Storytel's (STO:STORY B) Earnings Are Weaker Than They Seem
Feb 19
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Swedish (OMX) Media Industry Analysis
UpdatedFeb 22, 2026
DataAggregated Company Financials
Companies9
- 7D2.1%
- 3M25.7%
- 1Y7.8%
- YTD12.2%
The Media industry is up 2.1% in the last week, with Viaplay Group up 2.2%. Meanwhile, Relevance Communication Nordic actually underperformed within the industry, shrinking 8.2% in the last week. This means that the industry has gained 7.7% over the past year. As for the next few years, earnings are expected to grow by 15% per annum.
Industry Valuation and Performance
Has the Swedish Media Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Sun, 22 Feb 2026 | SEK 13.5b | SEK 26.2b | -SEK 117,187,572.00 | 13x | -114.9x | 0.5x |
| Tue, 20 Jan 2026 | SEK 12.3b | SEK 26.1b | -SEK 241,550,879.00 | 19.6x | -50.9x | 0.5x |
| Thu, 18 Dec 2025 | SEK 11.4b | SEK 26.1b | -SEK 243,314,879.00 | 18x | -46.8x | 0.4x |
| Sat, 15 Nov 2025 | SEK 11.7b | SEK 26.2b | -SEK 242,589,879.00 | 18.8x | -48.2x | 0.4x |
| Mon, 13 Oct 2025 | SEK 13.3b | SEK 26.5b | -SEK 322,034,879.00 | 22.9x | -41.2x | 0.5x |
| Wed, 10 Sep 2025 | SEK 14.4b | SEK 26.5b | -SEK 321,635,307.00 | 25x | -44.8x | 0.5x |
| Fri, 08 Aug 2025 | SEK 12.5b | SEK 26.5b | -SEK 303,785,307.00 | 26.1x | -41.2x | 0.5x |
| Sun, 06 Jul 2025 | SEK 12.1b | SEK 26.6b | -SEK 383,476,307.00 | 30.5x | -31.5x | 0.5x |
| Tue, 03 Jun 2025 | SEK 11.6b | SEK 26.6b | -SEK 383,476,307.00 | 32x | -30.3x | 0.4x |
| Thu, 01 May 2025 | SEK 11.3b | SEK 28.0b | -SEK 462,272,307.00 | 15.5x | -24.5x | 0.4x |
| Sat, 29 Mar 2025 | SEK 13.1b | SEK 28.3b | SEK 215.5m | 32.3x | 61x | 0.5x |
| Mon, 24 Feb 2025 | SEK 13.4b | SEK 28.3b | SEK 362.2m | 35.7x | 37.1x | 0.5x |
| Wed, 22 Jan 2025 | SEK 10.6b | SEK 28.2b | -SEK 3,153,078,039.00 | 17.6x | -3.4x | 0.4x |
| Fri, 20 Dec 2024 | SEK 10.5b | SEK 28.2b | -SEK 3,153,078,039.00 | 17.3x | -3.3x | 0.4x |
| Sun, 17 Nov 2024 | SEK 10.6b | SEK 28.2b | -SEK 3,148,451,039.00 | 13.1x | -3.4x | 0.4x |
| Tue, 15 Oct 2024 | SEK 10.3b | SEK 28.3b | -SEK 3,743,256,039.00 | 28x | -2.7x | 0.4x |
| Thu, 12 Sep 2024 | SEK 9.6b | SEK 28.3b | -SEK 3,743,256,039.00 | 27.8x | -2.6x | 0.3x |
| Sat, 10 Aug 2024 | SEK 11.1b | SEK 28.3b | -SEK 3,757,347,039.00 | 35.2x | -3x | 0.4x |
| Mon, 08 Jul 2024 | SEK 10.6b | SEK 28.3b | -SEK 9,618,821,039.00 | 62.4x | -1.1x | 0.4x |
| Wed, 05 Jun 2024 | SEK 11.1b | SEK 28.3b | -SEK 9,616,677,039.00 | 65.6x | -1.2x | 0.4x |
| Fri, 03 May 2024 | SEK 10.5b | SEK 28.1b | -SEK 9,674,511,039.00 | 116.7x | -1.1x | 0.4x |
| Sun, 31 Mar 2024 | SEK 7.1b | SEK 9.3b | -SEK 860,252,000.00 | 112x | -8.2x | 0.8x |
| Tue, 27 Feb 2024 | SEK 6.9b | SEK 9.2b | -SEK 882,492,429.00 | 83x | -7.8x | 0.8x |
| Thu, 25 Jan 2024 | SEK 6.4b | SEK 27.3b | -SEK 7,378,391,028.00 | 107.6x | -0.9x | 0.2x |
| Sat, 23 Dec 2023 | SEK 6.2b | SEK 27.3b | -SEK 7,378,391,028.00 | 110.6x | -0.8x | 0.2x |
| Mon, 20 Nov 2023 | SEK 7.0b | SEK 26.7b | -SEK 6,782,782,028.00 | 86.1x | -1x | 0.3x |
| Wed, 18 Oct 2023 | SEK 6.7b | SEK 26.4b | -SEK 6,737,239,028.00 | 51.3x | -1x | 0.3x |
| Fri, 15 Sep 2023 | SEK 8.4b | SEK 26.4b | -SEK 6,737,239,028.00 | 50.1x | -1.2x | 0.3x |
| Sun, 13 Aug 2023 | SEK 9.3b | SEK 26.2b | -SEK 6,677,808,237.00 | 30.3x | -1.4x | 0.4x |
| Tue, 11 Jul 2023 | SEK 10.0b | SEK 25.2b | -SEK 633,622,237.00 | 30x | -15.8x | 0.4x |
| Thu, 08 Jun 2023 | SEK 10.3b | SEK 25.2b | -SEK 634,398,237.00 | 32.3x | -16.3x | 0.4x |
| Sat, 06 May 2023 | SEK 25.1b | SEK 24.9b | -SEK 617,185,237.00 | 10.7x | -40.7x | 1x |
| Mon, 03 Apr 2023 | SEK 26.2b | SEK 23.7b | -SEK 16,358,719.00 | 18.3x | -1602.4x | 1.1x |
| Wed, 01 Mar 2023 | SEK 27.1b | SEK 23.7b | -SEK 108,034,738.00 | 23.9x | -250.6x | 1.1x |
Price to Earnings Ratio
-250.6x
Current Industry PE
- Investors are relatively neutral on the Swedish Media industry at the moment, indicating that they anticipate long term growth rates to remain steady.
- The industry is trading close to its 3-year average PS ratio of 0.47x.
Past Earnings Growth
- The earnings for companies in the Media industry have improved over the last three years.
- Revenues for these companies have grown 3.5% per year.
- This means that more sales are being generated by these companies overall, and subsequently losses are decreasing too.
Industry Trends
Which industries have driven the changes within the Swedish Telecom industry?
| SE Market | 1.64% | |
| Telecom | 1.04% | |
| Media | 2.06% | |
| Advertising | 9.18% | |
| Broadcasting | 2.17% | |
| Publishing | 0.45% | |
Industry PE
- Investors are most optimistic about the Publishing industry which is trading above its 3-year average PE ratio of 4.1x.
- Analysts are expecting annual earnings growth of 8.9%, which is lower than the prior year's growth of 145.6% per year.
Forecasted Growth
- Analysts are most optimistic on the Advertising industry, expecting annual earnings growth of 55% over the next 5 years.
- This is better than its past earnings growth rate of 39% per year.
- In contrast, the Publishing industry is expected to see its earnings grow by 8.9% per year over the next few years.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| VPLAY B Viaplay Group | SEK 1.25 | 2.2% +SEK 120.5m | 57.2% | PS0.3x | |
| ADTR Adtraction Group | SEK 31.00 | 10.3% +SEK 48.2m | -4.6% | PS0.4x | |
| ENRO Eniro Group | SEK 0.44 | 11.6% +SEK 33.5m | -14.6% | PE7x | |
| STORY B Storytel | SEK 81.20 | 0.5% +SEK 30.9m | -14.3% | PE13x | |
| NEPA Nepa | SEK 19.60 | 22.1% +SEK 27.9m | -8.8% | PS0.7x |
