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Haypp Group OM:HAYPP Stock Report

Last Price

SEK 89.20

Market Cap

SEK 2.6b

7D

0.9%

1Y

41.1%

Updated

21 Feb, 2025

Data

Company Financials +

Haypp Group AB (publ)

OM:HAYPP Stock Report

Market Cap: SEK 2.6b

HAYPP Stock Overview

Operates as an online retailer of tobacco-free nicotine pouches and snus products in Sweden, Norway, rest of Europe, and the United States. More details

HAYPP fundamental analysis
Snowflake Score
Valuation2/6
Future Growth4/6
Past Performance5/6
Financial Health6/6
Dividends0/6

Rewards

Trading at 89.6% below our estimate of its fair value

Earnings are forecast to grow 51.25% per year

Earnings grew by 793.2% over the past year

Risk Analysis

No risks detected for HAYPP from our risk checks.

Community Narratives

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Narratives bring a range of perspectives from our community.

WA
Analyst Price Target
Consensus Narrative from 2 Analysts

Investment In New US Warehouse And V3 Site Will Improve Future Operational Efficiency

Key Takeaways Haypp Group's new U.S. market products and regulatory approvals suggest strong revenue growth and market stability. Investments in automation and supplier agreements are expected to boost operational efficiency, gross margins, and profitability.
View narrative
SEK 85.00
FV
4.9% overvalued intrinsic discount
14.29%
Revenue growth p.a.
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My Notes

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Haypp Group AB (publ) Competitors

Lyko Group

OM:LYKO A

SEK 2.1b

Synsam

OM:SYNSAM

SEK 7.7b

Bokusgruppen

OM:BOKUS

SEK 807.6m

Fenix Outdoor International

OM:FOI B

SEK 8.6b

Price History & Performance

Summary of share price highs, lows and changes for Haypp Group
Historical stock prices
Current Share PriceSEK 89.20
52 Week HighSEK 118.00
52 Week LowSEK 52.20
Beta1.21
1 Month Change35.15%
3 Month Change45.75%
1 Year Change41.14%
3 Year Change172.37%
5 Year Changen/a
Change since IPO35.15%

Recent News & Updates

Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 27% Share Price Boost

Feb 07
Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 27% Share Price Boost

Haypp Group (STO:HAYPP) Shareholders Will Want The ROCE Trajectory To Continue

Feb 06
Haypp Group (STO:HAYPP) Shareholders Will Want The ROCE Trajectory To Continue

Is Haypp Group AB (publ) (STO:HAYPP) Potentially Undervalued?

Jan 16
Is Haypp Group AB (publ) (STO:HAYPP) Potentially Undervalued?

Recent updates

Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 27% Share Price Boost

Feb 07
Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 27% Share Price Boost

Haypp Group (STO:HAYPP) Shareholders Will Want The ROCE Trajectory To Continue

Feb 06
Haypp Group (STO:HAYPP) Shareholders Will Want The ROCE Trajectory To Continue

Is Haypp Group AB (publ) (STO:HAYPP) Potentially Undervalued?

Jan 16
Is Haypp Group AB (publ) (STO:HAYPP) Potentially Undervalued?

Why We're Not Concerned Yet About Haypp Group AB (publ)'s (STO:HAYPP) 27% Share Price Plunge

Nov 12
Why We're Not Concerned Yet About Haypp Group AB (publ)'s (STO:HAYPP) 27% Share Price Plunge

Slammed 26% Haypp Group AB (publ) (STO:HAYPP) Screens Well Here But There Might Be A Catch

Sep 17
Slammed 26% Haypp Group AB (publ) (STO:HAYPP) Screens Well Here But There Might Be A Catch

Haypp Group AB (publ)'s (STO:HAYPP) Shares Leap 25% Yet They're Still Not Telling The Full Story

Jul 23
Haypp Group AB (publ)'s (STO:HAYPP) Shares Leap 25% Yet They're Still Not Telling The Full Story

Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 26% Share Price Boost

Mar 30
Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 26% Share Price Boost

The Market Lifts Haypp Group AB (publ) (STO:HAYPP) Shares 31% But It Can Do More

Feb 04
The Market Lifts Haypp Group AB (publ) (STO:HAYPP) Shares 31% But It Can Do More

Haypp Group AB (publ) (STO:HAYPP) Screens Well But There Might Be A Catch

Nov 30
Haypp Group AB (publ) (STO:HAYPP) Screens Well But There Might Be A Catch

Returns At Haypp Group (STO:HAYPP) Are On The Way Up

Oct 04
Returns At Haypp Group (STO:HAYPP) Are On The Way Up

There's Been No Shortage Of Growth Recently For Haypp Group's (STO:HAYPP) Returns On Capital

Jun 01
There's Been No Shortage Of Growth Recently For Haypp Group's (STO:HAYPP) Returns On Capital

Haypp Group's (STO:HAYPP) Earnings Are Weaker Than They Seem

Feb 23
Haypp Group's (STO:HAYPP) Earnings Are Weaker Than They Seem

Haypp Group AB (publ) (STO:HAYPP) Just Reported Earnings, And Analysts Cut Their Target Price

Feb 26
Haypp Group AB (publ) (STO:HAYPP) Just Reported Earnings, And Analysts Cut Their Target Price

Shareholder Returns

HAYPPSE Specialty RetailSE Market
7D0.9%-5.7%-0.5%
1Y41.1%4.5%12.8%

Return vs Industry: HAYPP exceeded the Swedish Specialty Retail industry which returned 4.5% over the past year.

Return vs Market: HAYPP exceeded the Swedish Market which returned 12.8% over the past year.

Price Volatility

Is HAYPP's price volatile compared to industry and market?
HAYPP volatility
HAYPP Average Weekly Movement7.5%
Specialty Retail Industry Average Movement5.2%
Market Average Movement5.8%
10% most volatile stocks in SE Market12.1%
10% least volatile stocks in SE Market3.2%

Stable Share Price: HAYPP has not had significant price volatility in the past 3 months compared to the Swedish market.

Volatility Over Time: HAYPP's weekly volatility (7%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
2009199Gavin O'Dowdhayppgroup.com

Haypp Group AB (publ) operates as an online retailer of tobacco-free nicotine pouches and snus products in Sweden, Norway, rest of Europe, and the United States. The company operates in two segments, Core and Growth. It offers its products through e-commerce platforms and brands comprising haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.com, vapeglobe.de, and nettotobak.com.

Haypp Group AB (publ) Fundamentals Summary

How do Haypp Group's earnings and revenue compare to its market cap?
HAYPP fundamental statistics
Market capSEK 2.62b
Earnings (TTM)SEK 44.98m
Revenue (TTM)SEK 3.71b

59.2x

P/E Ratio

0.7x

P/S Ratio

Is HAYPP overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
HAYPP income statement (TTM)
RevenueSEK 3.71b
Cost of RevenueSEK 3.36b
Gross ProfitSEK 357.09m
Other ExpensesSEK 312.10m
EarningsSEK 44.98m

Last Reported Earnings

Dec 31, 2024

Next Earnings Date

May 06, 2025

Earnings per share (EPS)1.51
Gross Margin9.62%
Net Profit Margin1.21%
Debt/Equity Ratio15.8%

How did HAYPP perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/02/21 21:00
End of Day Share Price 2025/02/21 00:00
Earnings2024/12/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Haypp Group AB (publ) is covered by 2 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Gaurav JainBarclays
Kristofer Liljeberg-SvenssonCarnegie Investment Bank AB