BHG Group (BHG) Stock Overview
Operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 4/6 |
| Past Performance | 2/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
BHG Community Fair Values
Create NarrativeSee what 6 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
BHG Group AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 20.26 |
| 52 Week High | SEK 33.56 |
| 52 Week Low | SEK 18.30 |
| Beta | 1.8 |
| 1 Month Change | 3.95% |
| 3 Month Change | 1.10% |
| 1 Year Change | -27.23% |
| 3 Year Change | 31.05% |
| 5 Year Change | -85.19% |
| Change since IPO | -51.76% |
Recent News & Updates
Narrative Update • Aug 01
BHG: Disciplined M&A And Margin Assumptions Will Shape Fairly Valued Outlook
Analysts have reduced their price target for BHG Group from SEK 26 to SEK 21 as they adjust fair value expectations, discount rates, and margin assumptions, while keeping long term revenue growth and future P/E inputs broadly in line with prior views. What's in the News for BHG Group BHG Group reports a focus on executing its disciplined M&A strategy, with management highlighting acquisitions that fit within its existing framework.Analysis Article • Jul 21
BHG Group AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models
It's been a mediocre week for BHG Group AB (publ) ( STO:BHG ) shareholders, with the stock dropping 12% to kr19.53 in...Recent updates
Narrative Update • Aug 01
BHG: Disciplined M&A And Margin Assumptions Will Shape Fairly Valued Outlook
Analysts have reduced their price target for BHG Group from SEK 26 to SEK 21 as they adjust fair value expectations, discount rates, and margin assumptions, while keeping long term revenue growth and future P/E inputs broadly in line with prior views. What's in the News for BHG Group BHG Group reports a focus on executing its disciplined M&A strategy, with management highlighting acquisitions that fit within its existing framework.Analysis Article • Jul 21
BHG Group AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models
It's been a mediocre week for BHG Group AB (publ) ( STO:BHG ) shareholders, with the stock dropping 12% to kr19.53 in...
Narrative Update • Jul 17
BHG: Higher Future P/E And Cash Flow Assumptions Will Support Upside
Analysts have adjusted their BHG Group price target from SEK 35 to about SEK 29.67, citing updated views on fair value, discount rates, revenue growth, profit margins, and future P/E assumptions. What’s in the News for BHG Group No recent BHG Group specific news or key developments were identified in the provided sources.
Narrative Update • Jun 26
None
Analysts have raised their price target on BHG Group from SEK 35 to SEK 40, citing updated assumptions for revenue growth, profit margins and a lower future P/E multiple in their valuation work. What's in the News for BHG Group No recent company specific news headlines for BHG Group were available in the provided sources.New Narrative • Apr 25
Seasonal And Pricing Pressures Will Challenge Margins Yet Efficiency Gains Should Slowly Improve Prospects
Catalysts About BHG Group BHG Group is an online retailer focused on home improvement, furniture and garden products in Northern Europe. What are the underlying business or industry changes driving this perspective?Analysis Article • Apr 18
Impressive Earnings May Not Tell The Whole Story For BHG Group (STO:BHG)
Despite posting some strong earnings, the market for BHG Group AB (publ)'s ( STO:BHG ) stock hasn't moved much. We did...New Narrative • Apr 08
Online Migration And Unique Assortment Will Support Stronger Long Term Performance
Catalysts About BHG Group BHG Group operates online retail platforms focused on home improvement, indoor furnishing, home decoration, bathroom products and garden categories across several European markets. What are the underlying business or industry changes driving this perspective?Analysis Article • Sep 11
BHG Group AB (publ) (STO:BHG) Shares Could Be 46% Below Their Intrinsic Value Estimate
Key Insights Using the 2 Stage Free Cash Flow to Equity, BHG Group fair value estimate is kr51.41 BHG Group is...Analysis Article • Sep 11
Further Upside For BHG Group AB (publ) (STO:BHG) Shares Could Introduce Price Risks After 25% Bounce
BHG Group AB (publ) ( STO:BHG ) shareholders would be excited to see that the share price has had a great month...Analysis Article • May 14
Is BHG Group (STO:BHG) Using Debt Sensibly?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Mar 05
Cautious Investors Not Rewarding BHG Group AB (publ)'s (STO:BHG) Performance Completely
There wouldn't be many who think BHG Group AB (publ)'s ( STO:BHG ) price-to-sales (or "P/S") ratio of 0.4x is worth a...Analysis Article • Feb 01
kr27.00 - That's What Analysts Think BHG Group AB (publ) (STO:BHG) Is Worth After These Results
Shareholders will be ecstatic, with their stake up 31% over the past week following BHG Group AB (publ) 's ( STO:BHG...Analysis Article • Oct 28
Revenues Tell The Story For BHG Group AB (publ) (STO:BHG) As Its Stock Soars 28%
BHG Group AB (publ) ( STO:BHG ) shareholders would be excited to see that the share price has had a great month...Analysis Article • Oct 25
BHG Group (STO:BHG) Is Experiencing Growth In Returns On Capital
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. In a perfect...Analysis Article • Jul 22
Analysts Are Updating Their BHG Group AB (publ) (STO:BHG) Estimates After Its Second-Quarter Results
Shareholders in BHG Group AB (publ) ( STO:BHG ) had a terrible week, as shares crashed 22% to kr14.76 in the week since...Analysis Article • Jun 01
BHG Group AB (publ)'s (STO:BHG) 26% Price Boost Is Out Of Tune With Revenues
BHG Group AB (publ) ( STO:BHG ) shares have had a really impressive month, gaining 26% after a shaky period beforehand...Analysis Article • May 26
A Look At The Fair Value Of BHG Group AB (publ) (STO:BHG)
Key Insights BHG Group's estimated fair value is kr17.49 based on 2 Stage Free Cash Flow to Equity BHG Group's kr16.35...Analysis Article • May 08
Is BHG Group (STO:BHG) A Risky Investment?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Apr 05
BHG Group AB (publ)'s (STO:BHG) 26% Jump Shows Its Popularity With Investors
BHG Group AB (publ) ( STO:BHG ) shares have continued their recent momentum with a 26% gain in the last month alone...Analysis Article • Jan 22
Is BHG Group (STO:BHG) Using Debt In A Risky Way?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analysis Article • Jan 04
Some Shareholders Feeling Restless Over BHG Group AB (publ)'s (STO:BHG) P/S Ratio
With a median price-to-sales (or "P/S") ratio of close to 0.4x in the Specialty Retail industry in Sweden, you could be...Analysis Article • Oct 22
Is BHG Group (STO:BHG) Using Too Much Debt?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Analysis Article • Jul 26
When Should You Buy BHG Group AB (publ) (STO:BHG)?
BHG Group AB (publ) ( STO:BHG ), might not be a large cap stock, but it saw a significant share price rise of over 20...Analysis Article • Jul 07
Returns On Capital Signal Tricky Times Ahead For BHG Group (STO:BHG)
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Analysis Article • Jun 02
Is BHG Group (STO:BHG) A Risky Investment?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Apr 08
BHG Group (STO:BHG) Could Be Struggling To Allocate Capital
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Firstly...Analysis Article • Mar 21
What Is BHG Group AB (publ)'s (STO:BHG) Share Price Doing?
BHG Group AB (publ) ( STO:BHG ), is not the largest company out there, but it received a lot of attention from a...Analysis Article • Feb 15
Is BHG Group (STO:BHG) Using Too Much Debt?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Shareholder Returns
| BHG | SE Specialty Retail | SE Market | |
|---|---|---|---|
| 7D | 4.6% | -1.4% | -0.7% |
| 1Y | -27.2% | 4.0% | 12.3% |
Return vs Industry: BHG underperformed the Swedish Specialty Retail industry which returned 4% over the past year.
Return vs Market: BHG underperformed the Swedish Market which returned 12.3% over the past year.
Price Volatility
| BHG volatility | |
|---|---|
| BHG Average Weekly Movement | 6.5% |
| Specialty Retail Industry Average Movement | 5.5% |
| Market Average Movement | 5.2% |
| 10% most volatile stocks in SE Market | 10.6% |
| 10% least volatile stocks in SE Market | 2.9% |
Stable Share Price: BHG has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: BHG's weekly volatility (7%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2006 | 1,751 | Gustaf Ohrn | www.wearebhg.com |
BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment operates as a drop shipping model for Do-It-Yourself (DIY) product categories, such as garden, construction, and renovation products.
BHG Group AB (publ) Fundamentals Summary
| BHG fundamental statistics | |
|---|---|
| Market cap | SEK 3.63b |
| Earnings (TTM) | SEK 89.10m |
| Revenue (TTM) | SEK 10.91b |
40.8x
P/E Ratio0.3x
P/S RatioIs BHG overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BHG income statement (TTM) | |
|---|---|
| Revenue | SEK 10.91b |
| Cost of Revenue | SEK 9.00b |
| Gross Profit | SEK 1.91b |
| Other Expenses | SEK 1.82b |
| Earnings | SEK 89.10m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
Oct 23, 2026
| Earnings per share (EPS) | 0.50 |
| Gross Margin | 17.48% |
| Net Profit Margin | 0.82% |
| Debt/Equity Ratio | 30.7% |
How did BHG perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/17 02:16 |
| End of Day Share Price | 2026/09/17 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
BHG Group AB (publ) is covered by 5 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| Fredrik Ivarsson | ABG Sundal Collier Sponsored |
| Erik Moberg | Berenberg |