Haypp Group AB (publ)

OM:HAYPP Stock Report

Market Cap: SEK 4.6b

Haypp Group Past Earnings Performance

Past criteria checks 2/6

Haypp Group has been growing earnings at an average annual rate of 62.5%, while the Specialty Retail industry saw earnings growing at 11.4% annually. Revenues have been growing at an average rate of 14.4% per year. Haypp Group's return on equity is 2.4%, and it has net margins of 0.4%.

Key information

62.54%

Earnings growth rate

64.38%

EPS growth rate

Specialty Retail Industry Growth9.85%
Revenue growth rate14.37%
Return on equity2.40%
Net Margin0.41%
Next Earnings Update13 Aug 2026

Recent past performance updates

Recent updates

Narrative Update May 12

HAYPP: Expanded E Commerce Scope And US Approvals Will Drive Long Term Upside

Analysts have raised the price target for Haypp Group to SEK157.75 from SEK140, citing updated assumptions that include different revenue growth, profit margin, and future P/E expectations, along with a slightly adjusted discount rate. What's in the News Haypp Group AB has called its Annual General Meeting for May 20, 2026, to vote on an amendment to § 3 of the Articles of Association that would remove the geographical restriction to the Nordic region and clarify that the company invests in e commerce companies and related activities (Key Developments).
Analysis Article May 11

Earnings Miss: Haypp Group AB (publ) Missed EPS By 70% And Analysts Are Revising Their Forecasts

It's been a good week for Haypp Group AB (publ) ( STO:HAYPP ) shareholders, because the company has just released its...
Narrative Update Apr 21

HAYPP: Lower Margin Outlook Will Weigh On Future Return Potential

Analysts now set their Haypp Group price target at SEK115, down from SEK120, reflecting updated views on the discount rate, revenue growth, profit margin and forward P/E assumptions. What's in the News Haypp Group has called its Annual General Meeting for May 20, 2026, where shareholders will vote on an amendment to § 3 of the Articles of Association to remove the geographical restriction to the Nordic region from the company’s business object.
Narrative Update Apr 06

HAYPP: US Nicotine Pouch Approvals Will Support Long Term Upside

Analysts have reduced their fair value estimate for Haypp Group from SEK150 to SEK140. A higher discount rate and a slightly lower future P/E assumption more than offset their unchanged views on revenue growth and profit margin potential.
Narrative Update Mar 23

HAYPP: Steady Assumptions And Slightly Lower Risk Will Support Upside

Analysts are keeping their SEK 150 price target for Haypp Group unchanged, with only small tweaks to inputs such as the discount rate and assumed future P/E multiple to reflect refreshed model assumptions rather than a shift in the overall view. Valuation Changes Fair Value: SEK 150 remains unchanged, indicating no adjustment to the overall price target level.
Narrative Update Mar 09

HAYPP: Refined Assumptions Will Support Attractive Upside At Existing Fair Value

Analysts have kept their SEK 150.0 price target for Haypp Group unchanged, citing largely consistent assumptions on the discount rate, revenue growth, profit margin and future P/E multiples. Valuation Changes Fair Value: SEK 150.0 remains unchanged, indicating no revision to the central valuation estimate.
Narrative Update Feb 23

HAYPP: Refreshed Assumptions Will Support Attractive Upside At New Fair Value

Analysts now set their price target for Haypp Group at SEK150, trimmed from about SEK157, as they refresh assumptions around revenue growth, profit margins, the discount rate and future P/E levels in their models. Valuation Changes Fair Value: Trimmed from SEK156.67 to SEK150.00, a reduction of around 4% in the central estimate.
Narrative Update Feb 09

HAYPP: Higher Discount Rate Will Still Support Attractive Future Upside

Analysts have trimmed their price target for Haypp Group from SEK 175 to about SEK 156.67, citing updated assumptions around discount rates, revenue growth, profit margins and future P/E multiples that modestly reshape the risk and return profile they see for the stock. Valuation Changes Fair Value: Revised from SEK 175.00 to about SEK 156.67, representing a modest reduction in the central valuation estimate.
Narrative Update Jan 25

HAYPP: Future Revenue Mix And Margins Will Support Measured Outlook

Analysts now place Haypp Group's fair value at SEK120, down from SEK130. This reflects slightly adjusted assumptions around revenue growth, profit margins, the discount rate and future P/E multiples in their updated models.
Analysis Article Jan 20

The Price Is Right For Haypp Group AB (publ) (STO:HAYPP)

With a price-to-earnings (or "P/E") ratio of 62.5x Haypp Group AB (publ) ( STO:HAYPP ) may be sending very bearish...
Narrative Update Jan 11

HAYPP: Future Margins And Revenue Mix Will Maintain Balanced Outlook

Analysts have lowered their price target on Haypp Group from €150 to €130, citing updates to their models that now reflect a slightly higher discount rate, more conservative assumptions for revenue growth and profit margins, and a marginally higher future P/E multiple. Valuation Changes Fair Value: Price target reduced from €150 to €130, a cut of €20 per share.
Narrative Update Dec 26

HAYPP: Future Margins And Revenue Mix Will Support Balanced Outlook

Narrative Update Analysts have modestly raised their price target on Haypp Group, citing slightly stronger expected revenue growth, a marginally higher profit margin, and a lower future P/E multiple. Together, these factors support an improved intrinsic value estimate in the SEK 150.00 range.
Narrative Update Dec 12

HAYPP: Future Margins And Revenue Mix Expected To Support Balanced Outlook

Analysts have raised their price target on Haypp Group from SEK 130 to SEK 150, citing stronger expectations for revenue growth and profit margins, despite a slightly higher discount rate and a modestly lower future P/E multiple. Valuation Changes Fair Value: Increased from SEK 130 to SEK 150, representing a moderate upward revision in the target valuation.
Analysis Article Sep 09

Why Investors Shouldn't Be Surprised By Haypp Group AB (publ)'s (STO:HAYPP) 26% Share Price Surge

Despite an already strong run, Haypp Group AB (publ) ( STO:HAYPP ) shares have been powering on, with a gain of 26% in...
Narrative Update Aug 21

Digital Retail Expansion And Smokeless Trends Will Drive Market Success

The significant upward revision in Haypp Group's consensus analyst price target is primarily driven by a marked increase in the Future P/E multiple, with the fair value moving from SEK146.67 to SEK175.00. What's in the News Haypp Group partnered with Veratad Technologies to implement advanced compliance and age verification solutions on its U.S. platforms Nicokick.com and Northerner.com, enhancing regulatory compliance and youth access prevention in the nicotine pouch category.
Analysis Article Aug 10

kr147 - That's What Analysts Think Haypp Group AB (publ) (STO:HAYPP) Is Worth After These Results

Last week, you might have seen that Haypp Group AB (publ) ( STO:HAYPP ) released its quarterly result to the market...
Analysis Article Jul 02

Investors Appear Satisfied With Haypp Group AB (publ)'s (STO:HAYPP) Prospects As Shares Rocket 26%

Haypp Group AB (publ) ( STO:HAYPP ) shares have continued their recent momentum with a 26% gain in the last month...
Analysis Article May 08

Haypp Group AB (publ) (STO:HAYPP) Stocks Shoot Up 33% But Its P/E Still Looks Reasonable

Haypp Group AB (publ) ( STO:HAYPP ) shares have continued their recent momentum with a 33% gain in the last month...
Analysis Article Apr 04

Does Haypp Group (STO:HAYPP) Deserve A Spot On Your Watchlist?

The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...
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New Narrative Feb 21

Investment In New US Warehouse And V3 Site Will Improve Future Operational Efficiency

Haypp Group's new U.S. market products and regulatory approvals suggest strong revenue growth and market stability.
Analysis Article Feb 07

Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 27% Share Price Boost

Haypp Group AB (publ) ( STO:HAYPP ) shareholders have had their patience rewarded with a 27% share price jump in the...
Analysis Article Feb 06

Haypp Group (STO:HAYPP) Shareholders Will Want The ROCE Trajectory To Continue

If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...
Analysis Article Jan 16

Is Haypp Group AB (publ) (STO:HAYPP) Potentially Undervalued?

While Haypp Group AB (publ) ( STO:HAYPP ) might not have the largest market cap around , it led the OM gainers with a...
Analysis Article Nov 12

Why We're Not Concerned Yet About Haypp Group AB (publ)'s (STO:HAYPP) 27% Share Price Plunge

To the annoyance of some shareholders, Haypp Group AB (publ) ( STO:HAYPP ) shares are down a considerable 27% in the...
Analysis Article Sep 17

Slammed 26% Haypp Group AB (publ) (STO:HAYPP) Screens Well Here But There Might Be A Catch

The Haypp Group AB (publ) ( STO:HAYPP ) share price has softened a substantial 26% over the previous 30 days, handing...
Analysis Article Jul 23

Haypp Group AB (publ)'s (STO:HAYPP) Shares Leap 25% Yet They're Still Not Telling The Full Story

Haypp Group AB (publ) ( STO:HAYPP ) shareholders would be excited to see that the share price has had a great month...
Analysis Article Mar 30

Market Might Still Lack Some Conviction On Haypp Group AB (publ) (STO:HAYPP) Even After 26% Share Price Boost

Haypp Group AB (publ) ( STO:HAYPP ) shares have continued their recent momentum with a 26% gain in the last month...
Analysis Article Feb 04

The Market Lifts Haypp Group AB (publ) (STO:HAYPP) Shares 31% But It Can Do More

Haypp Group AB (publ) ( STO:HAYPP ) shares have continued their recent momentum with a 31% gain in the last month...
Analysis Article Nov 30

Haypp Group AB (publ) (STO:HAYPP) Screens Well But There Might Be A Catch

There wouldn't be many who think Haypp Group AB (publ)'s ( STO:HAYPP ) price-to-sales (or "P/S") ratio of 0.5x is worth...
Analysis Article Oct 04

Returns At Haypp Group (STO:HAYPP) Are On The Way Up

If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...
Analysis Article Jun 01

There's Been No Shortage Of Growth Recently For Haypp Group's (STO:HAYPP) Returns On Capital

There are a few key trends to look for if we want to identify the next multi-bagger. Firstly, we'd want to identify a...
Analysis Article Feb 23

Haypp Group's (STO:HAYPP) Earnings Are Weaker Than They Seem

Haypp Group AB (publ) ( STO:HAYPP ) announced strong profits, but the stock was stagnant. We did some digging, and we...

Revenue & Expenses Breakdown

How Haypp Group makes and spends money. Based on latest reported earnings, on an LTM basis.


Earnings and Revenue History

OM:HAYPP Revenue, expenses and earnings (SEK Millions)
DateRevenueEarningsG+A ExpensesR&D Expenses
31 Mar 264,069172960
31 Dec 253,890422630
30 Sep 253,753592310
30 Jun 253,742712060
31 Mar 253,761631860
31 Dec 243,712451770
30 Sep 243,641271640
30 Jun 243,464161400
31 Mar 243,288161300
31 Dec 233,19051290
30 Sep 233,040131230
30 Jun 232,901131200
31 Mar 232,758231180
31 Dec 222,615201090
30 Sep 222,50631100
30 Jun 222,454-101140
31 Mar 222,366-291170
31 Dec 212,277-281150
30 Sep 212,198-381340
30 Jun 212,069-261220
31 Mar 211,908-231150
31 Dec 201,736-281160
31 Dec 19804-21540
31 Dec 18460-16210

Quality Earnings: HAYPP has high quality earnings.

Growing Profit Margin: HAYPP's current net profit margins (0.4%) are lower than last year (1.7%).


Free Cash Flow vs Earnings Analysis


Past Earnings Growth Analysis

Earnings Trend: HAYPP has become profitable over the past 5 years, growing earnings by 62.5% per year.

Accelerating Growth: HAYPP's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: HAYPP had negative earnings growth (-73.4%) over the past year, making it difficult to compare to the Specialty Retail industry average (28.6%).


Return on Equity

High ROE: HAYPP's Return on Equity (2.4%) is considered low.


Return on Assets


Return on Capital Employed


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/26 18:00
End of Day Share Price 2026/05/26 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

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Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Haypp Group AB (publ) is covered by 7 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Morayo AdesinaBarclays
Gaurav JainBarclays
Pallav MittalBarclays