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Swedish (OMX) Media Industry Analysis

UpdatedJan 14, 2026
DataAggregated Company Financials
Companies9
  • 7D2.1%
  • 3M-6.7%
  • 1Y29.1%
  • YTD1.7%

Over the last 7 days, the Media industry has risen 1.2%, driven by gains from Storytel of 2.9%. This means that the industry has gained 32% over the past year. Looking forward, earnings are forecast to grow by 23% annually.

Industry Valuation and Performance

Has the Swedish Media Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Wed, 14 Jan 2026SEK 12.2bSEK 26.1b-SEK 241,550,879.0019.6x-50.5x0.5x
Fri, 12 Dec 2025SEK 11.3bSEK 26.1b-SEK 243,314,879.0017.7x-46.6x0.4x
Sun, 09 Nov 2025SEK 12.0bSEK 26.2b-SEK 242,524,879.0019.4x-49.4x0.5x
Tue, 07 Oct 2025SEK 13.3bSEK 26.5b-SEK 322,034,879.0024.2x-41.4x0.5x
Thu, 04 Sep 2025SEK 13.2bSEK 26.5b-SEK 321,635,307.0023.2x-40.9x0.5x
Sat, 02 Aug 2025SEK 12.2bSEK 26.5b-SEK 303,731,307.0026.3x-40x0.5x
Mon, 30 Jun 2025SEK 11.9bSEK 26.6b-SEK 383,476,307.0030.9x-31x0.4x
Wed, 28 May 2025SEK 13.3bSEK 27.9b-SEK 476,374,307.0033.7x-27.8x0.5x
Fri, 25 Apr 2025SEK 13.1bSEK 28.3bSEK 227.5m26.8x57.6x0.5x
Sun, 23 Mar 2025SEK 12.8bSEK 28.3bSEK 215.5m32.9x59.4x0.5x
Tue, 18 Feb 2025SEK 12.5bSEK 28.3b-SEK 2,306,477,771.0037.6x-5.4x0.4x
Thu, 16 Jan 2025SEK 10.8bSEK 28.2b-SEK 3,153,078,039.0018.1x-3.4x0.4x
Sat, 14 Dec 2024SEK 10.7bSEK 28.2b-SEK 3,153,078,039.0016.9x-3.4x0.4x
Mon, 11 Nov 2024SEK 11.0bSEK 28.2b-SEK 3,148,451,039.0013x-3.5x0.4x
Wed, 09 Oct 2024SEK 10.4bSEK 28.3b-SEK 3,743,256,039.0027.4x-2.8x0.4x
Fri, 06 Sep 2024SEK 9.9bSEK 28.3b-SEK 3,743,256,039.0027.7x-2.6x0.4x
Sun, 04 Aug 2024SEK 11.3bSEK 28.3b-SEK 3,757,347,039.0035.5x-3x0.4x
Tue, 02 Jul 2024SEK 10.3bSEK 28.3b-SEK 9,618,821,039.0062.4x-1.1x0.4x
Thu, 30 May 2024SEK 10.9bSEK 28.3b-SEK 9,616,677,039.0064.6x-1.1x0.4x
Sat, 27 Apr 2024SEK 10.2bSEK 28.1b-SEK 9,717,927,039.00112.3x-1x0.4x
Mon, 25 Mar 2024SEK 6.7bSEK 9.3b-SEK 860,252,000.0077.7x-7.8x0.7x
Wed, 21 Feb 2024SEK 11.4bSEK 27.3b-SEK 7,993,640,237.00112.4x-1.4x0.4x
Fri, 19 Jan 2024SEK 6.0bSEK 27.3b-SEK 7,378,391,028.00110.5x-0.8x0.2x
Sun, 17 Dec 2023SEK 6.3bSEK 27.3b-SEK 7,378,391,028.00108.1x-0.9x0.2x
Tue, 14 Nov 2023SEK 6.8bSEK 26.7b-SEK 6,739,875,028.0054.2x-1x0.3x
Thu, 12 Oct 2023SEK 7.1bSEK 26.4b-SEK 6,737,239,028.0051.2x-1.1x0.3x
Sat, 09 Sep 2023SEK 7.9bSEK 26.4b-SEK 6,737,239,028.0050x-1.2x0.3x
Mon, 07 Aug 2023SEK 9.6bSEK 26.2b-SEK 6,677,808,237.0031.6x-1.4x0.4x
Wed, 05 Jul 2023SEK 10.3bSEK 25.2b-SEK 633,622,237.0030.2x-16.2x0.4x
Fri, 02 Jun 2023SEK 22.4bSEK 25.2b-SEK 634,398,237.0031.3x-35.2x0.9x
Sun, 30 Apr 2023SEK 26.4bSEK 24.9b-SEK 788,336,237.0010.7x-33.5x1.1x
Tue, 28 Mar 2023SEK 25.2bSEK 23.7b-SEK 16,358,719.0018.1x-1537.5x1.1x
Thu, 23 Feb 2023SEK 26.9bSEK 23.5b-SEK 114,732,535.0031.5x-234x1.1x
Sat, 21 Jan 2023SEK 24.9bSEK 22.2bSEK 134.9m29.1x184.5x1.1x
Price to Earnings Ratio

184.5x


Total Market Cap: SEK 24.9bTotal Earnings: SEK 134.9mTotal Revenue: SEK 22.2bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish Media Industry Price to Earnings3Y Average -384.6x202420252026
Current Industry PE
  • Investors are relatively neutral on the Swedish Media industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PS ratio of 0.50x.
Past Earnings Growth
  • Total earnings for the Media industry have declined over the last three years, with the industry now making a loss overall.
  • Meanwhile revenues have grown 5.5% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Trends

Which industries have driven the changes within the Swedish Telecom industry?

SE Market2.43%
Telecom-1.96%
Media2.07%
Advertising4.62%
Publishing1.88%
Broadcasting1.50%
Industry PE
  • Investors are most optimistic about the Advertising industry which is trading above its 3-year average PE ratio of 54.4x.
    • Analysts are expecting annual earnings growth of 47.2%, which is higher than its past year's earnings growth of 34.1% per year.
Forecasted Growth
  • Analysts are most optimistic on the Advertising industry, expecting annual earnings growth of 47% over the next 5 years.
  • This is better than its past earnings growth rate of 34% per year.
  • In contrast, the Publishing industry is expected to see its earnings grow by 19% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
STORY B StorytelSEK 83.501.9%
+SEK 119.8m		21.2%PE19.6x
VPLAY B Viaplay GroupSEK 0.931.5%
+SEK 62.7m		57.3%PS0.2x
ADTR Adtraction GroupSEK 34.607.8%
+SEK 41.5m		3.6%PS0.5x
TRAD TradeDoublerSEK 7.388.2%
+SEK 33.8m		95.8%PE27.6x
NEPA NepaSEK 15.801.0%
+SEK 1.2m		-20.2%PS0.5x

Latest News

STORY B
SEK 83.50
Storytel
7D
1.9%
1Y
21.2%

STORY B: New Content Partnerships And Premium Audio Experiences Will Support Future Upside

Analysts have kept their fair value estimate for Storytel steady at €125.0, with the unchanged price target linked to only modest tweaks in their long term assumptions for revenue growth, profit margins and future P/E multiples. What's in the News Storytel is adding thousands of individually purchasable audiobook titles from Penguin Random House and Hachette, including popular works such as Prince Harry’s "Spare," Dan Brown’s "The Secret of Secrets" and James Clear’s "Atomic Habits," available in the Storytel app for users in Sweden, Denmark and the Netherlands (Key Developments).
TRAD
SEK 7.38
TradeDoubler
7D
8.2%
1Y
95.8%

TradeDoubler AB (publ)'s (STO:TRAD) P/E Is On The Mark

Dec 03
TradeDoubler AB (publ)'s (STO:TRAD) P/E Is On The Mark
ADTR
SEK 34.60
Adtraction Group
7D
7.8%
1Y
3.6%
ENRO
SEK 0.38
Eniro Group
7D
-3.6%
1Y
-20.2%
VPLAY B
SEK 0.93
Viaplay Group
7D
1.5%
1Y
57.3%

Positive Sentiment Still Eludes Viaplay Group AB (publ) (STO:VPLAY B) Following 26% Share Price Slump

Nov 04
Positive Sentiment Still Eludes Viaplay Group AB (publ) (STO:VPLAY B) Following 26% Share Price Slump
NEPA
SEK 15.80
Nepa
7D
1.0%
1Y
-20.2%
ADVT
SEK 0.042
Adverty
7D
-10.6%
1Y
-73.1%

Does Adverty (NGM:ADVT) Have A Healthy Balance Sheet?

Mar 11
Does Adverty (NGM:ADVT) Have A Healthy Balance Sheet?
IMHO B
SEK 0.013
IMHO Intermedia House
7D
30.0%
1Y
-91.6%