BHG Share Price Performance
SEK 0
-25.06 (-100.00%)
Price SEK 0
Fair ValueSEK 40.00
Share Pricen/a
Analysis Article • 15h
BHG Group AB (publ) Stock Price
- 3 Narratives written by author
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- 9 Fair Values set on narratives written by author
BHG Community Narratives
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Fair Value
·Fair Value SEK 40 51.2% undervalued intrinsic discount
Online Migration And Unique Assortment Will Support Stronger Long Term Performance
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Fair Value
·Fair Value SEK 29.67 34.2% undervalued intrinsic discount
Online Migration And Automation Will Support Long-Term Margin Expansion And Earnings Recovery
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Fair Value
·Fair Value SEK 26 24.9% undervalued intrinsic discount
Seasonal And Pricing Pressures Will Challenge Margins Yet Efficiency Gains Should Slowly Improve Prospects
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Online Migration And Automation Will Support Long-Term Margin Expansion And Earnings Recovery
BHG Group is leaning into the shift from in-store to online shopping for home improvement, while pushing automation and smarter marketing to lower costs and lift profits over time. The catch is that tougher online competition and a fragile housing-led demand recovery could make that turnaround harder than it looks.Read more
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SEK 29.67
34.2% undervalued intrinsic discount
Fair Value
Revenue
6.93% p.a.
Profit Margin
3.28%
Future PE
15.54x
Price in 2029
SEK 36.94
Online Migration And Unique Assortment Will Support Stronger Long Term Performance
BHG Group is betting that more shoppers keep moving online for home improvement and furnishings, while its own-brand products and tech upgrades help it stand out in a price-competitive market. The upside depends on housing and household budgets holding up—and on management executing its automation and add-on acquisition plans without letting costs creep back in.Read more
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SEK 40
51.2% undervalued intrinsic discount
Fair Value
Revenue
6.92% p.a.
Profit Margin
4.27%
Future PE
16.14x
Price in 2029
SEK 49.99
Seasonal And Pricing Pressures Will Challenge Margins Yet Efficiency Gains Should Slowly Improve Prospects
Catalysts About BHG Group BHG Group is an online retailer focused on home improvement, furniture and garden products in Northern Europe. What are the underlying business or industry changes driving this perspective?Read more
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SEK 26
24.9% undervalued intrinsic discount
Fair Value
Revenue
6.09% p.a.
Profit Margin
2.61%
Future PE
15.09x
Price in 2029
SEK 32.78
Trending Discussion
No trending discussion available.
Recently Updated Narratives
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BHG: Higher Future P/E And Cash Flow Assumptions Will Support Upside
Fair Value: SEK 29.67 34.2% undervalued intrinsic discount
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Fair Value: SEK 40 51.2% undervalued intrinsic discount
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Seasonal And Pricing Pressures Will Challenge Margins Yet Efficiency Gains Should Slowly Improve Prospects
Fair Value: SEK 26 24.9% undervalued intrinsic discount
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Snowflake Analysis
BHG Group AB (publ) Key Details
Last Reported Earnings
Jun 30, 2026
Next Reporting Earnings
Oct 23, 2026
- 0.50
- 17.48%
- 0.82%
- 30.7%
About BHG
- Founded
- 2006
- Employees
- 1751
- CEO
- WebsiteView website
BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment operates as a drop shipping model for Do-It-Yourself (DIY) product categories, such as garden, construction, and renovation products. Its Value Home segment offers furniture and leisure products. The Premium Living segment provides furniture, home furnishing, and interior design products. It sells its products under the Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Outlet1, Hafa, Hylte Jakt & Trädgård, Trademax, Chilli, Furniture 1, Furniturebox, Outlet1, Arc E-Commerce, Trendrum, Hemfint, Nordic Nest, Svenssons, Sleepo, KitchenTime, and Svenssons i Lammhult brands through e-commerce platforms and showrooms. The company was formerly known as Bygghemma Group First AB (publ) and changed its name to BHG Group AB (publ) in May 2020. BHG Group AB (publ) was founded in 2006 and is headquartered in Malmö, Sweden.
