Swedish Retail Potentially Undervalued Companies

Synsam

Market Cap: SEK 7.7b

Operates in the optical retail and eye health sector in the Nordic Region.

Byggmax Group

Market Cap: SEK 3.1b

Sells building materials and related products for DIY projects in Sweden, Norway, and internationally.

Bokusgruppen

Market Cap: SEK 1.0b

Operates as a book retailer in Sweden.

Lyko Group

Market Cap: SEK 1.1b

Produces and sells various hair care and beauty products in Sweden, Norway, Finland, Denmark, Germany, Austria, Poland, and the Netherlands.

Bilia

Market Cap: SEK 13.3b

Operates as a full-service supplier for car ownership in Sweden, Norway, Luxembourg, and Belgium.

RVRC Holding

Market Cap: SEK 6.6b

Engages in the e-commerce outdoor clothing business in Germany, Sweden, and internationally.

Elon

Market Cap: SEK 274.9m

Operates a chain of consumer electronics stores in the Nordic countries.

Zinzino

Market Cap: SEK 5.1b

A direct sales company, provides dietary supplements and skincare products in Sweden and internationally.

Kjell Group

Market Cap: SEK 1.4b

Engages in the sale of various consumer electronics accessories in Sweden, Denmark, and Norway.

Online Brands Nordic

Market Cap: SEK 290.5m

Engages in the online sale of carpets under Trendcarpet brand in Sweden and internationally.

Guldbrev Holding

Market Cap: SEK 392.6m

Guldbrev Holding AB (publ) purchases and recycles gold and jewelry from private individuals primarily in Sweden, Norway, and Finland.

Nelly Group

Market Cap: SEK 1.0b

Operates as a fashion company in Sweden, rest of Nordics, and internationally.

New Bubbleroom Sweden

Market Cap: SEK 202.1m

Operates as an e-retailer in fashion in the Nordics and the rest of Europe.

RugVista Group

Market Cap: SEK 1.2b

Operates direct-to-consumer online platforms for carpet and rug sales in Sweden, Germany, Austria, Switzerland, and internationally.

Hunter Capital

Market Cap: SEK 45.0m

Operates as an investment company focused primarily on technology and life sciences sectors.

Desenio Group

Market Cap: SEK 222.4m

An e-commerce company, provides wall art in Sweden, Germany, France, the Netherlands, Great Britain, rest of Europe, the United States, and internationally.

Tura Group

Market Cap: SEK 224.5m

Through its subsidiary, Tura Scandinavia AB, distributes consumer electronics primarily in Denmark, Finland, Norway, Sweden, and internationally.

WS WeSports Group

Market Cap: SEK 1.6b

Distributes sports and leisure equipment in Sweden, Finland, Norway, Denmark, Germany, the Netherlands, and internationally.

Rusta

Market Cap: SEK 12.7b

Engages in the retail of products in home decoration, consumables, seasonal products, leisure, and Do It Yourself (DIY) categories in Sweden, Norway, Finland, and Germany.

Pierce Group

Market Cap: SEK 730.2m

An e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe.

H & M Hennes & Mauritz

Market Cap: SEK 260.9b

Provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide.

Vuxen Group

Market Cap: SEK 287.8m

Through its subsidiaries, develops and operates multi-brand e-commerce and direct to consumer stores in Sweden and internationally.