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Polish (WIG) Advertising Industry Analysis
UpdatedDec 03, 2025
DataAggregated Company Financials
Companies8
- 7D3.0%
- 3M22.3%
- 1Y62.4%
- YTDn/a
Over the last 7 days, the Advertising industry has risen 9.5%, driven by gains from Digital Network of 5.1%. In the same time, Larq was down 10%. In the last 12 months, the industry was up 64%. As for the next few years, earnings are expected to grow by 13% per annum.
Industry Valuation and Performance
Has the Polish Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Wed, 03 Dec 2025 | zł855.4m | zł368.5m | zł5.8m | 16.7x | 146.2x | 2.3x |
| Fri, 31 Oct 2025 | zł692.4m | zł371.8m | -zł2,561,872.00 | 20x | -270.3x | 1.9x |
| Sun, 28 Sep 2025 | zł698.3m | zł371.8m | -zł2,561,871.00 | 19x | -272.6x | 1.9x |
| Tue, 26 Aug 2025 | zł708.9m | zł371.2m | -zł12,774,818.00 | 15.2x | -55.5x | 1.9x |
| Thu, 24 Jul 2025 | zł668.6m | zł367.6m | -zł14,937,116.00 | 13x | -44.8x | 1.8x |
| Sat, 21 Jun 2025 | zł610.6m | zł367.1m | -zł9,481,887.00 | 14x | -64.4x | 1.7x |
| Mon, 19 May 2025 | zł576.0m | zł369.6m | zł38.4m | 12.4x | 15x | 1.6x |
| Wed, 16 Apr 2025 | zł519.5m | zł369.3m | zł35.5m | 13.3x | 14.6x | 1.4x |
| Fri, 14 Mar 2025 | zł539.2m | zł371.8m | zł35.1m | 13.1x | 15.3x | 1.5x |
| Sun, 09 Feb 2025 | zł542.3m | zł366.9m | zł35.7m | 13.6x | 15.2x | 1.5x |
| Tue, 07 Jan 2025 | zł511.7m | zł362.4m | zł35.9m | 13x | 14.3x | 1.4x |
| Thu, 05 Dec 2024 | zł491.4m | zł295.2m | zł26.3m | 10.9x | 18.7x | 1.7x |
| Sat, 02 Nov 2024 | zł474.0m | zł295.9m | zł39.1m | 11.2x | 12.1x | 1.6x |
| Mon, 30 Sep 2024 | zł464.6m | zł295.9m | zł39.1m | 11.2x | 11.9x | 1.6x |
| Wed, 28 Aug 2024 | zł446.7m | zł295.8m | zł33.5m | 6.7x | 13.3x | 1.5x |
| Fri, 26 Jul 2024 | zł492.3m | zł303.9m | zł33.9m | 7.3x | 14.5x | 1.6x |
| Sun, 23 Jun 2024 | zł506.9m | zł296.8m | zł35.2m | 7.5x | 14.4x | 1.7x |
| Tue, 21 May 2024 | zł593.6m | zł298.4m | zł48.0m | 10.8x | 12.4x | 2x |
| Thu, 18 Apr 2024 | zł549.7m | zł301.6m | zł39.4m | 10.7x | 14x | 1.8x |
| Sat, 16 Mar 2024 | zł556.4m | zł353.4m | zł45.7m | 11.2x | 12.2x | 1.6x |
| Mon, 12 Feb 2024 | zł526.2m | zł350.4m | zł31.4m | 17x | 16.8x | 1.5x |
| Wed, 10 Jan 2024 | zł508.0m | zł351.3m | zł31.7m | 16.4x | 16x | 1.4x |
| Fri, 08 Dec 2023 | zł453.4m | zł416.8m | zł32.1m | 15.3x | 14.1x | 1.1x |
| Sun, 05 Nov 2023 | zł417.6m | zł414.0m | zł30.2m | 14.4x | 13.8x | 1x |
| Tue, 03 Oct 2023 | zł406.5m | zł414.5m | zł20.3m | 16.1x | 20x | 1x |
| Thu, 31 Aug 2023 | zł393.5m | zł400.9m | zł37.7m | 14.7x | 10.4x | 1x |
| Sat, 29 Jul 2023 | zł394.5m | zł428.9m | zł40.7m | 14.4x | 9.7x | 0.9x |
| Mon, 26 Jun 2023 | zł373.2m | zł448.0m | zł40.0m | 12.9x | 9.3x | 0.8x |
| Wed, 24 May 2023 | zł363.0m | zł434.2m | zł40.4m | 11.6x | 9x | 0.8x |
| Fri, 21 Apr 2023 | zł358.2m | zł432.7m | zł40.9m | 11.8x | 8.8x | 0.8x |
| Sun, 19 Mar 2023 | zł358.4m | zł430.6m | zł41.5m | 11x | 8.6x | 0.8x |
| Tue, 14 Feb 2023 | zł333.2m | zł360.4m | zł37.1m | 11.6x | 9x | 0.9x |
| Thu, 12 Jan 2023 | zł243.0m | zł360.4m | zł37.1m | 10.2x | 6.5x | 0.7x |
| Sat, 10 Dec 2022 | zł222.9m | zł359.8m | zł37.0m | 10.2x | 6x | 0.6x |
Price to Earnings Ratio
6x
Current Industry PE
- Investors are optimistic on the Polish Advertising industry, and appear confident in long term growth rates.
- The industry is trading at a PE ratio of 152x which is higher than its 3-year average PE of -9.5x.
- The 3-year average PS ratio of 1.4x is lower than the industry's current PS ratio of 2.3x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have declined 46% per year over the last three years.
- Meanwhile revenues have remained mostly flat.
- This means that although sales have remained flat, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.
Industry Comparison
How does Polish Advertising compare with similar industries?
| PL Market | -0.38% | |
| Telecom | 4.57% | |
| Media | 2.24% | |
| Advertising | 3.02% | |
| Broadcasting | 3.40% | |
| Publishing | 0.97% | |
| Cable and Satellite | 0% | 0 |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| DIG Digital Network | zł140.80 | 5.1% +zł28.3m | 181.6% | PE19.1x | |
| RRH Roof Renovation | zł0.094 | 9.6% +zł1.4m | -36.2% | PS0.4x |