Haypp Group Management
Management criteria checks 2/4
Haypp Group's CEO is Gavin O'Dowd, appointed in Sep 2017, has a tenure of 8.75 years. total yearly compensation is SEK5.32M, comprised of 56.4% salary and 43.6% bonuses, including company stock and options. directly owns 2.71% of the company’s shares, worth SEK115.24M. The average tenure of the management team and the board of directors is 3 years and 2.1 years respectively.
Key information
Gavin O'Dowd
Chief executive officer
SEK 5.3m
Total compensation
| CEO salary percentage | 56.38% |
| CEO tenure | 8.8yrs |
| CEO ownership | 2.7% |
| Management average tenure | 3yrs |
| Board average tenure | 2.1yrs |
Recent management updates
Recent updates
Narrative Update • Jun 09
HAYPP: Broader E Commerce Push Will Likely Pressure Future Return Potential
Analysts have raised their price target on Haypp Group from SEK 115 to SEK 120, citing updated assumptions that include a lower discount rate, slightly adjusted revenue growth expectations, higher projected profit margins and a reduced future P/E multiple. What's in the News Haypp Group has called its Annual General Meeting for May 20, 2026, with a proposal to amend § 3 of the Articles of Association to remove the current geographical restriction to the Nordic region.
Narrative Update • May 26
HAYPP: Broader E Commerce Mandate And US Approval Will Shape Balanced Outlook
Analysts keep the Haypp Group fair value estimate steady at SEK 157.75 per share, with a slightly lower discount rate and a modestly higher assumed future P/E of about 20x. This reflects updated views on the risk profile and earnings multiple rather than a change in the SEK target level.Narrative Update • May 12
HAYPP: Expanded E Commerce Scope And US Approvals Will Drive Long Term Upside
Analysts have raised the price target for Haypp Group to SEK157.75 from SEK140, citing updated assumptions that include different revenue growth, profit margin, and future P/E expectations, along with a slightly adjusted discount rate. What's in the News Haypp Group AB has called its Annual General Meeting for May 20, 2026, to vote on an amendment to § 3 of the Articles of Association that would remove the geographical restriction to the Nordic region and clarify that the company invests in e commerce companies and related activities (Key Developments).Analysis Article • May 11
Earnings Miss: Haypp Group AB (publ) Missed EPS By 70% And Analysts Are Revising Their Forecasts
It's been a good week for Haypp Group AB (publ) ( STO:HAYPP ) shareholders, because the company has just released its...Narrative Update • Apr 21
HAYPP: Lower Margin Outlook Will Weigh On Future Return Potential
Analysts now set their Haypp Group price target at SEK115, down from SEK120, reflecting updated views on the discount rate, revenue growth, profit margin and forward P/E assumptions. What's in the News Haypp Group has called its Annual General Meeting for May 20, 2026, where shareholders will vote on an amendment to § 3 of the Articles of Association to remove the geographical restriction to the Nordic region from the company’s business object.Narrative Update • Apr 06
HAYPP: US Nicotine Pouch Approvals Will Support Long Term Upside
Analysts have reduced their fair value estimate for Haypp Group from SEK150 to SEK140. A higher discount rate and a slightly lower future P/E assumption more than offset their unchanged views on revenue growth and profit margin potential.Narrative Update • Mar 23
HAYPP: Steady Assumptions And Slightly Lower Risk Will Support Upside
Analysts are keeping their SEK 150 price target for Haypp Group unchanged, with only small tweaks to inputs such as the discount rate and assumed future P/E multiple to reflect refreshed model assumptions rather than a shift in the overall view. Valuation Changes Fair Value: SEK 150 remains unchanged, indicating no adjustment to the overall price target level.Narrative Update • Mar 09
HAYPP: Refined Assumptions Will Support Attractive Upside At Existing Fair Value
Analysts have kept their SEK 150.0 price target for Haypp Group unchanged, citing largely consistent assumptions on the discount rate, revenue growth, profit margin and future P/E multiples. Valuation Changes Fair Value: SEK 150.0 remains unchanged, indicating no revision to the central valuation estimate.Narrative Update • Feb 23
HAYPP: Refreshed Assumptions Will Support Attractive Upside At New Fair Value
Analysts now set their price target for Haypp Group at SEK150, trimmed from about SEK157, as they refresh assumptions around revenue growth, profit margins, the discount rate and future P/E levels in their models. Valuation Changes Fair Value: Trimmed from SEK156.67 to SEK150.00, a reduction of around 4% in the central estimate.Narrative Update • Feb 09
HAYPP: Higher Discount Rate Will Still Support Attractive Future Upside
Analysts have trimmed their price target for Haypp Group from SEK 175 to about SEK 156.67, citing updated assumptions around discount rates, revenue growth, profit margins and future P/E multiples that modestly reshape the risk and return profile they see for the stock. Valuation Changes Fair Value: Revised from SEK 175.00 to about SEK 156.67, representing a modest reduction in the central valuation estimate.Narrative Update • Jan 25
HAYPP: Future Revenue Mix And Margins Will Support Measured Outlook
Analysts now place Haypp Group's fair value at SEK120, down from SEK130. This reflects slightly adjusted assumptions around revenue growth, profit margins, the discount rate and future P/E multiples in their updated models.Analysis Article • Jan 20
The Price Is Right For Haypp Group AB (publ) (STO:HAYPP)
With a price-to-earnings (or "P/E") ratio of 62.5x Haypp Group AB (publ) ( STO:HAYPP ) may be sending very bearish...Narrative Update • Jan 11
HAYPP: Future Margins And Revenue Mix Will Maintain Balanced Outlook
Analysts have lowered their price target on Haypp Group from €150 to €130, citing updates to their models that now reflect a slightly higher discount rate, more conservative assumptions for revenue growth and profit margins, and a marginally higher future P/E multiple. Valuation Changes Fair Value: Price target reduced from €150 to €130, a cut of €20 per share.Narrative Update • Dec 26
HAYPP: Future Margins And Revenue Mix Will Support Balanced Outlook
Narrative Update Analysts have modestly raised their price target on Haypp Group, citing slightly stronger expected revenue growth, a marginally higher profit margin, and a lower future P/E multiple. Together, these factors support an improved intrinsic value estimate in the SEK 150.00 range.Narrative Update • Dec 12
HAYPP: Future Margins And Revenue Mix Expected To Support Balanced Outlook
Analysts have raised their price target on Haypp Group from SEK 130 to SEK 150, citing stronger expectations for revenue growth and profit margins, despite a slightly higher discount rate and a modestly lower future P/E multiple. Valuation Changes Fair Value: Increased from SEK 130 to SEK 150, representing a moderate upward revision in the target valuation.Analysis Article • Sep 09
Why Investors Shouldn't Be Surprised By Haypp Group AB (publ)'s (STO:HAYPP) 26% Share Price Surge
Despite an already strong run, Haypp Group AB (publ) ( STO:HAYPP ) shares have been powering on, with a gain of 26% in...Narrative Update • Aug 21
Digital Retail Expansion And Smokeless Trends Will Drive Market Success
The significant upward revision in Haypp Group's consensus analyst price target is primarily driven by a marked increase in the Future P/E multiple, with the fair value moving from SEK146.67 to SEK175.00. What's in the News Haypp Group partnered with Veratad Technologies to implement advanced compliance and age verification solutions on its U.S. platforms Nicokick.com and Northerner.com, enhancing regulatory compliance and youth access prevention in the nicotine pouch category.Analysis Article • Aug 10
kr147 - That's What Analysts Think Haypp Group AB (publ) (STO:HAYPP) Is Worth After These Results
Last week, you might have seen that Haypp Group AB (publ) ( STO:HAYPP ) released its quarterly result to the market...Analysis Article • Jul 02
Investors Appear Satisfied With Haypp Group AB (publ)'s (STO:HAYPP) Prospects As Shares Rocket 26%
Haypp Group AB (publ) ( STO:HAYPP ) shares have continued their recent momentum with a 26% gain in the last month...Analysis Article • May 08
Haypp Group AB (publ) (STO:HAYPP) Stocks Shoot Up 33% But Its P/E Still Looks Reasonable
Haypp Group AB (publ) ( STO:HAYPP ) shares have continued their recent momentum with a 33% gain in the last month...Analysis Article • Apr 04
Does Haypp Group (STO:HAYPP) Deserve A Spot On Your Watchlist?
The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...
New Narrative • Feb 21
Investment In New US Warehouse And V3 Site Will Improve Future Operational Efficiency
Haypp Group's new U.S. market products and regulatory approvals suggest strong revenue growth and market stability.Analysis Article • Feb 07
Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 27% Share Price Boost
Haypp Group AB (publ) ( STO:HAYPP ) shareholders have had their patience rewarded with a 27% share price jump in the...Analysis Article • Feb 06
Haypp Group (STO:HAYPP) Shareholders Will Want The ROCE Trajectory To Continue
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Analysis Article • Jan 16
Is Haypp Group AB (publ) (STO:HAYPP) Potentially Undervalued?
While Haypp Group AB (publ) ( STO:HAYPP ) might not have the largest market cap around , it led the OM gainers with a...Analysis Article • Nov 12
Why We're Not Concerned Yet About Haypp Group AB (publ)'s (STO:HAYPP) 27% Share Price Plunge
To the annoyance of some shareholders, Haypp Group AB (publ) ( STO:HAYPP ) shares are down a considerable 27% in the...Analysis Article • Sep 17
Slammed 26% Haypp Group AB (publ) (STO:HAYPP) Screens Well Here But There Might Be A Catch
The Haypp Group AB (publ) ( STO:HAYPP ) share price has softened a substantial 26% over the previous 30 days, handing...Analysis Article • Jul 23
Haypp Group AB (publ)'s (STO:HAYPP) Shares Leap 25% Yet They're Still Not Telling The Full Story
Haypp Group AB (publ) ( STO:HAYPP ) shareholders would be excited to see that the share price has had a great month...Analysis Article • Mar 30
Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 26% Share Price Boost
Haypp Group AB (publ) ( STO:HAYPP ) shares have continued their recent momentum with a 26% gain in the last month...Analysis Article • Feb 04
The Market Lifts Haypp Group AB (publ) (STO:HAYPP) Shares 31% But It Can Do More
Haypp Group AB (publ) ( STO:HAYPP ) shares have continued their recent momentum with a 31% gain in the last month...Analysis Article • Nov 30
Haypp Group AB (publ) (STO:HAYPP) Screens Well But There Might Be A Catch
There wouldn't be many who think Haypp Group AB (publ)'s ( STO:HAYPP ) price-to-sales (or "P/S") ratio of 0.5x is worth...Analysis Article • Oct 04
Returns At Haypp Group (STO:HAYPP) Are On The Way Up
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Analysis Article • Jun 01
There's Been No Shortage Of Growth Recently For Haypp Group's (STO:HAYPP) Returns On Capital
There are a few key trends to look for if we want to identify the next multi-bagger. Firstly, we'd want to identify a...Analysis Article • Feb 23
Haypp Group's (STO:HAYPP) Earnings Are Weaker Than They Seem
Haypp Group AB (publ) ( STO:HAYPP ) announced strong profits, but the stock was stagnant. We did some digging, and we...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | SEK 17m |
| Dec 31 2025 | SEK 5m | SEK 3m | SEK 42m |
| Sep 30 2025 | n/a | n/a | SEK 59m |
| Jun 30 2025 | n/a | n/a | SEK 71m |
| Mar 31 2025 | n/a | n/a | SEK 63m |
| Dec 31 2024 | SEK 4m | SEK 3m | SEK 45m |
| Sep 30 2024 | n/a | n/a | SEK 27m |
| Jun 30 2024 | n/a | n/a | SEK 16m |
| Mar 31 2024 | n/a | n/a | SEK 16m |
| Dec 31 2023 | n/a | n/a | SEK 5m |
| Sep 30 2023 | n/a | n/a | SEK 13m |
| Jun 30 2023 | n/a | n/a | SEK 13m |
| Mar 31 2023 | n/a | n/a | SEK 23m |
| Dec 31 2022 | n/a | n/a | SEK 20m |
| Sep 30 2022 | n/a | n/a | SEK 3m |
| Jun 30 2022 | n/a | n/a | -SEK 10m |
| Mar 31 2022 | n/a | n/a | -SEK 29m |
| Dec 31 2021 | n/a | n/a | -SEK 28m |
| Sep 30 2021 | n/a | n/a | -SEK 38m |
| Jun 30 2021 | n/a | n/a | -SEK 26m |
| Mar 31 2021 | n/a | n/a | -SEK 23m |
| Dec 31 2020 | SEK 2m | SEK 1m | -SEK 28m |
Compensation vs Market: Gavin's total compensation ($USD563.66K) is about average for companies of similar size in the Swedish market ($USD698.32K).
Compensation vs Earnings: Gavin's compensation has increased by more than 20% whilst company earnings have fallen more than 20% in the past year.
CEO
Gavin O'Dowd (48 yo)
8.8yrs
Tenure
SEK 5,321,000
Compensation
Mr. Gavin O'Dowd has been the Chief Executive Officer at Haypp Group AB since September 2017 and also serves as its President. Mr. O'Dowd joined the Haypp Group AB (publ) in September 2017. He was the Chai...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President & CEO | 8.8yrs | SEK 5.32m | 2.71% SEK 115.2m | |
| Chief Financial Officer | 3.1yrs | no data | no data | |
| Deputy CEO & COO | 4.4yrs | no data | no data | |
| Head of Investor Relations | no data | no data | no data | |
| Global Head of Legal & External Affairs | 2.8yrs | no data | no data | |
| Chief Marketing Officer | 5.3yrs | no data | no data | |
| President of the UK Business & Deputy CEO | less than a year | no data | no data | |
| Chief Partnerships Officer | 8.2yrs | no data | no data | |
| President of the US Business | less than a year | no data | no data | |
| Head of Legal of US | less than a year | no data | no data | |
| Senior VP of Partnership & Growth Opportunities | 1.4yrs | no data | no data |
3.0yrs
Average Tenure
48yo
Average Age
Experienced Management: HAYPP's management team is considered experienced (3 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Independent Chairman of the Board | 1.1yrs | SEK 538.00k | no data | |
| Independent Director | 2.1yrs | SEK 468.00k | no data | |
| Director | 10.4yrs | no data | no data | |
| Director | 10.4yrs | SEK 427.00k | no data | |
| Independent Director | 2.1yrs | SEK 427.00k | no data | |
| Director | 1.1yrs | SEK 269.00k | no data |
2.1yrs
Average Tenure
55yo
Average Age
Experienced Board: HAYPP's board of directors are not considered experienced ( 2.1 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/11 14:14 |
| End of Day Share Price | 2026/06/11 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Haypp Group AB (publ) is covered by 7 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Morayo Adesina | Barclays |
| Gaurav Jain | Barclays |
| Pallav Mittal | Barclays |