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Scandic Hotels Group AB (publ) Stock Price

OM:SHOT Community·SEK 19.1b Market Cap
  • 3 Narratives written by author
  • 1 Comments on narratives written by author
  • 16 Fair Values set on narratives written by author

SHOT Share Price Performance

SEK 88.65
9.85 (12.50%)
SEK 110.00
Fair Value
SEK 88.65
9.85 (12.50%)
19.4% undervalued intrinsic discount
SEK 110.00
Fair Value
Price SEK 88.65
AnalystHighTarget SEK 110.00
AnalystConsensusTarget SEK 90.17
AnalystLowTarget SEK 70.00

SHOT Community Narratives

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Fair Value SEK 110 19.4% undervalued intrinsic discount

Dalata Acquisition And Eco Trends Will Transform Hospitality

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Fair Value SEK 90.17 1.7% undervalued intrinsic discount

SHOT: Room Expansion In Hamburg And Oslo Will Likely Support Balanced Outlook

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·
Fair Value SEK 70 26.6% overvalued intrinsic discount

Weak Nordic Demand And Rising Costs Will Erode Margins

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SEK 70
26.6% overvalued intrinsic discount
Revenue
14.12% p.a.
Profit Margin
5.14%
Future PE
11.8x
Price in 2029
SEK 93.88
SEK 90.17
1.7% undervalued intrinsic discount
Revenue
13.89% p.a.
Profit Margin
5.3%
Future PE
14.9x
Price in 2029
SEK 120.92

Trending Discussion

Updated Narratives

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SHOT: New Urban Concepts Like Underground Rooms Will Support Future Upside Potential

Fair Value: SEK 110 19.4% undervalued intrinsic discount
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SHOT: Expansion Into Budget Norway Hotels Will Likely Pressure Future Returns

Fair Value: SEK 70 26.6% overvalued intrinsic discount
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SHOT: Eco Focused Urban Expansion And New Openings Will Support Steady Outlook

Fair Value: SEK 90.17 1.7% undervalued intrinsic discount
7 users have set this as their fair value
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Snowflake Analysis

High growth potential with acceptable track record.

2 Risks
2 Rewards

Scandic Hotels Group AB (publ) Key Details

SEK 22.4b

Revenue

SEK 10.9b

Cost of Revenue

SEK 11.5b

Gross Profit

SEK 10.9b

Other Expenses

SEK 644.0m

Earnings

Last Reported Earnings
Mar 31, 2026
Next Reporting Earnings
Jul 15, 2026
2.99
51.32%
2.87%
35.8%
View Full Analysis

About SHOT

Founded
1963
Employees
9405
CEO
Jens Mathiesen
WebsiteView website
www.scandichotelsgroup.com

Scandic Hotels Group AB (publ), together with its subsidiaries, engages in the operation and franchising of hotels in Sweden, Norway, Finland, Denmark, Ireland, the United Kingdom, Germany, and Poland. It operates hotels under the Scandic, Scandic Go, Signature Collection, Hilton, Holiday Inn, Maldron, Indigo, Clayton, and Crowne Plaza brand names. The company was founded in 1963 and is headquartered in Stockholm, Sweden.

Recent SHOT News & Updates

Narrative Update Jun 04

SHOT: New Urban Concepts Like Underground Rooms Will Support Future Upside Potential

Analysts have maintained their SEK 110.00 price target for Scandic Hotels Group. This points to relatively unchanged fair value estimates, supported by marginal adjustments to revenue growth, profit margin and future P/E assumptions.

Recent updates

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