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Swedish (OMX) Media Industry Analysis

UpdatedJan 25, 2026
DataAggregated Company Financials
Companies9
  • 7D2.2%
  • 3M8.0%
  • 1Y26.3%
  • YTD6.5%

The Media industry is up 2.2% in the last week, with Viaplay Group up 6.5%. In the last 12 months, the industry was up 26%. Earnings are forecast to grow by 22% annually.

Industry Valuation and Performance

Has the Swedish Media Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 25 Jan 2026SEK 12.8bSEK 26.1b-SEK 241,550,879.0019.9x-52.8x0.5x
Tue, 23 Dec 2025SEK 11.9bSEK 26.1b-SEK 243,314,879.0019.4x-48.8x0.5x
Thu, 20 Nov 2025SEK 10.9bSEK 26.1b-SEK 242,944,879.0016.8x-44.9x0.4x
Sat, 18 Oct 2025SEK 13.0bSEK 26.5b-SEK 322,034,879.0023.1x-40.5x0.5x
Mon, 15 Sep 2025SEK 14.0bSEK 26.5b-SEK 322,034,879.0024.6x-43.5x0.5x
Wed, 13 Aug 2025SEK 12.2bSEK 26.5b-SEK 303,785,307.0025.6x-40x0.5x
Fri, 11 Jul 2025SEK 12.4bSEK 26.6b-SEK 383,476,307.0032.1x-32.4x0.5x
Sun, 08 Jun 2025SEK 11.6bSEK 26.6b-SEK 383,476,307.0031.5x-30.3x0.4x
Tue, 06 May 2025SEK 11.4bSEK 28.0b-SEK 459,565,307.0026.9x-24.7x0.4x
Thu, 03 Apr 2025SEK 13.1bSEK 28.3bSEK 215.5m32.6x60.9x0.5x
Sat, 01 Mar 2025SEK 13.5bSEK 28.3bSEK 224.0m36.6x60.4x0.5x
Mon, 27 Jan 2025SEK 11.1bSEK 28.2b-SEK 3,153,078,039.0016.7x-3.5x0.4x
Wed, 25 Dec 2024SEK 10.7bSEK 28.2b-SEK 3,153,078,039.0017.6x-3.4x0.4x
Fri, 22 Nov 2024SEK 10.2bSEK 28.2b-SEK 3,148,801,039.0012.8x-3.2x0.4x
Sun, 20 Oct 2024SEK 10.3bSEK 28.3b-SEK 3,743,256,039.0028x-2.7x0.4x
Tue, 17 Sep 2024SEK 9.8bSEK 27.0b-SEK 3,743,256,039.0026.8x-2.6x0.4x
Thu, 15 Aug 2024SEK 10.8bSEK 28.3b-SEK 3,757,347,039.0034.8x-2.9x0.4x
Sat, 13 Jul 2024SEK 11.0bSEK 28.3b-SEK 9,618,821,039.0062.9x-1.1x0.4x
Mon, 10 Jun 2024SEK 10.9bSEK 28.3b-SEK 9,616,677,039.0064.6x-1.1x0.4x
Wed, 08 May 2024SEK 10.9bSEK 28.2b-SEK 9,631,560,039.00189.9x-1.1x0.4x
Fri, 05 Apr 2024SEK 7.3bSEK 9.3b-SEK 867,927,000.00112.1x-8.4x0.8x
Sun, 03 Mar 2024SEK 7.2bSEK 9.3b-SEK 864,808,000.0081.5x-8.3x0.8x
Tue, 30 Jan 2024SEK 6.8bSEK 27.3b-SEK 7,378,391,028.00109.2x-0.9x0.3x
Thu, 28 Dec 2023SEK 6.3bSEK 27.3b-SEK 7,378,391,028.00110.6x-0.9x0.2x
Sat, 25 Nov 2023SEK 7.2bSEK 26.7b-SEK 6,777,349,028.0089.9x-1.1x0.3x
Mon, 23 Oct 2023SEK 6.2bSEK 26.4b-SEK 6,737,239,028.0049.7x-0.9x0.2x
Wed, 20 Sep 2023SEK 7.7bSEK 26.4b-SEK 6,737,239,028.0050.1x-1.1x0.3x
Fri, 18 Aug 2023SEK 8.8bSEK 26.2b-SEK 6,693,322,237.0030.7x-1.3x0.3x
Sun, 16 Jul 2023SEK 9.6bSEK 25.2b-SEK 633,622,237.0030.3x-15.1x0.4x
Tue, 13 Jun 2023SEK 10.1bSEK 25.2b-SEK 634,796,237.0030.6x-15.8x0.4x
Thu, 11 May 2023SEK 24.4bSEK 25.1b-SEK 629,117,237.0010.9x-38.8x1x
Sat, 08 Apr 2023SEK 25.5bSEK 23.7b-SEK 16,358,719.0017.9x-1558.2x1.1x
Mon, 06 Mar 2023SEK 26.9bSEK 23.7b-SEK 1,034,738.0017.9x-26032.3x1.1x
Wed, 01 Feb 2023SEK 26.4bSEK 22.2bSEK 134.9m32.5x195.9x1.2x
Price to Earnings Ratio

195.9x


Total Market Cap: SEK 26.4bTotal Earnings: SEK 134.9mTotal Revenue: SEK 22.2bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish Media Industry Price to Earnings3Y Average -387x202420252026
Current Industry PE
  • Investors are relatively neutral on the Swedish Media industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PS ratio of 0.49x.
Past Earnings Growth
  • Total earnings for the Media industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have grown 5.5% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Trends

Which industries have driven the changes within the Swedish Telecom industry?

SE Market-1.18%
Telecom1.79%
Media2.22%
Broadcasting6.47%
Advertising1.59%
Publishing-0.51%
Industry PE
  • Investors are most optimistic about the Advertising industry which is trading above its 3-year average PE ratio of 57.9x.
    • Analysts are expecting annual earnings growth of 46.4%, which is higher than its past year's earnings growth of 34.1% per year.
Forecasted Growth
  • Analysts are most optimistic on the Advertising industry, expecting annual earnings growth of 46% over the next 5 years.
  • This is better than its past earnings growth rate of 34% per year.
  • In contrast, the Publishing industry is expected to see its earnings grow by 19% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
VPLAY B Viaplay GroupSEK 1.056.5%
+SEK 288.7m		63.4%PS0.3x
TRAD TradeDoublerSEK 7.741.8%
+SEK 8.5m		124.3%PE28.9x
ADTR Adtraction GroupSEK 31.301.3%
+SEK 6.6m		1.0%PS0.4x
ENRO Eniro GroupSEK 0.371.4%
+SEK 3.6m		-22.8%PE4x
NEPA NepaSEK 16.352.2%
+SEK 2.8m		-26.0%PS0.6x

Latest News

STORY B
SEK 84.90
Storytel
7D
-0.5%
1Y
13.0%

STORY B: New Audiobook Partnerships And Klarna Bundling Will Support Future Upside

Analysts have reaffirmed their Storytel fair value at SEK 125.0, with key assumptions on discount rate, revenue growth, profit margin and future P/E remaining unchanged. These factors together support a steady view on the price target.
VPLAY B
SEK 1.05
Viaplay Group
7D
6.5%
1Y
63.4%

Is Viaplay Group (STO:VPLAY B) Weighed On By Its Debt Load?

Jan 16
Is Viaplay Group (STO:VPLAY B) Weighed On By Its Debt Load?
TRAD
SEK 7.74
TradeDoubler
7D
1.8%
1Y
124.3%

TradeDoubler AB (publ)'s (STO:TRAD) P/E Is On The Mark

Dec 03
TradeDoubler AB (publ)'s (STO:TRAD) P/E Is On The Mark
ADTR
SEK 31.30
Adtraction Group
7D
1.3%
1Y
1.0%
ENRO
SEK 0.37
Eniro Group
7D
1.4%
1Y
-22.8%
NEPA
SEK 16.35
Nepa
7D
2.2%
1Y
-26.0%
RLVNC
SEK 1.30
Relevance Communication Nordic
7D
-7.1%
1Y
-3.0%
ADVT
SEK 0.041
Adverty
7D
2.5%
1Y
-75.2%

Does Adverty (NGM:ADVT) Have A Healthy Balance Sheet?

Mar 11
Does Adverty (NGM:ADVT) Have A Healthy Balance Sheet?
IMHO B
SEK 0.008
IMHO Intermedia House
7D
-11.1%
1Y
-95.7%