Scandic Hotels Group (SHOT) Stock Overview
Engages in the operation and franchising of hotels in Sweden, Norway, Finland, Denmark, Ireland, the United Kingdom, Germany, and Poland. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 5/6 |
| Past Performance | 4/6 |
| Financial Health | 3/6 |
| Dividends | 3/6 |
SHOT Community Fair Values
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Analyst Price Targets
Scandic Hotels Group AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 89.10 |
| 52 Week High | SEK 99.30 |
| 52 Week Low | SEK 77.35 |
| Beta | 0.89 |
| 1 Month Change | 1.65% |
| 3 Month Change | -2.20% |
| 1 Year Change | -0.45% |
| 3 Year Change | 141.99% |
| 5 Year Change | 145.79% |
| Change since IPO | 39.76% |
Recent News & Updates
Analysis Article • Jul 23
We Like Scandic Hotels Group's (STO:SHOT) Earnings For More Than Just Statutory Profit
Despite posting healthy earnings, Scandic Hotels Group AB (publ)'s ( STO:SHOT ) stock has been quite weak. Our analysis...
Narrative Update • Jun 18
SHOT: Eco Focused New Openings And Franchise Expansion Will Support Steady Outlook
Analysts have modestly lifted their price target on Scandic Hotels Group to SEK93.86 from SEK90.17, citing updated assumptions for revenue growth, profit margins, a slightly lower future P/E multiple, and a higher discount rate. What’s in the News for Scandic Hotels Group Scandic Hotels Group plans to add a new franchise hotel in Köping in early 2027.
Narrative Update • Jun 04
SHOT: New Urban Concepts Like Underground Rooms Will Support Future Upside Potential
Analysts have maintained their SEK 110.00 price target for Scandic Hotels Group. This points to relatively unchanged fair value estimates, supported by marginal adjustments to revenue growth, profit margin and future P/E assumptions.Recent updates
Analysis Article • Jul 23
We Like Scandic Hotels Group's (STO:SHOT) Earnings For More Than Just Statutory Profit
Despite posting healthy earnings, Scandic Hotels Group AB (publ)'s ( STO:SHOT ) stock has been quite weak. Our analysis...Narrative Update • Jun 18
SHOT: Eco Focused New Openings And Franchise Expansion Will Support Steady Outlook
Analysts have modestly lifted their price target on Scandic Hotels Group to SEK93.86 from SEK90.17, citing updated assumptions for revenue growth, profit margins, a slightly lower future P/E multiple, and a higher discount rate. What’s in the News for Scandic Hotels Group Scandic Hotels Group plans to add a new franchise hotel in Köping in early 2027.Narrative Update • Jun 04
SHOT: New Urban Concepts Like Underground Rooms Will Support Future Upside Potential
Analysts have maintained their SEK 110.00 price target for Scandic Hotels Group. This points to relatively unchanged fair value estimates, supported by marginal adjustments to revenue growth, profit margin and future P/E assumptions.Narrative Update • May 18
SHOT: New Urban Openings Will Support Future Upside Potential
Narrative Update on Scandic Hotels Group The analyst price target for Scandic Hotels Group has been revised from SEK108 to SEK110. Analysts cite updated assumptions on revenue growth, profit margins, and the future P/E multiple as key factors behind the new fair value assessment.
Narrative Update • Apr 28
SHOT: Expansion Into Budget Norway Hotels Will Likely Pressure Future Returns
Analysts have adjusted their price target on Scandic Hotels Group from SEK55 to SEK70. This reflects updated assumptions around revenue growth, profit margin and future P/E levels.Analysis Article • Apr 27
Here's What Analysts Are Forecasting For Scandic Hotels Group AB (publ) (STO:SHOT) After Its First-Quarter Results
Scandic Hotels Group AB (publ) ( STO:SHOT ) shareholders are probably feeling a little disappointed, since its shares...Narrative Update • Apr 14
SHOT: Eco Focused Urban Expansion And New Openings Will Support Steady Outlook
Analysts have nudged their price target for Scandic Hotels Group slightly higher to about SEK 90.17 from SEK 89.83, reflecting updated assumptions for revenue growth, profit margins and a somewhat lower future P/E multiple. What's in the News Scandic opened Norway's first Scandic Go hotel in downtown Oslo, a 96 room property at Grensen 20 that marks the launch of the Scandic Go brand in the country, with further openings planned in Tromsø and Stavanger (Key Developments).Narrative Update • Mar 31
SHOT: New Budget Openings And Eco Focus Will Support Future Upside
Analysts have trimmed their price target on Scandic Hotels Group from SEK 115.00 to SEK 108.00. This reflects updated views that combine higher assumed revenue growth with slightly lower profit margins, a modestly higher discount rate, and a slightly lower future P/E multiple.Narrative Update • Mar 17
SHOT: Eco Certified Urban Expansion And New Openings Will Support Steady Outlook
Analysts have kept their SEK price target for Scandic Hotels Group unchanged, citing consistent assumptions around a fair value of SEK 89.83, a discount rate of 10.3%, revenue growth of 13.49%, a profit margin of 4.99% and a future P/E of 15.95x. What's in the News Scandic launched the Scandic Go brand in Norway by opening Scandic Go Grensen 20, a 96 room hotel in downtown Oslo.Narrative Update • Mar 03
SHOT: Eco Certified Nordic Expansion And New Openings Will Support Balanced Outlook
Analysts have nudged their fair value estimate for Scandic Hotels Group slightly lower to about SEK 89.83 from SEK 90, reflecting updated assumptions around more moderate revenue growth, softer profit margins, and a higher future P/E multiple. What's in the News Scandic plans a new Scandic Go hotel in central Stavanger with 152 rooms, targeting both business and leisure guests in a redeveloped property within the Ankerkvartalet complex, with construction scheduled to start in 2027 and opening in 2028 (Key Developments).Narrative Update • Feb 17
SHOT: New Openings And Eco Certified Expansion Will Support Steady Multiyear Outlook
Analysts have trimmed their SEK 92.57 price target on Scandic Hotels Group to SEK 90.00, citing updated assumptions for revenue growth, profit margin, discount rate and forward P/E that slightly adjust their valuation framework. What's in the News Scandic plans a new Scandic Go hotel in central Stavanger with 152 rooms, targeting a 2028 opening in a redeveloped Ankerkvartalet property.Narrative Update • Feb 03
SHOT: New Openings And Dalata Agreement Will Support Steady Multiyear Outlook
Analysts have nudged their price target on Scandic Hotels Group slightly lower to SEK 92.57 from SEK 92.71, reflecting updated assumptions around revenue growth, profit margins and future P/E expectations. What's in the News Scandic plans to open its second Scandic Go in Norway in central Tromso, a new build with about 170 rooms in a mixed-use property that is expected to start after summer 2026 and open during 2028, with operations planned to be certified by the Nordic Swan Ecolabel (Key Developments).Narrative Update • Jan 19
SHOT: New Room Openings And Dalata Deal Will Support Stable Outlook
Analysts have slightly adjusted their price target for Scandic Hotels Group, keeping fair value broadly unchanged at SEK 92.71. Modest tweaks to revenue growth, profit margin and future P/E assumptions leave their overall outlook intact.Analysis Article • Jan 14
Should You Think About Buying Scandic Hotels Group AB (publ) (STO:SHOT) Now?
Scandic Hotels Group AB (publ) ( STO:SHOT ), is not the largest company out there, but it saw a double-digit share...Narrative Update • Jan 04
SHOT: New European Rooms And Management Deal Will Support Stable Long Term Outlook
Analysts have modestly reiterated their price target on Scandic Hotels Group at approximately SEK 93 per share, reflecting unchanged assumptions on revenue growth, profit margins, and valuation multiples despite recent market volatility. What's in the News Scandic opened Scandic Stuttgart Europaviertel, its first hotel in Stuttgart and eighth in Germany, adding 174 rooms and supporting its goal of 10,000 new rooms by 2030, including 3,000 in Germany (company announcement).Narrative Update • Dec 17
SHOT: Room Additions And Management Deal Will Support Balanced Long Term Outlook
Analysts have raised their price target for Scandic Hotels Group from approximately SEK 89 to SEK 93. This change reflects upgraded expectations for faster revenue growth, improved profit margins, and a more attractive future price to earnings multiple.Narrative Update • Dec 03
SHOT: Room Expansion And Management Deal Will Support Balanced Long Term Outlook
Analysts have trimmed their price target on Scandic Hotels Group slightly, lowering it by approximately SEK 0.70 per share. This reflects a modest recalibration of fair value assumptions while growth, margins, and the discount rate remain broadly unchanged.Narrative Update • Nov 19
SHOT: Expanded Room Portfolio And New Agreements Will Drive Moderate Near-Term Gains
Analysts have raised their price target for Scandic Hotels Group from SEK 87.59 to SEK 89.73. This change is attributed to modest improvements in profit margin forecasts and a slight adjustment to discount rates.Analysis Article • Nov 06
The Strong Earnings Posted By Scandic Hotels Group (STO:SHOT) Are A Good Indication Of The Strength Of The Business
When companies post strong earnings, the stock generally performs well, just like Scandic Hotels Group AB (publ)'s...Narrative Update • Nov 04
SHOT: Room Expansion In Hamburg And Oslo Will Likely Support Balanced Outlook
Analysts have raised their price target for Scandic Hotels Group from SEK 83.26 to SEK 87.59. They cite improved revenue growth projections and a lower anticipated future price-to-earnings ratio as key drivers behind the upward revision.Analysis Article • Nov 01
Scandic Hotels Group AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models
It's been a good week for Scandic Hotels Group AB (publ) ( STO:SHOT ) shareholders, because the company has just...Analysis Article • Oct 31
With Scandic Hotels Group AB (publ) (STO:SHOT) It Looks Like You'll Get What You Pay For
With a price-to-earnings (or "P/E") ratio of 26.8x Scandic Hotels Group AB (publ) ( STO:SHOT ) may be sending bearish...Analysis Article • Oct 17
If EPS Growth Is Important To You, Scandic Hotels Group (STO:SHOT) Presents An Opportunity
The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...
New Narrative • Feb 09
Partnership With Scandinavian Airlines Will Strain Earnings But Improve Future Prospects
Economic challenges in Finland and closed Russian border create uncertainty, potentially impacting future revenue negatively.Analysis Article • Aug 25
Scandic Hotels Group's (STO:SHOT) Returns Have Hit A Wall
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Shareholder Returns
| SHOT | SE Hospitality | SE Market | |
|---|---|---|---|
| 7D | 1.1% | -0.5% | -0.3% |
| 1Y | -0.4% | 0.8% | 11.3% |
Return vs Industry: SHOT underperformed the Swedish Hospitality industry which returned 5.2% over the past year.
Return vs Market: SHOT underperformed the Swedish Market which returned 12.4% over the past year.
Price Volatility
| SHOT volatility | |
|---|---|
| SHOT Average Weekly Movement | 3.9% |
| Hospitality Industry Average Movement | 4.1% |
| Market Average Movement | 5.2% |
| 10% most volatile stocks in SE Market | 10.4% |
| 10% least volatile stocks in SE Market | 2.9% |
Stable Share Price: SHOT has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: SHOT's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1963 | 10,072 | Jens Mathiesen | www.scandichotelsgroup.com |
Scandic Hotels Group AB (publ), together with its subsidiaries, engages in the operation and franchising of hotels in Sweden, Norway, Finland, Denmark, Ireland, the United Kingdom, Germany, and Poland. It operates hotels under the Scandic, Scandic Go, Signature Collection, Hilton, Holiday Inn, Maldron, Indigo, Clayton, and Crowne Plaza brand names. The company was founded in 1963 and is headquartered in Stockholm, Sweden.
Scandic Hotels Group AB (publ) Fundamentals Summary
| SHOT fundamental statistics | |
|---|---|
| Market cap | SEK 19.17b |
| Earnings (TTM) | SEK 727.00m |
| Revenue (TTM) | SEK 22.64b |
26.4x
P/E Ratio0.8x
P/S RatioIs SHOT overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| SHOT income statement (TTM) | |
|---|---|
| Revenue | SEK 22.64b |
| Cost of Revenue | SEK 10.98b |
| Gross Profit | SEK 11.66b |
| Other Expenses | SEK 10.93b |
| Earnings | SEK 727.00m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
Nov 10, 2026
| Earnings per share (EPS) | 3.38 |
| Gross Margin | 51.50% |
| Net Profit Margin | 3.21% |
| Debt/Equity Ratio | 34.8% |
How did SHOT perform over the long term?
See historical performance and comparisonDividends
2.9%
Current Dividend Yield77%
Payout RatioDoes SHOT pay a reliable dividends?
See SHOT dividend history and benchmarks| Scandic Hotels Group dividend dates | |
|---|---|
| Ex Dividend Date | Nov 06 2026 |
| Dividend Pay Date | Nov 12 2026 |
| Days until Ex dividend | 47 days |
| Days until Dividend pay date | 53 days |
Does SHOT pay a reliable dividends?
See SHOT dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/18 16:13 |
| End of Day Share Price | 2026/09/18 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Scandic Hotels Group AB (publ) is covered by 12 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Stuart Gordon | Berenberg |
| Andre Juillard | Deutsche Bank |
| Karl-Johan Bonnevier | DNB Carnegie |