Scandic Hotels Group Valuation

Is SHOT undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

Below Fair Value
Significantly Below Fair Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SHOT when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SHOT (SEK67.3) is trading below our estimate of fair value (SEK178.53)

Significantly Below Fair Value: SHOT is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SHOT?

Key metric: As SHOT is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for SHOT. This is calculated by dividing SHOT's market cap by their current earnings.
What is SHOT's PE Ratio?
PE Ratio	27.3x
Earnings	SEK 541.00m
Market Cap	SEK 14.68b

SHOT key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	2.7x
Enterprise Value/EBITDA	16.4x
PEG Ratio	1.1x

Price to Earnings Ratio vs Peers

How does SHOT's PE Ratio compare to its peers?

The above table shows the PE ratio for SHOT vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PE	Estimated Growth	Market Cap
Peer Average	15.8x
SKIS B SkiStar	27.7x	14.2%	SEK 13.1b
BETS B Betsson	9.8x	14.7%	SEK 19.5b
UTG Unlimited Travel Group UTG	16x	n/a	SEK 166.8m
ACAD AcadeMedia	9.5x	17.2%	SEK 6.2b
SHOT Scandic Hotels Group	27.3x	24.7%	SEK 14.7b

Price-To-Earnings vs Peers: SHOT is expensive based on its Price-To-Earnings Ratio (27.3x) compared to the peer average (15.8x).

Price to Earnings Ratio vs Industry

How does SHOT's PE Ratio compare vs other companies in the European Hospitality Industry?

10 Companies	Price / Earnings	Estimated Growth	Market Cap

10 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Earnings vs Industry: SHOT is expensive based on its Price-To-Earnings Ratio (27.3x) compared to the European Hospitality industry average (17.1x).

Price to Earnings Ratio vs Fair Ratio

What is SHOT's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SHOT PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio	27.3x
Fair PE Ratio	21.9x

Price-To-Earnings vs Fair Ratio: SHOT is expensive based on its Price-To-Earnings Ratio (27.3x) compared to the estimated Fair Price-To-Earnings Ratio (21.9x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SHOT forecast and predictions for the stock price in 12 month’s time.
Date	Share Price	Average 1Y Price Target	Dispersion	High	Low	1Y Actual price	Analysts
Current	SEK 67.30	SEK 63.33 -5.9%	25.0%	SEK 84.00	SEK 37.00	n/a	6
Nov ’25	SEK 67.90	SEK 63.33 -6.7%	25.0%	SEK 84.00	SEK 37.00	n/a	6
Oct ’25	SEK 69.60	SEK 58.17 -16.4%	25.8%	SEK 80.00	SEK 37.00	n/a	6
Sep ’25	SEK 68.70	SEK 57.25 -16.7%	26.2%	SEK 80.00	SEK 37.00	n/a	6
Aug ’25	SEK 62.10	SEK 57.25 -7.8%	26.2%	SEK 80.00	SEK 37.00	n/a	6
Jul ’25	SEK 65.35	SEK 56.58 -13.4%	24.8%	SEK 75.00	SEK 37.00	n/a	6
Jun ’25	SEK 62.40	SEK 56.58 -9.3%	24.8%	SEK 75.00	SEK 37.00	n/a	6
May ’25	SEK 58.15	SEK 55.83 -4.0%	25.5%	SEK 75.00	SEK 37.00	n/a	6
Apr ’25	SEK 62.62	SEK 55.50 -11.4%	23.9%	SEK 75.00	SEK 37.00	n/a	6
Mar ’25	SEK 53.34	SEK 55.50 +4.0%	23.9%	SEK 75.00	SEK 37.00	n/a	6
Feb ’25	SEK 47.73	SEK 49.34 +3.4%	24.5%	SEK 71.00	SEK 34.00	n/a	5
Jan ’25	SEK 46.42	SEK 46.94 +1.1%	25.3%	SEK 69.00	SEK 34.00	n/a	5
Dec ’24	SEK 44.12	SEK 46.46 +5.3%	25.7%	SEK 69.00	SEK 34.00	n/a	5
Nov ’24	SEK 36.88	SEK 46.18 +25.2%	26.1%	SEK 69.00	SEK 34.00	SEK 67.90	5
Oct ’24	SEK 37.16	SEK 45.98 +23.7%	25.4%	SEK 68.00	SEK 34.00	SEK 69.60	5
Sep ’24	SEK 35.72	SEK 45.58 +27.6%	25.7%	SEK 68.00	SEK 34.00	SEK 68.70	5
Aug ’24	SEK 40.80	SEK 45.58 +11.7%	25.7%	SEK 68.00	SEK 34.00	SEK 62.10	5
Jul ’24	SEK 43.71	SEK 44.18 +1.1%	24.3%	SEK 65.00	SEK 34.00	SEK 65.35	5
Jun ’24	SEK 39.31	SEK 43.28 +10.1%	25.6%	SEK 65.00	SEK 34.00	SEK 62.40	5
May ’24	SEK 36.58	SEK 43.28 +18.3%	25.6%	SEK 65.00	SEK 34.00	SEK 58.15	5
Apr ’24	SEK 34.83	SEK 42.88 +23.1%	26.2%	SEK 65.00	SEK 34.00	SEK 62.62	5
Mar ’24	SEK 34.70	SEK 42.88 +23.6%	26.2%	SEK 65.00	SEK 34.00	SEK 53.34	5
Feb ’24	SEK 38.31	SEK 43.08 +12.5%	22.5%	SEK 61.00	SEK 34.00	SEK 47.73	5
Jan ’24	SEK 32.22	SEK 42.60 +32.2%	21.4%	SEK 61.00	SEK 31.00	SEK 46.42	6
Dec ’23	SEK 35.05	SEK 43.52 +24.2%	20.8%	SEK 61.00	SEK 31.00	SEK 44.12	6
Nov ’23	SEK 35.18	SEK 42.52 +20.9%	21.8%	SEK 61.00	SEK 31.00	SEK 36.88	6

Analyst Forecast: Target price is lower than the current share price.