Viaplay Group AB (publ)

OM:VPLAY B Stock Report

Market Cap: SEK 3.1b

Viaplay Group Valuation

Is VPLAY B undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of VPLAY B when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate VPLAY B's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate VPLAY B's fair value for valuation analysis.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for VPLAY B?

Key metric: As VPLAY B is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for VPLAY B. This is calculated by dividing VPLAY B's market cap by their current revenue.
What is VPLAY B's PS Ratio?
PS Ratio0.2x
SalesSEK 18.56b
Market CapSEK 3.11b

Price to Sales Ratio vs Peers

How does VPLAY B's PS Ratio compare to its peers?

The above table shows the PS ratio for VPLAY B vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1x
STORY B Storytel
1.2x9.4%SEK 4.6b
ACAST Acast
1.5x15.2%SEK 2.7b
SF Stillfront Group
0.5x-1.3%SEK 3.7b
AWRD Awardit
0.9x7.5%SEK 1.1b
VPLAY B Viaplay Group
0.2x-0.5%SEK 3.1b

Price-To-Sales vs Peers: VPLAY B is good value based on its Price-To-Sales Ratio (0.2x) compared to the peer average (1x).

Price to Sales Ratio vs Industry

How does VPLAY B's PS Ratio compare vs other companies in the European Media Industry?

22 CompaniesPrice / SalesEstimated GrowthMarket Cap
VPLAY B 0.2xIndustry Avg. 0.7xNo. of Companies24PS00.61.21.82.43+
22 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: VPLAY B is good value based on its Price-To-Sales Ratio (0.2x) compared to the European Media industry average (0.7x).

Price to Sales Ratio vs Fair Ratio

What is VPLAY B's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

VPLAY B PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.2x
Fair PS Ratio0.6x

Price-To-Sales vs Fair Ratio: VPLAY B is good value based on its Price-To-Sales Ratio (0.2x) compared to the estimated Fair Price-To-Sales Ratio (0.6x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst VPLAY B forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 0.68
SEK 1.03
+50.8%
7.3%SEK 1.10SEK 0.95n/a2
Nov ’25SEK 0.73
SEK 1.03
+40.1%
7.3%SEK 1.10SEK 0.95n/a2
Oct ’25SEK 0.73
SEK 1.03
+39.5%
7.3%SEK 1.10SEK 0.95n/a2
Sep ’25SEK 0.84
SEK 1.03
+22.9%
6.0%SEK 1.10SEK 0.95n/a3
Aug ’25SEK 0.91
SEK 1.03
+13.3%
6.0%SEK 1.10SEK 0.95n/a3
Jul ’25SEK 0.75
SEK 0.93
+24.7%
15.4%SEK 1.10SEK 0.75n/a3
Jun ’25SEK 0.94
SEK 13.90
+1,386.6%
132.8%SEK 40.00SEK 0.75n/a3
May ’25SEK 0.73
SEK 15.65
+2,046.8%
110.8%SEK 40.00SEK 0.95n/a3
Apr ’25SEK 0.95
SEK 15.65
+1,549.1%
110.8%SEK 40.00SEK 0.95n/a3
Mar ’25SEK 1.06
SEK 15.87
+1,392.9%
108.1%SEK 40.00SEK 1.61n/a3
Feb ’25SEK 2.80
SEK 15.87
+467.2%
108.1%SEK 40.00SEK 1.61n/a3
Jan ’25SEK 5.18
SEK 28.77
+455.9%
57.7%SEK 41.00SEK 5.30n/a3
Dec ’24SEK 6.06
SEK 50.25
+729.2%
46.5%SEK 90.00SEK 30.00n/a4
Nov ’24SEK 22.36
SEK 59.20
+164.8%
46.5%SEK 95.00SEK 30.00SEK 0.735
Oct ’24SEK 35.08
SEK 60.20
+71.6%
44.0%SEK 95.00SEK 35.00SEK 0.735
Sep ’24SEK 51.30
SEK 58.33
+13.7%
42.1%SEK 95.00SEK 35.00SEK 0.846
Aug ’24SEK 45.02
SEK 59.83
+32.9%
39.6%SEK 95.00SEK 35.00SEK 0.916
Jul ’24SEK 61.80
SEK 157.50
+154.9%
88.2%SEK 470.00SEK 50.00SEK 0.758
Jun ’24SEK 217.40
SEK 383.56
+76.4%
34.3%SEK 630.00SEK 180.00SEK 0.949
May ’24SEK 261.20
SEK 383.56
+46.8%
34.3%SEK 630.00SEK 180.00SEK 0.739
Apr ’24SEK 263.60
SEK 388.56
+47.4%
33.8%SEK 630.00SEK 195.00SEK 0.959
Mar ’24SEK 257.90
SEK 386.33
+49.8%
34.9%SEK 630.00SEK 175.00SEK 1.069
Feb ’24SEK 257.80
SEK 349.63
+35.6%
38.5%SEK 630.00SEK 175.00SEK 2.808
Jan ’24SEK 198.05
SEK 354.38
+78.9%
32.9%SEK 600.00SEK 235.00SEK 5.188
Dec ’23SEK 216.30
SEK 354.38
+63.8%
32.9%SEK 600.00SEK 235.00SEK 6.068
Nov ’23SEK 196.65
SEK 390.63
+98.6%
29.1%SEK 600.00SEK 245.00SEK 22.368

Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.

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