Rusta AB (publ)

OM:RUSTA Stock Report

Market Cap: SEK 10.9b

Rusta Valuation

Is RUSTA undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of RUSTA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: RUSTA (SEK71.65) is trading below our estimate of fair value (SEK237.22)

Significantly Below Fair Value: RUSTA is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for RUSTA?

Key metric: As RUSTA is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for RUSTA. This is calculated by dividing RUSTA's market cap by their current earnings.
What is RUSTA's PE Ratio?
PE Ratio24.8x
EarningsSEK 438.00m
Market CapSEK 10.86b

Price to Earnings Ratio vs Peers

How does RUSTA's PE Ratio compare to its peers?

The above table shows the PE ratio for RUSTA vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average81x
BOOZT Boozt
37.2x30.9%SEK 8.1b
OBAB Online Brands Nordic
197.8xn/aSEK 337.4m
FOI B Fenix Outdoor International
73.5xn/aSEK 9.1b
BILI A Bilia
15.7x24.6%SEK 11.2b
RUSTA Rusta
24.8x23.5%SEK 10.9b

Price-To-Earnings vs Peers: RUSTA is good value based on its Price-To-Earnings Ratio (24.8x) compared to the peer average (81x).

Price to Earnings Ratio vs Industry

How does RUSTA's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

6 CompaniesPrice / EarningsEstimated GrowthMarket Cap
RUSTA 24.8xIndustry Avg. 22.2xNo. of Companies23PE01632486480+
6 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: RUSTA is expensive based on its Price-To-Earnings Ratio (24.8x) compared to the Global Multiline Retail industry average (22.2x).

Price to Earnings Ratio vs Fair Ratio

What is RUSTA's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

RUSTA PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio24.8x
Fair PE Ratio22.8x

Price-To-Earnings vs Fair Ratio: RUSTA is expensive based on its Price-To-Earnings Ratio (24.8x) compared to the estimated Fair Price-To-Earnings Ratio (22.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst RUSTA forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 71.65
SEK 83.67
+16.8%
13.7%SEK 95.00SEK 68.00n/a3
Dec ’25SEK 68.65
SEK 83.67
+21.9%
13.7%SEK 95.00SEK 68.00n/a3
Nov ’25SEK 70.00
SEK 86.00
+22.9%
19.1%SEK 105.00SEK 65.00n/a3
Oct ’25SEK 78.45
SEK 86.00
+9.6%
19.1%SEK 105.00SEK 65.00n/a3
Sep ’25SEK 76.35
SEK 86.00
+12.6%
19.1%SEK 105.00SEK 65.00n/a3
Aug ’25SEK 72.35
SEK 95.00
+31.3%
15.5%SEK 115.00SEK 80.00n/a3
Jul ’25SEK 77.20
SEK 91.67
+18.7%
20.1%SEK 115.00SEK 70.00n/a3
Jun ’25SEK 79.80
SEK 86.67
+8.6%
19.6%SEK 110.00SEK 70.00n/a3
May ’25SEK 75.70
SEK 86.67
+14.5%
19.6%SEK 110.00SEK 70.00n/a3
Apr ’25SEK 84.24
SEK 76.50
-9.2%
8.5%SEK 83.00SEK 70.00n/a2
Mar ’25SEK 67.00
SEK 75.00
+11.9%
6.7%SEK 80.00SEK 70.00n/a2
Feb ’25SEK 70.13
SEK 75.00
+6.9%
6.7%SEK 80.00SEK 70.00n/a2
Jan ’25SEK 74.60
SEK 65.00
-12.9%
15.4%SEK 75.00SEK 55.00n/a2
Dec ’24SEK 52.30
SEK 55.50
+6.1%
0.9%SEK 56.00SEK 55.00SEK 68.652

Analyst Forecast: Target price is less than 20% higher than the current share price.

Discover undervalued companies

7D

1Y

7D

1Y

7D

1Y

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/19 01:31
End of Day Share Price 2024/12/19 00:00
Earnings2024/10/31
Annual Earnings2024/04/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Rusta AB (publ) is covered by 3 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Daniel SchmidtDanske Bank
Simen MortensenDNB Markets
Simen AasDNB Markets