Mips (MIPS) Stock Overview
Develops, manufactures, and sells helmet-based safety systems in North America, Europe, Sweden, Asia, and Australia. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 6/6 |
| Past Performance | 4/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
MIPS Community Fair Values
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Analyst Price Targets
Mips AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 376.00 |
| 52 Week High | SEK 448.80 |
| 52 Week Low | SEK 206.00 |
| Beta | 1.64 |
| 1 Month Change | -4.33% |
| 3 Month Change | 59.32% |
| 1 Year Change | -1.26% |
| 3 Year Change | 10.36% |
| 5 Year Change | -59.74% |
| Change since IPO | 630.10% |
Recent News & Updates
Recent updates
Narrative Update • Jul 20
MIPS: Premium Helmet Demand Will Support Earnings Power Despite Legal Settlement
Analysts have raised their price target on Mips from SEK 340 to SEK 440, citing updated assumptions related to revenue growth, profit margins and a higher future P/E multiple in their valuation work. What’s in the News for Mips Mips reported that net sales in the second quarter were up 72% year over year, with the Sports category, including bike and snow helmets, highlighted as a key driver, according to recent earnings coverage.Narrative Update • Jul 06
MIPS: Future Helmet Safety Partnerships Will Support Earnings Power Despite Model Revisions
Analysts have lowered their price target for Mips to SEK340 from SEK460, citing updates to their models that now reflect revised assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E multiples. What's in the News Ergodyne launched a new Type 2 safety helmet featuring the Mips Evolve Pro system, designed to address angled impacts while aiming for a lighter, more breathable fit, according to a product-related announcement.
Narrative Update • Jun 22
MIPS: Safety Helmet Adoption Will Support Future Upside Potential
Analysts have adjusted their view on Mips with a slightly lower fair value estimate of SEK 492.0, primarily reflecting modest changes in the assumed discount rate, revenue growth, profit margin and future P/E multiples. What’s in the News for Mips Ergodyne launched a Type 2 safety helmet featuring the Mips Evolve Pro system, designed to address angled impacts while aiming for a lighter, more breathable fit, according to a product announcement.Narrative Update • Jun 06
MIPS: Product Adoption And Headquarters Move Will Support Future Upside
Analysts have maintained their SEK 502.50 price target for Mips, making only minor adjustments to inputs such as the discount rate and forward P/E to reflect updated assumptions, while keeping a similar overall valuation view. What's in the News Ergodyne launched a new type 2 safety helmet featuring the Mips Evolve Pro system, which is designed to address angled impacts while keeping the helmet lighter and more breathable.Narrative Update • May 18
MIPS: Headquarters Relocation And Product Momentum Will Support Future Upside Potential
Analysts now see fair value for Mips at SEK502.5, up from SEK492. This reflects small tweaks to assumptions for the discount rate, revenue growth, profit margin and future P/E.Analysis Article • Apr 26
Analysts Are Updating Their Mips AB (publ) (STO:MIPS) Estimates After Its First-Quarter Results
As you might know, Mips AB (publ) ( STO:MIPS ) recently reported its first-quarter numbers. It was a credible result...Narrative Update • Apr 24
MIPS: Dividend Policy And Headquarters Move Will Support Future Upside Potential
Analysts have trimmed their price target for Mips from SEK 496.25 to SEK 492.00, reflecting updated assumptions for revenue growth, profit margins and future P/E multiples. What's in the News Mips intends to relocate its head office to Solna, and the Annual General Meeting on April 23, 2026 resolved to amend the articles of association so that general meetings may also be held there, alongside existing locations.Narrative Update • Apr 10
MIPS: Future Dividend And Headquarters Move Will Support Upside Potential
Analysts have trimmed their price target on Mips by SEK 5, from SEK 501.25 to SEK 496.25, reflecting updated views on discount rate assumptions, revenue growth expectations, profit margin outlook and future P/E levels. What's in the News Mips plans to ask shareholders at the Annual General Meeting on April 23, 2026, to amend its articles of association so that general meetings can also be held in Solna, as the company intends to move its headquarters there (Key Developments).Narrative Update • Mar 27
MIPS: Future Dividend And Headquarters Move Will Support Upside Potential
Analysts have trimmed their price target on Mips by SEK 15 to SEK 501.25, citing slightly lower fair value, profit margin and future P/E assumptions in their updated model. What's in the News Mips plans to move its headquarters to Solna and has proposed amending its articles of association so that future general meetings can be held in the city of its registered office, in Täby or in Solna, with the proposal to be voted on at the Annual General Meeting on April 23, 2026 (company AGM materials).Narrative Update • Mar 12
MIPS: Future Dividend Policy Will Support Upside As Core Assumptions Hold Steady
Analysts have kept their SEK 516.25 price target for Mips unchanged, citing slightly revised assumptions for the discount rate, long-term revenue growth, profit margin and future P/E as the main factors behind their current view. What's in the News Mips AB (publ) announced an annual dividend of SEK 2.50 per share.Narrative Update • Feb 26
MIPS: Future Dividend Payout Will Support Upside Despite Higher Required Returns
Analysts now set their price target for Mips at SEK 516.25, compared with the prior SEK 522.50. This reflects updated assumptions for discount rate, revenue growth, profit margin and a higher future P/E multiple.Analysis Article • Feb 14
Mips AB (publ) Just Missed EPS By 5.9%: Here's What Analysts Think Will Happen Next
Last week, you might have seen that Mips AB (publ) ( STO:MIPS ) released its full-year result to the market. The early...Narrative Update • Feb 12
MIPS: Higher Growth Assumptions Will Support Future Upside Despite Richer Discount Rate
Analysts have slightly reduced their price target on Mips from SEK 525 to about SEK 522.50, reflecting updated assumptions around revenue growth, margins, the discount rate and future P/E levels. Valuation Changes Fair Value: Adjusted slightly from SEK 525 to SEK 522.50, a small reduction in the implied price level.Analysis Article • Jan 30
When Should You Buy Mips AB (publ) (STO:MIPS)?
Mips AB (publ) ( STO:MIPS ), is not the largest company out there, but it saw significant share price movement during...
New Narrative • Jan 29
Safety Adoption And Smart Helmet Technology Will Drive Powerful Long Term Upside
Catalysts About Mips Mips develops and licenses helmet safety systems designed to reduce rotational forces in head impacts across sports, motorcycle and industrial safety helmets. What are the underlying business or industry changes driving this perspective?Analysis Article • Jan 05
Mips AB (publ)'s (STO:MIPS) P/E Is On The Mark
Mips AB (publ)'s ( STO:MIPS ) price-to-earnings (or "P/E") ratio of 65.3x might make it look like a strong sell right...Narrative Update • Dec 07
MIPS: European Momentum Will Drive Future Upside Despite Ongoing U S Headwinds
Analysts have modestly lowered their price target on Mips to SEK 540 from SEK 580, reflecting reduced estimates after the latest Q3 report showed robust European momentum but ongoing U.S. headwinds. Analyst Commentary Analysts characterize the latest move as a fine tuning of expectations rather than a fundamental shift in the investment case.Narrative Update • Nov 23
MIPS: Strong European Demand Will Drive Gains Despite U S Weakness
Narrative Update on Mips: Analyst Price Target Revised Analysts have lowered their price target for Mips from SEK 580 to SEK 540, citing continued strength in Europe along with ongoing challenges in the U.S. following the company’s latest quarterly report. Analyst Commentary Bullish Takeaways Bullish analysts highlight robust momentum in European markets, indicating strong brand presence and execution in the region.Narrative Update • Nov 06
MIPS: European Momentum Will Offset Continued U S Market Headwinds
Narrative Update on Mips Analyst Price Target Analysts have revised Mips' price target downward from SEK 580 to SEK 540. They cite continued European strength, but point to ongoing challenges in the U.S. market as key drivers for the adjustment.Narrative Update • Oct 23
Analyst Commentary Highlights Lower Price Target and Shifting Valuation Trends for Mips
Narrative Update on Mips Analyst Price Target The analyst price target for Mips has been reduced from SEK 575 to SEK 525. This adjustment reflects recent updates which cite strong performance in Europe but ongoing challenges in the U.S. as key factors.Analysis Article • Sep 13
Is Now An Opportune Moment To Examine Mips AB (publ) (STO:MIPS)?
Mips AB (publ) ( STO:MIPS ), is not the largest company out there, but it received a lot of attention from a...Analysis Article • Jul 19
Mips AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now
Shareholders might have noticed that Mips AB (publ) ( STO:MIPS ) filed its quarterly result this time last week. The...Analysis Article • Jul 12
Mips (STO:MIPS) Is Reinvesting To Multiply In Value
What trends should we look for it we want to identify stocks that can multiply in value over the long term? Typically...Analysis Article • Jun 25
Earnings Tell The Story For Mips AB (publ) (STO:MIPS)
Mips AB (publ)'s ( STO:MIPS ) price-to-earnings (or "P/E") ratio of 78.2x might make it look like a strong sell right...Analysis Article • Jun 10
Is There Now An Opportunity In Mips AB (publ) (STO:MIPS)?
While Mips AB (publ) ( STO:MIPS ) might not have the largest market cap around , it saw a significant share price rise...Analysis Article • May 08
Mips (STO:MIPS) Will Pay A Larger Dividend Than Last Year At SEK6.50
Mips AB (publ) ( STO:MIPS ) will increase its dividend from last year's comparable payment on the 14th of May to...Analysis Article • May 05
We Think Mips' (STO:MIPS) Robust Earnings Are Conservative
The subdued stock price reaction suggests that Mips AB (publ)'s ( STO:MIPS ) strong earnings didn't offer any...Analysis Article • May 01
Increases to CEO Compensation Might Be Put On Hold For Now at Mips AB (publ) (STO:MIPS)
Key Insights Mips' Annual General Meeting to take place on 7th of May CEO Max Strandwitz's total compensation includes...Analysis Article • Apr 03
Mips' (STO:MIPS) Shareholders Will Receive A Bigger Dividend Than Last Year
The board of Mips AB (publ) ( STO:MIPS ) has announced that it will be paying its dividend of SEK6.50 on the 14th of...Analysis Article • Apr 01
Mips AB (publ) (STO:MIPS) Shares Could Be 38% Below Their Intrinsic Value Estimate
Key Insights Using the 2 Stage Free Cash Flow to Equity, Mips fair value estimate is kr616 Mips is estimated to be 38...Analysis Article • Mar 05
Mips (STO:MIPS) Will Be Hoping To Turn Its Returns On Capital Around
What trends should we look for it we want to identify stocks that can multiply in value over the long term? One common...Analysis Article • Feb 13
Mips' (STO:MIPS) Dividend Will Be Increased To SEK6.50
The board of Mips AB (publ) ( STO:MIPS ) has announced that it will be paying its dividend of SEK6.50 on the 14th of...
New Narrative • Feb 11
Expansion Into New Markets Will Strengthen Safety Systems' Global Presence By 2029
Mips' strategic expansion into new markets and sales channels aims to boost revenue through increased market penetration and share.Analysis Article • Feb 05
Mips AB (publ)'s (STO:MIPS) P/S Still Appears To Be Reasonable
You may think that with a price-to-sales (or "P/S") ratio of 33.1x Mips AB (publ) ( STO:MIPS ) is a stock to avoid...Analysis Article • Jan 22
What Is Mips AB (publ)'s (STO:MIPS) Share Price Doing?
Mips AB (publ) ( STO:MIPS ), is not the largest company out there, but it saw a double-digit share price rise of over...Analysis Article • Nov 03
Additional Considerations Required While Assessing Mips' (STO:MIPS) Strong Earnings
Despite posting some strong earnings, the market for Mips AB (publ)'s ( STO:MIPS ) stock hasn't moved much. Our...Analysis Article • Oct 27
Mips AB (publ) (STO:MIPS) Just Reported And Analysts Have Been Lifting Their Price Targets
Mips AB (publ) ( STO:MIPS ) last week reported its latest quarterly results, which makes it a good time for investors...Analysis Article • Sep 16
Are Mips AB (publ) (STO:MIPS) Investors Paying Above The Intrinsic Value?
Key Insights Using the 2 Stage Free Cash Flow to Equity, Mips fair value estimate is kr439 Current share price of kr559...Analysis Article • Sep 03
Investors Could Be Concerned With Mips' (STO:MIPS) Returns On Capital
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Amongst other...Analysis Article • Jul 23
After Leaping 25% Mips AB (publ) (STO:MIPS) Shares Are Not Flying Under The Radar
Despite an already strong run, Mips AB (publ) ( STO:MIPS ) shares have been powering on, with a gain of 25% in the last...Analysis Article • Jul 21
Results: Mips AB (publ) Beat Earnings Expectations And Analysts Now Have New Forecasts
Mips AB (publ) ( STO:MIPS ) investors will be delighted, with the company turning in some strong numbers with its...Analysis Article • May 01
Mips AB (publ)'s (STO:MIPS) CEO Might Not Expect Shareholders To Be So Generous This Year
Key Insights Mips to hold its Annual General Meeting on 7th of May Total pay for CEO Max Strandwitz includes kr4.41m...Analysis Article • Apr 17
Mips (STO:MIPS) Will Pay A Larger Dividend Than Last Year At SEK6.00
Mips AB (publ) ( STO:MIPS ) will increase its dividend from last year's comparable payment on the 15th of May to...Analysis Article • Mar 31
Mips' (STO:MIPS) Dividend Will Be Increased To SEK6.00
The board of Mips AB (publ) ( STO:MIPS ) has announced that it will be paying its dividend of SEK6.00 on the 15th of...Shareholder Returns
| MIPS | SE Leisure | SE Market | |
|---|---|---|---|
| 7D | -0.7% | 1.3% | -2.8% |
| 1Y | -1.3% | 7.6% | 11.5% |
Return vs Industry: MIPS underperformed the Swedish Leisure industry which returned 7.6% over the past year.
Return vs Market: MIPS underperformed the Swedish Market which returned 11.5% over the past year.
Price Volatility
| MIPS volatility | |
|---|---|
| MIPS Average Weekly Movement | 11.0% |
| Leisure Industry Average Movement | 3.9% |
| Market Average Movement | 5.2% |
| 10% most volatile stocks in SE Market | 10.9% |
| 10% least volatile stocks in SE Market | 2.9% |
Stable Share Price: MIPS's share price has been volatile over the past 3 months compared to the Swedish market.
Volatility Over Time: MIPS's weekly volatility (11%) has been stable over the past year, but is still higher than 75% of Swedish stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1996 | 127 | Max Strandwitz | mipscorp.com |
Mips AB (publ) develops, manufactures, and sells helmet-based safety systems in North America, Europe, Sweden, Asia, and Australia. The company provides sport helmets, which include bike, snow, equestrian, and team sports helmets, as well as other helmets, such as climbing, snowmobiling, and white-water rafting helmets; moto helmets comprising on-road and off-road helmets, including scooter, snowmobiling, car driving, and other helmets for travel and high speed activities; and safety helmets for construction, manufacturing, mining, and oil industries, as well as military, police force, and rescue services. Mips AB (publ) company was founded in 1996 and is headquartered in Täby, Sweden.
Mips AB (publ) Fundamentals Summary
| MIPS fundamental statistics | |
|---|---|
| Market cap | SEK 9.74b |
| Earnings (TTM) | SEK 165.00m |
| Revenue (TTM) | SEK 664.00m |
60.4x
P/E Ratio15.0x
P/S RatioIs MIPS overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| MIPS income statement (TTM) | |
|---|---|
| Revenue | SEK 664.00m |
| Cost of Revenue | SEK 179.00m |
| Gross Profit | SEK 485.00m |
| Other Expenses | SEK 320.00m |
| Earnings | SEK 165.00m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
Oct 21, 2026
| Earnings per share (EPS) | 6.23 |
| Gross Margin | 73.04% |
| Net Profit Margin | 24.85% |
| Debt/Equity Ratio | 50.1% |
How did MIPS perform over the long term?
See historical performance and comparisonDividends
0.7%
Current Dividend Yield40%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/16 22:34 |
| End of Day Share Price | 2026/09/16 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Mips AB (publ) is covered by 6 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| Emanuel Jansson | Danske Bank |
| Erik Granström | DNB Carnegie |