Nelly Group Management
Management criteria checks 3/4
Nelly Group's CEO is Helena Karlinder-Ostlundh, appointed in Mar 2022, has a tenure of 3.08 years. total yearly compensation is SEK3.30M, comprised of 66.7% salary and 33.3% bonuses, including company stock and options. directly owns 0.033% of the company’s shares, worth SEK357.48K. The average tenure of the management team and the board of directors is 2.3 years and 2.4 years respectively.
Key information
Helena Karlinder-Ostlundh
Chief executive officer
SEK 3.3m
Total compensation
| CEO salary percentage | 66.7% |
| CEO tenure | 3.1yrs |
| CEO ownership | 0.03% |
| Management average tenure | 2.3yrs |
| Board average tenure | 2.4yrs |
Recent management updates
Recent updates
Nelly Group AB (publ)'s (STO:NELLY) 27% Share Price Surge Not Quite Adding Up
Jan 28
Returns At Nelly Group (STO:NELLY) Are On The Way Up
Jan 03Revenues Not Telling The Story For Nelly Group AB (publ) (STO:NELLY) After Shares Rise 27%
Nov 12We Like Nelly Group's (STO:NELLY) Earnings For More Than Just Statutory Profit
Nov 03There's Reason For Concern Over Nelly Group AB (publ)'s (STO:NELLY) Massive 35% Price Jump
Jul 15Nelly Group's (STO:NELLY) Earnings Seem To Be Promising
May 03Nelly Group AB (publ)'s (STO:NELLY) Subdued P/S Might Signal An Opportunity
Dec 20Is Nelly Group (STO:NELLY) In A Good Position To Invest In Growth?
Apr 16We're Hopeful That Nelly Group (STO:NELLY) Will Use Its Cash Wisely
Jul 17We're Not Worried About Nelly Group's (STO:NELLY) Cash Burn
Mar 05Here's Why We're Not Too Worried About Nelly Group's (STO:NELLY) Cash Burn Situation
Aug 03Nelly Group (STO:NELLY) Will Have To Spend Its Cash Wisely
Feb 15
Nelly Group (STO:NELLY) Shareholders Received A Total Return Of Negative 29% In The Last Three Years
Dec 22CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Dec 31 2024 | n/a | n/a | SEK 83m |
| Sep 30 2024 | n/a | n/a | SEK 67m |
| Jun 30 2024 | n/a | n/a | SEK 54m |
| Mar 31 2024 | n/a | n/a | SEK 31m |
| Dec 31 2023 | SEK 3m | SEK 2m | -SEK 1m |
| Sep 30 2023 | n/a | n/a | -SEK 29m |
| Jun 30 2023 | n/a | n/a | -SEK 54m |
| Mar 31 2023 | n/a | n/a | -SEK 78m |
| Dec 31 2022 | SEK 700k | SEK 500k | -SEK 72m |
Compensation vs Market: Helena's total compensation ($USD336.26K) is about average for companies of similar size in the Swedish market ($USD264.19K).
Compensation vs Earnings: Helena's compensation has been consistent with company performance over the past year.
CEO
Helena Karlinder-Ostlundh (43 yo)
3.1yrs
Tenure
SEK 3,300,000
Compensation
Ms. Helena Karlinder-Ostlundh serves as Chief People, Communications & Sustainability Officer at Nelly Group AB (publ) since March 2022 and serves as its Acting Chief Executive Officer from June 13, 2022 u...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chief People | 3.1yrs | SEK 3.30m | 0.033% SEK 357.5k | |
| Chief Financial Officer | 1.3yrs | no data | 0.039% SEK 417.2k | |
| Chief Operations Officer | 3.7yrs | no data | 0.095% SEK 1.0m | |
| Chief Technology Officer | 1.6yrs | no data | no data | |
| Head of Investor Relations | no data | no data | no data | |
| Chief Sales & Marketing Officer | 1.7yrs | no data | no data | |
| Chief Assortment Officer | 2.8yrs | no data | no data |
2.3yrs
Average Tenure
40.5yo
Average Age
Experienced Management: NELLY's management team is considered experienced (2.3 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Independent Non-Executive Director | 4.6yrs | SEK 200.00k | no data | |
| Chair of the Board | 1.9yrs | SEK 300.00k | 0.41% SEK 4.3m | |
| Director | 1.9yrs | SEK 100.00k | 0.022% SEK 232.0k | |
| Director | 2.9yrs | SEK 200.00k | 0.16% SEK 1.8m | |
| Director | 2.9yrs | SEK 200.00k | no data | |
| Director | 1.9yrs | SEK 100.00k | no data |
2.4yrs
Average Tenure
46yo
Average Age
Experienced Board: NELLY's board of directors are not considered experienced ( 2.4 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/04/16 18:43 |
| End of Day Share Price | 2025/04/16 00:00 |
| Earnings | 2024/12/31 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Nelly Group AB (publ) is covered by 7 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Andreas Lundberg | ABG Sundal Collier |
| Henrik Dahlgren | ABG Sundal Collier Sponsored |
| Erofili Tziveli | Citigroup Inc |