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Swedish (OMX) Media Industry Analysis

UpdatedJan 17, 2026
DataAggregated Company Financials
Companies9
  • 7D4.3%
  • 3M-4.4%
  • 1Y30.4%
  • YTD4.2%

In the last week, the Media industry is up 4.4%, with Viaplay Group up 11%. In the last 12 months, the industry was up 29%. Looking forward, earnings are forecast to grow by 22% annually.

Industry Valuation and Performance

Has the Swedish Media Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sat, 17 Jan 2026SEK 12.5bSEK 26.1b-SEK 241,550,879.0020x-51.7x0.5x
Mon, 15 Dec 2025SEK 11.5bSEK 26.1b-SEK 243,314,879.0017.9x-47.1x0.4x
Wed, 12 Nov 2025SEK 11.9bSEK 26.2b-SEK 242,589,879.0019.1x-49.3x0.5x
Fri, 10 Oct 2025SEK 13.6bSEK 26.5b-SEK 322,034,879.0023.7x-42.3x0.5x
Sun, 07 Sep 2025SEK 13.8bSEK 26.5b-SEK 321,635,307.0024.6x-42.8x0.5x
Tue, 05 Aug 2025SEK 12.3bSEK 26.5b-SEK 303,731,307.0026.4x-40.5x0.5x
Thu, 03 Jul 2025SEK 11.7bSEK 26.6b-SEK 383,476,307.0030x-30.6x0.4x
Sat, 31 May 2025SEK 11.8bSEK 26.6b-SEK 368,653,307.0032.3x-31.9x0.4x
Mon, 28 Apr 2025SEK 13.0bSEK 27.9b-SEK 502,510,307.0022.1x-25.9x0.5x
Wed, 26 Mar 2025SEK 13.4bSEK 28.3bSEK 215.5m33.9x62x0.5x
Fri, 21 Feb 2025SEK 13.1bSEK 28.3b-SEK 2,306,477,771.0037.9x-5.7x0.5x
Sun, 19 Jan 2025SEK 10.6bSEK 28.2b-SEK 3,153,078,039.0017.4x-3.4x0.4x
Tue, 17 Dec 2024SEK 10.7bSEK 28.2b-SEK 3,153,078,039.0016.9x-3.4x0.4x
Thu, 14 Nov 2024SEK 10.5bSEK 28.2b-SEK 3,148,451,039.0013x-3.3x0.4x
Sat, 12 Oct 2024SEK 10.3bSEK 28.3b-SEK 3,743,256,039.0028x-2.7x0.4x
Mon, 09 Sep 2024SEK 9.8bSEK 28.3b-SEK 3,743,256,039.0027.4x-2.6x0.3x
Wed, 07 Aug 2024SEK 10.9bSEK 28.3b-SEK 3,757,347,039.0035.6x-2.9x0.4x
Fri, 05 Jul 2024SEK 10.5bSEK 28.3b-SEK 9,618,821,039.0062.4x-1.1x0.4x
Sun, 02 Jun 2024SEK 11.3bSEK 28.3b-SEK 9,616,677,039.0064.6x-1.2x0.4x
Tue, 30 Apr 2024SEK 10.5bSEK 28.1b-SEK 9,717,927,039.00117.1x-1.1x0.4x
Thu, 28 Mar 2024SEK 7.1bSEK 9.3b-SEK 860,252,000.00111.3x-8.2x0.8x
Sat, 24 Feb 2024SEK 7.4bSEK 9.2b-SEK 882,492,429.0082.5x-8.3x0.8x
Mon, 22 Jan 2024SEK 5.8bSEK 27.3b-SEK 7,378,391,028.00107.7x-0.8x0.2x
Wed, 20 Dec 2023SEK 6.3bSEK 27.3b-SEK 7,378,391,028.00111.2x-0.8x0.2x
Fri, 17 Nov 2023SEK 7.1bSEK 26.7b-SEK 6,739,875,028.0052.9x-1.1x0.3x
Sun, 15 Oct 2023SEK 6.8bSEK 26.4b-SEK 6,737,239,028.0051.7x-1x0.3x
Tue, 12 Sep 2023SEK 8.0bSEK 26.4b-SEK 6,737,239,028.0051.1x-1.2x0.3x
Thu, 10 Aug 2023SEK 9.5bSEK 26.2b-SEK 6,677,808,237.0029.7x-1.4x0.4x
Sat, 08 Jul 2023SEK 10.1bSEK 25.2b-SEK 633,622,237.0030.3x-16x0.4x
Mon, 05 Jun 2023SEK 23.0bSEK 25.2b-SEK 634,398,237.0031.5x-36.3x0.9x
Wed, 03 May 2023SEK 25.2bSEK 24.9b-SEK 788,336,237.0010.9x-31.9x1x
Fri, 31 Mar 2023SEK 25.8bSEK 23.7b-SEK 16,358,719.0018.4x-1577.5x1.1x
Sun, 26 Feb 2023SEK 26.3bSEK 23.7b-SEK 108,034,738.0024.7x-243.8x1.1x
Tue, 24 Jan 2023SEK 25.1bSEK 22.2bSEK 134.9m30.1x186.2x1.1x
Price to Earnings Ratio

186.2x


Total Market Cap: SEK 25.1bTotal Earnings: SEK 134.9mTotal Revenue: SEK 22.2bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish Media Industry Price to Earnings3Y Average -385.2x202420252026
Current Industry PE
  • Investors are relatively neutral on the Swedish Media industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PS ratio of 0.50x.
Past Earnings Growth
  • Total earnings for the Media industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have grown 5.5% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Trends

Which industries have driven the changes within the Swedish Telecom industry?

SE Market1.36%
Telecom0.87%
Media4.30%
Broadcasting8.27%
Publishing3.18%
Advertising-2.18%
Industry PE
  • Investors are most optimistic about the Advertising industry which is trading above its 3-year average PE ratio of 55.3x.
    • Analysts are expecting annual earnings growth of 46.7%, which is higher than its past year's earnings growth of 34.1% per year.
Forecasted Growth
  • Analysts are most optimistic on the Advertising industry, expecting annual earnings growth of 47% over the next 5 years.
  • This is better than its past earnings growth rate of 34% per year.
  • In contrast, the Publishing industry is expected to see its earnings grow by 19% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
VPLAY B Viaplay GroupSEK 0.988.3%
+SEK 341.0m		65.0%PS0.3x
STORY B StorytelSEK 85.303.2%
+SEK 204.9m		20.6%PE20x
TRAD TradeDoublerSEK 7.603.3%
+SEK 14.5m		111.1%PE28.4x
NEPA NepaSEK 16.003.6%
+SEK 4.3m		-26.3%PS0.5x

Latest News

VPLAY B
SEK 0.98
Viaplay Group
7D
8.3%
1Y
65.0%

Is Viaplay Group (STO:VPLAY B) Weighed On By Its Debt Load?

Jan 16
Is Viaplay Group (STO:VPLAY B) Weighed On By Its Debt Load?
STORY B
SEK 85.30
Storytel
7D
3.2%
1Y
20.6%

STORY B: New Content Partnerships And Premium Audio Experiences Will Support Future Upside

Analysts have kept their fair value estimate for Storytel steady at €125.0, with the unchanged price target linked to only modest tweaks in their long term assumptions for revenue growth, profit margins and future P/E multiples. What's in the News Storytel is adding thousands of individually purchasable audiobook titles from Penguin Random House and Hachette, including popular works such as Prince Harry’s "Spare," Dan Brown’s "The Secret of Secrets" and James Clear’s "Atomic Habits," available in the Storytel app for users in Sweden, Denmark and the Netherlands (Key Developments).
TRAD
SEK 7.60
TradeDoubler
7D
3.3%
1Y
111.1%

TradeDoubler AB (publ)'s (STO:TRAD) P/E Is On The Mark

Dec 03
TradeDoubler AB (publ)'s (STO:TRAD) P/E Is On The Mark
ADTR
SEK 30.90
Adtraction Group
7D
-8.0%
1Y
-3.4%
ENRO
SEK 0.37
Eniro Group
7D
-1.6%
1Y
-19.1%
NEPA
SEK 16.00
Nepa
7D
3.6%
1Y
-26.3%
RLVNC
SEK 1.40
Relevance Communication Nordic
7D
-0.7%
1Y
0.7%
ADVT
SEK 0.04
Adverty
7D
-11.1%
1Y
-75.5%

Does Adverty (NGM:ADVT) Have A Healthy Balance Sheet?

Mar 11
Does Adverty (NGM:ADVT) Have A Healthy Balance Sheet?
IMHO B
SEK 0.009
IMHO Intermedia House
7D
-25.0%
1Y
-94.7%