Scandic Hotels Group AB (publ)

OM:SHOT Stock Report

Market Cap: SEK 19.3b

Scandic Hotels Group Future Growth

Future criteria checks 5/6

Scandic Hotels Group is forecast to grow earnings and revenue by 34.1% and 15.6% per annum respectively. EPS is expected to grow by 33.2% per annum. Return on equity is forecast to be 34.5% in 3 years.

Key information

34.1%

Earnings growth rate

33.21%

EPS growth rate

Hospitality earnings growth9.3%
Revenue growth rate15.6%
Future return on equity34.50%
Analyst coverage

Good

Last updated18 Jun 2026

Recent future growth updates

Analysis Article • Apr 27

Here's What Analysts Are Forecasting For Scandic Hotels Group AB (publ) (STO:SHOT) After Its First-Quarter Results

Scandic Hotels Group AB (publ) ( STO:SHOT ) shareholders are probably feeling a little disappointed, since its shares...
Analysis Article • Nov 01

Scandic Hotels Group AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models

It's been a good week for Scandic Hotels Group AB (publ) ( STO:SHOT ) shareholders, because the company has just...

Recent updates

Narrative Update • Jun 04

SHOT: New Urban Concepts Like Underground Rooms Will Support Future Upside Potential

Analysts have maintained their SEK 110.00 price target for Scandic Hotels Group. This points to relatively unchanged fair value estimates, supported by marginal adjustments to revenue growth, profit margin and future P/E assumptions.
Narrative Update • May 18

SHOT: New Urban Openings Will Support Future Upside Potential

Narrative Update on Scandic Hotels Group The analyst price target for Scandic Hotels Group has been revised from SEK108 to SEK110. Analysts cite updated assumptions on revenue growth, profit margins, and the future P/E multiple as key factors behind the new fair value assessment.
Narrative Update • Apr 28

SHOT: Expansion Into Budget Norway Hotels Will Likely Pressure Future Returns

Analysts have adjusted their price target on Scandic Hotels Group from SEK55 to SEK70. This reflects updated assumptions around revenue growth, profit margin and future P/E levels.
Analysis Article • Apr 27

Here's What Analysts Are Forecasting For Scandic Hotels Group AB (publ) (STO:SHOT) After Its First-Quarter Results

Scandic Hotels Group AB (publ) ( STO:SHOT ) shareholders are probably feeling a little disappointed, since its shares...
Narrative Update • Apr 14

SHOT: Eco Focused Urban Expansion And New Openings Will Support Steady Outlook

Analysts have nudged their price target for Scandic Hotels Group slightly higher to about SEK 90.17 from SEK 89.83, reflecting updated assumptions for revenue growth, profit margins and a somewhat lower future P/E multiple. What's in the News Scandic opened Norway's first Scandic Go hotel in downtown Oslo, a 96 room property at Grensen 20 that marks the launch of the Scandic Go brand in the country, with further openings planned in Tromsø and Stavanger (Key Developments).
Narrative Update • Mar 31

SHOT: New Budget Openings And Eco Focus Will Support Future Upside

Analysts have trimmed their price target on Scandic Hotels Group from SEK 115.00 to SEK 108.00. This reflects updated views that combine higher assumed revenue growth with slightly lower profit margins, a modestly higher discount rate, and a slightly lower future P/E multiple.
Narrative Update • Mar 17

SHOT: Eco Certified Urban Expansion And New Openings Will Support Steady Outlook

Analysts have kept their SEK price target for Scandic Hotels Group unchanged, citing consistent assumptions around a fair value of SEK 89.83, a discount rate of 10.3%, revenue growth of 13.49%, a profit margin of 4.99% and a future P/E of 15.95x. What's in the News Scandic launched the Scandic Go brand in Norway by opening Scandic Go Grensen 20, a 96 room hotel in downtown Oslo.
Narrative Update • Mar 03

SHOT: Eco Certified Nordic Expansion And New Openings Will Support Balanced Outlook

Analysts have nudged their fair value estimate for Scandic Hotels Group slightly lower to about SEK 89.83 from SEK 90, reflecting updated assumptions around more moderate revenue growth, softer profit margins, and a higher future P/E multiple. What's in the News Scandic plans a new Scandic Go hotel in central Stavanger with 152 rooms, targeting both business and leisure guests in a redeveloped property within the Ankerkvartalet complex, with construction scheduled to start in 2027 and opening in 2028 (Key Developments).
Narrative Update • Feb 17

SHOT: New Openings And Eco Certified Expansion Will Support Steady Multiyear Outlook

Analysts have trimmed their SEK 92.57 price target on Scandic Hotels Group to SEK 90.00, citing updated assumptions for revenue growth, profit margin, discount rate and forward P/E that slightly adjust their valuation framework. What's in the News Scandic plans a new Scandic Go hotel in central Stavanger with 152 rooms, targeting a 2028 opening in a redeveloped Ankerkvartalet property.
Narrative Update • Feb 03

SHOT: New Openings And Dalata Agreement Will Support Steady Multiyear Outlook

Analysts have nudged their price target on Scandic Hotels Group slightly lower to SEK 92.57 from SEK 92.71, reflecting updated assumptions around revenue growth, profit margins and future P/E expectations. What's in the News Scandic plans to open its second Scandic Go in Norway in central Tromso, a new build with about 170 rooms in a mixed-use property that is expected to start after summer 2026 and open during 2028, with operations planned to be certified by the Nordic Swan Ecolabel (Key Developments).
Narrative Update • Jan 19

SHOT: New Room Openings And Dalata Deal Will Support Stable Outlook

Analysts have slightly adjusted their price target for Scandic Hotels Group, keeping fair value broadly unchanged at SEK 92.71. Modest tweaks to revenue growth, profit margin and future P/E assumptions leave their overall outlook intact.
Analysis Article • Jan 14

Should You Think About Buying Scandic Hotels Group AB (publ) (STO:SHOT) Now?

Scandic Hotels Group AB (publ) ( STO:SHOT ), is not the largest company out there, but it saw a double-digit share...
Narrative Update • Jan 04

SHOT: New European Rooms And Management Deal Will Support Stable Long Term Outlook

Analysts have modestly reiterated their price target on Scandic Hotels Group at approximately SEK 93 per share, reflecting unchanged assumptions on revenue growth, profit margins, and valuation multiples despite recent market volatility. What's in the News Scandic opened Scandic Stuttgart Europaviertel, its first hotel in Stuttgart and eighth in Germany, adding 174 rooms and supporting its goal of 10,000 new rooms by 2030, including 3,000 in Germany (company announcement).
Narrative Update • Dec 17

SHOT: Room Additions And Management Deal Will Support Balanced Long Term Outlook

Analysts have raised their price target for Scandic Hotels Group from approximately SEK 89 to SEK 93. This change reflects upgraded expectations for faster revenue growth, improved profit margins, and a more attractive future price to earnings multiple.
Narrative Update • Dec 03

SHOT: Room Expansion And Management Deal Will Support Balanced Long Term Outlook

Analysts have trimmed their price target on Scandic Hotels Group slightly, lowering it by approximately SEK 0.70 per share. This reflects a modest recalibration of fair value assumptions while growth, margins, and the discount rate remain broadly unchanged.
Narrative Update • Nov 19

SHOT: Expanded Room Portfolio And New Agreements Will Drive Moderate Near-Term Gains

Analysts have raised their price target for Scandic Hotels Group from SEK 87.59 to SEK 89.73. This change is attributed to modest improvements in profit margin forecasts and a slight adjustment to discount rates.
Analysis Article • Nov 06

The Strong Earnings Posted By Scandic Hotels Group (STO:SHOT) Are A Good Indication Of The Strength Of The Business

When companies post strong earnings, the stock generally performs well, just like Scandic Hotels Group AB (publ)'s...
Narrative Update • Nov 04

SHOT: Room Expansion In Hamburg And Oslo Will Likely Support Balanced Outlook

Analysts have raised their price target for Scandic Hotels Group from SEK 83.26 to SEK 87.59. They cite improved revenue growth projections and a lower anticipated future price-to-earnings ratio as key drivers behind the upward revision.
Analysis Article • Nov 01

Scandic Hotels Group AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models

It's been a good week for Scandic Hotels Group AB (publ) ( STO:SHOT ) shareholders, because the company has just...
Analysis Article • Oct 31

With Scandic Hotels Group AB (publ) (STO:SHOT) It Looks Like You'll Get What You Pay For

With a price-to-earnings (or "P/E") ratio of 26.8x Scandic Hotels Group AB (publ) ( STO:SHOT ) may be sending bearish...
Analysis Article • Oct 17

If EPS Growth Is Important To You, Scandic Hotels Group (STO:SHOT) Presents An Opportunity

The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...
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New Narrative • Feb 09

Partnership With Scandinavian Airlines Will Strain Earnings But Improve Future Prospects

Economic challenges in Finland and closed Russian border create uncertainty, potentially impacting future revenue negatively.
Analysis Article • Aug 25

Scandic Hotels Group's (STO:SHOT) Returns Have Hit A Wall

If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...

Earnings and Revenue Growth Forecasts

OM:SHOT - Analysts future estimates and past financials data (SEK Millions)
DateRevenueEarningsFree Cash FlowCash from OpAvg. No. Analysts
12/31/202833,3071,7215,2967,0877
12/31/202731,9711,5095,0266,7398
12/31/202624,4419353,8465,0878
3/31/202622,4326445,5796,705N/A
12/31/202522,2896255,3356,459N/A
9/30/202522,2007435,6216,739N/A
6/30/202522,0107235,6386,749N/A
3/31/202522,0867595,4056,458N/A
12/31/202421,9596435,3336,389N/A
9/30/202421,8825415,2586,175N/A
6/30/202422,0075545,4596,314N/A
3/31/202421,8285135,5836,276N/A
12/31/202321,9355325,8736,394N/A
9/30/202321,7524936,1556,548N/A
6/30/202321,4395656,0586,496N/A
3/31/202321,0237236,5747,097N/A
12/31/202219,2303945,7976,432N/A
9/30/202217,7863825,4896,180N/A
6/30/202215,526-694,9425,644N/A
3/31/202211,889-1,2423,3193,950N/A
12/31/202110,086-1,6813,1883,701N/A
9/30/20217,680-2,1871,0911,614N/A
6/30/20216,031-2,611364870N/A
3/31/20215,057-3,10129626N/A
12/31/20207,470-5,9494001,151N/A
9/30/202010,924-5,2962,4403,381N/A
6/30/202014,034-4,6562,9603,996N/A
3/31/202018,222-3,2423,7494,942N/A
12/31/201918,945722N/A5,067N/A
9/30/201918,709759N/A4,249N/A
6/30/201918,387767N/A3,183N/A
3/31/201918,282853N/A2,378N/A
12/31/201818,007674N/A1,723N/A
9/30/201817,155668N/A1,441N/A
6/30/201816,256649N/A1,611N/A
3/31/201815,278600N/A1,483N/A
12/31/201714,582707N/A1,544N/A
9/30/201714,303835N/A1,635N/A
6/30/201713,906893N/A1,703N/A
3/31/201713,583944N/A1,730N/A
12/31/201613,082879N/A1,609N/A
9/30/201612,703612N/A1,477N/A
6/30/201612,400282N/A1,265N/A
3/31/201612,12286N/A1,127N/A
12/31/201512,192117N/A1,186N/A
9/30/201512,158-241N/A988N/A

Analyst Future Growth Forecasts

Earnings vs Savings Rate: SHOT's forecast earnings growth (34.1% per year) is above the savings rate (2%).

Earnings vs Market: SHOT's earnings (34.1% per year) are forecast to grow faster than the Swedish market (8.6% per year).

High Growth Earnings: SHOT's earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: SHOT's revenue (15.6% per year) is forecast to grow faster than the Swedish market (-0.01% per year).

High Growth Revenue: SHOT's revenue (15.6% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: SHOT's Return on Equity is forecast to be high in 3 years time (34.5%)

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/18 17:50
End of Day Share Price 2026/06/18 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Scandic Hotels Group AB (publ) is covered by 12 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Stuart GordonBerenberg
Andre JuillardDeutsche Bank
Karl-Johan BonnevierDNB Carnegie