Haypp Group AB (publ)

OM:HAYPP Stock Report

Market Cap: SEK 2.7b

Haypp Group Valuation

Is HAYPP undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of HAYPP when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
SEK 854.02
Fair Value
89.6% undervalued intrinsic discount
2
Number of Analysts

Below Fair Value: HAYPP (SEK89.2) is trading below our estimate of fair value (SEK854.02)

Significantly Below Fair Value: HAYPP is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for HAYPP?

Key metric: As HAYPP is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for HAYPP. This is calculated by dividing HAYPP's market cap by their current earnings.
What is HAYPP's PE Ratio?
PE Ratio59.2x
EarningsSEK 44.98m
Market CapSEK 2.66b

Price to Earnings Ratio vs Peers

How does HAYPP's PE Ratio compare to its peers?

The above table shows the PE ratio for HAYPP vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average48x
LYKO A Lyko Group
98.4x49.4%SEK 2.1b
SYNSAM Synsam
21.1x27.1%SEK 7.4b
BOKUS Bokusgruppen
19.3x17.0%SEK 807.6m
FOI B Fenix Outdoor International
53xn/aSEK 8.6b
HAYPP Haypp Group
59.2x51.2%SEK 2.7b

Price-To-Earnings vs Peers: HAYPP is expensive based on its Price-To-Earnings Ratio (59.2x) compared to the peer average (48x).

Price to Earnings Ratio vs Industry

How does HAYPP's PE Ratio compare vs other companies in the European Specialty Retail Industry?

2 CompaniesPrice / EarningsEstimated GrowthMarket Cap
HAYPP 59.2xIndustry Avg. 18.5xNo. of Companies14PE01020304050+
2 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: HAYPP is expensive based on its Price-To-Earnings Ratio (59.2x) compared to the European Specialty Retail industry average (18.4x).

Price to Earnings Ratio vs Fair Ratio

What is HAYPP's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

HAYPP PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio59.2x
Fair PE Ratio38.1x

Price-To-Earnings vs Fair Ratio: HAYPP is expensive based on its Price-To-Earnings Ratio (59.2x) compared to the estimated Fair Price-To-Earnings Ratio (38.1x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst HAYPP forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 89.20
SEK 85.00
-4.7%
17.6%SEK 100.00SEK 70.00n/a2
Feb ’26SEK 66.40
SEK 85.00
+28.0%
17.6%SEK 100.00SEK 70.00n/a2
Jan ’26SEK 60.40
SEK 85.00
+40.7%
17.6%SEK 100.00SEK 70.00n/a2
Dec ’25SEK 63.80
SEK 85.00
+33.2%
17.6%SEK 100.00SEK 70.00n/a2
Nov ’25SEK 73.00
SEK 120.00
+64.4%
16.7%SEK 140.00SEK 100.00n/a2
Oct ’25SEK 82.00
SEK 120.00
+46.3%
16.7%SEK 140.00SEK 100.00n/a2
Sep ’25SEK 109.50
SEK 120.00
+9.6%
16.7%SEK 140.00SEK 100.00n/a2
Aug ’25SEK 95.20
SEK 111.00
+16.6%
26.1%SEK 140.00SEK 82.00n/a2
Jul ’25SEK 81.00
SEK 111.00
+37.0%
26.1%SEK 140.00SEK 82.00n/a2
Jun ’25SEK 80.40
SEK 111.00
+38.1%
26.1%SEK 140.00SEK 82.00n/a2
May ’25SEK 86.20
SEK 116.00
+34.6%
29.3%SEK 150.00SEK 82.00n/a2
Apr ’25SEK 84.60
SEK 110.00
+30.0%
36.4%SEK 150.00SEK 70.00n/a2
Mar ’25SEK 67.60
SEK 72.50
+7.2%
24.1%SEK 90.00SEK 55.00n/a2
Jan ’25SEK 48.60
SEK 70.00
+44.0%
28.6%SEK 90.00SEK 50.00SEK 60.402
Dec ’24SEK 48.40
SEK 70.00
+44.6%
28.6%SEK 90.00SEK 50.00SEK 63.802
Nov ’24SEK 43.40
SEK 70.00
+61.3%
28.6%SEK 90.00SEK 50.00SEK 73.002
Oct ’24SEK 45.40
SEK 70.00
+54.2%
28.6%SEK 90.00SEK 50.00SEK 82.002
Sep ’24SEK 50.20
SEK 70.00
+39.4%
28.6%SEK 90.00SEK 50.00SEK 109.502
Aug ’24SEK 48.60
SEK 67.50
+38.9%
33.3%SEK 90.00SEK 45.00SEK 95.202
Jul ’24SEK 45.50
SEK 67.50
+48.4%
33.3%SEK 90.00SEK 45.00SEK 81.002
Jun ’24SEK 35.20
SEK 67.50
+91.8%
33.3%SEK 90.00SEK 45.00SEK 80.402
May ’24SEK 36.40
SEK 67.50
+85.4%
33.3%SEK 90.00SEK 45.00SEK 86.202
Apr ’24SEK 32.80
SEK 67.50
+105.8%
33.3%SEK 90.00SEK 45.00SEK 84.602
Mar ’24SEK 38.10
SEK 67.50
+77.2%
33.3%SEK 90.00SEK 45.00SEK 67.602
Feb ’24SEK 31.80
SEK 51.00
+60.4%
17.6%SEK 60.00SEK 42.00SEK 59.002
Analyst Price Target
Consensus Narrative from 2 Analysts
SEK 85.00
Fair Value
4.9% overvalued intrinsic discount
2
Number of Analysts

Analyst Forecast: Target price is lower than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/02/21 14:58
End of Day Share Price 2025/02/21 00:00
Earnings2024/12/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Haypp Group AB (publ) is covered by 2 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Gaurav JainBarclays
Kristofer Liljeberg-SvenssonCarnegie Investment Bank AB