Rusta AB (publ)

OM:RUSTA Stock Report

Market Cap: SEK 12.5b

Rusta Valuation

Is RUSTA undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of RUSTA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: RUSTA (SEK81.85) is trading below our estimate of future cash flow value (SEK155.15)

Significantly Below Future Cash Flow Value: RUSTA is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for RUSTA?

Key metric: As RUSTA is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for RUSTA. This is calculated by dividing RUSTA's market cap by their current earnings.
What is RUSTA's PE Ratio?
PE Ratio26.8x
EarningsSEK 468.00m
Market CapSEK 12.52b

Price to Earnings Ratio vs Peers

How does RUSTA's PE Ratio compare to its peers?

The above table shows the PE ratio for RUSTA vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average18.9x
BOOZT Boozt
17.4x13.50%SEK 5.2b
BILI A Bilia
16.1x13.33%SEK 12.2b
SYNSAM Synsam
20.5x20.04%SEK 8.3b
CLAS B Clas Ohlson
21.8x7.62%SEK 22.2b
RUSTA Rusta
26.8x21.24%SEK 12.5b

Price-To-Earnings vs Peers: RUSTA is expensive based on its Price-To-Earnings Ratio (26.8x) compared to the peer average (18.9x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does RUSTA's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
RUSTA 26.8xIndustry Avg. 19.4xNo. of Companies20PE01632486480+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: RUSTA is expensive based on its Price-To-Earnings Ratio (26.8x) compared to the Global Multiline Retail industry average (19.8x).

Price to Earnings Ratio vs Fair Ratio

What is RUSTA's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

RUSTA PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio26.8x
Fair PE Ratio25.5x

Price-To-Earnings vs Fair Ratio: RUSTA is expensive based on its Price-To-Earnings Ratio (26.8x) compared to the estimated Fair Price-To-Earnings Ratio (25.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst RUSTA forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 81.85
SEK 87.50
+6.90%
8.57%SEK 95.00SEK 80.00n/a2
Feb ’27SEK 81.80
SEK 87.50
+6.97%
8.57%SEK 95.00SEK 80.00n/a2
Jan ’27SEK 86.50
SEK 87.50
+1.16%
8.57%SEK 95.00SEK 80.00n/a2
Dec ’26SEK 70.90
SEK 75.00
+5.78%
6.67%SEK 80.00SEK 70.00n/a2
Sep ’26SEK 72.60
SEK 85.00
+17.08%
5.88%SEK 90.00SEK 80.00n/a2
Aug ’26SEK 76.25
SEK 87.50
+14.75%
8.57%SEK 95.00SEK 80.00n/a2
Jul ’26SEK 75.25
SEK 87.50
+16.28%
8.57%SEK 95.00SEK 80.00n/a2
Jun ’26SEK 74.20
SEK 86.00
+15.90%
9.64%SEK 95.00SEK 75.00n/a3
May ’26SEK 79.86
SEK 86.00
+7.69%
9.64%SEK 95.00SEK 75.00n/a3
Apr ’26SEK 68.30
SEK 86.00
+25.92%
9.64%SEK 95.00SEK 75.00n/a3
Mar ’26SEK 79.85
SEK 86.00
+7.70%
9.64%SEK 95.00SEK 75.00n/a3
Feb ’26SEK 83.00
SEK 83.67
+0.80%
13.67%SEK 95.00SEK 68.00SEK 81.803
Jan ’26SEK 74.75
SEK 83.67
+11.93%
13.67%SEK 95.00SEK 68.00SEK 86.503
Dec ’25SEK 68.65
SEK 83.67
+21.87%
13.67%SEK 95.00SEK 68.00SEK 70.903
Nov ’25SEK 70.00
SEK 86.00
+22.86%
19.06%SEK 105.00SEK 65.00SEK 62.803
Oct ’25SEK 78.45
SEK 86.00
+9.62%
19.06%SEK 105.00SEK 65.00SEK 60.953
Sep ’25SEK 76.35
SEK 86.00
+12.64%
19.06%SEK 105.00SEK 65.00SEK 72.603
Aug ’25SEK 72.35
SEK 95.00
+31.31%
15.49%SEK 115.00SEK 80.00SEK 76.253
Jul ’25SEK 77.20
SEK 91.67
+18.74%
20.08%SEK 115.00SEK 70.00SEK 75.253
Jun ’25SEK 79.80
SEK 86.67
+8.60%
19.61%SEK 110.00SEK 70.00SEK 74.203
May ’25SEK 75.70
SEK 86.67
+14.49%
19.61%SEK 110.00SEK 70.00SEK 79.863
Apr ’25SEK 84.24
SEK 76.50
-9.19%
8.50%SEK 83.00SEK 70.00SEK 68.302
Mar ’25SEK 67.00
SEK 75.00
+11.94%
6.67%SEK 80.00SEK 70.00SEK 79.852
Feb ’25SEK 70.13
SEK 75.00
+6.94%
6.67%SEK 80.00SEK 70.00SEK 83.002
SEK 87.5
Fair Value
6.5% undervalued intrinsic discount
2
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/02/13 02:28
End of Day Share Price 2026/02/13 00:00
Earnings2025/10/31
Annual Earnings2025/04/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Rusta AB (publ) is covered by 4 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Daniel SchmidtDanske Bank
Simen MortensenDNB Carnegie
Simen AasDNB Carnegie