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Nelly Group AB (publ)OM:NELLY Stock Report

Market Cap SEK 1.1b
Share Price
SEK 35.84
SEK 51
29.7% undervalued intrinsic discount
1Y-9.9%
7D2.7%
1D
Portfolio Value
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Nelly Group AB (publ)

OM:NELLY Stock Report

Market Cap: SEK 1.1b

Nelly Group (NELLY) Stock Overview

Operates as a fashion company in Sweden, rest of Nordics, and internationally. More details

NELLY fundamental analysis
Snowflake Score
Valuation4/6
Future Growth0/6
Past Performance4/6
Financial Health6/6
Dividends0/6

Rewards

Trading at 29.7% below our estimate of its fair value

Earnings grew by 54.8% over the past year

Risk Analysis

Highly volatile share price over the past 3 months compared to the Swedish market

High level of non-cash earnings

Significant insider selling over the past 3 months


NELLY Community Fair Values

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See what 9 others think this stock is worth. Follow their fair value or set your own to get alerts.

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Nelly Group AB (publ) Competitors

Price History & Performance

Summary of share price highs, lows and changes for Nelly Group
Historical stock prices
Current Share PriceSEK 35.84
52 Week HighSEK 135.60
52 Week LowSEK 34.30
Beta1.57
1 Month Change-46.19%
3 Month Change-42.47%
1 Year Change-9.95%
3 Year Change662.55%
5 Year Change0.67%
Change since IPO-89.90%

Recent News & Updates

Analysis Article • May 06

We Believe Nelly Group's (STO:NELLY) Earnings Are A Poor Guide For Its Profitability

Investors were disappointed with Nelly Group AB (publ)'s ( STO:NELLY ) recent earnings release. We did some analysis...

Recent updates

Analysis Article • May 06

We Believe Nelly Group's (STO:NELLY) Earnings Are A Poor Guide For Its Profitability

Investors were disappointed with Nelly Group AB (publ)'s ( STO:NELLY ) recent earnings release. We did some analysis...
Analysis Article • Feb 11

Why Investors Shouldn't Be Surprised By Nelly Group AB (publ)'s (STO:NELLY) 32% Share Price Plunge

Nelly Group AB (publ) ( STO:NELLY ) shareholders won't be pleased to see that the share price has had a very rough...
Analysis Article • Jan 29

If EPS Growth Is Important To You, Nelly Group (STO:NELLY) Presents An Opportunity

Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...
Analysis Article • Dec 18

Earnings Not Telling The Story For Nelly Group AB (publ) (STO:NELLY) After Shares Rise 25%

Despite an already strong run, Nelly Group AB (publ) ( STO:NELLY ) shares have been powering on, with a gain of 25% in...
Analysis Article • Nov 04

Nelly Group's (STO:NELLY) Earnings Are Of Questionable Quality

Nelly Group AB (publ)'s ( STO:NELLY ) stock was strong after they recently reported robust earnings. However, our...
Analysis Article • Oct 30

Nelly Group AB (publ)'s (STO:NELLY) Share Price Boosted 28% But Its Business Prospects Need A Lift Too

Nelly Group AB (publ) ( STO:NELLY ) shares have continued their recent momentum with a 28% gain in the last month...
Analysis Article • Oct 11

Why We Like The Returns At Nelly Group (STO:NELLY)

What trends should we look for it we want to identify stocks that can multiply in value over the long term? Amongst...
Analysis Article • Aug 01

Estimating The Fair Value Of Nelly Group AB (publ) (STO:NELLY)

Key Insights Using the 2 Stage Free Cash Flow to Equity, Nelly Group fair value estimate is kr86.55 Current share price...
Analysis Article • Jul 16

Nelly Group AB (publ)'s (STO:NELLY) Share Price Boosted 32% But Its Business Prospects Need A Lift Too

Nelly Group AB (publ) ( STO:NELLY ) shares have continued their recent momentum with a 32% gain in the last month...
Analysis Article • May 17

Nelly Group AB (publ)'s (STO:NELLY) CEO Looks Like They Deserve Their Pay Packet

Key Insights Nelly Group will host its Annual General Meeting on 23rd of May Total pay for CEO Helena...
Analysis Article • Jan 28

Nelly Group AB (publ)'s (STO:NELLY) 27% Share Price Surge Not Quite Adding Up

Nelly Group AB (publ) ( STO:NELLY ) shareholders have had their patience rewarded with a 27% share price jump in the...
Analysis Article • Jan 03

Returns At Nelly Group (STO:NELLY) Are On The Way Up

There are a few key trends to look for if we want to identify the next multi-bagger. Firstly, we'll want to see a...
Analysis Article • Nov 12

Revenues Not Telling The Story For Nelly Group AB (publ) (STO:NELLY) After Shares Rise 27%

Nelly Group AB (publ) ( STO:NELLY ) shareholders would be excited to see that the share price has had a great month...
Analysis Article • Nov 03

We Like Nelly Group's (STO:NELLY) Earnings For More Than Just Statutory Profit

Nelly Group AB (publ) ( STO:NELLY ) announced a healthy earnings result recently, and the market rewarded it with a...
Analysis Article • Jul 15

There's Reason For Concern Over Nelly Group AB (publ)'s (STO:NELLY) Massive 35% Price Jump

Despite an already strong run, Nelly Group AB (publ) ( STO:NELLY ) shares have been powering on, with a gain of 35% in...
Analysis Article • May 03

Nelly Group's (STO:NELLY) Earnings Seem To Be Promising

Nelly Group AB (publ)'s ( STO:NELLY ) solid earnings announcement recently didn't do much to the stock price. Our...
Analysis Article • Dec 20

Nelly Group AB (publ)'s (STO:NELLY) Subdued P/S Might Signal An Opportunity

With a median price-to-sales (or "P/S") ratio of close to 0.4x in the Specialty Retail industry in Sweden, you could be...
Analysis Article • Apr 16

Is Nelly Group (STO:NELLY) In A Good Position To Invest In Growth?

Even when a business is losing money, it's possible for shareholders to make money if they buy a good business at the...
Analysis Article • Jul 17

We're Hopeful That Nelly Group (STO:NELLY) Will Use Its Cash Wisely

Just because a business does not make any money, does not mean that the stock will go down. For example, biotech and...
Analysis Article • Mar 05

We're Not Worried About Nelly Group's (STO:NELLY) Cash Burn

Even when a business is losing money, it's possible for shareholders to make money if they buy a good business at the...

Shareholder Returns

NELLYSE Specialty RetailSE Market
7D2.7%2.5%3.2%
1Y-9.9%17.8%14.4%

Return vs Industry: NELLY underperformed the Swedish Specialty Retail industry which returned 17.8% over the past year.

Return vs Market: NELLY underperformed the Swedish Market which returned 14.4% over the past year.

Price Volatility

Is NELLY's price volatile compared to industry and market?
NELLY volatility
NELLY Average Weekly Movement13.4%
Specialty Retail Industry Average Movement6.2%
Market Average Movement6.3%
10% most volatile stocks in SE Market13.3%
10% least volatile stocks in SE Market3.7%

Stable Share Price: NELLY's share price has been volatile over the past 3 months compared to the Swedish market.

Volatility Over Time: NELLY's weekly volatility (13%) has been stable over the past year, but is still higher than 75% of Swedish stocks.

About the Company

FoundedEmployeesCEOWebsite
1936172Helena Karlinder-Ostlundhwww.nellygroup.com

Nelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, and internationally. The company offers clothes, accessories, beauty products, and sportswear, lingerie and swimwear for women; and clothes, shoes, and accessories for men under the Nelly brand. It sells and markets its products through physical store, and online through Nelly.com and NLYman.com.

Nelly Group AB (publ) Fundamentals Summary

How do Nelly Group's earnings and revenue compare to its market cap?
NELLY fundamental statistics
Market capSEK 1.08b
Earnings (TTM)SEK 157.30m
Revenue (TTM)SEK 1.26b
6.9x
P/E Ratio
0.9x
P/S Ratio

Is NELLY overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
NELLY income statement (TTM)
RevenueSEK 1.26b
Cost of RevenueSEK 566.50m
Gross ProfitSEK 692.60m
Other ExpensesSEK 535.30m
EarningsSEK 157.30m

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

Jul 15, 2026

Earnings per share (EPS)5.23
Gross Margin55.01%
Net Profit Margin12.49%
Debt/Equity Ratio0%

How did NELLY perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/24 01:55
End of Day Share Price 2026/05/22 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Nelly Group AB (publ) is covered by 4 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Henrik DahlgrenABG Sundal Collier Sponsored
Erofili TziveliCitigroup Inc
Mikael HolmDanske Bank