Rusta (RUSTA) Stock Overview
Engages in the retail of products in home decoration, consumables, seasonal products, leisure, and Do It Yourself (DIY) categories in Sweden, Norway, Finland, and Germany. More details
| Snowflake Score | |
|---|---|
| Valuation | 1/6 |
| Future Growth | 5/6 |
| Past Performance | 5/6 |
| Financial Health | 5/6 |
| Dividends | 2/6 |
Rewards
Risk Analysis
No risks detected for RUSTA from our risk checks.
RUSTA Community Fair Values
Create NarrativeSee what 11 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Rusta AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 87.45 |
| 52 Week High | SEK 104.80 |
| 52 Week Low | SEK 58.85 |
| Beta | 0.85 |
| 1 Month Change | -10.99% |
| 3 Month Change | 12.55% |
| 1 Year Change | 15.45% |
| 3 Year Change | n/a |
| 5 Year Change | n/a |
| Change since IPO | 91.38% |
Recent News & Updates
Narrative Update • Jun 03
RUSTA: Higher Margin And P/E Assumptions Will Shape Balanced Risk Profile
Analysts now place Rusta's price target at SEK97.5, up from SEK92.5, citing updated assumptions for revenue growth, profit margins, the discount rate, and the forward P/E multiple. What's in the News Analysts revise Rusta's valuation assumptions, with the price target now set at SEK97.5 compared with SEK92.5 previously.Narrative Update • Apr 25
RUSTA: Rapid Nordic Store Expansion Will Heighten Risk Of Overextended Valuation
Analysts have largely maintained their SEK 92.50 fair value estimate for Rusta, making only very small adjustments to the discount rate, revenue growth, profit margin and future P/E inputs to reflect fine tuning in their valuation work. What's in the News Rusta opened its first new store of the spring in Heinola, Finland, kicking off a broader rollout across the Nordic region (Key Developments).Narrative Update • Apr 11
RUSTA: Nordic Store Rollout And Steady Metrics Will Support Balanced Outlook
Analysts have kept Rusta's fair value estimate steady at SEK 92.50, with only small model tweaks to the discount rate, revenue growth, profit margin and future P/E assumptions. Taken together, these adjustments leave their overall price target effectively unchanged.Narrative Update • Mar 28
RUSTA: Nordic Store Openings And Higher P/E Assumptions Will Support Steady Outlook
Analysts have lifted their price target on Rusta to SEK 92.50, with the change mainly tied to a higher assumed future P/E multiple, while discount rate, revenue growth, and profit margin expectations remain broadly unchanged. What's in the News Rusta has opened its first new store of the spring in Heinola, Finland, kicking off its latest round of expansion (Key Developments).Recent updates
Narrative Update • Jun 03
RUSTA: Higher Margin And P/E Assumptions Will Shape Balanced Risk Profile
Analysts now place Rusta's price target at SEK97.5, up from SEK92.5, citing updated assumptions for revenue growth, profit margins, the discount rate, and the forward P/E multiple. What's in the News Analysts revise Rusta's valuation assumptions, with the price target now set at SEK97.5 compared with SEK92.5 previously.Narrative Update • Apr 25
RUSTA: Rapid Nordic Store Expansion Will Heighten Risk Of Overextended Valuation
Analysts have largely maintained their SEK 92.50 fair value estimate for Rusta, making only very small adjustments to the discount rate, revenue growth, profit margin and future P/E inputs to reflect fine tuning in their valuation work. What's in the News Rusta opened its first new store of the spring in Heinola, Finland, kicking off a broader rollout across the Nordic region (Key Developments).Narrative Update • Apr 11
RUSTA: Nordic Store Rollout And Steady Metrics Will Support Balanced Outlook
Analysts have kept Rusta's fair value estimate steady at SEK 92.50, with only small model tweaks to the discount rate, revenue growth, profit margin and future P/E assumptions. Taken together, these adjustments leave their overall price target effectively unchanged.Narrative Update • Mar 28
RUSTA: Nordic Store Openings And Higher P/E Assumptions Will Support Steady Outlook
Analysts have lifted their price target on Rusta to SEK 92.50, with the change mainly tied to a higher assumed future P/E multiple, while discount rate, revenue growth, and profit margin expectations remain broadly unchanged. What's in the News Rusta has opened its first new store of the spring in Heinola, Finland, kicking off its latest round of expansion (Key Developments).Narrative Update • Mar 13
RUSTA: Ongoing Nordic Store Expansion Will Support A Steady Fair Value Outlook
Analysts have raised their price target on Rusta from SEK 87.50 to SEK 92.50, citing updated assumptions around fair value, discount rate, revenue growth, profit margins and future P/E levels. What's in the News Rusta has opened its first new store of the spring in Heinola, Finland, as part of its current expansion program.Narrative Update • Feb 25
RUSTA: Store Expansion And Planned CEO Succession Will Support Steady Fair Value Outlook
Analysts are maintaining their SEK 87.50 price target on Rusta, noting only minor adjustments to discount rate, revenue growth, profit margin and future P/E assumptions that broadly offset each other in their valuation work. What's in the News Rusta is opening its first new store of the spring in Heinola, Finland, as part of a plan to add 13 new stores across Sweden, Norway and Finland in the first half of the year (Key Developments).Narrative Update • Feb 10
RUSTA: Planned CEO Succession And Stable Assumptions Will Support Steady Fair Value Outlook
Analysts have kept their price target for Rusta steady at €87.50, with only minor tweaks to the discount rate and long term P/E assumption. These changes reflect updated risk and valuation inputs rather than a fundamental shift in the outlook.Narrative Update • Jan 24
RUSTA: Planned CEO Transition Will Support Steady Outlook At Current Fair Value
Analysts have kept their fair value estimate for Rusta steady at €87.50, making only slight tweaks to the discount rate, long term revenue growth, profit margin and future P/E assumptions. This reflects a view that their previous price target already captured the current outlook.Narrative Update • Jan 10
RUSTA: Leadership Transition Will Support Steady Nordic Expansion At Current Fair Value
Analysts have maintained their fair value estimate for Rusta at €87.50. They cite relatively stable assumptions on revenue growth, profit margins, and future P/E, which offset a slightly higher discount rate in their updated pricing work.Narrative Update • Dec 26
RUSTA: Upcoming Leadership Change Will Support Steady Nordic Expansion And Margins
Analysts have trimmed their price target on Rusta slightly to €87.50 from €87.50, citing a marginally lower assumed future P/E multiple while largely maintaining views on growth, profitability and risk. What's in the News Rusta AB appoints Cathrine Wigzell as new CEO, effective June 1, 2026, bringing extensive international retail leadership experience from H&M Beauty, KICKS, and Åhléns (company announcement) Current CEO Göran Westerberg to step down by the end of June 2026, providing a defined and extended transition period for leadership handover (company announcement) Wigzell’s background in market expansion and assortment strategy at H&M Beauty is expected to support Rusta’s growth ambitions and brand strengthening efforts (company announcement) Valuation Changes Fair Value: Unchanged at €87.50 per share, indicating no revision to the headline valuation level.Narrative Update • Dec 11
RUSTA: Leadership Transition Will Support Future Nordic Expansion And Margin Improvement
Analysts have lifted their price target on Rusta from SEK 75.00 to SEK 87.50. This reflects increased confidence in slightly faster revenue growth, improving profit margins and a modestly higher justified future P/E multiple.Narrative Update • Nov 27
RUSTA: Nordic Store Openings And Expansion Forecast Will Sustain Steady Performance
Analysts have reaffirmed their price target for Rusta at SEK 75.00. They cite unchanged fair value expectations and only minor shifts in underlying assumptions such as discount rate and profit margin.Narrative Update • Nov 13
RUSTA: Ongoing Nordic Store Expansion Will Drive Stronger Earnings Ahead
Narrative Update: Rusta Price Target Raised Analysts have increased their fair value estimate for Rusta from SEK 70 to SEK 75, citing improved confidence in profit margins and future earnings potential. This change comes despite only modest adjustments to growth expectations.Analysis Article • Sep 20
Rusta (STO:RUSTA) Has Announced That It Will Be Increasing Its Dividend To SEK1.45
Rusta AB (publ) ( STO:RUSTA ) has announced that it will be increasing its dividend from last year's comparable payment...Analysis Article • Sep 14
Rusta AB (publ) Just Missed Earnings - But Analysts Have Updated Their Models
Rusta AB (publ) ( STO:RUSTA ) shareholders are probably feeling a little disappointed, since its shares fell 9.1% to...Narrative Update • Sep 13
Upcoming Store Expansion And Supply Chain Investments Will Increase Future Market Reach
Rusta’s consensus price target has been revised down to SEK70.00, primarily reflecting weaker expected revenue growth and a significant decrease in projected future P/E multiple. What's in the News Rusta AB (publ) announced an annual dividend of SEK 1.45 per share, with a proposed record date of September 23, 2025, and payment expected on September 26, 2025.Analysis Article • Sep 01
Rusta (STO:RUSTA) Is Paying Out A Larger Dividend Than Last Year
The board of Rusta AB (publ) ( STO:RUSTA ) has announced that it will be paying its dividend of SEK1.45 on the 26th of...Narrative Update • Aug 20
Upcoming Store Expansion And Supply Chain Investments Will Increase Future Market Reach
The increase in Rusta's consensus analyst price target is primarily underpinned by a modest rise in its future P/E multiple while the discount rate remains stable, leading to a higher fair value estimate of SEK87.50. What's in the News Rusta announced an annual dividend of SEK 1.45 per share, payable on September 26, 2025.Analysis Article • Aug 18
Rusta's (STO:RUSTA) Shareholders Will Receive A Bigger Dividend Than Last Year
The board of Rusta AB (publ) ( STO:RUSTA ) has announced that it will be paying its dividend of SEK1.45 on the 26th of...Analysis Article • Jun 24
Solid Earnings Reflect Rusta's (STO:RUSTA) Strength As A Business
Even though Rusta AB (publ)'s ( STO:RUSTA ) recent earnings release was robust, the market didn't seem to notice...Analysis Article • Jun 20
Rusta AB (publ) Just Missed EPS By 6.3%: Here's What Analysts Think Will Happen Next
Investors in Rusta AB (publ) ( STO:RUSTA ) had a good week, as its shares rose 3.6% to close at kr74.30 following the...Analysis Article • Jun 16
Does Rusta (STO:RUSTA) Have A Healthy Balance Sheet?
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Analysis Article • May 10
Rusta AB (publ)'s (STO:RUSTA) 25% Jump Shows Its Popularity With Investors
Rusta AB (publ) ( STO:RUSTA ) shares have had a really impressive month, gaining 25% after a shaky period beforehand...Analysis Article • Mar 16
Rusta AB (publ) (STO:RUSTA) Just Reported Third-Quarter Earnings: Have Analysts Changed Their Mind On The Stock?
Rusta AB (publ) ( STO:RUSTA ) shareholders are probably feeling a little disappointed, since its shares fell 5.8% to...
New Narrative • Feb 20
Store Expansion And Automation Will Improve Efficiency By 2026 Amid Shift To Low-Price Options
Strategic store expansions and favorable lease opportunities are expected to drive revenue growth and improve net margins through increased consumer reach and cost-effective operations.Analysis Article • Dec 21
We Think Rusta's (STO:RUSTA) Profit Is Only A Baseline For What They Can Achieve
The subdued stock price reaction suggests that Rusta AB (publ)'s ( STO:RUSTA ) strong earnings didn't offer any...Analysis Article • Dec 13
Rusta AB (publ) (STO:RUSTA) Just Released Its Second-Quarter Results And Analysts Are Updating Their Estimates
Investors in Rusta AB (publ) ( STO:RUSTA ) had a good week, as its shares rose 6.0% to close at kr72.05 following the...Analysis Article • Jun 21
Rusta's (STO:RUSTA) Solid Earnings Are Supported By Other Strong Factors
Rusta AB (publ)'s ( STO:RUSTA ) strong earnings report was rewarded with a positive stock price move. Our analysis...Analysis Article • Jun 16
Rusta AB (publ) (STO:RUSTA) Released Earnings Last Week And Analysts Lifted Their Price Target To kr91.67
Shareholders of Rusta AB (publ) ( STO:RUSTA ) will be pleased this week, given that the stock price is up 14% to...Analysis Article • Apr 22
These 4 Measures Indicate That Rusta (STO:RUSTA) Is Using Debt Reasonably Well
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Shareholder Returns
| RUSTA | SE Multiline Retail | SE Market | |
|---|---|---|---|
| 7D | -2.9% | -0.3% | 0.4% |
| 1Y | 15.4% | 26.6% | 10.5% |
Return vs Industry: RUSTA underperformed the Swedish Multiline Retail industry which returned 26.1% over the past year.
Return vs Market: RUSTA exceeded the Swedish Market which returned 10.5% over the past year.
Price Volatility
| RUSTA volatility | |
|---|---|
| RUSTA Average Weekly Movement | 5.1% |
| Multiline Retail Industry Average Movement | 5.4% |
| Market Average Movement | 6.2% |
| 10% most volatile stocks in SE Market | 13.9% |
| 10% least volatile stocks in SE Market | 3.6% |
Stable Share Price: RUSTA has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: RUSTA's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1986 | 5,117 | Cathrine Wigzell | rusta.com |
Rusta AB (publ) engages in the retail of products in home decoration, consumables, seasonal products, leisure, and Do It Yourself (DIY) categories in Sweden, Norway, Finland, and Germany. The company offers home and interior design products, such as furniture and interior design, textile, carpet, lighting, domestic appliance, bathroom, ornamentation, domestic science, clear out, bathroom, and curtain and accessory products; and do it yourself products, including interior paint, foreign goal, electricity and air, flooring material, tool, car accessory, move and store, wallpapering and wallpaper, supply, and acoustic panel products. It also provides leisure products comprising travelling, pet, home electronic, food and drink, fitness, outdoor activity, toy, clothing, and gift-wrapping products; and beauty and health products consisting of body and hair care, accessory, oral care, fragrance, and facial and skin care products.
Rusta AB (publ) Fundamentals Summary
| RUSTA fundamental statistics | |
|---|---|
| Market cap | SEK 13.38b |
| Earnings (TTM) | SEK 541.00m |
| Revenue (TTM) | SEK 12.47b |
24.7x
P/E Ratio1.1x
P/S RatioIs RUSTA overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| RUSTA income statement (TTM) | |
|---|---|
| Revenue | SEK 12.47b |
| Cost of Revenue | SEK 7.09b |
| Gross Profit | SEK 5.39b |
| Other Expenses | SEK 4.84b |
| Earnings | SEK 541.00m |
Last Reported Earnings
Jan 31, 2026
Next Earnings Date
Jun 09, 2026
| Earnings per share (EPS) | 3.54 |
| Gross Margin | 43.18% |
| Net Profit Margin | 4.34% |
| Debt/Equity Ratio | 0% |
How did RUSTA perform over the long term?
See historical performance and comparisonDividends
1.7%
Current Dividend Yield41%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/08 11:35 |
| End of Day Share Price | 2026/06/08 00:00 |
| Earnings | 2026/01/31 |
| Annual Earnings | 2025/04/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Rusta AB (publ) is covered by 4 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Daniel Schmidt | Danske Bank |
| Simen Mortensen | DNB Carnegie |
| Simen Aas | DNB Carnegie |