Haypp Group AB (publ)

OM:HAYPP Stock Report

Market Cap: SEK 4.3b

Haypp Group Valuation

Is HAYPP undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of HAYPP when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: HAYPP (SEK137.4) is trading below our estimate of future cash flow value (SEK261.09)

Significantly Below Future Cash Flow Value: HAYPP is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for HAYPP?

Key metric: As HAYPP is barely profitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for HAYPP. This is calculated by dividing HAYPP's market cap by their current revenue.
What is HAYPP's PS Ratio?
PS Ratio1.1x
SalesSEK 4.07b
Market CapSEK 4.28b

Price to Sales Ratio vs Peers

How does HAYPP's PS Ratio compare to its peers?

The above table shows the PS ratio for HAYPP vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.7x
FOI B Fenix Outdoor International
0.7xn/aSEK 5.2b
SYNSAM Synsam
1.1x7.33%SEK 8.0b
WSG WS WeSports Group
0.5x13.62%SEK 1.6b
BOKUS Bokusgruppen
0.5x4.52%SEK 1.1b
HAYPP Haypp Group
1.1x17.59%SEK 4.3b

Price-To-Sales vs Peers: HAYPP is expensive based on its Price-To-Sales Ratio (1.1x) compared to the peer average (0.7x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does HAYPP's PS Ratio compare vs other companies in the SE Specialty Retail Industry?

3 CompaniesPrice / SalesEstimated GrowthMarket Cap
ELON Elon
0.06xn/aUS$29.14m
ECTM B eCom Teams Sweden
0.02xn/aUS$1.18m
ANIMA B Anima Group
0.08xn/aUS$95.30k
No more companies available in this PS range
HAYPP 1.1xIndustry Avg. 0.6xNo. of Companies6PS00.40.81.21.62+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: HAYPP is expensive based on its Price-To-Sales Ratio (1.1x) compared to the Swedish Specialty Retail industry average (0.5x).

Price to Sales Ratio vs Fair Ratio

What is HAYPP's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

HAYPP PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.1x
Fair PS Ratio0.7x

Price-To-Sales vs Fair Ratio: HAYPP is expensive based on its Price-To-Sales Ratio (1.1x) compared to the estimated Fair Price-To-Sales Ratio (0.7x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst HAYPP forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 137.40
SEK 152.75
+11.17%
20.73%SEK 196.00SEK 120.00n/a4
Jun ’27SEK 149.00
SEK 157.75
+5.87%
22.41%SEK 196.00SEK 120.00n/a4
May ’27SEK 121.80
SEK 154.00
+26.44%
25.36%SEK 196.00SEK 115.00n/a4
Apr ’27SEK 118.60
SEK 140.00
+18.04%
25.25%SEK 190.00SEK 115.00n/a3
Mar ’27SEK 131.80
SEK 150.00
+13.81%
33.00%SEK 220.00SEK 115.00n/a3
Feb ’27SEK 113.60
SEK 156.67
+37.91%
28.70%SEK 220.00SEK 120.00n/a3
Jan ’27SEK 143.40
SEK 185.00
+29.01%
18.92%SEK 220.00SEK 150.00n/a2
Dec ’26SEK 151.60
SEK 185.00
+22.03%
18.92%SEK 220.00SEK 150.00n/a2
Nov ’26SEK 154.20
SEK 185.00
+19.97%
18.92%SEK 220.00SEK 150.00n/a2
Oct ’26SEK 164.80
SEK 175.00
+6.19%
25.71%SEK 220.00SEK 130.00n/a2
Sep ’26SEK 147.40
SEK 175.00
+18.72%
25.71%SEK 220.00SEK 130.00n/a2
Aug ’26SEK 152.20
SEK 175.00
+14.98%
25.71%SEK 220.00SEK 130.00n/a2
Jul ’26SEK 138.60
SEK 117.50
-15.22%
23.40%SEK 145.00SEK 90.00n/a2
Jun ’26SEK 110.00
SEK 117.50
+6.82%
23.40%SEK 145.00SEK 90.00SEK 149.002
May ’26SEK 101.80
SEK 116.50
+14.44%
24.46%SEK 145.00SEK 88.00SEK 121.802
Apr ’26SEK 91.60
SEK 112.50
+22.82%
28.89%SEK 145.00SEK 80.00SEK 118.602
Mar ’26SEK 89.80
SEK 107.50
+19.71%
34.88%SEK 145.00SEK 70.00SEK 131.802
Feb ’26SEK 66.40
SEK 85.00
+28.01%
17.65%SEK 100.00SEK 70.00SEK 113.602
Jan ’26SEK 60.40
SEK 85.00
+40.73%
17.65%SEK 100.00SEK 70.00SEK 143.402
Dec ’25SEK 63.80
SEK 85.00
+33.23%
17.65%SEK 100.00SEK 70.00SEK 151.602
Nov ’25SEK 73.00
SEK 120.00
+64.38%
16.67%SEK 140.00SEK 100.00SEK 154.202
Oct ’25SEK 82.00
SEK 120.00
+46.34%
16.67%SEK 140.00SEK 100.00SEK 164.802
Sep ’25SEK 109.50
SEK 120.00
+9.59%
16.67%SEK 140.00SEK 100.00SEK 147.402
Aug ’25SEK 95.20
SEK 111.00
+16.60%
26.13%SEK 140.00SEK 82.00SEK 152.202
Jul ’25SEK 81.00
SEK 111.00
+37.04%
26.13%SEK 140.00SEK 82.00SEK 138.602
Jun ’25SEK 80.40
SEK 111.00
+38.06%
26.13%SEK 140.00SEK 82.00SEK 110.002
SEK 152.75
Fair Value
10.0% undervalued intrinsic discount
4
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/10 04:19
End of Day Share Price 2026/06/10 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Haypp Group AB (publ) is covered by 7 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Morayo AdesinaBarclays
Gaurav JainBarclays
Pallav MittalBarclays