BHG Group AB (publ)

OM:BHG Stock Report

Market Cap: SEK 5.2b

BHG Group Management

Management criteria checks 2/4

BHG Group's CEO is Gustaf Ohrn, appointed in Aug 2022, has a tenure of 3.17 years. total yearly compensation is SEK10.30M, comprised of 64.1% salary and 35.9% bonuses, including company stock and options. directly owns 0.007% of the company’s shares, worth SEK374.50K. The average tenure of the management team and the board of directors is 3.2 years and 2.6 years respectively.

Key information

Gustaf Ohrn

Chief executive officer

SEK 10.3m

Total compensation

CEO salary percentage64.08%
CEO tenure3.2yrs
CEO ownership0.007%
Management average tenure3.2yrs
Board average tenure2.6yrs

Recent management updates

Recent updates

BHG Group AB (publ) (STO:BHG) Shares Could Be 46% Below Their Intrinsic Value Estimate

Sep 11
BHG Group AB (publ) (STO:BHG) Shares Could Be 46% Below Their Intrinsic Value Estimate

Further Upside For BHG Group AB (publ) (STO:BHG) Shares Could Introduce Price Risks After 25% Bounce

Sep 11
Further Upside For BHG Group AB (publ) (STO:BHG) Shares Could Introduce Price Risks After 25% Bounce

Is BHG Group (STO:BHG) Using Debt Sensibly?

May 14
Is BHG Group (STO:BHG) Using Debt Sensibly?

Cautious Investors Not Rewarding BHG Group AB (publ)'s (STO:BHG) Performance Completely

Mar 05
Cautious Investors Not Rewarding BHG Group AB (publ)'s (STO:BHG) Performance Completely

kr27.00 - That's What Analysts Think BHG Group AB (publ) (STO:BHG) Is Worth After These Results

Feb 01
kr27.00 - That's What Analysts Think BHG Group AB (publ) (STO:BHG) Is Worth After These Results

Revenues Tell The Story For BHG Group AB (publ) (STO:BHG) As Its Stock Soars 28%

Oct 28
Revenues Tell The Story For BHG Group AB (publ) (STO:BHG) As Its Stock Soars 28%

BHG Group (STO:BHG) Is Experiencing Growth In Returns On Capital

Oct 25
BHG Group (STO:BHG) Is Experiencing Growth In Returns On Capital

Analysts Are Updating Their BHG Group AB (publ) (STO:BHG) Estimates After Its Second-Quarter Results

Jul 22
Analysts Are Updating Their BHG Group AB (publ) (STO:BHG) Estimates After Its Second-Quarter Results

BHG Group AB (publ)'s (STO:BHG) 26% Price Boost Is Out Of Tune With Revenues

Jun 01
BHG Group AB (publ)'s (STO:BHG) 26% Price Boost Is Out Of Tune With Revenues

A Look At The Fair Value Of BHG Group AB (publ) (STO:BHG)

May 26
A Look At The Fair Value Of BHG Group AB (publ) (STO:BHG)

Is BHG Group (STO:BHG) A Risky Investment?

May 08
Is BHG Group (STO:BHG) A Risky Investment?

BHG Group AB (publ)'s (STO:BHG) 26% Jump Shows Its Popularity With Investors

Apr 05
BHG Group AB (publ)'s (STO:BHG) 26% Jump Shows Its Popularity With Investors

Is BHG Group (STO:BHG) Using Debt In A Risky Way?

Jan 22
Is BHG Group (STO:BHG) Using Debt In A Risky Way?

Some Shareholders Feeling Restless Over BHG Group AB (publ)'s (STO:BHG) P/S Ratio

Jan 04
Some Shareholders Feeling Restless Over BHG Group AB (publ)'s (STO:BHG) P/S Ratio

Is BHG Group (STO:BHG) Using Too Much Debt?

Oct 22
Is BHG Group (STO:BHG) Using Too Much Debt?

When Should You Buy BHG Group AB (publ) (STO:BHG)?

Jul 26
When Should You Buy BHG Group AB (publ) (STO:BHG)?

Returns On Capital Signal Tricky Times Ahead For BHG Group (STO:BHG)

Jul 07
Returns On Capital Signal Tricky Times Ahead For BHG Group (STO:BHG)

Is BHG Group (STO:BHG) A Risky Investment?

Jun 02
Is BHG Group (STO:BHG) A Risky Investment?

BHG Group (STO:BHG) Could Be Struggling To Allocate Capital

Apr 08
BHG Group (STO:BHG) Could Be Struggling To Allocate Capital

What Is BHG Group AB (publ)'s (STO:BHG) Share Price Doing?

Mar 21
What Is BHG Group AB (publ)'s (STO:BHG) Share Price Doing?

Is BHG Group (STO:BHG) Using Too Much Debt?

Feb 15
Is BHG Group (STO:BHG) Using Too Much Debt?

What Does BHG Group AB (publ)'s (STO:BHG) Share Price Indicate?

Dec 10
What Does BHG Group AB (publ)'s (STO:BHG) Share Price Indicate?

Is BHG Group (STO:BHG) Using Too Much Debt?

Sep 06
Is BHG Group (STO:BHG) Using Too Much Debt?

CEO Compensation Analysis

How has Gustaf Ohrn's remuneration changed compared to BHG Group's earnings?
DateTotal CompensationSalaryCompany Earnings
Sep 30 2025n/an/a

-SEK 337m

Jun 30 2025n/an/a

-SEK 415m

Mar 31 2025n/an/a

-SEK 592m

Dec 31 2024SEK 10mSEK 7m

-SEK 679m

Sep 30 2024n/an/a

-SEK 396m

Jun 30 2024n/an/a

-SEK 2b

Mar 31 2024n/an/a

-SEK 2b

Dec 31 2023SEK 16mSEK 6m

-SEK 2b

Sep 30 2023n/an/a

-SEK 2b

Jun 30 2023n/an/a

-SEK 363m

Mar 31 2023n/an/a

-SEK 194m

Dec 31 2022SEK 6mSEK 2m

SEK 34m

Sep 30 2022n/an/a

SEK 324m

Jun 30 2022n/an/a

SEK 472m

Mar 31 2022n/an/a

SEK 478m

Dec 31 2021SEK 500kn/a

SEK 481m

Sep 30 2021n/an/a

SEK 462m

Jun 30 2021n/an/a

SEK 534m

Mar 31 2021n/an/a

SEK 481m

Dec 31 2020SEK 300kn/a

SEK 415m

Compensation vs Market: Gustaf's total compensation ($USD1.08M) is above average for companies of similar size in the Swedish market ($USD580.47K).

Compensation vs Earnings: Gustaf's compensation has been consistent with company performance over the past year.

CEO

Gustaf Ohrn (58 yo)

3.2yrs
Tenure
SEK 10,300,000
Compensation

Mr. Gustaf Ohrn served as Chairman of the Board at MBRS Group AB (formerly known as We aRe Spin Dye (WRSD) AB (publ)) since 2021 until May 25, 2022. He served as Chairman of the Board of BHG Group AB (publ...

Leadership Team

NamePositionTenureCompensationOwnership
Gustaf Ohrn
CEO & President3.2yrsSEK 10.30m0.0073%
SEK 374.5k
Jesper Flemme
Group Chief Financial Officer5.7yrsno data0.020%
SEK 1.0m
Martin Leo
Group CTO & Head of Sustainabilityno datano data0.045%
SEK 2.3m
Jakob Nylin
Head of Investor Relationsno datano datano data
Josefine Colliander
Head of Legalless than a yearno datano data
Martin Edblad
Head of M&A5.7yrsSEK 2.10mno data
Peter Rosvall
Head of New Operationsno datano datano data
Mikael Hagman
Deputy CEO & Head of the Home Improvement Segment3yrsno data0.017%
SEK 864.7k
Bank Bergstrom
Head of the Premium Living Segment3.8yrsno data0.059%
SEK 3.1m
Johan Engström
Head of Value Home Segmentless than a yearno data0.0076%
SEK 395.2k
Emma Palsson
CEO of Bygghemmano datano datano data
3.2yrs
Average Tenure
48yo
Average Age

Experienced Management: BHG's management team is considered experienced (3.2 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Kristian Eikre
Director2.8yrsno datano data
Pernille Fabricius
Independent Director1.8yrsno datano data
Joanna Hummel
Independent Director3.4yrsSEK 500.00k0.012%
SEK 621.9k
Mikael Olander
Independent Director2.4yrsSEK 300.00k4.98%
SEK 257.1m
Christian Bubenheim
Independent Chairman5.4yrsSEK 700.00k0.020%
SEK 1.1m
Negin Yeganegy
Independent Director2.4yrsSEK 400.00kno data
2.6yrs
Average Tenure
54.5yo
Average Age

Experienced Board: BHG's board of directors are not considered experienced ( 2.6 years average tenure), which suggests a new board.

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/10/31 06:10
End of Day Share Price 2025/10/31 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

BHG Group AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
Fredrik IvarssonABG Sundal Collier Sponsored
Erik MobergBerenberg