Viaplay Group (VPLAY B) Stock Overview
Operates as an entertainment provider company in Sweden, rest of Nordics, rest of Europe, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 1/6 |
| Past Performance | 0/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
VPLAY B Community Fair Values
Create NarrativeSee what 9 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Viaplay Group AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 1.35 |
| 52 Week High | SEK 1.80 |
| 52 Week Low | SEK 0.86 |
| Beta | 1.35 |
| 1 Month Change | -0.81% |
| 3 Month Change | 3.28% |
| 1 Year Change | -11.68% |
| 3 Year Change | -96.19% |
| 5 Year Change | -99.73% |
| Change since IPO | -99.38% |
Recent News & Updates
Recent updates
Future Margin Pressure From Sports Rights And Allente Declines Will Restrain Earnings
Catalysts About Viaplay Group Viaplay Group operates streaming, pay TV, and related media services with a focus on premium sports, local entertainment content, and bundled DTH offerings in the Nordics and selected markets. What are the underlying business or industry changes driving this perspective?Viaplay Group AB (publ)'s (STO:VPLAY B) Shares Leap 25% Yet They're Still Not Telling The Full Story
Viaplay Group AB (publ) ( STO:VPLAY B ) shares have had a really impressive month, gaining 25% after a shaky period...Is Viaplay Group (STO:VPLAY B) Weighed On By Its Debt Load?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Positive Sentiment Still Eludes Viaplay Group AB (publ) (STO:VPLAY B) Following 26% Share Price Slump
Viaplay Group AB (publ) ( STO:VPLAY B ) shareholders won't be pleased to see that the share price has had a very rough...Is Viaplay Group (STO:VPLAY B) A Risky Investment?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Viaplay Group AB (publ) (STO:VPLAY B) Soars 28% But It's A Story Of Risk Vs Reward
OM:VPLAY B 1 Year Share Price vs Fair Value Explore Viaplay Group's Fair Values from the Community and select yours...Viaplay Group AB (publ)'s (STO:VPLAY B) 28% Share Price Surge Not Quite Adding Up
Viaplay Group AB (publ) ( STO:VPLAY B ) shareholders would be excited to see that the share price has had a great...Viaplay Group AB (publ)'s (STO:VPLAY B) 27% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio
Viaplay Group AB (publ) ( STO:VPLAY B ) shares have had a horrible month, losing 27% after a relatively good period...We Like Viaplay Group's (STO:VPLAY B) Earnings For More Than Just Statutory Profit
The market for Viaplay Group AB (publ)'s ( STO:VPLAY B ) stock was strong after it released a healthy earnings report...What Viaplay Group AB (publ)'s (STO:VPLAY B) P/S Is Not Telling You
There wouldn't be many who think Viaplay Group AB (publ)'s ( STO:VPLAY B ) price-to-sales (or "P/S") ratio of 0.2x is...Viaplay Group AB (publ) (STO:VPLAY B) Released Earnings Last Week And Analysts Lifted Their Price Target To kr1.03
It's been a pretty great week for Viaplay Group AB (publ) ( STO:VPLAY B ) shareholders, with its shares surging 13% to...Revenues Not Telling The Story For Viaplay Group AB (publ) (STO:VPLAY B) After Shares Rise 39%
Despite an already strong run, Viaplay Group AB (publ) ( STO:VPLAY B ) shares have been powering on, with a gain of 39...Benign Growth For Viaplay Group AB (publ) (STO:VPLAY B) Underpins Stock's 31% Plummet
Unfortunately for some shareholders, the Viaplay Group AB (publ) ( STO:VPLAY B ) share price has dived 31% in the last...Lacklustre Performance Is Driving Viaplay Group AB (publ)'s (STO:VPLAY B) 62% Price Drop
Unfortunately for some shareholders, the Viaplay Group AB (publ) ( STO:VPLAY B ) share price has dived 62% in the last...Shareholder Returns
| VPLAY B | SE Media | SE Market | |
|---|---|---|---|
| 7D | -1.5% | -0.3% | -0.3% |
| 1Y | -11.7% | 12.3% | 11.3% |
Return vs Industry: VPLAY B underperformed the Swedish Media industry which returned 12.7% over the past year.
Return vs Market: VPLAY B underperformed the Swedish Market which returned 12.4% over the past year.
Price Volatility
| VPLAY B volatility | |
|---|---|
| VPLAY B Average Weekly Movement | 6.4% |
| Media Industry Average Movement | 6.4% |
| Market Average Movement | 5.2% |
| 10% most volatile stocks in SE Market | 10.4% |
| 10% least volatile stocks in SE Market | 2.9% |
Stable Share Price: VPLAY B has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: VPLAY B's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1987 | 1,284 | Jorgen Lindemann | www.viaplaygroup.com |
Viaplay Group AB (publ) operates as an entertainment provider company in Sweden, rest of Nordics, rest of Europe, and internationally. The company operates Viaplay, an online video streaming service, which offers live sports, series, films, and documentaries. It also operates advertising-supported TV channels that offer popular series, films and live sports, as well as V sport, V series and V film pay-TV channels that deliver premium entertainment for the whole family.
Viaplay Group AB (publ) Fundamentals Summary
| VPLAY B fundamental statistics | |
|---|---|
| Market cap | SEK 6.14b |
| Earnings (TTM) | -SEK 1.44b |
| Revenue (TTM) | SEK 19.79b |
Is VPLAY B overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| VPLAY B income statement (TTM) | |
|---|---|
| Revenue | SEK 19.79b |
| Cost of Revenue | SEK 16.83b |
| Gross Profit | SEK 2.96b |
| Other Expenses | SEK 4.40b |
| Earnings | -SEK 1.44b |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
Oct 22, 2026
| Earnings per share (EPS) | -0.32 |
| Gross Margin | 14.95% |
| Net Profit Margin | -7.29% |
| Debt/Equity Ratio | 315.1% |
How did VPLAY B perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/18 01:45 |
| End of Day Share Price | 2026/09/18 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Viaplay Group AB (publ) is covered by 9 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Adrien de Saint Hilaire | BofA Global Research |
| Lars Topholm | Carnegie Investment Bank AB |
| Thomas Singlehurst | Citigroup Inc |