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Swedish (OMX) Media Industry Analysis

UpdatedFeb 28, 2026
DataAggregated Company Financials
Companies9
  • 7D3.0%
  • 3M17.2%
  • 1Y9.2%
  • YTD15.5%

The Media industry is up 5.0% in the last week, with Viaplay Group up 14%. This takes the industry's 12 month performance to a gain of 5.9%. Earnings are forecast to grow by 19% annually.

Industry Valuation and Performance

Has the Swedish Media Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sat, 28 Feb 2026SEK 13.8bSEK 26.4b-SEK 838,187,572.0012.8x-16.5x0.5x
Mon, 26 Jan 2026SEK 12.8bSEK 26.1b-SEK 241,550,879.0019.9x-52.8x0.5x
Wed, 24 Dec 2025SEK 11.7bSEK 26.1b-SEK 243,314,879.0019x-48.3x0.4x
Fri, 21 Nov 2025SEK 10.9bSEK 26.1b-SEK 242,944,879.0016.7x-44.7x0.4x
Sun, 19 Oct 2025SEK 13.0bSEK 26.5b-SEK 322,034,879.0023.1x-40.5x0.5x
Tue, 16 Sep 2025SEK 14.2bSEK 26.5b-SEK 322,034,879.0025x-44.2x0.5x
Thu, 14 Aug 2025SEK 12.3bSEK 26.5b-SEK 303,785,307.0026x-40.4x0.5x
Sat, 12 Jul 2025SEK 12.4bSEK 26.6b-SEK 383,476,307.0032.1x-32.4x0.5x
Mon, 09 Jun 2025SEK 11.6bSEK 26.6b-SEK 383,476,307.0031.5x-30.3x0.4x
Wed, 07 May 2025SEK 11.5bSEK 28.0b-SEK 459,565,307.0026.9x-25x0.4x
Fri, 04 Apr 2025SEK 13.4bSEK 28.3bSEK 215.5m33.7x62.1x0.5x
Sun, 02 Mar 2025SEK 13.6bSEK 28.3bSEK 224.0m36.6x60.8x0.5x
Tue, 28 Jan 2025SEK 11.1bSEK 28.2b-SEK 3,153,078,039.0017.1x-3.5x0.4x
Thu, 26 Dec 2024SEK 10.7bSEK 28.2b-SEK 3,153,078,039.0017.6x-3.4x0.4x
Sat, 23 Nov 2024SEK 10.2bSEK 28.2b-SEK 3,148,801,039.0012.9x-3.2x0.4x
Mon, 21 Oct 2024SEK 10.3bSEK 28.3b-SEK 3,743,256,039.0028x-2.7x0.4x
Wed, 18 Sep 2024SEK 9.8bSEK 28.3b-SEK 3,743,256,039.0026.9x-2.6x0.3x
Fri, 16 Aug 2024SEK 10.7bSEK 28.3b-SEK 3,757,347,039.0035.5x-2.9x0.4x
Sun, 14 Jul 2024SEK 11.0bSEK 28.3b-SEK 9,618,821,039.0062.9x-1.1x0.4x
Tue, 11 Jun 2024SEK 10.9bSEK 28.3b-SEK 9,616,677,039.0064.4x-1.1x0.4x
Thu, 09 May 2024SEK 10.9bSEK 28.2b-SEK 9,615,508,039.0068.3x-1.1x0.4x
Sat, 06 Apr 2024SEK 7.1bSEK 9.3b-SEK 867,927,000.00110.9x-8.2x0.8x
Mon, 04 Mar 2024SEK 7.2bSEK 9.3b-SEK 864,808,000.0081.5x-8.3x0.8x
Wed, 31 Jan 2024SEK 6.7bSEK 27.3b-SEK 7,378,391,028.00112.4x-0.9x0.2x
Fri, 29 Dec 2023SEK 6.2bSEK 27.3b-SEK 7,378,391,028.00109.7x-0.8x0.2x
Sun, 26 Nov 2023SEK 7.2bSEK 26.7b-SEK 6,777,349,028.0089.9x-1.1x0.3x
Tue, 24 Oct 2023SEK 6.3bSEK 26.4b-SEK 6,737,239,028.0049.8x-0.9x0.2x
Thu, 21 Sep 2023SEK 7.8bSEK 26.4b-SEK 6,737,239,028.0051.4x-1.2x0.3x
Sat, 19 Aug 2023SEK 8.8bSEK 26.2b-SEK 6,692,817,237.0030.1x-1.3x0.3x
Mon, 17 Jul 2023SEK 9.6bSEK 25.2b-SEK 633,622,237.0030.3x-15.1x0.4x
Wed, 14 Jun 2023SEK 10.4bSEK 25.2b-SEK 634,796,237.0030.6x-16.3x0.4x
Fri, 12 May 2023SEK 24.4bSEK 25.1b-SEK 629,117,237.0010.7x-38.7x1x
Sun, 09 Apr 2023SEK 25.5bSEK 23.7b-SEK 16,358,719.0017.9x-1558.2x1.1x
Tue, 07 Mar 2023SEK 27.0bSEK 23.7b-SEK 1,034,738.0018.5x-26110x1.1x
Price to Earnings Ratio

-26110x


Total Market Cap: SEK 27.0bTotal Earnings: -SEK 1,034,738.00Total Revenue: SEK 23.7bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish Media Industry Price to Earnings3Y Average -390.1x202420252026
Current Industry PE
  • Investors are relatively neutral on the Swedish Media industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PS ratio of 0.47x.
Past Earnings Growth
  • The earnings for companies in the Media industry have deteriorated over the last three years.
  • Meanwhile revenues for these companies have grown 3.6% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has caused losses to expand.

Industry Trends

Which industries have driven the changes within the Swedish Telecom industry?

SE Market1.14%
Telecom1.85%
Media3.00%
Broadcasting7.96%
Advertising4.33%
Publishing-1.78%
Industry PE
  • Investors are most optimistic about the Publishing industry which is trading above its 3-year average PE ratio of 4.2x.
    • Analysts are expecting annual earnings growth of 8.9%, which is lower than the prior year's growth of 145.6% per year.
Forecasted Growth
  • Analysts are most optimistic on the Advertising industry, expecting annual earnings growth of 81% over the next 5 years.
  • This is better than its past earnings decline of 32% per year.
  • In contrast, the Publishing industry is expected to see its earnings grow by 8.9% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
VPLAY B Viaplay GroupSEK 1.358.0%
+SEK 452.4m		59.1%PS0.3x
ENRO Eniro GroupSEK 0.5218.0%
+SEK 58.2m		-9.7%PE8.3x
ADTR Adtraction GroupSEK 32.304.2%
+SEK 21.6m		-4.7%PS0.5x

Latest News

ADTR
SEK 32.30
Adtraction Group
7D
4.2%
1Y
-4.7%
TRAD
SEK 6.82
TradeDoubler
7D
-3.9%
1Y
24.0%
VPLAY B
SEK 1.35
Viaplay Group
7D
8.0%
1Y
59.1%
ENRO
SEK 0.52
Eniro Group
7D
18.0%
1Y
-9.7%
NEPA
SEK 19.55
Nepa
7D
-0.3%
1Y
-9.1%
STORY B
SEK 79.75
Storytel
7D
-1.8%
1Y
-14.5%

STORY B: Expanded Audiobook Catalog And Dividend Introduction Will Support Future Upside

Analysts have revised their Storytel fair value estimate from SEK 93.00 to SEK 102.00 as they update their assumptions for slightly lower revenue growth, a higher profit margin, a modestly higher future P/E multiple, and a marginally higher discount rate. What's in the News Storytel AB announced an annual dividend of SEK 1.50 per share, with an ex-date of May 6, 2026, a record date of May 7, 2026, and a payment date of May 12, 2026 (Key Developments).
IMHO B
SEK 0.019
IMHO Intermedia House
7D
-9.5%
1Y
-87.2%