Viaplay Group AB (publ)'s (STO:VPLAY B) Shares Leap 25% Yet They're Still Not Telling The Full Story
Jan 28
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Swedish (OMX) Media Industry Analysis
UpdatedFeb 07, 2026
DataAggregated Company Financials
Companies9
- 7D1.0%
- 3M13.3%
- 1Y32.3%
- YTD13.4%
Over the last 7 days, the Media industry has remained flat, although notably Adtraction Group declined by 6.1%. The past year has been better, since the industry has gained 32% in that time. As for the next few years, earnings are expected to grow by 22% per annum.
Industry Valuation and Performance
Has the Swedish Media Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Sun, 08 Feb 2026 | SEK 13.6b | SEK 26.1b | -SEK 241,550,879.00 | 19.8x | -56.3x | 0.5x |
| Tue, 06 Jan 2026 | SEK 11.9b | SEK 26.1b | -SEK 241,550,879.00 | 19.2x | -49.5x | 0.5x |
| Thu, 04 Dec 2025 | SEK 11.3b | SEK 26.1b | -SEK 243,314,879.00 | 17.9x | -46.6x | 0.4x |
| Sat, 01 Nov 2025 | SEK 12.8b | SEK 26.1b | -SEK 241,504,879.00 | 20.8x | -53x | 0.5x |
| Mon, 29 Sep 2025 | SEK 13.7b | SEK 26.5b | -SEK 322,034,879.00 | 25.3x | -42.5x | 0.5x |
| Wed, 27 Aug 2025 | SEK 14.1b | SEK 26.5b | -SEK 321,635,307.00 | 26.3x | -43.8x | 0.5x |
| Fri, 25 Jul 2025 | SEK 12.7b | SEK 26.5b | -SEK 315,617,307.00 | 30.9x | -40.1x | 0.5x |
| Sun, 22 Jun 2025 | SEK 11.0b | SEK 26.6b | -SEK 383,476,307.00 | 27.9x | -28.6x | 0.4x |
| Tue, 20 May 2025 | SEK 13.1b | SEK 27.9b | -SEK 473,849,307.00 | 32.8x | -27.6x | 0.5x |
| Thu, 17 Apr 2025 | SEK 13.3b | SEK 28.3b | SEK 215.5m | 31.9x | 61.9x | 0.5x |
| Sat, 15 Mar 2025 | SEK 13.2b | SEK 28.3b | SEK 215.5m | 34.2x | 61.2x | 0.5x |
| Mon, 10 Feb 2025 | SEK 11.2b | SEK 28.2b | -SEK 3,153,078,039.00 | 17.6x | -3.6x | 0.4x |
| Wed, 08 Jan 2025 | SEK 10.4b | SEK 28.2b | -SEK 3,153,078,039.00 | 18.6x | -3.3x | 0.4x |
| Fri, 06 Dec 2024 | SEK 10.5b | SEK 28.2b | -SEK 3,148,801,039.00 | 17x | -3.3x | 0.4x |
| Sun, 03 Nov 2024 | SEK 11.0b | SEK 28.2b | -SEK 3,144,727,039.00 | 28.2x | -3.5x | 0.4x |
| Tue, 01 Oct 2024 | SEK 10.0b | SEK 28.3b | -SEK 3,743,256,039.00 | 26.8x | -2.7x | 0.4x |
| Thu, 29 Aug 2024 | SEK 10.2b | SEK 28.3b | -SEK 3,743,590,039.00 | 27.3x | -2.7x | 0.4x |
| Sat, 27 Jul 2024 | SEK 11.9b | SEK 28.2b | -SEK 3,815,872,039.00 | 36.2x | -3.1x | 0.4x |
| Mon, 24 Jun 2024 | SEK 10.4b | SEK 28.3b | -SEK 9,618,821,039.00 | 61.4x | -1.1x | 0.4x |
| Wed, 22 May 2024 | SEK 11.2b | SEK 28.3b | -SEK 9,614,650,039.00 | 64.4x | -1.2x | 0.4x |
| Fri, 19 Apr 2024 | SEK 7.0b | SEK 9.3b | -SEK 867,926,771.00 | 112.7x | -8.1x | 0.8x |
| Sun, 17 Mar 2024 | SEK 6.7b | SEK 9.3b | -SEK 860,252,000.00 | 79.2x | -7.8x | 0.7x |
| Tue, 13 Feb 2024 | SEK 6.9b | SEK 27.2b | -SEK 7,371,984,237.00 | 111.9x | -0.9x | 0.3x |
| Thu, 11 Jan 2024 | SEK 6.1b | SEK 27.3b | -SEK 7,378,391,028.00 | 106.9x | -0.8x | 0.2x |
| Sat, 09 Dec 2023 | SEK 6.3b | SEK 27.3b | -SEK 7,378,391,028.00 | 105.3x | -0.8x | 0.2x |
| Mon, 06 Nov 2023 | SEK 7.0b | SEK 26.6b | -SEK 6,737,320,028.00 | 54.8x | -1x | 0.3x |
| Wed, 04 Oct 2023 | SEK 7.5b | SEK 26.4b | -SEK 6,737,239,028.00 | 50.2x | -1.1x | 0.3x |
| Fri, 01 Sep 2023 | SEK 8.9b | SEK 26.3b | -SEK 6,702,239,028.00 | 43.5x | -1.3x | 0.3x |
| Sun, 30 Jul 2023 | SEK 9.4b | SEK 26.1b | -SEK 6,700,442,237.00 | 32.3x | -1.4x | 0.4x |
| Tue, 27 Jun 2023 | SEK 9.8b | SEK 25.2b | -SEK 633,622,237.00 | 29.9x | -15.5x | 0.4x |
| Thu, 25 May 2023 | SEK 23.9b | SEK 25.2b | -SEK 638,271,237.00 | 30.2x | -37.4x | 0.9x |
| Sat, 22 Apr 2023 | SEK 26.5b | SEK 23.7b | -SEK 17,335,808.00 | 18.6x | -1527.1x | 1.1x |
| Mon, 20 Mar 2023 | SEK 25.6b | SEK 23.7b | -SEK 16,358,719.00 | 18.2x | -1565.6x | 1.1x |
| Wed, 15 Feb 2023 | SEK 26.2b | SEK 23.4b | -SEK 145,916,125.00 | 31.2x | -179.7x | 1.1x |
Price to Earnings Ratio
-179.7x
Current Industry PE
- Investors are relatively neutral on the Swedish Media industry at the moment, indicating that they anticipate long term growth rates to remain steady.
- The industry is trading close to its 3-year average PS ratio of 0.48x.
Past Earnings Growth
- Total earnings for the Media industry have declined over the last three years, with the industry now making a loss overall.
- Meanwhile revenues have grown 5.5% per year.
- This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.
Industry Trends
Which industries have driven the changes within the Swedish Telecom industry?
| SE Market | 2.14% | |
| Telecom | 2.87% | |
| Media | 0.97% | |
| Broadcasting | 2.73% | |
| Publishing | 0.25% | |
| Advertising | -2.57% | |
Industry PE
- Investors are most optimistic about the Advertising industry which is trading above its 3-year average PE ratio of 61.6x.
- Analysts are expecting annual earnings growth of 46.0%, which is higher than its past year's earnings growth of 34.1% per year.
Forecasted Growth
- Analysts are most optimistic on the Advertising industry, expecting annual earnings growth of 46% over the next 5 years.
- This is better than its past earnings growth rate of 34% per year.
- In contrast, the Publishing industry is expected to see its earnings grow by 19% per year over the next few years.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| VPLAY B Viaplay Group | SEK 1.24 | 2.7% +SEK 150.0m | 99.3% | PS0.3x | |
| STORY B Storytel | SEK 84.70 | 0.2% +SEK 15.5m | 8.5% | PE19.8x | |
| TRAD TradeDoubler | SEK 7.68 | 1.3% +SEK 6.0m | 110.4% | PE28.7x | |
| ADVT Adverty | SEK 0.042 | 5.0% +SEK 1.1m | -70.6% | PS0.8x | |
| RLVNC Relevance Communication Nordic | SEK 1.34 | 3.1% +SEK 1.0m | -2.2% | PS0.8x |
