Rusta Valuation

Is RUSTA undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of RUSTA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: RUSTA (SEK67.5) is trading below our estimate of fair value (SEK242.01)

Significantly Below Fair Value: RUSTA is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for RUSTA?

Key metric: As RUSTA is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for RUSTA. This is calculated by dividing RUSTA's market cap by their current earnings.
What is RUSTA's PE Ratio?
PE Ratio22.7x
EarningsSEK 450.00m
Market CapSEK 10.23b

Price to Earnings Ratio vs Peers

How does RUSTA's PE Ratio compare to its peers?

The above table shows the PE ratio for RUSTA vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average32.3x
BOOZT Boozt
31.1x30.9%SEK 6.8b
BILI A Bilia
16.3x24.6%SEK 11.7b
CLAS B Clas Ohlson
17.7x7.0%SEK 12.1b
FOI B Fenix Outdoor International
64.2xn/aSEK 8.0b
RUSTA Rusta
22.7x20.7%SEK 10.2b

Price-To-Earnings vs Peers: RUSTA is good value based on its Price-To-Earnings Ratio (22.7x) compared to the peer average (32.3x).


Price to Earnings Ratio vs Industry

How does RUSTA's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

6 CompaniesPrice / EarningsEstimated GrowthMarket Cap
RUSTA 22.7xIndustry Avg. 19.6xNo. of Companies21PE01632486480+
6 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: RUSTA is expensive based on its Price-To-Earnings Ratio (22.7x) compared to the Global Multiline Retail industry average (19.6x).


Price to Earnings Ratio vs Fair Ratio

What is RUSTA's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

RUSTA PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio22.7x
Fair PE Ratio22.6x

Price-To-Earnings vs Fair Ratio: RUSTA is expensive based on its Price-To-Earnings Ratio (22.7x) compared to the estimated Fair Price-To-Earnings Ratio (22.6x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst RUSTA forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 67.50
SEK 87.00
+28.9%
17.4%SEK 105.00SEK 68.00n/a3
Nov ’25SEK 70.00
SEK 86.00
+22.9%
19.1%SEK 105.00SEK 65.00n/a3
Oct ’25SEK 78.45
SEK 86.00
+9.6%
19.1%SEK 105.00SEK 65.00n/a3
Sep ’25SEK 76.35
SEK 86.00
+12.6%
19.1%SEK 105.00SEK 65.00n/a3
Aug ’25SEK 72.35
SEK 95.00
+31.3%
15.5%SEK 115.00SEK 80.00n/a3
Jul ’25SEK 77.20
SEK 91.67
+18.7%
20.1%SEK 115.00SEK 70.00n/a3
Jun ’25SEK 79.80
SEK 86.67
+8.6%
19.6%SEK 110.00SEK 70.00n/a3
May ’25SEK 75.70
SEK 86.67
+14.5%
19.6%SEK 110.00SEK 70.00n/a3
Apr ’25SEK 84.24
SEK 76.50
-9.2%
8.5%SEK 83.00SEK 70.00n/a2
Mar ’25SEK 67.00
SEK 75.00
+11.9%
6.7%SEK 80.00SEK 70.00n/a2
Feb ’25SEK 70.13
SEK 75.00
+6.9%
6.7%SEK 80.00SEK 70.00n/a2
Jan ’25SEK 74.60
SEK 65.00
-12.9%
15.4%SEK 75.00SEK 55.00n/a2
Dec ’24SEK 52.30
SEK 55.50
+6.1%
0.9%SEK 56.00SEK 55.00n/a2

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.


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