Storytel Valuation
Is STORY B undervalued compared to its fair value, analyst forecasts and its price relative to the market?
Valuation Score
2/6Valuation Score 2/6
Below Fair Value
Significantly Below Fair Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast
Share Price vs Fair Value
What is the Fair Price of STORY B when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.
Below Fair Value: STORY B (SEK61.2) is trading below our estimate of fair value (SEK212.67)
Significantly Below Fair Value: STORY B is trading below fair value by more than 20%.
Key Valuation Metric
Which metric is best to use when looking at relative valuation for STORY B?
Key metric: As STORY B is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.
| What is STORY B's PS Ratio? | |
|---|---|
| PS Ratio | 1.3x |
| Sales | SEK 3.72b |
| Market Cap | SEK 4.72b |
| Key Statistics | |
|---|---|
| Enterprise Value/Revenue | 1.3x |
| Enterprise Value/EBITDA | 52.6x |
| PEG Ratio | n/a |
Price to Sales Ratio vs Peers
How does STORY B's PS Ratio compare to its peers?
| Company | Forward PS | Estimated Growth | Market Cap |
|---|---|---|---|
| Peer Average | 0.9x | ||
VPLAY B Viaplay Group | 0.2x | -0.5% | SEK 3.0b |
RLVNC Relevance Communication Nordic | 1.2x | n/a | SEK 35.0m |
SF Stillfront Group | 0.5x | -1.3% | SEK 3.4b |
MTG B Modern Times Group MTG | 1.8x | 4.1% | SEK 10.8b |
STORY B Storytel | 1.3x | 9.4% | SEK 4.7b |
Price-To-Sales vs Peers: STORY B is expensive based on its Price-To-Sales Ratio (1.3x) compared to the peer average (0.9x).
Price to Sales Ratio vs Industry
How does STORY B's PS Ratio compare vs other companies in the European Media Industry?
| 23 Companies | Price / Sales | Estimated Growth | Market Cap |
|---|---|---|---|
| 23 Companies | Estimated Growth | Market Cap | |
|---|---|---|---|
Price-To-Sales vs Industry: STORY B is expensive based on its Price-To-Sales Ratio (1.3x) compared to the European Media industry average (0.6x).
Price to Sales Ratio vs Fair Ratio
What is STORY B's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.
| Fair Ratio | |
|---|---|
| Current PS Ratio | 1.3x |
| Fair PS Ratio | 1.2x |
Price-To-Sales vs Fair Ratio: STORY B is expensive based on its Price-To-Sales Ratio (1.3x) compared to the estimated Fair Price-To-Sales Ratio (1.2x).
Analyst Price Targets
What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?
| Date | Share Price | Average 1Y Price Target | Dispersion | High | Low | 1Y Actual price | Analysts |
|---|---|---|---|---|---|---|---|
| Current | SEK 61.20 | SEK 95.00 +55.2% | 15.8% | SEK 110.00 | SEK 80.00 | n/a | 2 |
| Nov ’25 | SEK 66.30 | SEK 95.00 +43.3% | 15.8% | SEK 110.00 | SEK 80.00 | n/a | 2 |
| Oct ’25 | SEK 52.80 | SEK 89.00 +68.6% | 12.4% | SEK 100.00 | SEK 78.00 | n/a | 2 |
| Sep ’25 | SEK 51.05 | SEK 87.50 +71.4% | 8.6% | SEK 95.00 | SEK 80.00 | n/a | 2 |
| Aug ’25 | SEK 61.90 | SEK 87.50 +41.4% | 8.6% | SEK 95.00 | SEK 80.00 | n/a | 2 |
| Jul ’25 | SEK 54.65 | SEK 73.33 +34.2% | 28.6% | SEK 95.00 | SEK 45.00 | n/a | 3 |
| Jun ’25 | SEK 54.00 | SEK 73.67 +36.4% | 28.6% | SEK 95.00 | SEK 45.00 | n/a | 3 |
| May ’25 | SEK 50.50 | SEK 71.67 +41.9% | 28.7% | SEK 95.00 | SEK 45.00 | n/a | 3 |
| Apr ’25 | SEK 52.00 | SEK 71.67 +37.8% | 28.7% | SEK 95.00 | SEK 45.00 | n/a | 3 |
| Mar ’25 | SEK 58.50 | SEK 71.67 +22.5% | 28.7% | SEK 95.00 | SEK 45.00 | n/a | 3 |
| Feb ’25 | SEK 45.84 | SEK 66.00 +44.0% | 24.8% | SEK 85.00 | SEK 45.00 | n/a | 3 |
| Jan ’25 | SEK 40.26 | SEK 66.00 +63.9% | 24.8% | SEK 85.00 | SEK 45.00 | n/a | 3 |
| Dec ’24 | SEK 37.86 | SEK 66.00 +74.3% | 24.8% | SEK 85.00 | SEK 45.00 | n/a | 3 |
| Nov ’24 | SEK 32.80 | SEK 66.00 +101.2% | 24.8% | SEK 85.00 | SEK 45.00 | SEK 66.30 | 3 |
| Oct ’24 | SEK 30.06 | SEK 66.33 +120.7% | 23.0% | SEK 80.00 | SEK 45.00 | SEK 52.80 | 3 |
| Sep ’24 | SEK 32.94 | SEK 66.33 +101.4% | 23.0% | SEK 80.00 | SEK 45.00 | SEK 51.05 | 3 |
| Aug ’24 | SEK 38.60 | SEK 69.67 +80.5% | 21.0% | SEK 85.00 | SEK 50.00 | SEK 61.90 | 3 |
| Jul ’24 | SEK 33.30 | SEK 69.67 +109.2% | 21.0% | SEK 85.00 | SEK 50.00 | SEK 54.65 | 3 |
| Jun ’24 | SEK 35.72 | SEK 69.00 +93.2% | 20.9% | SEK 85.00 | SEK 50.00 | SEK 54.00 | 3 |
| May ’24 | SEK 39.22 | SEK 73.33 +87.0% | 17.9% | SEK 85.00 | SEK 55.00 | SEK 50.50 | 3 |
| Apr ’24 | SEK 35.51 | SEK 80.67 +127.2% | 24.1% | SEK 102.00 | SEK 55.00 | SEK 52.00 | 3 |
| Mar ’24 | SEK 42.98 | SEK 80.67 +87.7% | 24.1% | SEK 102.00 | SEK 55.00 | SEK 58.50 | 3 |
| Feb ’24 | SEK 53.20 | SEK 89.33 +67.9% | 19.3% | SEK 103.00 | SEK 65.00 | SEK 45.84 | 3 |
| Jan ’24 | SEK 44.23 | SEK 94.00 +112.5% | 24.8% | SEK 122.00 | SEK 65.00 | SEK 40.26 | 3 |
| Dec ’23 | SEK 45.23 | SEK 94.00 +107.8% | 24.8% | SEK 122.00 | SEK 65.00 | SEK 37.86 | 3 |
| Nov ’23 | SEK 39.90 | SEK 114.00 +185.7% | 18.6% | SEK 135.00 | SEK 85.00 | SEK 32.80 | 3 |
Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.
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