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PIER

Pierce Group OM:PIERCE Stock Report

Last Price

kr8.60

Market Cap

kr340.1m

7D

-0.6%

1Y

-90.2%

Updated

06 Jul, 2022

Data

Company Financials +
PIERCE fundamental analysis
Snowflake Score
Valuation5/6
Future Growth4/6
Past Performance1/6
Financial Health3/6
Dividends0/6

PIERCE Stock Overview

Pierce Group Ab (publ), an e-commerce company, engages in the sale of gears, parts, accessories, and streetwear to riders through online stores in Europe.

Pierce Group Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Pierce Group
Historical stock prices
Current Share Pricekr8.60
52 Week Highkr97.90
52 Week Lowkr8.31
Beta0
1 Month Change-34.35%
3 Month Change-68.78%
1 Year Change-90.23%
3 Year Changen/a
5 Year Changen/a
Change since IPO-88.06%

Recent News & Updates

Shareholder Returns

PIERCESE Online RetailSE Market
7D-0.6%-5.2%-2.9%
1Y-90.2%-73.1%-25.5%

Return vs Industry: PIERCE underperformed the Swedish Online Retail industry which returned -73.1% over the past year.

Return vs Market: PIERCE underperformed the Swedish Market which returned -25.5% over the past year.

Price Volatility

Is PIERCE's price volatile compared to industry and market?
PIERCE volatility
PIERCE Average Weekly Movement13.5%
Online Retail Industry Average Movement10.1%
Market Average Movement7.4%
10% most volatile stocks in SE Market12.2%
10% least volatile stocks in SE Market4.7%

Stable Share Price: PIERCE is more volatile than 90% of Swedish stocks over the past 3 months, typically moving +/- 14% a week.

Volatility Over Time: PIERCE's weekly volatility (14%) has been stable over the past year, but is still higher than 75% of Swedish stocks.

About the Company

FoundedEmployeesCEOWebsite
2008430Henrik Zadighttps://www.piercegroup.com

Pierce Group Ab (publ), an e-commerce company, engages in the sale of gears, parts, accessories, and streetwear to riders through online stores in Europe. It operates through Offroad, Onroad, and Other segments. The company serves motocross and enduro riders under the 24MX brand; motorcycle riders on highroads under the XLMOTO brand; and snowmobile riders under the Sledstore brand, as well as through a physical store in Stockholm.

Pierce Group Fundamentals Summary

How do Pierce Group's earnings and revenue compare to its market cap?
PIERCE fundamental statistics
Market Capkr340.12m
Earnings (TTM)kr12.00m
Revenue (TTM)kr1.65b

28.4x

P/E Ratio

0.2x

P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
PIERCE income statement (TTM)
Revenuekr1.65b
Cost of Revenuekr921.00m
Gross Profitkr724.00m
Other Expenseskr712.00m
Earningskr12.00m

Last Reported Earnings

Mar 31, 2022

Next Earnings Date

Aug 24, 2022

Earnings per share (EPS)0.30
Gross Margin44.01%
Net Profit Margin0.73%
Debt/Equity Ratio39.7%

How did PIERCE perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.

Valuation

Is PIERCE undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • PEG Ratio

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PIERCE?

Other financial metrics that can be useful for relative valuation.

PIERCE key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue0.3x
Enterprise Value/EBITDA7.4x
PEG Ratio0.4x

Price to Earnings Ratio vs Peers

How does PIERCE's PE Ratio compare to its peers?

PIERCE PE Ratio vs Peers
The above table shows the PE ratio for PIERCE vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPEEstimated GrowthMarket Cap
Peer Average40.4x
SODER SÖDer Sportfiske
62.1xn/akr316.8m
DSNO Desenio Group
10.7x22.2%kr283.0m
PURE Purefun Group
19.7xn/akr179.2m
MEGR Mediacle Group
68xn/akr133.7m
PIERCE Pierce Group
28.4x80.2%kr341.3m

Price-To-Earnings vs Peers: PIERCE is good value based on its Price-To-Earnings Ratio (28.4x) compared to the peer average (40.1x).


Price to Earnings Ratio vs Industry

How does PIERCE's PE Ratio compare vs other companies in the European Online Retail Industry?

Price-To-Earnings vs Industry: PIERCE is expensive based on its Price-To-Earnings Ratio (28.4x) compared to the Swedish Online Retail industry average (20.9x)


Price to Earnings Ratio vs Fair Ratio

What is PIERCE's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PIERCE PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio28.4x
Fair PE Ratio59.1x

Price-To-Earnings vs Fair Ratio: PIERCE is good value based on its Price-To-Earnings Ratio (28.4x) compared to the estimated Fair Price-To-Earnings Ratio (59.1x).


Share Price vs Fair Value

What is the Fair Price of PIERCE when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PIERCE (SEK8.6) is trading below our estimate of fair value (SEK32.24)

Significantly Below Fair Value: PIERCE is trading below fair value by more than 20%.


Price to Earnings Growth Ratio

PEG Ratio: PIERCE is good value based on its PEG Ratio (0.4x)


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Future Growth

How is Pierce Group forecast to perform in the next 1 to 3 years based on estimates from 2 analysts?

Future Growth Score

4/6

Future Growth Score 4/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


80.2%

Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: PIERCE's forecast earnings growth (80.2% per year) is above the savings rate (0.4%).

Earnings vs Market: PIERCE's earnings (80.2% per year) are forecast to grow faster than the Swedish market (9.6% per year).

High Growth Earnings: PIERCE's earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: PIERCE's revenue (13.7% per year) is forecast to grow faster than the Swedish market (5.4% per year).

High Growth Revenue: PIERCE's revenue (13.7% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: PIERCE's Return on Equity is forecast to be low in 3 years time (9.6%).


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Past Performance

How has Pierce Group performed over the past 5 years?

Past Performance Score

1/6

Past Performance Score 1/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


96.0%

Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: PIERCE has a large one-off loss of SEK8.0M impacting its March 31 2022 financial results.

Growing Profit Margin: PIERCE's current net profit margins (0.7%) are lower than last year (0.8%).


Past Earnings Growth Analysis

Earnings Trend: PIERCE's earnings have grown significantly by 96% per year over the past 5 years.

Accelerating Growth: PIERCE's earnings growth over the past year (0%) is below its 5-year average (96% per year).

Earnings vs Industry: PIERCE had negative earnings growth (0%) over the past year, making it difficult to compare to the Online Retail industry average (-22.9%).


Return on Equity

High ROE: PIERCE's Return on Equity (2.8%) is considered low.


Discover strong past performing companies

Financial Health

How is Pierce Group's financial position?

Financial Health Score

3/6

Financial Health Score 3/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Debt Coverage

  • Interest Coverage

Financial Position Analysis

Short Term Liabilities: PIERCE's short term assets (SEK582.0M) exceed its short term liabilities (SEK527.0M).

Long Term Liabilities: PIERCE's short term assets (SEK582.0M) exceed its long term liabilities (SEK77.0M).


Debt to Equity History and Analysis

Debt Level: PIERCE's net debt to equity ratio (32.2%) is considered satisfactory.

Reducing Debt: Insufficient data to determine if PIERCE's debt to equity ratio has reduced over the past 5 years.

Debt Coverage: PIERCE's operating cash flow is negative, therefore debt is not well covered.

Interest Coverage: PIERCE's interest payments on its debt are not well covered by EBIT (3x coverage).


Balance Sheet


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Dividend

What is Pierce Group current dividend yield, its reliability and sustainability?

Dividend Score

0/6

Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage


3.45%

Forecast Dividend Yield

Dividend Yield vs Market

Notable Dividend: Unable to evaluate PIERCE's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate PIERCE's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if PIERCE's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if PIERCE's dividend payments have been increasing.


Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as PIERCE has not reported any payouts.


Discover strong dividend paying companies

Management

How experienced are the management team and are they aligned to shareholders interests?

4.5yrs

Average management tenure


CEO

Henrik Zadig (52 yo)

6.5yrs

Tenure

Mr. Henrik Zadig serves as Chief Executive Officer at Pierce Group AB (publ) since 2016. Mr. Zadig is Senior Vice President/General Manager Online, Staples Europe, Vice President/GM Global Digital and Loya...


Leadership Team

Experienced Management: PIERCE's management team is considered experienced (4.5 years average tenure).


Board Members

Experienced Board: PIERCE's board of directors are considered experienced (3 years average tenure).


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.


Top Shareholders

Company Information

Pierce Group AB (publ)'s employee growth, exchange listings and data sources


Key Information

  • Name: Pierce Group AB (publ)
  • Ticker: PIERCE
  • Exchange: OM
  • Founded: 2008
  • Industry: Internet and Direct Marketing Retail
  • Sector: Retail
  • Implied Market Cap: kr340.118m
  • Shares outstanding: 39.69m
  • Website: https://www.piercegroup.com

Number of Employees


Location

  • Pierce Group AB (publ)
  • Elektravägen 22
  • Hägersten
  • Stockholm County
  • 126 30
  • Sweden

Listings


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/07/06 00:00
End of Day Share Price2022/07/06 00:00
Earnings2022/03/31
Annual Earnings2021/12/31


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.