Better Collective A/S

OM:BETCO Stock Report

Market Cap: SEK 7.2b

Better Collective Valuation

Is BETCO undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BETCO when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
SEK 429.20
Fair Value
73.0% undervalued intrinsic discount
3
Number of Analysts

Below Fair Value: BETCO (SEK115.8) is trading below our estimate of fair value (SEK429.2)

Significantly Below Fair Value: BETCO is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for BETCO?

Key metric: As BETCO is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for BETCO. This is calculated by dividing BETCO's market cap by their current earnings.
What is BETCO's PE Ratio?
PE Ratio25.3x
Earnings€25.09m
Market Cap€654.34m

Price to Earnings Ratio vs Peers

How does BETCO's PE Ratio compare to its peers?

The above table shows the PE ratio for BETCO vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average37.5x
HEM Hemnet Group
46.8x20.60%SEK 26.5b
ALPCOT B Alpcot Holding
50xn/aSEK 168.9m
STORY B Storytel
24.5x26.26%SEK 6.3b
PDX Paradox Interactive
28.5x19.91%SEK 19.1b
BETCO Better Collective
25.3x40.23%SEK 7.2b

Price-To-Earnings vs Peers: BETCO is good value based on its Price-To-Earnings Ratio (25.3x) compared to the peer average (37.5x).

Price to Earnings Ratio vs Industry

How does BETCO's PE Ratio compare vs other companies in the European Interactive Media and Services Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
BETCO 25.3xIndustry Avg. 30.6xNo. of Companies5PE020406080100+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: BETCO is good value based on its Price-To-Earnings Ratio (25.3x) compared to the European Interactive Media and Services industry average (30.6x).

Price to Earnings Ratio vs Fair Ratio

What is BETCO's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BETCO PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio25.3x
Fair PE Ratio29.3x

Price-To-Earnings vs Fair Ratio: BETCO is good value based on its Price-To-Earnings Ratio (25.3x) compared to the estimated Fair Price-To-Earnings Ratio (29.3x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BETCO forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 115.80
SEK 164.50
+42.06%
26.93%SEK 224.77SEK 119.55n/a3
Sep ’26SEK 118.00
SEK 164.50
+39.41%
26.93%SEK 224.77SEK 119.55n/a3
Aug ’26SEK 137.50
SEK 158.67
+15.40%
23.42%SEK 219.95SEK 119.88n/a4
Jul ’26SEK 130.20
SEK 158.67
+21.87%
23.42%SEK 219.95SEK 119.88n/a4
Jun ’26SEK 127.40
SEK 158.67
+24.55%
23.42%SEK 219.95SEK 119.88n/a4
May ’26SEK 127.10
SEK 160.01
+25.89%
22.93%SEK 220.06SEK 120.41n/a4
Apr ’26SEK 113.00
SEK 160.01
+41.60%
22.93%SEK 220.06SEK 120.41n/a4
Mar ’26SEK 110.20
SEK 160.01
+45.20%
22.93%SEK 220.06SEK 120.41n/a4
Feb ’26SEK 108.00
SEK 231.92
+114.74%
21.52%SEK 286.54SEK 168.73n/a4
Jan ’26SEK 111.40
SEK 231.92
+108.19%
21.52%SEK 286.54SEK 168.73n/a4
Dec ’25SEK 125.40
SEK 233.47
+86.18%
21.43%SEK 288.90SEK 170.12n/a4
Nov ’25SEK 139.60
SEK 246.78
+76.78%
21.71%SEK 293.43SEK 171.74n/a3
Oct ’25SEK 226.00
SEK 363.11
+60.67%
7.47%SEK 399.74SEK 327.54n/a4
Sep ’25SEK 234.00
SEK 362.54
+54.93%
7.47%SEK 399.10SEK 327.02SEK 118.004
Aug ’25SEK 239.50
SEK 362.69
+51.44%
6.13%SEK 397.58SEK 332.96SEK 137.505
Jul ’25SEK 225.00
SEK 357.46
+58.87%
5.96%SEK 390.56SEK 327.08SEK 130.205
Jun ’25SEK 243.50
SEK 361.87
+48.61%
6.10%SEK 396.50SEK 332.06SEK 127.405
May ’25SEK 295.50
SEK 377.49
+27.75%
6.13%SEK 418.40SEK 350.10SEK 127.105
Apr ’25SEK 287.50
SEK 373.39
+29.87%
5.92%SEK 399.59SEK 345.51SEK 113.003
Mar ’25SEK 287.50
SEK 374.02
+30.09%
5.92%SEK 399.93SEK 345.81SEK 110.203
Feb ’25SEK 292.50
SEK 355.82
+21.65%
3.55%SEK 377.27SEK 344.50SEK 108.004
Jan ’25SEK 256.50
SEK 352.88
+37.58%
3.74%SEK 369.94SEK 337.81SEK 111.403
Dec ’24SEK 236.50
SEK 362.85
+53.43%
4.42%SEK 378.88SEK 346.82SEK 125.402
Nov ’24SEK 273.00
SEK 339.26
+24.27%
8.00%SEK 377.30SEK 315.74SEK 139.603
Oct ’24SEK 245.00
SEK 349.69
+42.73%
8.88%SEK 380.75SEK 318.62SEK 226.002
Sep ’24SEK 259.00
SEK 349.69
+35.01%
8.88%SEK 380.75SEK 318.62SEK 234.002
AnalystConsensusTarget
Consensus Narrative from 3 Analysts
SEK 164.50
Fair Value
29.6% undervalued intrinsic discount
3
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/09/10 17:45
End of Day Share Price 2025/09/10 00:00
Earnings2025/06/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Better Collective A/S is covered by 7 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
Poul JessenDanske Bank
Ole-Andreas KrohnDNB Carnegie