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Swedish (OMX) Media Industry Analysis

UpdatedJan 30, 2026
DataAggregated Company Financials
Companies9
  • 7D5.5%
  • 3M4.5%
  • 1Y30.6%
  • YTD11.7%

Over the last 7 days, the Media industry has risen 5.5%, driven by gains from Viaplay Group of 12%. This takes the industry's 12 month performance to a gain of 31%. Looking forward, earnings are forecast to grow by 22% annually.

Industry Valuation and Performance

Has the Swedish Media Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Fri, 30 Jan 2026SEK 13.4bSEK 26.1b-SEK 241,550,879.0020.1x-55.4x0.5x
Sun, 28 Dec 2025SEK 11.7bSEK 26.1b-SEK 243,314,879.0019x-48.3x0.4x
Tue, 25 Nov 2025SEK 10.7bSEK 26.1b-SEK 243,314,879.0016x-44x0.4x
Thu, 23 Oct 2025SEK 12.0bSEK 26.5b-SEK 322,034,879.0023.3x-37.2x0.5x
Sat, 20 Sep 2025SEK 14.9bSEK 26.5b-SEK 322,034,879.0025.7x-46.1x0.6x
Mon, 18 Aug 2025SEK 12.6bSEK 26.5b-SEK 321,017,307.0026.6x-39.3x0.5x
Wed, 16 Jul 2025SEK 11.8bSEK 26.6b-SEK 383,476,307.0030.3x-30.9x0.4x
Fri, 13 Jun 2025SEK 11.4bSEK 26.6b-SEK 383,476,307.0029.2x-29.7x0.4x
Sun, 11 May 2025SEK 11.7bSEK 27.9b-SEK 473,917,307.0028.1x-24.7x0.4x
Tue, 08 Apr 2025SEK 12.1bSEK 28.3bSEK 215.5m29.1x56.3x0.4x
Thu, 06 Mar 2025SEK 12.8bSEK 28.3bSEK 215.6m32x59.5x0.5x
Sat, 01 Feb 2025SEK 11.3bSEK 28.2b-SEK 3,153,078,039.0017.1x-3.6x0.4x
Mon, 30 Dec 2024SEK 10.9bSEK 28.2b-SEK 3,153,078,039.0017.1x-3.4x0.4x
Wed, 27 Nov 2024SEK 10.2bSEK 28.2b-SEK 3,148,801,039.0012.4x-3.2x0.4x
Fri, 25 Oct 2024SEK 10.2bSEK 28.2b-SEK 3,199,256,039.0028x-3.2x0.4x
Sun, 22 Sep 2024SEK 9.7bSEK 28.3b-SEK 3,743,256,039.0027.3x-2.6x0.3x
Tue, 20 Aug 2024SEK 10.7bSEK 28.3b-SEK 3,748,432,039.0035.3x-2.8x0.4x
Thu, 18 Jul 2024SEK 11.2bSEK 28.3b-SEK 9,618,821,039.0063.1x-1.2x0.4x
Sat, 15 Jun 2024SEK 10.5bSEK 28.3b-SEK 9,616,677,039.0062.4x-1.1x0.4x
Mon, 13 May 2024SEK 10.9bSEK 28.2b-SEK 9,615,508,039.0067.6x-1.1x0.4x
Wed, 10 Apr 2024SEK 7.0bSEK 9.3b-SEK 867,926,771.00113.4x-8.1x0.8x
Fri, 08 Mar 2024SEK 6.8bSEK 9.3b-SEK 864,808,000.0077.4x-7.9x0.7x
Sun, 04 Feb 2024SEK 6.5bSEK 27.3b-SEK 7,378,391,028.00115x-0.9x0.2x
Tue, 02 Jan 2024SEK 6.2bSEK 27.3b-SEK 7,378,391,028.00109.6x-0.8x0.2x
Thu, 30 Nov 2023SEK 7.2bSEK 26.7b-SEK 6,771,392,028.0088.8x-1.1x0.3x
Sat, 28 Oct 2023SEK 5.8bSEK 26.4b-SEK 6,737,239,028.0048.5x-0.9x0.2x
Mon, 25 Sep 2023SEK 7.6bSEK 26.4b-SEK 6,737,239,028.0052.7x-1.1x0.3x
Wed, 23 Aug 2023SEK 9.1bSEK 26.3b-SEK 6,718,520,237.0045.2x-1.4x0.3x
Fri, 21 Jul 2023SEK 8.0bSEK 26.1b-SEK 6,700,442,237.0031x-1.2x0.3x
Sun, 18 Jun 2023SEK 11.6bSEK 25.2b-SEK 633,622,237.0030.7x-18.3x0.5x
Tue, 16 May 2023SEK 25.1bSEK 25.1b-SEK 629,278,237.0010.5x-39.8x1x
Thu, 13 Apr 2023SEK 26.5bSEK 23.7b-SEK 17,336,000.0017.6x-1531.4x1.1x
Sat, 11 Mar 2023SEK 25.5bSEK 23.7b-SEK 1,034,738.0018.3x-24613.5x1.1x
Mon, 06 Feb 2023SEK 28.0bSEK 22.2bSEK 134.9m30.2x207.4x1.3x
Price to Earnings Ratio

207.4x


Total Market Cap: SEK 28.0bTotal Earnings: SEK 134.9mTotal Revenue: SEK 22.2bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish Media Industry Price to Earnings3Y Average -388.1x202420252026
Current Industry PE
  • Investors are relatively neutral on the Swedish Media industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PS ratio of 0.49x.
Past Earnings Growth
  • Total earnings for the Media industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have grown 5.5% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Trends

Which industries have driven the changes within the Swedish Telecom industry?

SE Market-0.32%
Telecom-0.63%
Media5.54%
Broadcasting12.18%
Publishing2.12%
Advertising-1.10%
Industry PE
  • Investors are most optimistic about the Advertising industry which is trading above its 3-year average PE ratio of 59.3x.
    • Analysts are expecting annual earnings growth of 46.4%, which is higher than its past year's earnings growth of 34.1% per year.
Forecasted Growth
  • Analysts are most optimistic on the Advertising industry, expecting annual earnings growth of 46% over the next 5 years.
  • This is better than its past earnings growth rate of 34% per year.
  • In contrast, the Publishing industry is expected to see its earnings grow by 19% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
VPLAY B Viaplay GroupSEK 1.1712.2%
+SEK 579.7m		87.1%PS0.3x
STORY B StorytelSEK 85.852.1%
+SEK 139.2m		10.7%PE20.1x
ADTR Adtraction GroupSEK 30.502.3%
+SEK 11.6m		0%PS0.4x

Latest News

VPLAY B
SEK 1.17
Viaplay Group
7D
12.2%
1Y
87.1%

Viaplay Group AB (publ)'s (STO:VPLAY B) Shares Leap 25% Yet They're Still Not Telling The Full Story

Jan 28
Viaplay Group AB (publ)'s (STO:VPLAY B) Shares Leap 25% Yet They're Still Not Telling The Full Story
STORY B
SEK 85.85
Storytel
7D
2.1%
1Y
10.7%

STORY B: New Audiobook Partnerships And Klarna Bundling Will Support Future Upside

Analysts have reaffirmed their Storytel fair value at SEK 125.0, with key assumptions on discount rate, revenue growth, profit margin and future P/E remaining unchanged. These factors together support a steady view on the price target.
TRAD
SEK 7.50
TradeDoubler
7D
-3.8%
1Y
110.1%

TradeDoubler AB (publ)'s (STO:TRAD) P/E Is On The Mark

Dec 03
TradeDoubler AB (publ)'s (STO:TRAD) P/E Is On The Mark
ADTR
SEK 30.50
Adtraction Group
7D
2.3%
1Y
0%
ENRO
SEK 0.38
Eniro Group
7D
-1.8%
1Y
-23.6%
NEPA
SEK 15.40
Nepa
7D
-2.5%
1Y
-30.3%
RLVNC
SEK 1.30
Relevance Communication Nordic
7D
-0.8%
1Y
0.8%
ADVT
SEK 0.042
Adverty
7D
-2.3%
1Y
-71.0%

Does Adverty (NGM:ADVT) Have A Healthy Balance Sheet?

Mar 11
Does Adverty (NGM:ADVT) Have A Healthy Balance Sheet?
IMHO B
SEK 0.006
IMHO Intermedia House
7D
-33.3%
1Y
-97.5%