HAYPP logo

Haypp Group AB (publ) Stock Price

OM:HAYPP Community·SEK 4.0b Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 6 Fair Values set on narratives written by author

HAYPP Share Price Performance

SEK 127.00
-31.40 (-19.82%)
SEK 152.75
Fair Value
SEK 127.00
-31.40 (-19.82%)
16.9% undervalued intrinsic discount
SEK 152.75
Fair Value
Price SEK 127.00
AnalystConsensusTarget SEK 152.75
AnalystLowTarget SEK 120.00
AnalystHighTarget SEK 196.00

HAYPP Community Narratives

·
Fair Value SEK 152.75 16.9% undervalued intrinsic discount

Digital Retail Expansion And Smokeless Trends Will Drive Market Success

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·
Fair Value SEK 120 5.8% overvalued intrinsic discount

Regulatory Risks And Rising Costs Will Squeeze Margins

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·
Fair Value SEK 196 35.2% undervalued intrinsic discount

Digital Sales And Nicotine Trends Will Unlock New Markets

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SEK 196
35.2% undervalued intrinsic discount
Revenue
25.18% p.a.
Profit Margin
4.5%
Future PE
21x
Price in 2029
SEK 230.67
SEK 152.75
16.9% undervalued intrinsic discount
Revenue
21.76% p.a.
Profit Margin
4.14%
Future PE
19.33x
Price in 2029
SEK 179.69
SEK 120
5.8% overvalued intrinsic discount
Revenue
19.17% p.a.
Profit Margin
4.31%
Future PE
15.56x
Price in 2029
SEK 141.31

Trending Discussion

No trending discussion available.

Updated Narratives

HAYPP logo

HAYPP: Expanded Nicotine Pouch Offering Will Support Long-Term Earnings Potential

Fair Value: SEK 196 35.2% undervalued intrinsic discount
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HAYPP: US Nicotine Pouch Expansion And E Commerce Shift Will Shape Outlook

Fair Value: SEK 152.75 16.9% undervalued intrinsic discount
3 users have set this as their fair value
0 users have commented on this narrative
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HAYPP: Broader E Commerce Push Will Likely Pressure Future Return Potential

Fair Value: SEK 120 5.8% overvalued intrinsic discount
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Snowflake Analysis

High growth potential with excellent balance sheet.

1 Risk
1 Reward

Haypp Group AB (publ) Key Details

SEK 4.1b

Revenue

SEK 3.6b

Cost of Revenue

SEK 461.4m

Gross Profit

SEK 444.8m

Other Expenses

SEK 16.6m

Earnings

Last Reported Earnings
Mar 31, 2026
Next Reporting Earnings
Aug 12, 2026
0.53
11.34%
0.41%
10.3%
View Full Analysis

About HAYPP

Founded
2009
Employees
282
CEO
Gavin O'Dowd
WebsiteView website
hayppgroup.com

Haypp Group AB (publ), an e-commerce company, engages in the sale of nicotine pouches and snus products in Sweden, Norway, Europe, and the United States. The company operates through three segments: Core, Growth, and Emerging. It engages in the sale of oral nicotine products; and marketing space and research services for its products. The company also offers products through various e-commerce platforms, including haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.se, vapeglobe.de, and nettotobak.com. The company was formerly known as Snusbolaget Norden Holding AB and changed its name to Haypp Group AB (publ) in September 2019. Haypp Group AB (publ) was founded in 2009 and is headquartered in Stockholm, Sweden.

Recent HAYPP News & Updates

Narrative Update Jul 08

HAYPP: Expanded Nicotine Pouch Offering Will Support Long-Term Earnings Potential

The analyst price target for Haypp Group has been reduced from SEK 220 to SEK 196 as analysts factor in updated views on discount rates, expected revenue growth, profit margins, and future P/E assumptions. What’s in the News for Haypp Group Haypp Group plans to make ZYN ULTRA nicotine pouches available to verified adult nicotine consumers on U.S. e commerce platforms Nicokick.com and Northerner.com starting June 15.
Narrative Update Jun 24

HAYPP: US Nicotine Pouch Expansion And E Commerce Shift Will Shape Outlook

The analyst price target for Haypp Group has been trimmed by SEK 5 to SEK 152.75, as analysts factor in a slightly lower fair value estimate alongside modest adjustments to the discount rate, long term profit margin and future P/E assumptions. What’s in the News for Haypp Group Haypp Group plans to offer ZYN ULTRA nicotine pouches to verified adult nicotine consumers through U.S. e-commerce platforms starting June 15, with products available on Nicokick.com and Northerner.com.

Recent updates

No updates