/E multiple. What's in the News Haypp Group has called its Annual General Meeting for May 20, 2026, with a proposal to amend § 3 of the Articles of Association to remove the current geographical restriction to the Nordic region.Narrative Update • May 26
HAYPP: Broader E Commerce Mandate And US Approval Will Shape Balanced Outlook
Analysts keep the Haypp Group fair value estimate steady at SEK 157.75 per share, with a slightly lower discount rate and a modestly higher assumed future P/E of about 20x. This reflects updated views on the risk profile and earnings multiple rather than a change in the SEK target level.Narrative Update • May 12
HAYPP: Expanded E Commerce Scope And US Approvals Will Drive Long Term Upside
Analysts have raised the price target for Haypp Group to SEK157.75 from SEK140, citing updated assumptions that include different revenue growth, profit margin, and future P/E expectations, along with a slightly adjusted discount rate. What's in the News Haypp Group AB has called its Annual General Meeting for May 20, 2026, to vote on an amendment to § 3 of the Articles of Association that would remove the geographical restriction to the Nordic region and clarify that the company invests in e commerce companies and related activities (Key Developments).Analysis Article • May 11
Earnings Miss: Haypp Group AB (publ) Missed EPS By 70% And Analysts Are Revising Their Forecasts
It's been a good week for Haypp Group AB (publ) ( STO:HAYPP ) shareholders, because the company has just released its...Recent updates
Narrative Update • Jun 24
HAYPP: US Nicotine Pouch Expansion And E Commerce Shift Will Shape Outlook
The analyst price target for Haypp Group has been trimmed by SEK 5 to SEK 152.75, as analysts factor in a slightly lower fair value estimate alongside modest adjustments to the discount rate, long term profit margin and future P/E assumptions. What’s in the News for Haypp Group Haypp Group plans to offer ZYN ULTRA nicotine pouches to verified adult nicotine consumers through U.S. e-commerce platforms starting June 15, with products available on Nicokick.com and Northerner.com.Narrative Update • Jun 09
HAYPP: Broader E Commerce Push Will Likely Pressure Future Return Potential
Analysts have raised their price target on Haypp Group from SEK 115 to SEK 120, citing updated assumptions that include a lower discount rate, slightly adjusted revenue growth expectations, higher projected profit margins and a reduced future P/E multiple. What's in the News Haypp Group has called its Annual General Meeting for May 20, 2026, with a proposal to amend § 3 of the Articles of Association to remove the current geographical restriction to the Nordic region.Narrative Update • May 26
HAYPP: Broader E Commerce Mandate And US Approval Will Shape Balanced Outlook
Analysts keep the Haypp Group fair value estimate steady at SEK 157.75 per share, with a slightly lower discount rate and a modestly higher assumed future P/E of about 20x. This reflects updated views on the risk profile and earnings multiple rather than a change in the SEK target level.Narrative Update • May 12
HAYPP: Expanded E Commerce Scope And US Approvals Will Drive Long Term Upside
Analysts have raised the price target for Haypp Group to SEK157.75 from SEK140, citing updated assumptions that include different revenue growth, profit margin, and future P/E expectations, along with a slightly adjusted discount rate. What's in the News Haypp Group AB has called its Annual General Meeting for May 20, 2026, to vote on an amendment to § 3 of the Articles of Association that would remove the geographical restriction to the Nordic region and clarify that the company invests in e commerce companies and related activities (Key Developments).Analysis Article • May 11
Earnings Miss: Haypp Group AB (publ) Missed EPS By 70% And Analysts Are Revising Their Forecasts
It's been a good week for Haypp Group AB (publ) ( STO:HAYPP ) shareholders, because the company has just released its...Narrative Update • Apr 21
HAYPP: Lower Margin Outlook Will Weigh On Future Return Potential
Analysts now set their Haypp Group price target at SEK115, down from SEK120, reflecting updated views on the discount rate, revenue growth, profit margin and forward P/E assumptions. What's in the News Haypp Group has called its Annual General Meeting for May 20, 2026, where shareholders will vote on an amendment to § 3 of the Articles of Association to remove the geographical restriction to the Nordic region from the company’s business object.Narrative Update • Apr 06
HAYPP: US Nicotine Pouch Approvals Will Support Long Term Upside
Analysts have reduced their fair value estimate for Haypp Group from SEK150 to SEK140. A higher discount rate and a slightly lower future P/E assumption more than offset their unchanged views on revenue growth and profit margin potential.Narrative Update • Mar 23
HAYPP: Steady Assumptions And Slightly Lower Risk Will Support Upside
Analysts are keeping their SEK 150 price target for Haypp Group unchanged, with only small tweaks to inputs such as the discount rate and assumed future P/E multiple to reflect refreshed model assumptions rather than a shift in the overall view. Valuation Changes Fair Value: SEK 150 remains unchanged, indicating no adjustment to the overall price target level.Narrative Update • Mar 09
HAYPP: Refined Assumptions Will Support Attractive Upside At Existing Fair Value
Analysts have kept their SEK 150.0 price target for Haypp Group unchanged, citing largely consistent assumptions on the discount rate, revenue growth, profit margin and future P/E multiples. Valuation Changes Fair Value: SEK 150.0 remains unchanged, indicating no revision to the central valuation estimate.Narrative Update • Feb 23
HAYPP: Refreshed Assumptions Will Support Attractive Upside At New Fair Value
Analysts now set their price target for Haypp Group at SEK150, trimmed from about SEK157, as they refresh assumptions around revenue growth, profit margins, the discount rate and future P/E levels in their models. Valuation Changes Fair Value: Trimmed from SEK156.67 to SEK150.00, a reduction of around 4% in the central estimate.Narrative Update • Feb 09
HAYPP: Higher Discount Rate Will Still Support Attractive Future Upside
Analysts have trimmed their price target for Haypp Group from SEK 175 to about SEK 156.67, citing updated assumptions around discount rates, revenue growth, profit margins and future P/E multiples that modestly reshape the risk and return profile they see for the stock. Valuation Changes Fair Value: Revised from SEK 175.00 to about SEK 156.67, representing a modest reduction in the central valuation estimate.Narrative Update • Jan 25
HAYPP: Future Revenue Mix And Margins Will Support Measured Outlook
Analysts now place Haypp Group's fair value at SEK120, down from SEK130. This reflects slightly adjusted assumptions around revenue growth, profit margins, the discount rate and future P/E multiples in their updated models.Analysis Article • Jan 20
The Price Is Right For Haypp Group AB (publ) (STO:HAYPP)
With a price-to-earnings (or "P/E") ratio of 62.5x Haypp Group AB (publ) ( STO:HAYPP ) may be sending very bearish...Narrative Update • Jan 11
HAYPP: Future Margins And Revenue Mix Will Maintain Balanced Outlook
Analysts have lowered their price target on Haypp Group from €150 to €130, citing updates to their models that now reflect a slightly higher discount rate, more conservative assumptions for revenue growth and profit margins, and a marginally higher future P/E multiple. Valuation Changes Fair Value: Price target reduced from €150 to €130, a cut of €20 per share.Narrative Update • Dec 26
HAYPP: Future Margins And Revenue Mix Will Support Balanced Outlook
Narrative Update Analysts have modestly raised their price target on Haypp Group, citing slightly stronger expected revenue growth, a marginally higher profit margin, and a lower future P/E multiple. Together, these factors support an improved intrinsic value estimate in the SEK 150.00 range.Narrative Update • Dec 12
HAYPP: Future Margins And Revenue Mix Expected To Support Balanced Outlook
Analysts have raised their price target on Haypp Group from SEK 130 to SEK 150, citing stronger expectations for revenue growth and profit margins, despite a slightly higher discount rate and a modestly lower future P/E multiple. Valuation Changes Fair Value: Increased from SEK 130 to SEK 150, representing a moderate upward revision in the target valuation.Analysis Article • Sep 09
Why Investors Shouldn't Be Surprised By Haypp Group AB (publ)'s (STO:HAYPP) 26% Share Price Surge
Despite an already strong run, Haypp Group AB (publ) ( STO:HAYPP ) shares have been powering on, with a gain of 26% in...Narrative Update • Aug 21
Digital Retail Expansion And Smokeless Trends Will Drive Market Success
The significant upward revision in Haypp Group's consensus analyst price target is primarily driven by a marked increase in the Future P/E multiple, with the fair value moving from SEK146.67 to SEK175.00. What's in the News Haypp Group partnered with Veratad Technologies to implement advanced compliance and age verification solutions on its U.S. platforms Nicokick.com and Northerner.com, enhancing regulatory compliance and youth access prevention in the nicotine pouch category.Analysis Article • Aug 10
kr147 - That's What Analysts Think Haypp Group AB (publ) (STO:HAYPP) Is Worth After These Results
Last week, you might have seen that Haypp Group AB (publ) ( STO:HAYPP ) released its quarterly result to the market...Analysis Article • Jul 02
Investors Appear Satisfied With Haypp Group AB (publ)'s (STO:HAYPP) Prospects As Shares Rocket 26%
Haypp Group AB (publ) ( STO:HAYPP ) shares have continued their recent momentum with a 26% gain in the last month...Analysis Article • May 08
Haypp Group AB (publ) (STO:HAYPP) Stocks Shoot Up 33% But Its P/E Still Looks Reasonable
Haypp Group AB (publ) ( STO:HAYPP ) shares have continued their recent momentum with a 33% gain in the last month...Analysis Article • Apr 04
Does Haypp Group (STO:HAYPP) Deserve A Spot On Your Watchlist?
The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...
New Narrative • Feb 21
Investment In New US Warehouse And V3 Site Will Improve Future Operational Efficiency
Haypp Group's new U.S. market products and regulatory approvals suggest strong revenue growth and market stability.Analysis Article • Feb 07
Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 27% Share Price Boost
Haypp Group AB (publ) ( STO:HAYPP ) shareholders have had their patience rewarded with a 27% share price jump in the...Analysis Article • Feb 06
Haypp Group (STO:HAYPP) Shareholders Will Want The ROCE Trajectory To Continue
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Analysis Article • Jan 16
Is Haypp Group AB (publ) (STO:HAYPP) Potentially Undervalued?
While Haypp Group AB (publ) ( STO:HAYPP ) might not have the largest market cap around , it led the OM gainers with a...Analysis Article • Nov 12
Why We're Not Concerned Yet About Haypp Group AB (publ)'s (STO:HAYPP) 27% Share Price Plunge
To the annoyance of some shareholders, Haypp Group AB (publ) ( STO:HAYPP ) shares are down a considerable 27% in the...Analysis Article • Sep 17
Slammed 26% Haypp Group AB (publ) (STO:HAYPP) Screens Well Here But There Might Be A Catch
The Haypp Group AB (publ) ( STO:HAYPP ) share price has softened a substantial 26% over the previous 30 days, handing...Analysis Article • Jul 23
Haypp Group AB (publ)'s (STO:HAYPP) Shares Leap 25% Yet They're Still Not Telling The Full Story
Haypp Group AB (publ) ( STO:HAYPP ) shareholders would be excited to see that the share price has had a great month...Analysis Article • Mar 30
Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 26% Share Price Boost
Haypp Group AB (publ) ( STO:HAYPP ) shares have continued their recent momentum with a 26% gain in the last month...Analysis Article • Feb 04
The Market Lifts Haypp Group AB (publ) (STO:HAYPP) Shares 31% But It Can Do More
Haypp Group AB (publ) ( STO:HAYPP ) shares have continued their recent momentum with a 31% gain in the last month...Analysis Article • Nov 30
Haypp Group AB (publ) (STO:HAYPP) Screens Well But There Might Be A Catch
There wouldn't be many who think Haypp Group AB (publ)'s ( STO:HAYPP ) price-to-sales (or "P/S") ratio of 0.5x is worth...Analysis Article • Oct 04
Returns At Haypp Group (STO:HAYPP) Are On The Way Up
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Analysis Article • Jun 01
There's Been No Shortage Of Growth Recently For Haypp Group's (STO:HAYPP) Returns On Capital
There are a few key trends to look for if we want to identify the next multi-bagger. Firstly, we'd want to identify a...Analysis Article • Feb 23
Haypp Group's (STO:HAYPP) Earnings Are Weaker Than They Seem
Haypp Group AB (publ) ( STO:HAYPP ) announced strong profits, but the stock was stagnant. We did some digging, and we...Shareholder Returns
| HAYPP | SE Specialty Retail | SE Market | |
|---|---|---|---|
| 7D | -1.5% | 1.2% | 3.4% |
| 1Y | 3.4% | 18.2% | 13.2% |
Return vs Industry: HAYPP underperformed the Swedish Specialty Retail industry which returned 18.2% over the past year.
Return vs Market: HAYPP underperformed the Swedish Market which returned 13.2% over the past year.
Price Volatility
| HAYPP volatility | |
|---|---|
| HAYPP Average Weekly Movement | 6.0% |
| Specialty Retail Industry Average Movement | 5.5% |
| Market Average Movement | 6.1% |
| 10% most volatile stocks in SE Market | 13.0% |
| 10% least volatile stocks in SE Market | 3.4% |
Stable Share Price: HAYPP has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: HAYPP's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2009 | 282 | Gavin O'Dowd | hayppgroup.com |
Haypp Group AB (publ), an e-commerce company, engages in the sale of nicotine pouches and snus products in Sweden, Norway, Europe, and the United States. The company operates through three segments: Core, Growth, and Emerging. It engages in the sale of oral nicotine products; and marketing space and research services for its products.
Haypp Group AB (publ) Fundamentals Summary
| HAYPP fundamental statistics | |
|---|---|
| Market cap | SEK 4.36b |
| Earnings (TTM) | SEK 16.62m |
| Revenue (TTM) | SEK 4.07b |
262.3x
P/E Ratio1.1x
P/S RatioIs HAYPP overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| HAYPP income statement (TTM) | |
|---|---|
| Revenue | SEK 4.07b |
| Cost of Revenue | SEK 3.61b |
| Gross Profit | SEK 461.41m |
| Other Expenses | SEK 444.79m |
| Earnings | SEK 16.62m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
Aug 13, 2026
| Earnings per share (EPS) | 0.53 |
| Gross Margin | 11.34% |
| Net Profit Margin | 0.41% |
| Debt/Equity Ratio | 10.3% |
How did HAYPP perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/05 02:25 |
| End of Day Share Price | 2026/07/03 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Haypp Group AB (publ) is covered by 7 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Morayo Adesina | Barclays |
| Gaurav Jain | Barclays |
| Pallav Mittal | Barclays |