Viaplay Group AB (publ)

OM:VPLAY B Stock Report

Market Cap: SEK 3.1b

Viaplay Group Valuation

Is VPLAY B undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of VPLAY B when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate VPLAY B's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate VPLAY B's fair value for valuation analysis.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for VPLAY B?

Key metric: As VPLAY B is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for VPLAY B. This is calculated by dividing VPLAY B's market cap by their current revenue.
What is VPLAY B's PS Ratio?
PS Ratio0.2x
SalesSEK 18.56b
Market CapSEK 3.15b

Price to Sales Ratio vs Peers

How does VPLAY B's PS Ratio compare to its peers?

The above table shows the PS ratio for VPLAY B vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.1x
STORY B Storytel
1.4x9.6%SEK 5.3b
ACAST Acast
1.5x15.2%SEK 2.9b
SF Stillfront Group
0.6x-1.5%SEK 4.3b
AWRD Awardit
0.9x7.5%SEK 1.1b
VPLAY B Viaplay Group
0.2x-0.5%SEK 3.1b

Price-To-Sales vs Peers: VPLAY B is good value based on its Price-To-Sales Ratio (0.2x) compared to the peer average (1.1x).

Price to Sales Ratio vs Industry

How does VPLAY B's PS Ratio compare vs other companies in the European Media Industry?

20 CompaniesPrice / SalesEstimated GrowthMarket Cap
VPLAY B 0.2xIndustry Avg. 0.7xNo. of Companies26PS00.61.21.82.43+
20 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: VPLAY B is good value based on its Price-To-Sales Ratio (0.2x) compared to the European Media industry average (0.7x).

Price to Sales Ratio vs Fair Ratio

What is VPLAY B's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

VPLAY B PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.2x
Fair PS Ratio0.5x

Price-To-Sales vs Fair Ratio: VPLAY B is good value based on its Price-To-Sales Ratio (0.2x) compared to the estimated Fair Price-To-Sales Ratio (0.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst VPLAY B forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 0.69
SEK 1.03
+49.1%
7.3%SEK 1.10SEK 0.95n/a2
Dec ’25SEK 0.68
SEK 1.03
+51.8%
7.3%SEK 1.10SEK 0.95n/a2
Nov ’25SEK 0.73
SEK 1.03
+40.1%
7.3%SEK 1.10SEK 0.95n/a2
Oct ’25SEK 0.73
SEK 1.03
+39.5%
7.3%SEK 1.10SEK 0.95n/a2
Sep ’25SEK 0.84
SEK 1.03
+22.9%
6.0%SEK 1.10SEK 0.95n/a3
Aug ’25SEK 0.91
SEK 1.03
+13.3%
6.0%SEK 1.10SEK 0.95n/a3
Jul ’25SEK 0.75
SEK 0.93
+24.7%
15.4%SEK 1.10SEK 0.75n/a3
Jun ’25SEK 0.94
SEK 13.90
+1,386.6%
132.8%SEK 40.00SEK 0.75n/a3
May ’25SEK 0.73
SEK 15.65
+2,046.8%
110.8%SEK 40.00SEK 0.95n/a3
Apr ’25SEK 0.95
SEK 15.65
+1,549.1%
110.8%SEK 40.00SEK 0.95n/a3
Mar ’25SEK 1.06
SEK 15.87
+1,392.9%
108.1%SEK 40.00SEK 1.61n/a3
Feb ’25SEK 2.80
SEK 15.87
+467.2%
108.1%SEK 40.00SEK 1.61n/a3
Jan ’25SEK 5.18
SEK 28.77
+455.9%
57.7%SEK 41.00SEK 5.30n/a3
Dec ’24SEK 6.06
SEK 50.25
+729.2%
46.5%SEK 90.00SEK 30.00SEK 0.684
Nov ’24SEK 22.36
SEK 59.20
+164.8%
46.5%SEK 95.00SEK 30.00SEK 0.735
Oct ’24SEK 35.08
SEK 60.20
+71.6%
44.0%SEK 95.00SEK 35.00SEK 0.735
Sep ’24SEK 51.30
SEK 58.33
+13.7%
42.1%SEK 95.00SEK 35.00SEK 0.846
Aug ’24SEK 45.02
SEK 59.83
+32.9%
39.6%SEK 95.00SEK 35.00SEK 0.916
Jul ’24SEK 61.80
SEK 157.50
+154.9%
88.2%SEK 470.00SEK 50.00SEK 0.758
Jun ’24SEK 217.40
SEK 383.56
+76.4%
34.3%SEK 630.00SEK 180.00SEK 0.949
May ’24SEK 261.20
SEK 383.56
+46.8%
34.3%SEK 630.00SEK 180.00SEK 0.739
Apr ’24SEK 263.60
SEK 388.56
+47.4%
33.8%SEK 630.00SEK 195.00SEK 0.959
Mar ’24SEK 257.90
SEK 386.33
+49.8%
34.9%SEK 630.00SEK 175.00SEK 1.069
Feb ’24SEK 257.80
SEK 349.63
+35.6%
38.5%SEK 630.00SEK 175.00SEK 2.808
Jan ’24SEK 198.05
SEK 354.38
+78.9%
32.9%SEK 600.00SEK 235.00SEK 5.188
Dec ’23SEK 216.30
SEK 354.38
+63.8%
32.9%SEK 600.00SEK 235.00SEK 6.068

Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/28 00:01
End of Day Share Price 2024/12/27 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Viaplay Group AB (publ) is covered by 8 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Adrien de Saint HilaireBofA Global Research
Lars TopholmCarnegie Investment Bank AB
Thomas SinglehurstCitigroup Inc