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Viaplay Group AB (publ)OM:VPLAY B Stock Report

Market Cap SEK 7.4b
Share Price
SEK 1.69
SEK 1.45
16.8% overvalued intrinsic discount
1Y163.2%
7D4.1%
1D
Portfolio Value
View

Viaplay Group AB (publ)

OM:VPLAY B Stock Report

Market Cap: SEK 7.4b

Viaplay Group (VPLAY B) Stock Overview

Operates as an entertainment provider company in Sweden, rest of Nordics, rest of Europe, and internationally. More details

VPLAY B fundamental analysis
Snowflake Score
Valuation3/6
Future Growth1/6
Past Performance0/6
Financial Health2/6
Dividends0/6

VPLAY B Community Fair Values

Create Narrative

See what 13 others think this stock is worth. Follow their fair value or set your own to get alerts.

Viaplay Group AB (publ) Competitors

Price History & Performance

Summary of share price highs, lows and changes for Viaplay Group
Historical stock prices
Current Share PriceSEK 1.63
52 Week HighSEK 1.69
52 Week LowSEK 0.59
Beta1.3
1 Month Change4.64%
3 Month Change24.05%
1 Year Change163.20%
3 Year Change-99.28%
5 Year Change-99.60%
Change since IPO-99.26%

Recent News & Updates

Recent updates

Analysis Article Jan 28

Viaplay Group AB (publ)'s (STO:VPLAY B) Shares Leap 25% Yet They're Still Not Telling The Full Story

Viaplay Group AB (publ) ( STO:VPLAY B ) shares have had a really impressive month, gaining 25% after a shaky period...
Analysis Article Jan 16

Is Viaplay Group (STO:VPLAY B) Weighed On By Its Debt Load?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Nov 04

Positive Sentiment Still Eludes Viaplay Group AB (publ) (STO:VPLAY B) Following 26% Share Price Slump

Viaplay Group AB (publ) ( STO:VPLAY B ) shareholders won't be pleased to see that the share price has had a very rough...
Analysis Article Sep 18

Is Viaplay Group (STO:VPLAY B) A Risky Investment?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Aug 21

Viaplay Group AB (publ) (STO:VPLAY B) Soars 28% But It's A Story Of Risk Vs Reward

OM:VPLAY B 1 Year Share Price vs Fair Value Explore Viaplay Group's Fair Values from the Community and select yours...
Analysis Article Jul 04

Viaplay Group AB (publ)'s (STO:VPLAY B) 28% Share Price Surge Not Quite Adding Up

Viaplay Group AB (publ) ( STO:VPLAY B ) shareholders would be excited to see that the share price has had a great...
Analysis Article May 02

Viaplay Group AB (publ)'s (STO:VPLAY B) 27% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio

Viaplay Group AB (publ) ( STO:VPLAY B ) shares have had a horrible month, losing 27% after a relatively good period...
Analysis Article Feb 27

We Like Viaplay Group's (STO:VPLAY B) Earnings For More Than Just Statutory Profit

The market for Viaplay Group AB (publ)'s ( STO:VPLAY B ) stock was strong after it released a healthy earnings report...
Analysis Article Feb 21

What Viaplay Group AB (publ)'s (STO:VPLAY B) P/S Is Not Telling You

There wouldn't be many who think Viaplay Group AB (publ)'s ( STO:VPLAY B ) price-to-sales (or "P/S") ratio of 0.2x is...
Analysis Article Jul 22

Viaplay Group AB (publ) (STO:VPLAY B) Released Earnings Last Week And Analysts Lifted Their Price Target To kr1.03

It's been a pretty great week for Viaplay Group AB (publ) ( STO:VPLAY B ) shareholders, with its shares surging 13% to...
Analysis Article Jul 19

Revenues Not Telling The Story For Viaplay Group AB (publ) (STO:VPLAY B) After Shares Rise 39%

Despite an already strong run, Viaplay Group AB (publ) ( STO:VPLAY B ) shares have been powering on, with a gain of 39...
Analysis Article Apr 26

Benign Growth For Viaplay Group AB (publ) (STO:VPLAY B) Underpins Stock's 31% Plummet

Unfortunately for some shareholders, the Viaplay Group AB (publ) ( STO:VPLAY B ) share price has dived 31% in the last...
Analysis Article Feb 19

Lacklustre Performance Is Driving Viaplay Group AB (publ)'s (STO:VPLAY B) 62% Price Drop

Unfortunately for some shareholders, the Viaplay Group AB (publ) ( STO:VPLAY B ) share price has dived 62% in the last...

Shareholder Returns

VPLAY BSE MediaSE Market
7D4.1%7.9%4.3%
1Y163.2%42.7%14.4%

Return vs Industry: VPLAY B exceeded the Swedish Media industry which returned 43.4% over the past year.

Return vs Market: VPLAY B exceeded the Swedish Market which returned 12.8% over the past year.

Price Volatility

Is VPLAY B's price volatile compared to industry and market?
VPLAY B volatility
VPLAY B Average Weekly Movement9.7%
Media Industry Average Movement6.8%
Market Average Movement6.3%
10% most volatile stocks in SE Market13.5%
10% least volatile stocks in SE Market3.7%

Stable Share Price: VPLAY B's share price has been volatile over the past 3 months compared to the Swedish market.

Volatility Over Time: VPLAY B's weekly volatility (10%) has been stable over the past year, but is still higher than 75% of Swedish stocks.

About the Company

FoundedEmployeesCEOWebsite
19871,284Jorgen Lindemannwww.viaplaygroup.com

Viaplay Group AB (publ) operates as an entertainment provider company in Sweden, rest of Nordics, rest of Europe, and internationally. The company operates Viaplay, an online video streaming service, which offers live sports, series, films, and documentaries. It also operates advertising-supported TV channels that offer popular series, films and live sports, as well as V sport, V series and V film pay-TV channels that deliver premium entertainment for the whole family.

Viaplay Group AB (publ) Fundamentals Summary

How do Viaplay Group's earnings and revenue compare to its market cap?
VPLAY B fundamental statistics
Market capSEK 7.39b
Earnings (TTM)-SEK 1.56b
Revenue (TTM)SEK 18.59b
0.4x
P/S Ratio
-4.7x
P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
VPLAY B income statement (TTM)
RevenueSEK 18.59b
Cost of RevenueSEK 15.94b
Gross ProfitSEK 2.65b
Other ExpensesSEK 4.21b
Earnings-SEK 1.56b

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

Jul 17, 2026

Earnings per share (EPS)-0.34
Gross Margin14.24%
Net Profit Margin-8.40%
Debt/Equity Ratio331.2%

How did VPLAY B perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/25 14:54
End of Day Share Price 2026/05/25 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Viaplay Group AB (publ) is covered by 9 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Adrien de Saint HilaireBofA Global Research
Lars TopholmCarnegie Investment Bank AB
Thomas SinglehurstCitigroup Inc