Scandic Hotels Group AB (publ)

OM:SHOT Stock Report

Market Cap: SEK 15.1b

Scandic Hotels Group Valuation

Is SHOT undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SHOT when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SHOT (SEK68.7) is trading below our estimate of fair value (SEK184.4)

Significantly Below Fair Value: SHOT is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SHOT?

Key metric: As SHOT is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for SHOT. This is calculated by dividing SHOT's market cap by their current earnings.
What is SHOT's PE Ratio?
PE Ratio27.8x
EarningsSEK 541.00m
Market CapSEK 15.06b

Price to Earnings Ratio vs Peers

How does SHOT's PE Ratio compare to its peers?

The above table shows the PE ratio for SHOT vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average16.3x
BETS B Betsson
10.1x14.6%SEK 19.8b
SKIS B SkiStar
28.8x17.2%SEK 12.8b
UTG Unlimited Travel Group UTG
15.6xn/aSEK 162.7m
ACAD AcadeMedia
10.5x17.2%SEK 6.9b
SHOT Scandic Hotels Group
27.8x23.7%SEK 15.1b

Price-To-Earnings vs Peers: SHOT is expensive based on its Price-To-Earnings Ratio (27.8x) compared to the peer average (16.3x).

Price to Earnings Ratio vs Industry

How does SHOT's PE Ratio compare vs other companies in the European Hospitality Industry?

9 CompaniesPrice / EarningsEstimated GrowthMarket Cap
SHOT 27.8xIndustry Avg. 17.2xNo. of Companies15PE01224364860+
9 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: SHOT is expensive based on its Price-To-Earnings Ratio (27.8x) compared to the European Hospitality industry average (17.5x).

Price to Earnings Ratio vs Fair Ratio

What is SHOT's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SHOT PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio27.8x
Fair PE Ratio21.6x

Price-To-Earnings vs Fair Ratio: SHOT is expensive based on its Price-To-Earnings Ratio (27.8x) compared to the estimated Fair Price-To-Earnings Ratio (21.6x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SHOT forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 68.70
SEK 63.83
-7.1%
24.7%SEK 84.00SEK 37.00n/a6
Dec ’25SEK 67.65
SEK 63.33
-6.4%
25.0%SEK 84.00SEK 37.00n/a6
Nov ’25SEK 67.90
SEK 63.33
-6.7%
25.0%SEK 84.00SEK 37.00n/a6
Oct ’25SEK 69.60
SEK 58.17
-16.4%
25.8%SEK 80.00SEK 37.00n/a6
Sep ’25SEK 68.70
SEK 57.25
-16.7%
26.2%SEK 80.00SEK 37.00n/a6
Aug ’25SEK 62.10
SEK 57.25
-7.8%
26.2%SEK 80.00SEK 37.00n/a6
Jul ’25SEK 65.35
SEK 56.58
-13.4%
24.8%SEK 75.00SEK 37.00n/a6
Jun ’25SEK 62.40
SEK 56.58
-9.3%
24.8%SEK 75.00SEK 37.00n/a6
May ’25SEK 58.15
SEK 55.83
-4.0%
25.5%SEK 75.00SEK 37.00n/a6
Apr ’25SEK 62.62
SEK 55.50
-11.4%
23.9%SEK 75.00SEK 37.00n/a6
Mar ’25SEK 53.34
SEK 55.50
+4.0%
23.9%SEK 75.00SEK 37.00n/a6
Feb ’25SEK 47.73
SEK 49.34
+3.4%
24.5%SEK 71.00SEK 34.00n/a5
Jan ’25SEK 46.42
SEK 46.94
+1.1%
25.3%SEK 69.00SEK 34.00n/a5
Dec ’24SEK 44.12
SEK 46.46
+5.3%
25.7%SEK 69.00SEK 34.00SEK 67.655
Nov ’24SEK 36.88
SEK 46.18
+25.2%
26.1%SEK 69.00SEK 34.00SEK 67.905
Oct ’24SEK 37.16
SEK 45.98
+23.7%
25.4%SEK 68.00SEK 34.00SEK 69.605
Sep ’24SEK 35.72
SEK 45.58
+27.6%
25.7%SEK 68.00SEK 34.00SEK 68.705
Aug ’24SEK 40.80
SEK 45.58
+11.7%
25.7%SEK 68.00SEK 34.00SEK 62.105
Jul ’24SEK 43.71
SEK 44.18
+1.1%
24.3%SEK 65.00SEK 34.00SEK 65.355
Jun ’24SEK 39.31
SEK 43.28
+10.1%
25.6%SEK 65.00SEK 34.00SEK 62.405
May ’24SEK 36.58
SEK 43.28
+18.3%
25.6%SEK 65.00SEK 34.00SEK 58.155
Apr ’24SEK 34.83
SEK 42.88
+23.1%
26.2%SEK 65.00SEK 34.00SEK 62.625
Mar ’24SEK 34.70
SEK 42.88
+23.6%
26.2%SEK 65.00SEK 34.00SEK 53.345
Feb ’24SEK 38.31
SEK 43.08
+12.5%
22.5%SEK 61.00SEK 34.00SEK 47.735
Jan ’24SEK 32.22
SEK 42.60
+32.2%
21.4%SEK 61.00SEK 31.00SEK 46.426
Dec ’23SEK 35.05
SEK 43.52
+24.2%
20.8%SEK 61.00SEK 31.00SEK 44.126

Analyst Forecast: Target price is lower than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/30 04:51
End of Day Share Price 2024/12/30 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Scandic Hotels Group AB (publ) is covered by 13 analysts. 6 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Andreas LundbergABG Sundal Collier
Stuart GordonBerenberg
Iona DentDeutsche Bank