Synsam AB (publ)

OM:SYNSAM Stock Report

Market Cap: SEK 9.0b

Synsam Valuation

Is SYNSAM undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SYNSAM when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

SEK 141.86
Fair Value
55.2% undervalued intrinsic discount
3
Number of Analysts

Below Fair Value: SYNSAM (SEK63) is trading below our estimate of fair value (SEK147.69)

Significantly Below Fair Value: SYNSAM is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SYNSAM?

Key metric: As SYNSAM is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for SYNSAM. This is calculated by dividing SYNSAM's market cap by their current earnings.
What is SYNSAM's PE Ratio?
PE Ratio22.4x
EarningsSEK 407.00m
Market CapSEK 9.04b

Price to Earnings Ratio vs Peers

How does SYNSAM's PE Ratio compare to its peers?

The above table shows the PE ratio for SYNSAM vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average51.9x
FOI B Fenix Outdoor International
80.6xn/aSEK 6.6b
HAYPP Haypp Group
76.7x60.09%SEK 4.5b
LYKO A Lyko Group
32.4x31.01%SEK 2.1b
BOKUS Bokusgruppen
17.9x13.63%SEK 1.1b
SYNSAM Synsam
22.2x24.92%SEK 9.0b

Price-To-Earnings vs Peers: SYNSAM is good value based on its Price-To-Earnings Ratio (22.2x) compared to the peer average (51.9x).

Price to Earnings Ratio vs Industry

How does SYNSAM's PE Ratio compare vs other companies in the European Specialty Retail Industry?

5 CompaniesPrice / EarningsEstimated GrowthMarket Cap
SYNSAM 22.4xIndustry Avg. 18.4xNo. of Companies14PE01224364860+
5 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: SYNSAM is expensive based on its Price-To-Earnings Ratio (22.2x) compared to the European Specialty Retail industry average (19.2x).

Price to Earnings Ratio vs Fair Ratio

What is SYNSAM's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SYNSAM PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio22.4x
Fair PE Ratio24.9x

Price-To-Earnings vs Fair Ratio: SYNSAM is good value based on its Price-To-Earnings Ratio (22.2x) compared to the estimated Fair Price-To-Earnings Ratio (26.2x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SYNSAM forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 63.50
SEK 72.50
+14.17%
3.96%SEK 75.00SEK 68.00n/a4
Nov ’26SEK 60.30
SEK 72.33
+19.96%
2.84%SEK 75.00SEK 70.00n/a3
Oct ’26SEK 57.90
SEK 69.67
+20.32%
6.45%SEK 75.00SEK 64.00n/a3
Sep ’26SEK 59.40
SEK 68.00
+14.48%
7.30%SEK 75.00SEK 64.00n/a3
Aug ’26SEK 52.70
SEK 66.33
+25.87%
9.56%SEK 75.00SEK 60.00n/a3
Jul ’26SEK 55.00
SEK 66.33
+20.61%
9.56%SEK 75.00SEK 60.00n/a3
Jun ’26SEK 49.15
SEK 66.33
+34.96%
9.56%SEK 75.00SEK 60.00n/a3
May ’26SEK 49.00
SEK 66.33
+35.37%
9.56%SEK 75.00SEK 60.00n/a3
Apr ’26SEK 45.45
SEK 66.67
+46.68%
9.35%SEK 75.00SEK 60.00n/a3
Mar ’26SEK 44.80
SEK 66.33
+48.07%
9.95%SEK 75.00SEK 59.00n/a3
Feb ’26SEK 49.30
SEK 63.00
+27.79%
4.49%SEK 65.00SEK 59.00n/a3
Jan ’26SEK 44.55
SEK 64.00
+43.66%
2.21%SEK 65.00SEK 62.00n/a3
Dec ’25SEK 43.95
SEK 64.00
+45.62%
2.21%SEK 65.00SEK 62.00n/a3
Nov ’25SEK 47.90
SEK 64.00
+33.61%
2.21%SEK 65.00SEK 62.00SEK 60.303
Oct ’25SEK 49.50
SEK 64.00
+29.29%
2.21%SEK 65.00SEK 62.00SEK 57.903
Sep ’25SEK 47.55
SEK 65.33
+37.40%
5.64%SEK 70.00SEK 61.00SEK 59.403
Aug ’25SEK 49.70
SEK 65.33
+31.46%
5.64%SEK 70.00SEK 61.00SEK 52.703
Jul ’25SEK 52.40
SEK 64.50
+23.09%
5.43%SEK 70.00SEK 61.00SEK 55.004
Jun ’25SEK 58.80
SEK 63.75
+8.42%
6.87%SEK 70.00SEK 58.00SEK 49.154
May ’25SEK 51.30
SEK 60.50
+17.93%
9.09%SEK 70.00SEK 57.00SEK 49.004
Apr ’25SEK 58.10
SEK 60.50
+4.13%
9.09%SEK 70.00SEK 57.00SEK 45.454
Mar ’25SEK 58.50
SEK 58.50
0%
12.36%SEK 70.00SEK 50.00SEK 44.804
Feb ’25SEK 47.40
SEK 54.50
+14.98%
19.44%SEK 70.00SEK 41.00SEK 49.304
Jan ’25SEK 45.80
SEK 54.50
+19.00%
19.44%SEK 70.00SEK 41.00SEK 44.554
Dec ’24SEK 41.45
SEK 54.50
+31.48%
19.44%SEK 70.00SEK 41.00SEK 43.954
Nov ’24SEK 34.40
SEK 56.25
+63.52%
17.02%SEK 70.00SEK 43.00SEK 47.904
SEK 72.5
Fair Value
12.4% undervalued intrinsic discount
3
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/11/20 18:27
End of Day Share Price 2025/11/20 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Synsam AB (publ) is covered by 7 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Giang NguyenCitigroup Inc
Emanuel JanssonDanske Bank
Niklas EkmanDNB Carnegie