Better Collective (BETCO) Stock Overview
Operates as a digital sports media company in Europe, North America, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 4/6 |
| Past Performance | 1/6 |
| Financial Health | 3/6 |
| Dividends | 0/6 |
BETCO Community Fair Values
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Analyst Price Targets
Better Collective A/S Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 120.80 |
| 52 Week High | SEK 148.70 |
| 52 Week Low | SEK 104.30 |
| Beta | 0.52 |
| 1 Month Change | -12.72% |
| 3 Month Change | -15.76% |
| 1 Year Change | -8.62% |
| 3 Year Change | -46.55% |
| 5 Year Change | -37.41% |
| Change since IPO | 77.65% |
Recent News & Updates
Narrative Update • Jun 16
BETCO: Fairly Valued Outlook Will Rely On Expanding AI Betting Rollout
Analysts have lifted their SEK price target for Better Collective by about SEK 15, citing updated assumptions around slightly higher revenue growth, modestly stronger profit margins, and a small adjustment to the discount rate and future P/E used in their valuation work. What’s in the News for Better Collective Better Collective launched Playbook, its AI powered betting solution, in Brazil, targeting one of the world’s largest football markets and aligning the rollout with the World Cup timeline.Narrative Update • Jun 01
BETCO: Buybacks And Higher P E Multiple Expectations Will Shape Future Returns
Analysts have raised their SEK price target for Better Collective by SEK 15. This reflects updated views on its fair value, discount rate, revenue growth outlook, profit margins and future P/E assumptions.Analysis Article • May 23
Earnings Miss: Better Collective A/S Missed EPS By 40% And Analysts Are Revising Their Forecasts
It's been a mediocre week for Better Collective A/S ( STO:BETCO ) shareholders, with the stock dropping 11% to kr121 in...Narrative Update • May 03
BETCO: Buybacks And Measured P E Assumptions Will Shape Future Returns
Analysts have increased their SEK price target on Better Collective by SEK 15, citing updated assumptions on revenue growth, profit margins and forward P/E multiples that slightly adjust their fair value and discount rate inputs. Analyst Commentary Recent research points to a more measured tone around Better Collective, even with the SEK 15 adjustment to the SEK price target.Recent updates
Narrative Update • Jun 16
BETCO: Fairly Valued Outlook Will Rely On Expanding AI Betting Rollout
Analysts have lifted their SEK price target for Better Collective by about SEK 15, citing updated assumptions around slightly higher revenue growth, modestly stronger profit margins, and a small adjustment to the discount rate and future P/E used in their valuation work. What’s in the News for Better Collective Better Collective launched Playbook, its AI powered betting solution, in Brazil, targeting one of the world’s largest football markets and aligning the rollout with the World Cup timeline.Narrative Update • Jun 01
BETCO: Buybacks And Higher P E Multiple Expectations Will Shape Future Returns
Analysts have raised their SEK price target for Better Collective by SEK 15. This reflects updated views on its fair value, discount rate, revenue growth outlook, profit margins and future P/E assumptions.Analysis Article • May 23
Earnings Miss: Better Collective A/S Missed EPS By 40% And Analysts Are Revising Their Forecasts
It's been a mediocre week for Better Collective A/S ( STO:BETCO ) shareholders, with the stock dropping 11% to kr121 in...Narrative Update • May 03
BETCO: Buybacks And Measured P E Assumptions Will Shape Future Returns
Analysts have increased their SEK price target on Better Collective by SEK 15, citing updated assumptions on revenue growth, profit margins and forward P/E multiples that slightly adjust their fair value and discount rate inputs. Analyst Commentary Recent research points to a more measured tone around Better Collective, even with the SEK 15 adjustment to the SEK price target.Narrative Update • Apr 18
BETCO: Higher P/E Assumptions And Buybacks Will Shape Future Return Balance
Analysts have lifted their SEK price target on Better Collective by SEK 15, citing updated assumptions around revenue growth, profitability, and a higher future P/E multiple. Analyst Commentary The higher SEK target price reflects updated views on Better Collective's revenue and margin profile, but not all commentary is upbeat.Analysis Article • Nov 15
Better Collective A/S Just Missed EPS By 70%: Here's What Analysts Think Will Happen Next
Better Collective A/S ( STO:BETCO ) missed earnings with its latest quarterly results, disappointing overly-optimistic...
Narrative Update • Nov 10
BETCO: Upcoming AI Sports Betting Launch Will Drive Long-Term Earnings
Analysts have revised their fair value estimate for Better Collective downward from €172.96 to €146.66, citing slightly lower revenue growth expectations as well as a modestly higher discount rate in their updated outlook. What's in the News Announced a strategic partnership with X to launch Playbook, an AI-driven sports betting solution.Analysis Article • Nov 09
Cautious Investors Not Rewarding Better Collective A/S' (STO:BETCO) Performance Completely
With a median price-to-earnings (or "P/E") ratio of close to 22x in Sweden, you could be forgiven for feeling...Narrative Update • Sep 23
Brazil And North America Markets Will Expand Digital Sports Media
Despite a sharp rise in Better Collective’s future P/E and a slight dip in net profit margin, analysts have notably increased the consensus price target from SEK164.50 to SEK172.96. What's in the News Better Collective launched Playbook, an AI-powered betting solution that enhances user engagement by enabling seamless bet placement through bet slip image recognition and smart deeplinks, initially rolling out in the US ahead of the NFL season.Analysis Article • Sep 01
Investors Can Find Comfort In Better Collective's (STO:BETCO) Earnings Quality
Soft earnings didn't appear to concern Better Collective A/S' ( STO:BETCO ) shareholders over the last week. Our...Analysis Article • Aug 23
Better Collective A/S Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now
As you might know, Better Collective A/S ( STO:BETCO ) last week released its latest quarterly, and things did not turn...Analysis Article • May 24
Better Collective A/S Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now
Better Collective A/S ( STO:BETCO ) last week reported its latest quarterly results, which makes it a good time for...Analysis Article • May 20
Is Now The Time To Look At Buying Better Collective A/S (STO:BETCO)?
Better Collective A/S ( STO:BETCO ), is not the largest company out there, but it saw a significant share price rise of...Analysis Article • Apr 08
Investors Holding Back On Better Collective A/S (STO:BETCO)
With a price-to-earnings (or "P/E") ratio of 16.2x Better Collective A/S ( STO:BETCO ) may be sending bullish signals...Analysis Article • Mar 20
Better Collective A/S' (STO:BETCO) Intrinsic Value Is Potentially 76% Above Its Share Price
Key Insights The projected fair value for Better Collective is kr216 based on 2 Stage Free Cash Flow to Equity Better...
New Narrative • Mar 16
Playmaker Capital Acquisition Will Expand Digital Sports Presence In South America
Prioritizing organic growth and cost-efficiency could enhance long-term revenue, net margins, and shareholder value.Analysis Article • Mar 02
Better Collective's (STO:BETCO) Soft Earnings Don't Show The Whole Picture
Soft earnings didn't appear to concern Better Collective A/S' ( STO:BETCO ) shareholders over the last week. We think...Analysis Article • Feb 22
Better Collective A/S Beat Analyst Estimates: See What The Consensus Is Forecasting For This Year
Last week saw the newest yearly earnings release from Better Collective A/S ( STO:BETCO ), an important milestone in...Analysis Article • Jan 15
We Think Better Collective (STO:BETCO) Is Taking Some Risk With Its Debt
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it seems the smart money knows that...Analysis Article • Nov 17
Better Collective A/S Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now
Last week, you might have seen that Better Collective A/S ( STO:BETCO ) released its quarterly result to the market...Analysis Article • Nov 03
Time To Worry? Analysts Are Downgrading Their Better Collective A/S (STO:BETCO) Outlook
The latest analyst coverage could presage a bad day for Better Collective A/S ( STO:BETCO ), with the analysts making...Analysis Article • Oct 28
Not Many Are Piling Into Better Collective A/S (STO:BETCO) Stock Yet As It Plummets 42%
Better Collective A/S ( STO:BETCO ) shareholders that were waiting for something to happen have been dealt a blow with...Analysis Article • Aug 30
Earnings Troubles May Signal Larger Issues for Better Collective (STO:BETCO) Shareholders
The subdued market reaction suggests that Better Collective A/S' ( STO:BETCO ) recent earnings didn't contain any...Analysis Article • Aug 24
Better Collective A/S Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now
Shareholders might have noticed that Better Collective A/S ( STO:BETCO ) filed its second-quarter result this time last...Analysis Article • Jun 16
Better Collective A/S (STO:BETCO) Shares Slammed 28% But Getting In Cheap Might Be Difficult Regardless
Better Collective A/S ( STO:BETCO ) shareholders won't be pleased to see that the share price has had a very rough...Analysis Article • May 24
Earnings Miss: Better Collective A/S Missed EPS By 37% And Analysts Are Revising Their Forecasts
There's been a notable change in appetite for Better Collective A/S ( STO:BETCO ) shares in the week since its...Analysis Article • May 08
Is Now An Opportune Moment To Examine Better Collective A/S (STO:BETCO)?
While Better Collective A/S ( STO:BETCO ) might not have the largest market cap around , it received a lot of attention...Analysis Article • Apr 16
Why We Think Better Collective A/S' (STO:BETCO) CEO Compensation Is Not Excessive At All
Key Insights Better Collective will host its Annual General Meeting on 22nd of April Salary of €516.0k is part of CEO...Analysis Article • Feb 14
Market Participants Recognise Better Collective A/S' (STO:BETCO) Earnings Pushing Shares 26% Higher
Despite an already strong run, Better Collective A/S ( STO:BETCO ) shares have been powering on, with a gain of 26% in...Analysis Article • Feb 05
Is Better Collective (STO:BETCO) A Risky Investment?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Jan 23
An Intrinsic Calculation For Better Collective A/S (STO:BETCO) Suggests It's 41% Undervalued
Key Insights The projected fair value for Better Collective is kr443 based on 2 Stage Free Cash Flow to Equity Better...Analysis Article • Dec 18
Here's Why We Think Better Collective (STO:BETCO) Is Well Worth Watching
The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...Analysis Article • Nov 06
Should You Think About Buying Better Collective A/S (STO:BETCO) Now?
Better Collective A/S ( STO:BETCO ), is not the largest company out there, but it received a lot of attention from a...Analysis Article • Sep 26
Better Collective (STO:BETCO) Has A Pretty Healthy Balance Sheet
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Shareholder Returns
| BETCO | SE Hospitality | SE Market | |
|---|---|---|---|
| 7D | -3.4% | 1.2% | 1.7% |
| 1Y | -8.6% | -5.7% | 14.1% |
Return vs Industry: BETCO underperformed the Swedish Hospitality industry which returned -5.7% over the past year.
Return vs Market: BETCO underperformed the Swedish Market which returned 14.1% over the past year.
Price Volatility
| BETCO volatility | |
|---|---|
| BETCO Average Weekly Movement | 4.3% |
| Hospitality Industry Average Movement | 6.8% |
| Market Average Movement | 6.2% |
| 10% most volatile stocks in SE Market | 13.7% |
| 10% least volatile stocks in SE Market | 3.6% |
Stable Share Price: BETCO has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: BETCO's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2004 | 1,582 | Christian Rasmussen | bettercollective.com |
Better Collective A/S, together with its subsidiaries, operates as a digital sports media company in Europe, North America, and internationally. It operates through Publishing, Paid Media, and Esports segments. It owns and operates sports media platforms consisting of Action Network for sports betting insights; Playbook, an collective’s AI-powered betting solution; Canada Sports Betting, a sports betting resource; PariuriX, sports betting platforms; The Nations, a seamless blend of news, opinions, statistics and entertainment that resonates with audiences; The Nation Network offers premier, digital sports coverage; AceOdds, an online sports betting website providing users with a suite of versatile bet calculators; Playmaker HQ an unparalleled sports and entertainment content machine; Daily Faceoff for NHL enthusiasts; Betarades for online sports betting; Soccernews for digital soccer news in the Netherlands; La Página Millonaria for Club Atlético River Plate; Yardbarker, a sports news platform; Cracks, an international football channel; Wettbasis for German sports betting knowledge; VegasInsider for US sports betting; SvenskaFans for the Swedish sports fan community; Tipsbladet for sports news in Denmark; Bolavip for sports coverage across South America; and Redgol for soccer news in Chile.
Better Collective A/S Fundamentals Summary
| BETCO fundamental statistics | |
|---|---|
| Market cap | SEK 7.09b |
| Earnings (TTM) | SEK 296.84m |
| Revenue (TTM) | SEK 3.70b |
23.5x
P/E Ratio1.9x
P/S RatioIs BETCO overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BETCO income statement (TTM) | |
|---|---|
| Revenue | €340.40m |
| Cost of Revenue | €203.01m |
| Gross Profit | €137.39m |
| Other Expenses | €110.12m |
| Earnings | €27.27m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
Aug 20, 2026
| Earnings per share (EPS) | 0.47 |
| Gross Margin | 40.36% |
| Net Profit Margin | 8.01% |
| Debt/Equity Ratio | 48.3% |
How did BETCO perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/17 18:31 |
| End of Day Share Price | 2026/06/17 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Better Collective A/S is covered by 7 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| Poul Jessen | Danske Bank |
| Ole-Andreas Krohn | DNB Carnegie |