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Nelly Group AB (publ)OM:NELLY Stock Report

Market Cap SEK 2.1b
Share Price
SEK 66.30
SEK 32.72
102.6% overvalued intrinsic discount
1Y68.1%
7D-6.4%
Portfolio Value
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Nelly Group AB (publ)

OM:NELLY Stock Report

Market Cap: SEK 2.1b

Nelly Group (NELLY) Stock Overview

Operates as a fashion company in Sweden, rest of Nordics, and internationally. More details

NELLY fundamental analysis
Snowflake Score
Valuation2/6
Future Growth0/6
Past Performance5/6
Financial Health6/6
Dividends0/6

Rewards

Price-To-Earnings ratio (11.8x) is below the Swedish market (20.9x)

Earnings grew by 102% over the past year

Risk Analysis

Highly volatile share price over the past 3 months compared to the Swedish market

High level of non-cash earnings


NELLY Community Fair Values

Create Narrative

See what 9 others think this stock is worth. Follow their fair value or set your own to get alerts.

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Nelly Group AB (publ) Competitors

Price History & Performance

Summary of share price highs, lows and changes for Nelly Group
Historical stock prices
Current Share PriceSEK 66.30
52 Week HighSEK 135.60
52 Week LowSEK 36.59
Beta1.84
1 Month Change26.77%
3 Month Change-43.81%
1 Year Change68.12%
3 Year Change1,141.57%
5 Year Change71.10%
Change since IPO-81.32%

Recent News & Updates

Why Investors Shouldn't Be Surprised By Nelly Group AB (publ)'s (STO:NELLY) 32% Share Price Plunge

Feb 11
Why Investors Shouldn't Be Surprised By Nelly Group AB (publ)'s (STO:NELLY) 32% Share Price Plunge

Recent updates

Why Investors Shouldn't Be Surprised By Nelly Group AB (publ)'s (STO:NELLY) 32% Share Price Plunge

Feb 11
Why Investors Shouldn't Be Surprised By Nelly Group AB (publ)'s (STO:NELLY) 32% Share Price Plunge

If EPS Growth Is Important To You, Nelly Group (STO:NELLY) Presents An Opportunity

Jan 29
If EPS Growth Is Important To You, Nelly Group (STO:NELLY) Presents An Opportunity

Earnings Not Telling The Story For Nelly Group AB (publ) (STO:NELLY) After Shares Rise 25%

Dec 18
Earnings Not Telling The Story For Nelly Group AB (publ) (STO:NELLY) After Shares Rise 25%

Nelly Group's (STO:NELLY) Earnings Are Of Questionable Quality

Nov 04
Nelly Group's (STO:NELLY) Earnings Are Of Questionable Quality

Nelly Group AB (publ)'s (STO:NELLY) Share Price Boosted 28% But Its Business Prospects Need A Lift Too

Oct 30
Nelly Group AB (publ)'s (STO:NELLY) Share Price Boosted 28% But Its Business Prospects Need A Lift Too

Why We Like The Returns At Nelly Group (STO:NELLY)

Oct 11
Why We Like The Returns At Nelly Group (STO:NELLY)

Estimating The Fair Value Of Nelly Group AB (publ) (STO:NELLY)

Aug 01
Estimating The Fair Value Of Nelly Group AB (publ) (STO:NELLY)

Nelly Group AB (publ)'s (STO:NELLY) Share Price Boosted 32% But Its Business Prospects Need A Lift Too

Jul 16
Nelly Group AB (publ)'s (STO:NELLY) Share Price Boosted 32% But Its Business Prospects Need A Lift Too

Nelly Group AB (publ)'s (STO:NELLY) CEO Looks Like They Deserve Their Pay Packet

May 17
Nelly Group AB (publ)'s (STO:NELLY) CEO Looks Like They Deserve Their Pay Packet

Nelly Group AB (publ)'s (STO:NELLY) 27% Share Price Surge Not Quite Adding Up

Jan 28
Nelly Group AB (publ)'s (STO:NELLY) 27% Share Price Surge Not Quite Adding Up

Returns At Nelly Group (STO:NELLY) Are On The Way Up

Jan 03
Returns At Nelly Group (STO:NELLY) Are On The Way Up

Revenues Not Telling The Story For Nelly Group AB (publ) (STO:NELLY) After Shares Rise 27%

Nov 12
Revenues Not Telling The Story For Nelly Group AB (publ) (STO:NELLY) After Shares Rise 27%

We Like Nelly Group's (STO:NELLY) Earnings For More Than Just Statutory Profit

Nov 03
We Like Nelly Group's (STO:NELLY) Earnings For More Than Just Statutory Profit

There's Reason For Concern Over Nelly Group AB (publ)'s (STO:NELLY) Massive 35% Price Jump

Jul 15
There's Reason For Concern Over Nelly Group AB (publ)'s (STO:NELLY) Massive 35% Price Jump

Nelly Group's (STO:NELLY) Earnings Seem To Be Promising

May 03
Nelly Group's (STO:NELLY) Earnings Seem To Be Promising

Nelly Group AB (publ)'s (STO:NELLY) Subdued P/S Might Signal An Opportunity

Dec 20
Nelly Group AB (publ)'s (STO:NELLY) Subdued P/S Might Signal An Opportunity

Is Nelly Group (STO:NELLY) In A Good Position To Invest In Growth?

Apr 16
Is Nelly Group (STO:NELLY) In A Good Position To Invest In Growth?

We're Hopeful That Nelly Group (STO:NELLY) Will Use Its Cash Wisely

Jul 17
We're Hopeful That Nelly Group (STO:NELLY) Will Use Its Cash Wisely

We're Not Worried About Nelly Group's (STO:NELLY) Cash Burn

Mar 05
We're Not Worried About Nelly Group's (STO:NELLY) Cash Burn

Here's Why We're Not Too Worried About Nelly Group's (STO:NELLY) Cash Burn Situation

Aug 03
Here's Why We're Not Too Worried About Nelly Group's (STO:NELLY) Cash Burn Situation

Shareholder Returns

NELLYSE Specialty RetailSE Market
7D-6.4%0.04%0.6%
1Y68.1%21.4%18.2%

Return vs Industry: NELLY exceeded the Swedish Specialty Retail industry which returned 21.4% over the past year.

Return vs Market: NELLY exceeded the Swedish Market which returned 18.2% over the past year.

Price Volatility

Is NELLY's price volatile compared to industry and market?
NELLY volatility
NELLY Average Weekly Movement13.8%
Specialty Retail Industry Average Movement6.5%
Market Average Movement6.5%
10% most volatile stocks in SE Market13.0%
10% least volatile stocks in SE Market3.7%

Stable Share Price: NELLY's share price has been volatile over the past 3 months compared to the Swedish market.

Volatility Over Time: NELLY's weekly volatility (14%) has been stable over the past year, but is still higher than 75% of Swedish stocks.

About the Company

FoundedEmployeesCEOWebsite
1936169Helena Karlinder-Ostlundhwww.nellygroup.com

Nelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, and internationally. The company offers clothes, accessories, beauty products, and sportswear, as well as lingerie and swimwear for women; and clothes, shoes, and accessories for men under the Nelly brand. It sells and markets its products through physical store, and online through Nelly.com and NLYman.com.

Nelly Group AB (publ) Fundamentals Summary

How do Nelly Group's earnings and revenue compare to its market cap?
NELLY fundamental statistics
Market capSEK 2.07b
Earnings (TTM)SEK 168.50m
Revenue (TTM)SEK 1.26b
11.8x
P/E Ratio
1.6x
P/S Ratio

Is NELLY overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
NELLY income statement (TTM)
RevenueSEK 1.26b
Cost of RevenueSEK 577.60m
Gross ProfitSEK 686.00m
Other ExpensesSEK 517.50m
EarningsSEK 168.50m

Last Reported Earnings

Dec 31, 2025

Next Earnings Date

Apr 28, 2026

Earnings per share (EPS)5.61
Gross Margin54.29%
Net Profit Margin13.33%
Debt/Equity Ratio0%

How did NELLY perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/04/23 18:37
End of Day Share Price 2026/04/23 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Nelly Group AB (publ) is covered by 4 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Henrik DahlgrenABG Sundal Collier Sponsored
Erofili TziveliCitigroup Inc
Mikael HolmDanske Bank