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BHG Group AB (publ) Stock Price

OM:BHG Community·SEK 4.5b Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 9 Fair Values set on narratives written by author

BHG Share Price Performance

SEK 25.10
0.40 (1.62%)
SEK 35.00
Fair Value
SEK 25.10
0.40 (1.62%)
28.3% undervalued intrinsic discount
SEK 35.00
Fair Value
Price SEK 25.10
AnalystHighTarget SEK 35.00
AnalystLowTarget SEK 26.00
AnalystConsensusTarget SEK 35.00

BHG Community Narratives

·
Fair Value SEK 35 28.3% undervalued intrinsic discount

Online Migration And Unique Assortment Will Support Stronger Long Term Performance

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·
Fair Value SEK 26 3.5% undervalued intrinsic discount

Seasonal And Pricing Pressures Will Challenge Margins Yet Efficiency Gains Should Slowly Improve Prospects

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·
Fair Value SEK 35 28.3% undervalued intrinsic discount

Online Migration And Automation Will Support Long-Term Margin Expansion And Earnings Recovery

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1users have followed this narrative
SEK 26
3.5% undervalued intrinsic discount
Revenue
6.09% p.a.
Profit Margin
2.61%
Future PE
15.09x
Price in 2029
SEK 32.78
SEK 35
28.3% undervalued intrinsic discount
Revenue
6.62% p.a.
Profit Margin
3%
Future PE
20.4x
Price in 2029
SEK 43.77
SEK 35
28.3% undervalued intrinsic discount
Profit Margin
4.51%
Future PE
13.67x
Price in 2028
SEK 43.47

Trending Discussion

Updated Narratives

BHG logo

Seasonal And Pricing Pressures Will Challenge Margins Yet Efficiency Gains Should Slowly Improve Prospects

Fair Value: SEK 26 3.5% undervalued intrinsic discount
0 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative
BHG logo

Online Migration And Unique Assortment Will Support Stronger Long Term Performance

Fair Value: SEK 35 28.3% undervalued intrinsic discount
0 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative
BHG logo

Online Migration And Automation Will Support Long-Term Margin Expansion And Earnings Recovery

Fair Value: SEK 35 28.3% undervalued intrinsic discount
1 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative

Snowflake Analysis

Reasonable growth potential with adequate balance sheet.

1 Risk
3 Rewards

BHG Group AB (publ) Key Details

SEK 10.6b

Revenue

SEK 8.8b

Cost of Revenue

SEK 1.8b

Gross Profit

SEK 1.7b

Other Expenses

SEK 109.2m

Earnings

Last Reported Earnings
Mar 31, 2026
Next Reporting Earnings
Jul 17, 2026
0.61
17.37%
1.03%
31.0%
View Full Analysis

About BHG

Founded
2006
Employees
1751
CEO
Gustaf Ohrn
WebsiteView website
www.wearebhg.com

BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment operates as a drop shipping model for Do-It-Yourself (DIY) product categories, such as garden, construction, and renovation products. Its Value Home segment offers furniture and leisure products. The Premium Living segment provides furniture, home furnishing, and interior design products. It sells its products under the Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Outlet1, Hafa, Hylte Jakt & Trädgård, Trademax, Chilli, Furniture 1, Furniturebox, Outlet1, Arc E-Commerce, Trendrum, Hemfint, Nordic Nest, Svenssons, Sleepo, KitchenTime, and Svenssons i Lammhult brands through e-commerce platforms and showrooms. The company was formerly known as Bygghemma Group First AB (publ) and changed its name to BHG Group AB (publ) in May 2020. BHG Group AB (publ) was founded in 2006 and is headquartered in Malmö, Sweden.

Recent BHG News & Updates

New Narrative Apr 25

Seasonal And Pricing Pressures Will Challenge Margins Yet Efficiency Gains Should Slowly Improve Prospects

Catalysts About BHG Group BHG Group is an online retailer focused on home improvement, furniture and garden products in Northern Europe. What are the underlying business or industry changes driving this perspective?

Recent updates

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