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Swedish (OMX) Hospitality Industry Analysis

UpdatedJan 14, 2026
DataAggregated Company Financials
Companies19
  • 7D-1.3%
  • 3M-10.1%
  • 1Y-17.3%
  • YTD-1.8%

Over the last 7 days, the Hospitality industry has dropped 1.3%, driven by Evolution declining 1.0%. In contrast, Nordrest Holding has gained 6.4%. The industry has fallen 17% in the last year. Earnings are forecast to grow by 12% annually.

Industry Valuation and Performance

Has the Swedish Hospitality Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Wed, 14 Jan 2026SEK 190.4bSEK 75.3bSEK 15.9b11.2x12x2.5x
Fri, 12 Dec 2025SEK 187.8bSEK 71.7bSEK 15.9b10.7x11.8x2.6x
Sun, 09 Nov 2025SEK 188.2bSEK 72.0bSEK 15.5b11.5x12.1x2.6x
Tue, 07 Oct 2025SEK 211.1bSEK 71.8bSEK 16.2b13.1x13x2.9x
Thu, 04 Sep 2025SEK 219.5bSEK 71.9bSEK 16.2b12.2x13.6x3.1x
Sat, 02 Aug 2025SEK 235.7bSEK 72.5bSEK 16.4b15.7x14.4x3.3x
Mon, 30 Jun 2025SEK 217.4bSEK 72.2bSEK 16.4b15.5x13.3x3x
Wed, 28 May 2025SEK 198.1bSEK 71.4bSEK 16.2b15.1x12.2x2.8x
Fri, 25 Apr 2025SEK 224.5bSEK 70.5bSEK 16.5b12.3x13.6x3.2x
Sun, 23 Mar 2025SEK 219.7bSEK 70.5bSEK 16.5b11.8x13.3x3.1x
Tue, 18 Feb 2025SEK 237.0bSEK 71.2bSEK 17.1b12.6x13.9x3.3x
Thu, 16 Jan 2025SEK 232.8bSEK 69.7bSEK 16.2b13.1x14.4x3.3x
Sat, 14 Dec 2024SEK 243.5bSEK 69.9bSEK 16.3b13.2x14.9x3.5x
Mon, 11 Nov 2024SEK 256.4bSEK 70.3bSEK 16.4b14.4x15.7x3.6x
Wed, 09 Oct 2024SEK 303.1bSEK 82.5bSEK 16.1b18x18.8x3.7x
Fri, 06 Sep 2024SEK 290.6bSEK 82.6bSEK 16.3b17x17.9x3.5x
Sun, 04 Aug 2024SEK 286.5bSEK 83.1bSEK 16.3b16.7x17.6x3.4x
Tue, 02 Jul 2024SEK 303.6bSEK 80.7bSEK 16.0b18.4x19x3.8x
Thu, 30 May 2024SEK 311.1bSEK 81.1bSEK 16.1b17.1x19.4x3.8x
Sat, 27 Apr 2024SEK 337.8bSEK 81.4bSEK 16.2b11.5x20.8x4.2x
Mon, 25 Mar 2024SEK 331.2bSEK 79.4bSEK 15.6b11.8x21.2x4.2x
Wed, 21 Feb 2024SEK 351.7bSEK 78.4bSEK 15.3b11.7x23.1x4.5x
Fri, 19 Jan 2024SEK 328.7bSEK 83.9bSEK 15.8b15.4x20.7x3.9x
Sun, 17 Dec 2023SEK 324.8bSEK 82.8bSEK 15.6b16x20.9x3.9x
Tue, 14 Nov 2023SEK 289.6bSEK 84.2bSEK 16.7b12.3x17.3x3.4x
Thu, 12 Oct 2023SEK 303.8bSEK 82.5bSEK 16.3b11.1x18.6x3.7x
Sat, 09 Sep 2023SEK 332.8bSEK 83.8bSEK 16.7b11.7x19.9x4x
Mon, 07 Aug 2023SEK 348.6bSEK 82.5bSEK 16.4b12.8x21.3x4.2x
Wed, 05 Jul 2023SEK 364.4bSEK 80.0bSEK 15.4b12.4x23.6x4.6x
Fri, 02 Jun 2023SEK 580.0bSEK 79.5bSEK 15.4b14.5x37.7x7.3x
Sun, 30 Apr 2023SEK 565.6bSEK 77.6bSEK 15.0b15.1x37.8x7.3x
Tue, 28 Mar 2023SEK 358.3bSEK 72.9bSEK 13.5b16.1x26.5x4.9x
Thu, 23 Feb 2023SEK 348.6bSEK 72.1bSEK 13.3b15.9x26.2x4.8x
Sat, 21 Jan 2023SEK 314.7bSEK 67.6bSEK 13.0b15.4x24.2x4.7x
Price to Earnings Ratio

24.2x


Total Market Cap: SEK 314.7bTotal Earnings: SEK 13.0bTotal Revenue: SEK 67.6bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish Hospitality Industry Price to Earnings3Y Average 19x202420252026
Current Industry PE
  • Investors are pessimistic on the Swedish Hospitality industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 12.0x which is lower than its 3-year average PE of 19.0x.
  • The 3-year average PS ratio of 3.9x is higher than the industry's current PS ratio of 2.5x.
Past Earnings Growth
  • The earnings for companies in the Hospitality industry have grown 6.9% per year over the last three years.
  • Revenues for these companies have grown 3.6% per year.
  • This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Trends

Which industries have driven the changes within the Swedish Consumer Discretionary industry?

SE Market2.43%
Consumer Discretionary-0.0015%
Hospitality-1.30%
Restaurants0%0
Leisure Facilities-0.087%
Casinos and Gaming-1.25%
Hotels, Resorts and Cruise Lines-3.43%
Industry PE
  • Investors are most optimistic about the Hotels, Resorts and Cruise Lines industry which is trading above its 3-year average PE ratio of 21.2x.
    • Analysts are expecting annual earnings growth of 40.0%, which is lower than the prior year's growth of 74.8% per year.
  • Investors are most pessimistic about the Casinos and Gaming industry, which is trading below its 3-year average of 18.7x.
Forecasted Growth
  • Analysts are most optimistic on the Hotels, Resorts and Cruise Lines industry, expecting annual earnings growth of 40% over the next 5 years.
  • However this is lower than its past earnings growth rate of 75% per year.
  • In contrast, the Casinos and Gaming industry is expected to see its earnings grow by 7.5% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
NREST Nordrest HoldingSEK 265.006.4%
+SEK 203.6m		134.1%PE24x
SKIS B SkiStarSEK 166.101.3%
+SEK 172.4m		3.2%PE22.8x
BETCO Better CollectiveSEK 113.100.4%
+SEK 27.3m		6.7%PE24.2x
UTG Unlimited Travel Group UTGSEK 23.403.5%
+SEK 9.4m		58.1%PE12.4x
EMB EMB Mission BoundSEK 0.892.3%
+SEK 5.9m		81.6%PS1.6x

Latest News

SHOT
SEK 93.50
Scandic Hotels Group
7D
-3.5%
1Y
39.4%

Should You Think About Buying Scandic Hotels Group AB (publ) (STO:SHOT) Now?

Jan 14
Should You Think About Buying Scandic Hotels Group AB (publ) (STO:SHOT) Now?
SKIS B
SEK 166.10
SkiStar
7D
1.3%
1Y
3.2%

SKIS B: Stable Assumptions And Approved Dividend Will Support Future Upside

Analysts have kept their price target for SkiStar steady at SEK 207.50, citing only marginal tweaks to the discount rate, revenue growth, profit margin and future P/E assumptions that they view as too small to justify a change in fair value for now. What's in the News SkiStar AB (publ) shareholders approved a dividend of SEK 3.00 per share at the Annual General Meeting held on 13 December 2025, with a record date of 16 December 2025 (Key Developments).
EVO
SEK 611.40
Evolution
7D
-1.0%
1Y
-28.4%

EVO: U.S. Legal Dispute And Downgrades Will Shape A More Cautious Outlook

Analysts have reduced their price targets for Evolution to SEK 630 from SEK 1,350 and to SEK 720 from a prior Buy level, citing uncertainty around the U.S. legal dispute with Playtech and adjusting fair value, discount rate, revenue growth, profit margin and future P/E assumptions accordingly. Analyst Commentary Recent research on Evolution points to a more cautious stance, with price targets reset meaningfully lower and ratings pulled back to Hold.
BETS B
SEK 132.80
Betsson
7D
-2.6%
1Y
-5.3%

BETS B: Share Repurchases Will Support Future Returns At Current Undervalued Levels

Analysts have maintained their price target on Betsson at €190. This reflects only slight adjustments to assumptions for discount rate, revenue growth, profit margin and future P/E, which they view as offsetting each other overall.
SCOUT
SEK 0.15
Scout Gaming Group
7D
8.6%
1Y
-24.5%
ATIC
SEK 30.40
Actic Group
7D
-21.0%
1Y
408.4%
GIG SDB
SEK 4.39
GiG Software
7D
-4.6%
1Y
4.5%
EMB
SEK 0.89
EMB Mission Bound
7D
2.3%
1Y
81.6%

EMB Mission Bound AB (publ) (STO:EMB) Might Not Be As Mispriced As It Looks After Plunging 26%

Dec 16
EMB Mission Bound AB (publ) (STO:EMB) Might Not Be As Mispriced As It Looks After Plunging 26%
KAMBI
SEK 127.10
Kambi Group
7D
-4.2%
1Y
8.4%
BETCO
SEK 113.10
Better Collective
7D
0.4%
1Y
6.7%
UTG
SEK 23.40
Unlimited Travel Group UTG
7D
3.5%
1Y
58.1%
BLICK
SEK 0.72
Blick Global Group
7D
11.6%
1Y
9.1%
NREST
SEK 265.00
Nordrest Holding
7D
6.4%
1Y
134.1%

Earnings Miss: Nordrest Holding AB (publ) Missed EPS By 7.7% And Analysts Are Revising Their Forecasts

Nov 13
Earnings Miss: Nordrest Holding AB (publ) Missed EPS By 7.7% And Analysts Are Revising Their Forecasts
ANGL
SEK 3.60
Angler Gaming
7D
-4.5%
1Y
-21.4%
G2M
SEK 6.70
Gentoo Media
7D
-2.3%
1Y
-70.4%
TANGI
SEK 0.30
Tangiamo Touch Technology
7D
24.2%
1Y
-76.5%