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Updated 1d ago
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Online Brands Nordic AB (publ)OM:OBAB Stock Report

Market Cap SEK 388.1m
Updated 1d ago
Share Price
n/a
1Y22.8%
7D3.4%
1D0%
Portfolio Value
​
View

Online Brands Nordic AB (publ)

OM:OBAB Stock Report

Market Cap: SEK 388.1m

  • Company Overview
  • Valuation
  • Future Growth
  • Past Performance
  • Financial Health
  • Dividend
  • Management
  • Ownership
  • Other Information
  • Stock Community

Online Brands Nordic (OBAB) Stock Overview

Engages in the online sale of carpets under Trendcarpet brand. More details

OBAB fundamental analysis
Snowflake Score
Valuation4/6
Future Growth0/6
Past Performance0/6
Financial Health4/6
Dividends0/6

Rewards

Trading at 44.1% below our estimate of its fair value

Risk Analysis

Earnings have declined by 1.5% per year over past 5 years

Does not have a meaningful market cap (SEK388M)


OBAB Community Fair Values

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SEK
Current Price
SEK 15.1054.8% undervalued intrinsic discount
%/yr
Decrease
Increase
PastFuture-20m2b2016201920222025202620282031Revenue SEK 1.6bEarnings SEK 101.2m
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Online Brands Nordic AB (publ) Competitors

CDON

Symbol: OM:CDON
Market cap: SEK 548.1m

Ellos Holding

Symbol: OM:ELLOS
Market cap: SEK 1.4b

Boozt

Symbol: OM:BOOZT
Market cap: SEK 8.8b

Rusta

Symbol: OM:RUSTA
Market cap: SEK 12.2b

Price History & Performance

Summary of share price highs, lows and changes for Online Brands Nordic
Historical stock prices
Current Share PriceSEK 15.10
52 Week HighSEK 19.00
52 Week LowSEK 10.35
Beta-0.063
1 Month Change25.83%
3 Month Change33.04%
1 Year Change22.76%
3 Year Change37.27%
5 Year Change-45.09%
Change since IPO-44.07%

Recent News & Updates

Analysis Article • Dec 10

Online Brands Nordic AB (publ) (STO:OBAB) Stock Rockets 33% As Investors Are Less Pessimistic Than Expected

Online Brands Nordic AB (publ) ( STO:OBAB ) shareholders have had their patience rewarded with a 33% share price jump...
Analysis Article • Nov 21

Is Online Brands Nordic (STO:OBAB) Using Too Much Debt?

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...

Recent updates

Analysis Article • Dec 10

Online Brands Nordic AB (publ) (STO:OBAB) Stock Rockets 33% As Investors Are Less Pessimistic Than Expected

Online Brands Nordic AB (publ) ( STO:OBAB ) shareholders have had their patience rewarded with a 33% share price jump...
Analysis Article • Nov 21

Is Online Brands Nordic (STO:OBAB) Using Too Much Debt?

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
Analysis Article • Dec 06

Estimating The Intrinsic Value Of Online Brands Nordic AB (publ) (STO:OBAB)

Key Insights The projected fair value for Online Brands Nordic is kr12.79 based on 2 Stage Free Cash Flow to Equity...
Analysis Article • Aug 22

Does Online Brands Nordic (STO:OBAB) Have A Healthy Balance Sheet?

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...
Analysis Article • Apr 27

Market Might Still Lack Some Conviction On Online Brands Nordic AB (publ) (STO:OBAB) Even After 28% Share Price Boost

Despite an already strong run, Online Brands Nordic AB (publ) ( STO:OBAB ) shares have been powering on, with a gain of...
Analysis Article • Mar 08

Does Online Brands Nordic (STO:OBAB) Have A Healthy Balance Sheet?

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...

Shareholder Returns

OBABSE Multiline RetailSE Market
7D3.4%-2.7%0.4%
1Y22.8%24.2%12.8%

Return vs Industry: OBAB underperformed the Swedish Multiline Retail industry which returned 30.8% over the past year.

Return vs Market: OBAB exceeded the Swedish Market which returned 14% over the past year.

Price Volatility

Is OBAB's price volatile compared to industry and market?
OBAB volatility
OBAB Average Weekly Movement6.9%
Multiline Retail Industry Average Movement5.9%
Market Average Movement5.3%
10% most volatile stocks in SE Market11.1%
10% least volatile stocks in SE Market2.9%

Stable Share Price: OBAB has not had significant price volatility in the past 3 months compared to the Swedish market.

Volatility Over Time: OBAB's weekly volatility (7%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
198198Magnus Skoglundwww.onlinebrands.se

Online Brands Nordic AB (publ) engages in the online sale of carpets under Trendcarpet brand. It operates through Retail of Home Furnishings; Retail of Apparel; Retail of Outdoor Recreation and Camping; Retail of Beauty and Cosmetics; Jewelry Retail; and Other segments. The company offers kitchen equipment through online and its stores under Kitchenlab brand; and camping and outdoor equipment under GetCamping brand name, as well as offers seeds within cultivation and garden accessories through the online store.

Online Brands Nordic AB (publ) Fundamentals Summary

How do Online Brands Nordic's earnings and revenue compare to its market cap?
OBAB fundamental statistics
Market capSEK 388.15m
Earnings (TTM)-SEK 8.70m
Revenue (TTM)SEK 530.90m
0.7x
P/S Ratio
-44.6x
P/E Ratio

Is OBAB overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
OBAB income statement (TTM)
RevenueSEK 530.90m
Cost of RevenueSEK 286.50m
Gross ProfitSEK 244.39m
Other ExpensesSEK 253.09m
Earnings-SEK 8.70m

Last Reported Earnings

Jun 30, 2026

Next Earnings Date

n/a

Earnings per share (EPS)-0.34
Gross Margin46.03%
Net Profit Margin-1.64%
Debt/Equity Ratio16.4%

How did OBAB perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/09/09 09:38
End of Day Share Price 2026/09/09 00:00
Earnings2026/06/30
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
  • SEC Form 10-K
  • SEC Form 10-Q
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
  • Analyst Research Reports
  • Blue Matrix
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
  • ICE Market Data
  • SEC Form S-1
Ownership10 years
  • Top shareholders
  • Insider trading
  • SEC Form 4
  • SEC Form 13D
Management10 years
  • Leadership team
  • Board of directors
  • SEC Form 10-K
  • SEC Form DEF 14A
Key Developments10 years
  • Company announcements
  • SEC Form 8-K

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Online Brands Nordic AB (publ) is covered by 0 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

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