Investing IdeasBrowse All StocksMarkets
Have your own idea? Try our Stock Screener
Header cover image

Swedish (OMX) Media Industry Analysis

UpdatedJan 20, 2026
DataAggregated Company Financials
Companies9
  • 7D1.7%
  • 3M-6.1%
  • 1Y30.0%
  • YTD2.5%

The Media industry is up 3.0% in the last week, with Viaplay Group up 7.7%. In the same time, Adtraction Group was down 12%. In the last 12 months, the industry was up 31%. Looking forward, earnings are forecast to grow by 22% annually.

Industry Valuation and Performance

Has the Swedish Media Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 20 Jan 2026SEK 12.3bSEK 26.1b-SEK 241,550,879.0019.6x-50.9x0.5x
Thu, 18 Dec 2025SEK 11.4bSEK 26.1b-SEK 243,314,879.0018x-46.8x0.4x
Sat, 15 Nov 2025SEK 11.7bSEK 26.2b-SEK 242,589,879.0018.8x-48.2x0.4x
Mon, 13 Oct 2025SEK 13.3bSEK 26.5b-SEK 322,034,879.0022.9x-41.2x0.5x
Wed, 10 Sep 2025SEK 14.4bSEK 26.5b-SEK 321,635,307.0025x-44.8x0.5x
Fri, 08 Aug 2025SEK 12.5bSEK 26.5b-SEK 303,785,307.0026.1x-41.2x0.5x
Sun, 06 Jul 2025SEK 12.1bSEK 26.6b-SEK 383,476,307.0030.5x-31.5x0.5x
Tue, 03 Jun 2025SEK 11.6bSEK 26.6b-SEK 383,476,307.0032x-30.3x0.4x
Thu, 01 May 2025SEK 11.3bSEK 28.0b-SEK 462,272,307.0015.5x-24.5x0.4x
Sat, 29 Mar 2025SEK 13.1bSEK 28.3bSEK 215.5m32.3x61x0.5x
Mon, 24 Feb 2025SEK 13.4bSEK 28.3bSEK 362.2m35.7x37.1x0.5x
Wed, 22 Jan 2025SEK 10.6bSEK 28.2b-SEK 3,153,078,039.0017.6x-3.4x0.4x
Fri, 20 Dec 2024SEK 10.5bSEK 28.2b-SEK 3,153,078,039.0017.3x-3.3x0.4x
Sun, 17 Nov 2024SEK 10.6bSEK 28.2b-SEK 3,148,451,039.0013.1x-3.4x0.4x
Tue, 15 Oct 2024SEK 10.3bSEK 28.3b-SEK 3,743,256,039.0028x-2.7x0.4x
Thu, 12 Sep 2024SEK 9.6bSEK 28.3b-SEK 3,743,256,039.0027.8x-2.6x0.3x
Sat, 10 Aug 2024SEK 11.1bSEK 28.3b-SEK 3,757,347,039.0035.2x-3x0.4x
Mon, 08 Jul 2024SEK 10.6bSEK 28.3b-SEK 9,618,821,039.0062.4x-1.1x0.4x
Wed, 05 Jun 2024SEK 11.1bSEK 28.3b-SEK 9,616,677,039.0065.6x-1.2x0.4x
Fri, 03 May 2024SEK 10.5bSEK 28.1b-SEK 9,674,511,039.00116.7x-1.1x0.4x
Sun, 31 Mar 2024SEK 7.1bSEK 9.3b-SEK 860,252,000.00112x-8.2x0.8x
Tue, 27 Feb 2024SEK 6.9bSEK 9.2b-SEK 882,492,429.0083x-7.8x0.8x
Thu, 25 Jan 2024SEK 6.4bSEK 27.3b-SEK 7,378,391,028.00107.6x-0.9x0.2x
Sat, 23 Dec 2023SEK 6.2bSEK 27.3b-SEK 7,378,391,028.00110.6x-0.8x0.2x
Mon, 20 Nov 2023SEK 7.0bSEK 26.7b-SEK 6,782,782,028.0086.1x-1x0.3x
Wed, 18 Oct 2023SEK 6.7bSEK 26.4b-SEK 6,737,239,028.0051.3x-1x0.3x
Fri, 15 Sep 2023SEK 8.4bSEK 26.4b-SEK 6,737,239,028.0050.1x-1.2x0.3x
Sun, 13 Aug 2023SEK 9.3bSEK 26.2b-SEK 6,677,808,237.0030.3x-1.4x0.4x
Tue, 11 Jul 2023SEK 10.0bSEK 25.2b-SEK 633,622,237.0030x-15.8x0.4x
Thu, 08 Jun 2023SEK 10.3bSEK 25.2b-SEK 634,398,237.0032.3x-16.3x0.4x
Sat, 06 May 2023SEK 25.1bSEK 24.9b-SEK 617,185,237.0010.7x-40.7x1x
Mon, 03 Apr 2023SEK 26.2bSEK 23.7b-SEK 16,358,719.0018.3x-1602.4x1.1x
Wed, 01 Mar 2023SEK 27.1bSEK 23.7b-SEK 108,034,738.0023.9x-250.6x1.1x
Fri, 27 Jan 2023SEK 27.1bSEK 22.2bSEK 134.9m32x200.9x1.2x
Price to Earnings Ratio

200.9x


Total Market Cap: SEK 27.1bTotal Earnings: SEK 134.9mTotal Revenue: SEK 22.2bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish Media Industry Price to Earnings3Y Average -385.9x202420252026
Current Industry PE
  • Investors are relatively neutral on the Swedish Media industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PS ratio of 0.49x.
Past Earnings Growth
  • Total earnings for the Media industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have grown 5.5% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Trends

Which industries have driven the changes within the Swedish Telecom industry?

SE Market-0.82%
Telecom0.89%
Media1.69%
Broadcasting7.72%
Publishing-0.89%
Advertising-3.68%
Industry PE
  • Investors are most optimistic about the Advertising industry which is trading above its 3-year average PE ratio of 56.2x.
    • Analysts are expecting annual earnings growth of 46.4%, which is higher than its past year's earnings growth of 34.1% per year.
Forecasted Growth
  • Analysts are most optimistic on the Advertising industry, expecting annual earnings growth of 46% over the next 5 years.
  • This is better than its past earnings growth rate of 34% per year.
  • In contrast, the Publishing industry is expected to see its earnings grow by 19% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
VPLAY B Viaplay GroupSEK 0.977.7%
+SEK 315.6m		68.7%PS0.3x
TRAD TradeDoublerSEK 7.685.2%
+SEK 23.0m		113.3%PE28.7x
NEPA NepaSEK 15.950.6%
+SEK 786.3k		-28.2%PS0.5x

Latest News

VPLAY B
SEK 0.97
Viaplay Group
7D
7.7%
1Y
68.7%

Is Viaplay Group (STO:VPLAY B) Weighed On By Its Debt Load?

Jan 16
Is Viaplay Group (STO:VPLAY B) Weighed On By Its Debt Load?
STORY B
SEK 83.55
Storytel
7D
-0.9%
1Y
18.7%

STORY B: New Content Partnerships And Premium Audio Experiences Will Support Future Upside

Analysts have kept their fair value estimate for Storytel steady at €125.0, with the unchanged price target linked to only modest tweaks in their long term assumptions for revenue growth, profit margins and future P/E multiples. What's in the News Storytel is adding thousands of individually purchasable audiobook titles from Penguin Random House and Hachette, including popular works such as Prince Harry’s "Spare," Dan Brown’s "The Secret of Secrets" and James Clear’s "Atomic Habits," available in the Storytel app for users in Sweden, Denmark and the Netherlands (Key Developments).
TRAD
SEK 7.68
TradeDoubler
7D
5.2%
1Y
113.3%

TradeDoubler AB (publ)'s (STO:TRAD) P/E Is On The Mark

Dec 03
TradeDoubler AB (publ)'s (STO:TRAD) P/E Is On The Mark
ADTR
SEK 30.50
Adtraction Group
7D
-11.8%
1Y
-4.4%
ENRO
SEK 0.37
Eniro Group
7D
-2.9%
1Y
-20.2%
NEPA
SEK 15.95
Nepa
7D
0.6%
1Y
-28.2%
RLVNC
SEK 1.40
Relevance Communication Nordic
7D
-0.7%
1Y
0.7%
ADVT
SEK 0.039
Adverty
7D
-2.5%
1Y
-76.9%

Does Adverty (NGM:ADVT) Have A Healthy Balance Sheet?

Mar 11
Does Adverty (NGM:ADVT) Have A Healthy Balance Sheet?
IMHO B
SEK 0.011
IMHO Intermedia House
7D
-15.4%
1Y
-93.3%