Pierce Group (PIERCE) Stock Overview
An e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 4/6 |
| Past Performance | 0/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
PIERCE Community Fair Values
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Pierce Group AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 9.48 |
| 52 Week High | SEK 15.00 |
| 52 Week Low | SEK 7.74 |
| Beta | 0.79 |
| 1 Month Change | -23.55% |
| 3 Month Change | -24.16% |
| 1 Year Change | -3.46% |
| 3 Year Change | 7.97% |
| 5 Year Change | n/a |
| Change since IPO | -86.83% |
Recent News & Updates
A Piece Of The Puzzle Missing From Pierce Group AB (publ)'s (STO:PIERCE) Share Price
Dec 16
Pierce Group AB (publ) Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Predictions
Nov 15Recent updates
A Piece Of The Puzzle Missing From Pierce Group AB (publ)'s (STO:PIERCE) Share Price
Dec 16Pierce Group AB (publ) Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Predictions
Nov 15Earnings Beat: Pierce Group AB (publ) Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Models
Aug 27Potential Upside For Pierce Group AB (publ) (STO:PIERCE) Not Without Risk
Aug 22Even With A 26% Surge, Cautious Investors Are Not Rewarding Pierce Group AB (publ)'s (STO:PIERCE) Performance Completely
Mar 11We Think Pierce Group's (STO:PIERCE) Robust Earnings Are Conservative
Mar 01Why Investors Shouldn't Be Surprised By Pierce Group AB (publ)'s (STO:PIERCE) 28% Share Price Surge
May 31Pierce Group AB (publ) (STO:PIERCE) Shares Could Be 28% Below Their Intrinsic Value Estimate
Jun 01Pierce Group AB (publ)'s (STO:PIERCE) Intrinsic Value Is Potentially 45% Above Its Share Price
Sep 16With A 29% Price Drop For Pierce Group AB (publ) (STO:PIERCE) You'll Still Get What You Pay For
May 12Pierce Group AB (publ) Just Missed EPS By 9.4%: Here's What Analysts Think Will Happen Next
Feb 19Pierce Group AB (publ) (STO:PIERCE) Shares Could Be 26% Below Their Intrinsic Value Estimate
Feb 16Shareholder Returns
| PIERCE | SE Specialty Retail | SE Market | |
|---|---|---|---|
| 7D | -2.5% | -6.1% | -3.8% |
| 1Y | -3.5% | 24.3% | 3.8% |
Return vs Industry: PIERCE underperformed the Swedish Specialty Retail industry which returned 28% over the past year.
Return vs Market: PIERCE underperformed the Swedish Market which returned 4.6% over the past year.
Price Volatility
| PIERCE volatility | |
|---|---|
| PIERCE Average Weekly Movement | 6.5% |
| Specialty Retail Industry Average Movement | 6.4% |
| Market Average Movement | 6.3% |
| 10% most volatile stocks in SE Market | 12.3% |
| 10% least volatile stocks in SE Market | 3.5% |
Stable Share Price: PIERCE has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: PIERCE's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2008 | 290 | Göran Dahlin | www.piercegroup.com |
Pierce Group AB (publ), an e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe. It operates in three segments: Offroad, Onroad, and Other. The company serves motocross and enduro riders under the 24MX brand; highroad motorcycle riders under the XLMOTO brand; and snowmobile riders under the Sledstore brand.
Pierce Group AB (publ) Fundamentals Summary
| PIERCE fundamental statistics | |
|---|---|
| Market cap | SEK 752.47m |
| Earnings (TTM) | SEK 0 |
| Revenue (TTM) | SEK 1.82b |
Is PIERCE overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PIERCE income statement (TTM) | |
|---|---|
| Revenue | SEK 1.82b |
| Cost of Revenue | SEK 1.04b |
| Gross Profit | SEK 773.00m |
| Other Expenses | SEK 773.00m |
| Earnings | SEK 0 |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
Mar 20, 2026
| Earnings per share (EPS) | 0 |
| Gross Margin | 42.57% |
| Net Profit Margin | 0% |
| Debt/Equity Ratio | 0% |
How did PIERCE perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/03/05 06:26 |
| End of Day Share Price | 2026/03/05 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Pierce Group AB (publ) is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Adrian Elmlund | Nordea Markets |