Is Viaplay Group (STO:VPLAY B) Weighed On By Its Debt Load?
Jan 16
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Swedish (OMX) Media Industry Analysis
UpdatedJan 19, 2026
DataAggregated Company Financials
Companies9
- 7D3.0%
- 3M-5.2%
- 1Y30.8%
- YTD4.2%
Over the last 7 days, the Media industry has risen 4.3%, driven by gains from Viaplay Group of 8.3%. During this same period, the Adtraction Group underperformed, falling 8.0%. This takes the industry's 12 month performance to a gain of 30%. As for the next few years, earnings are expected to grow by 22% per annum.
Industry Valuation and Performance
Has the Swedish Media Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Mon, 19 Jan 2026 | SEK 12.5b | SEK 26.1b | -SEK 241,550,879.00 | 20x | -51.7x | 0.5x |
| Wed, 17 Dec 2025 | SEK 11.2b | SEK 26.1b | -SEK 243,314,879.00 | 17.4x | -45.8x | 0.4x |
| Fri, 14 Nov 2025 | SEK 11.8b | SEK 26.2b | -SEK 242,589,879.00 | 19.1x | -48.8x | 0.5x |
| Sun, 12 Oct 2025 | SEK 13.3b | SEK 26.5b | -SEK 322,034,879.00 | 22.9x | -41.2x | 0.5x |
| Tue, 09 Sep 2025 | SEK 13.9b | SEK 26.5b | -SEK 321,635,307.00 | 24.9x | -43.1x | 0.5x |
| Thu, 07 Aug 2025 | SEK 12.4b | SEK 26.5b | -SEK 303,785,307.00 | 26.2x | -40.9x | 0.5x |
| Sat, 05 Jul 2025 | SEK 12.1b | SEK 26.6b | -SEK 383,476,307.00 | 30.5x | -31.5x | 0.5x |
| Mon, 02 Jun 2025 | SEK 11.8b | SEK 26.6b | -SEK 383,476,307.00 | 32.3x | -30.7x | 0.4x |
| Wed, 30 Apr 2025 | SEK 11.3b | SEK 28.0b | -SEK 462,272,307.00 | 15.4x | -24.5x | 0.4x |
| Fri, 28 Mar 2025 | SEK 13.1b | SEK 28.3b | SEK 215.5m | 32.7x | 60.9x | 0.5x |
| Sun, 23 Feb 2025 | SEK 13.4b | SEK 28.3b | SEK 362.2m | 35.7x | 37.1x | 0.5x |
| Tue, 21 Jan 2025 | SEK 10.5b | SEK 28.2b | -SEK 3,153,078,039.00 | 17.4x | -3.3x | 0.4x |
| Thu, 19 Dec 2024 | SEK 10.9b | SEK 28.2b | -SEK 3,153,078,039.00 | 17.7x | -3.5x | 0.4x |
| Sat, 16 Nov 2024 | SEK 10.6b | SEK 28.2b | -SEK 3,148,451,039.00 | 13.1x | -3.4x | 0.4x |
| Mon, 14 Oct 2024 | SEK 10.3b | SEK 28.3b | -SEK 3,743,256,039.00 | 28x | -2.7x | 0.4x |
| Wed, 11 Sep 2024 | SEK 9.6b | SEK 28.3b | -SEK 3,743,256,039.00 | 27.5x | -2.6x | 0.3x |
| Fri, 09 Aug 2024 | SEK 11.2b | SEK 28.3b | -SEK 3,757,347,039.00 | 35.5x | -3x | 0.4x |
| Sun, 07 Jul 2024 | SEK 10.6b | SEK 28.3b | -SEK 9,618,821,039.00 | 62.4x | -1.1x | 0.4x |
| Tue, 04 Jun 2024 | SEK 11.2b | SEK 28.3b | -SEK 9,616,677,039.00 | 64.6x | -1.2x | 0.4x |
| Thu, 02 May 2024 | SEK 10.3b | SEK 28.1b | -SEK 9,717,927,039.00 | 117.2x | -1.1x | 0.4x |
| Sat, 30 Mar 2024 | SEK 7.1b | SEK 9.3b | -SEK 860,252,000.00 | 112x | -8.2x | 0.8x |
| Mon, 26 Feb 2024 | SEK 7.4b | SEK 9.2b | -SEK 882,492,429.00 | 82.5x | -8.3x | 0.8x |
| Wed, 24 Jan 2024 | SEK 5.9b | SEK 27.3b | -SEK 7,378,391,028.00 | 106.4x | -0.8x | 0.2x |
| Fri, 22 Dec 2023 | SEK 6.3b | SEK 27.3b | -SEK 7,378,391,028.00 | 112.2x | -0.9x | 0.2x |
| Sun, 19 Nov 2023 | SEK 7.0b | SEK 26.7b | -SEK 6,745,782,028.00 | 55.6x | -1x | 0.3x |
| Tue, 17 Oct 2023 | SEK 6.7b | SEK 26.4b | -SEK 6,737,239,028.00 | 51.3x | -1x | 0.3x |
| Thu, 14 Sep 2023 | SEK 8.4b | SEK 26.4b | -SEK 6,737,239,028.00 | 50.3x | -1.2x | 0.3x |
| Sat, 12 Aug 2023 | SEK 9.3b | SEK 26.2b | -SEK 6,677,808,237.00 | 30.3x | -1.4x | 0.4x |
| Mon, 10 Jul 2023 | SEK 10.2b | SEK 25.2b | -SEK 633,622,237.00 | 30.3x | -16x | 0.4x |
| Wed, 07 Jun 2023 | SEK 11.9b | SEK 25.2b | -SEK 634,398,237.00 | 31.9x | -18.7x | 0.5x |
| Fri, 05 May 2023 | SEK 26.4b | SEK 24.9b | -SEK 617,185,237.00 | 12.4x | -42.7x | 1.1x |
| Sun, 02 Apr 2023 | SEK 26.2b | SEK 23.7b | -SEK 16,358,719.00 | 18.3x | -1602.4x | 1.1x |
| Tue, 28 Feb 2023 | SEK 27.1b | SEK 23.7b | -SEK 108,034,738.00 | 24.4x | -250.5x | 1.1x |
| Thu, 26 Jan 2023 | SEK 26.2b | SEK 22.2b | SEK 134.9m | 32x | 194.1x | 1.2x |
Price to Earnings Ratio
194.1x
Current Industry PE
- Investors are relatively neutral on the Swedish Media industry at the moment, indicating that they anticipate long term growth rates to remain steady.
- The industry is trading close to its 3-year average PS ratio of 0.49x.
Past Earnings Growth
- Total earnings for the Media industry have declined over the last three years, with the industry now making a loss overall.
- Meanwhile revenues have grown 5.5% per year.
- This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.
Industry Trends
Which industries have driven the changes within the Swedish Telecom industry?
| SE Market | 1.37% | |
| Telecom | 0.52% | |
| Media | 3.04% | |
| Broadcasting | 8.27% | |
| Publishing | 1.17% | |
| Advertising | -3.47% | |
Industry PE
- Investors are most optimistic about the Advertising industry which is trading above its 3-year average PE ratio of 56.2x.
- Analysts are expecting annual earnings growth of 46.4%, which is higher than its past year's earnings growth of 34.1% per year.
Forecasted Growth
- Analysts are most optimistic on the Advertising industry, expecting annual earnings growth of 46% over the next 5 years.
- This is better than its past earnings growth rate of 34% per year.
- In contrast, the Publishing industry is expected to see its earnings grow by 19% per year over the next few years.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| VPLAY B Viaplay Group | SEK 0.98 | 8.3% +SEK 341.0m | 65.0% | PS0.3x | |
| STORY B Storytel | SEK 85.30 | 3.2% +SEK 204.9m | 20.6% | PE20x | |
| TRAD TradeDoubler | SEK 7.60 | 3.3% +SEK 14.5m | 111.1% | PE28.4x | |
| NEPA Nepa | SEK 16.00 | 3.6% +SEK 4.3m | -26.3% | PS0.5x |
