Synsam (SYNSAM) Stock Overview
Operates in the optical retail and eye health sector in the Nordic Region. More details
| Snowflake Score | |
|---|---|
| Valuation | 6/6 |
| Future Growth | 4/6 |
| Past Performance | 3/6 |
| Financial Health | 4/6 |
| Dividends | 3/6 |
Rewards
Risk Analysis
SYNSAM Community Fair Values
Create NarrativeSee what 13 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Synsam AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 54.80 |
| 52 Week High | SEK 72.10 |
| 52 Week Low | SEK 50.90 |
| Beta | 0.32 |
| 1 Month Change | 1.11% |
| 3 Month Change | -16.34% |
| 1 Year Change | 4.38% |
| 3 Year Change | 24.26% |
| 5 Year Change | n/a |
| Change since IPO | 1.48% |
Recent News & Updates
Narrative Update • Jun 18
SYNSAM: Share Buybacks And Premium Retail Concepts Will Drive Future Upside
Analysts have kept their SEK price target for Synsam broadly unchanged at SEK 79.0, reflecting stable assumptions around fair value, discount rate, revenue growth, profit margin and future P/E. What’s in the News for Synsam Synsam Group launched the Erling Haaland Eyewear Collection™, a 64 model range of optical frames, sunglasses, and sports eyewear for women, men, teenagers, and children.Narrative Update • Jun 04
SYNSAM: Premium Eyewear Concepts And Share Buybacks Will Support Future Upside
Analysts have kept their SEK 79.0 price target for Synsam unchanged, with slightly adjusted assumptions on the discount rate, revenue growth, profit margin and future P/E, which together support a broadly similar valuation profile for the stock. What's in the News Erling Haaland Eyewear Collection launched across Synsam stores in the Nordics and online, featuring 64 models spanning optical frames, sunglasses, and sports eyewear, with international availability in Germany, the UK, France, Italy, Spain, and Poland.Analysis Article • May 13
Synsam AB (publ) Beat Analyst Estimates: See What The Consensus Is Forecasting For This Year
Last week, you might have seen that Synsam AB (publ) ( STO:SYNSAM ) released its first-quarter result to the market...Narrative Update • May 13
SYNSAM: Reshoring And Premium Concepts Will Support Future Upside
Analysts have slightly trimmed their Synsam fair value estimate to SEK79.0 from about SEK79.33, linking the change to updated assumptions around revenue growth, profit margins, the discount rate and future P/E levels. What's in the News Synsam Group entered an exclusive partnership with footballer Erling Haaland, including a branded collection of 64 eyewear, sunglasses and sports glasses, available in Nordic stores and online, with newly added e-commerce markets such as Germany, the UK, France, Italy, Spain and Poland, plus a limited run of 999 gold-colored sports glasses ahead of this summer's FIFA World Cup (Product related announcement).Recent updates
Narrative Update • Jun 18
SYNSAM: Share Buybacks And Premium Retail Concepts Will Drive Future Upside
Analysts have kept their SEK price target for Synsam broadly unchanged at SEK 79.0, reflecting stable assumptions around fair value, discount rate, revenue growth, profit margin and future P/E. What’s in the News for Synsam Synsam Group launched the Erling Haaland Eyewear Collection™, a 64 model range of optical frames, sunglasses, and sports eyewear for women, men, teenagers, and children.Narrative Update • Jun 04
SYNSAM: Premium Eyewear Concepts And Share Buybacks Will Support Future Upside
Analysts have kept their SEK 79.0 price target for Synsam unchanged, with slightly adjusted assumptions on the discount rate, revenue growth, profit margin and future P/E, which together support a broadly similar valuation profile for the stock. What's in the News Erling Haaland Eyewear Collection launched across Synsam stores in the Nordics and online, featuring 64 models spanning optical frames, sunglasses, and sports eyewear, with international availability in Germany, the UK, France, Italy, Spain, and Poland.Analysis Article • May 13
Synsam AB (publ) Beat Analyst Estimates: See What The Consensus Is Forecasting For This Year
Last week, you might have seen that Synsam AB (publ) ( STO:SYNSAM ) released its first-quarter result to the market...Narrative Update • May 13
SYNSAM: Reshoring And Premium Concepts Will Support Future Upside
Analysts have slightly trimmed their Synsam fair value estimate to SEK79.0 from about SEK79.33, linking the change to updated assumptions around revenue growth, profit margins, the discount rate and future P/E levels. What's in the News Synsam Group entered an exclusive partnership with footballer Erling Haaland, including a branded collection of 64 eyewear, sunglasses and sports glasses, available in Nordic stores and online, with newly added e-commerce markets such as Germany, the UK, France, Italy, Spain and Poland, plus a limited run of 999 gold-colored sports glasses ahead of this summer's FIFA World Cup (Product related announcement).Narrative Update • Apr 28
SYNSAM: Swedish Reshoring And Premium Concepts Will Support Future Upside
Analysts have slightly reduced their Synsam price target to SEK 79.33 from SEK 81, reflecting updated assumptions around the discount rate, revenue growth, profit margins and future P/E multiples. What's in the News Synsam opened an NK Eyewear & Optics premium concept store at Nordiska Kompaniet in Gothenburg, offering more than 1,000 frames across around 30 high end brands and in store clinical eye examinations with licensed opticians (Key Developments).Narrative Update • Apr 12
SYNSAM: Swedish Reshoring And Share Buybacks Will Support Future Upside
Analysts have kept their SEK price target for Synsam broadly unchanged at SEK 81. They point to slightly adjusted assumptions for the discount rate, revenue growth, profit margin and future P/E as they refine their valuation framework.Narrative Update • Mar 28
SYNSAM: Swedish Reshoring And New Eyewear Production Will Support Future Upside
Analysts have kept their Synsam fair value estimate steady at SEK 81.0, with only minor model tweaks to the discount rate, revenue growth, profit margin, and forward P/E feeding into this unchanged price target. What's in the News Synsam launched Alicia Lind, a new eyewear brand designed and manufactured at its Production and Innovation Center in Frösön, as part of a long term plan to reshore production to Sweden and increase control over the value chain (Key Developments).Narrative Update • Mar 14
SYNSAM: Swedish Reshoring And Share Buybacks Will Support Future Upside
Analysts have maintained their fair value estimate for Synsam at SEK 81.0 per share, with a slightly lower discount rate and a small adjustment to the assumed future P/E multiple supporting a steady SEK-based price target. What's in the News Synsam launched the Alicia Lind eyewear brand, designed and manufactured at its Production and Innovation Center in Frösön, Jämtland, as part of its long term plan to reshore production, control more of its value chain, and support Swedish manufacturing (Key Developments).Narrative Update • Feb 27
SYNSAM: Share Buybacks And Swedish Production Will Support Future Upside
Analysts have raised their Synsam price target from SEK 75 to SEK 81, citing updated assumptions around discount rates, profit margins and long-term P/E levels as key drivers of the change. What's in the News Synsam completed the repurchase of 3,787,190 shares, representing 2.63% of the company, for SEK 232 million under the buyback program announced on September 1, 2025 (Key Developments).Narrative Update • Feb 13
SYNSAM: Nordic Store Rollout And Local Manufacturing Will Support Upside Potential
Analysts have inched up their Synsam price target from SEK 73.25 to SEK 75.00, reflecting updated assumptions on discount rate, revenue growth, profit margin and future P/E that fine tune rather than overhaul the prior view. What's in the News Synsam Group launched a new eyewear brand, Isak V, designed and manufactured in Sweden at its Production and Innovation Center in Froson, Jamtland, as part of its ongoing reshoring of production from Asia and its focus on local manufacturing and Swedish design expertise (Key Developments).Narrative Update • Jan 30
SYNSAM: Store Expansion And Smart Glasses Rollout Will Support Upside Potential
Analysts have raised their price target on Synsam from SEK 69.67 to approximately SEK 73.25, reflecting updated assumptions for revenue growth, profit margins and a slightly higher projected P/E multiple. What's in the News Synsam AB (publ) set a new establishment target of 80 additional stores in the Nordic region between 2027 and 2029 and plans to upgrade 30 existing locations to the Mega store concept, while keeping its earlier goal of 90 new stores between 2024 and 2026.Analysis Article • Nov 21
Synsam AB (publ) Just Recorded A 10% EPS Beat: Here's What Analysts Are Forecasting Next
Synsam AB (publ) ( STO:SYNSAM ) just released its latest third-quarter results and things are looking bullish. It was...Analysis Article • Sep 29
Is Synsam (STO:SYNSAM) A Risky Investment?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Narrative Update • Sep 05
Nordic Expansion And Digital Eye Care Will Achieve Milestones
The modest upward revision in Synsam’s consensus price target reflects a very slight improvement in both future P/E and net profit margin, resulting in an increased fair value estimate from SEK68.00 to SEK69.67. What's in the News Synsam launched Ray-Ban Meta smart glasses in 200 stores across the Nordics, integrating style, vision correction, and advanced smart technology.Analysis Article • Jul 30
Synsam (STO:SYNSAM) Shareholders Will Want The ROCE Trajectory To Continue
What are the early trends we should look for to identify a stock that could multiply in value over the long term? One...Analysis Article • Jun 12
Investors Aren't Entirely Convinced By Synsam AB (publ)'s (STO:SYNSAM) Earnings
There wouldn't be many who think Synsam AB (publ)'s ( STO:SYNSAM ) price-to-earnings (or "P/E") ratio of 20.7x is worth...Analysis Article • Apr 17
It's Unlikely That Synsam AB (publ)'s (STO:SYNSAM) CEO Will See A Huge Pay Rise This Year
Key Insights Synsam to hold its Annual General Meeting on 23rd of April Total pay for CEO Hakan Lundstedt includes...Analysis Article • Apr 13
Synsam (STO:SYNSAM) Is Due To Pay A Dividend Of SEK1.80
The board of Synsam AB (publ) ( STO:SYNSAM ) has announced that it will pay a dividend of SEK1.80 per share on the 6th...Analysis Article • Mar 27
Synsam's (STO:SYNSAM) Dividend Will Be SEK1.80
The board of Synsam AB (publ) ( STO:SYNSAM ) has announced that it will pay a dividend of SEK1.80 per share on the 6th...Analysis Article • Mar 20
Synsam (STO:SYNSAM) Is Experiencing Growth In Returns On Capital
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Ideally, a...Analysis Article • Feb 26
Synsam AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models
Last week, you might have seen that Synsam AB (publ) ( STO:SYNSAM ) released its full-year result to the market. The...
New Narrative • Feb 25
Subscription Expansion And EyeView Rollout Will Strengthen Future Prospects
Expansion of lifestyle subscriptions and store openings aims to drive revenue growth and market penetration, particularly in Scandinavian regions.Analysis Article • Nov 22
Synsam AB (publ) Just Missed EPS By 41%: Here's What Analysts Think Will Happen Next
The analysts might have been a bit too bullish on Synsam AB (publ) ( STO:SYNSAM ), given that the company fell short of...Analysis Article • Nov 07
Investors Holding Back On Synsam AB (publ) (STO:SYNSAM)
When close to half the companies in Sweden have price-to-earnings ratios (or "P/E's") above 23x, you may consider...Analysis Article • Aug 31
Synsam's (STO:SYNSAM) Strong Earnings Are Of Good Quality
The subdued stock price reaction suggests that Synsam AB (publ)'s ( STO:SYNSAM ) strong earnings didn't offer any...Analysis Article • Aug 06
We Like These Underlying Return On Capital Trends At Synsam (STO:SYNSAM)
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Analysis Article • Jun 01
Does Synsam (STO:SYNSAM) Deserve A Spot On Your Watchlist?
Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...Analysis Article • Apr 25
Synsam (STO:SYNSAM) Has Announced That It Will Be Increasing Its Dividend To SEK1.80
Synsam AB (publ) ( STO:SYNSAM ) has announced that it will be increasing its dividend from last year's comparable...Analysis Article • Apr 20
Is Synsam (STO:SYNSAM) A Risky Investment?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Analysis Article • Mar 09
Synsam (STO:SYNSAM) Will Pay A Larger Dividend Than Last Year At SEK1.80
Synsam AB (publ) ( STO:SYNSAM ) has announced that it will be increasing its dividend from last year's comparable...Shareholder Returns
| SYNSAM | SE Specialty Retail | SE Market | |
|---|---|---|---|
| 7D | -4.7% | -0.8% | -0.06% |
| 1Y | 4.4% | 21.2% | 13.5% |
Return vs Industry: SYNSAM underperformed the Swedish Specialty Retail industry which returned 25.1% over the past year.
Return vs Market: SYNSAM underperformed the Swedish Market which returned 13.3% over the past year.
Price Volatility
| SYNSAM volatility | |
|---|---|
| SYNSAM Average Weekly Movement | 4.3% |
| Specialty Retail Industry Average Movement | 5.8% |
| Market Average Movement | 6.1% |
| 10% most volatile stocks in SE Market | 13.7% |
| 10% least volatile stocks in SE Market | 3.5% |
Stable Share Price: SYNSAM has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: SYNSAM's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1968 | 5,400 | Hakan Lundstedt | www.synsamgroup.com |
Synsam AB (publ), together with its subsidiaries, operates in the optical retail and eye health sector in the Nordic Region. The company offers lenses, frames, sunglasses, sports spectacles, contact lenses, eye care accessories, and hearing aids. It also provides eye health services, hearing tests, lifestyle subscriptions, contact lens subscriptions, personal style advice services, and eye examination services, including physical and online examination services.
Synsam AB (publ) Fundamentals Summary
| SYNSAM fundamental statistics | |
|---|---|
| Market cap | SEK 7.64b |
| Earnings (TTM) | SEK 498.00m |
| Revenue (TTM) | SEK 7.13b |
15.3x
P/E Ratio1.1x
P/S RatioIs SYNSAM overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| SYNSAM income statement (TTM) | |
|---|---|
| Revenue | SEK 7.13b |
| Cost of Revenue | SEK 1.81b |
| Gross Profit | SEK 5.32b |
| Other Expenses | SEK 4.82b |
| Earnings | SEK 498.00m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
Aug 21, 2026
| Earnings per share (EPS) | 3.57 |
| Gross Margin | 74.64% |
| Net Profit Margin | 6.98% |
| Debt/Equity Ratio | 106.0% |
How did SYNSAM perform over the long term?
See historical performance and comparisonDividends
3.3%
Current Dividend Yield52%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/25 01:12 |
| End of Day Share Price | 2026/06/25 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Synsam AB (publ) is covered by 5 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Giang Nguyen | Citigroup Inc |
| Emanuel Jansson | Danske Bank |
| Niklas Ekman | DNB Carnegie |