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Polish (WIG) Advertising Industry Analysis

UpdatedJan 19, 2026
DataAggregated Company Financials
Companies8
  • 7D1.4%
  • 3M39.6%
  • 1Y55.3%
  • YTDn/a

In the last week, the Advertising industry is flat overall, with Fabrity standing out by going down 4.7%. The past year has been better, since the industry has gained 52% in that time. Earnings are forecast to grow by 13% annually.

Industry Valuation and Performance

Has the Polish Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Mon, 19 Jan 2026zł915.7mzł375.8mzł7.9m15.4x115.6x2.4x
Wed, 17 Dec 2025zł893.5mzł374.9mzł7.8m17.3x114.5x2.4x
Fri, 14 Nov 2025zł725.7mzł371.8m-zł2,561,872.0020.3x-283.3x2x
Sun, 12 Oct 2025zł664.5mzł371.8m-zł2,561,872.0019.2x-259.4x1.8x
Tue, 09 Sep 2025zł714.4mzł369.7m-zł17,287,818.0022.5x-41.3x1.9x
Thu, 07 Aug 2025zł680.6mzł367.6m-zł14,937,116.0013.8x-45.6x1.9x
Sat, 05 Jul 2025zł672.6mzł367.6m-zł14,937,116.0013.6x-45x1.8x
Mon, 02 Jun 2025zł614.2mzł365.3mzł37.2m12.9x16.5x1.7x
Wed, 30 Apr 2025zł534.6mzł369.3mzł35.5m13.8x15.1x1.4x
Fri, 28 Mar 2025zł529.5mzł369.3mzł35.5m13x14.9x1.4x
Sun, 23 Feb 2025zł563.9mzł371.8mzł35.1m13.7x16x1.5x
Tue, 21 Jan 2025zł546.6mzł362.4mzł35.9m14x15.2x1.5x
Thu, 19 Dec 2024zł486.6mzł362.4mzł35.9m12.2x13.6x1.3x
Sat, 16 Nov 2024zł492.6mzł295.9mzł39.1m11.3x12.6x1.7x
Mon, 14 Oct 2024zł458.0mzł295.9mzł39.1m10.8x11.7x1.5x
Wed, 11 Sep 2024zł456.4mzł299.3mzł38.0m6.2x12x1.5x
Fri, 09 Aug 2024zł433.1mzł303.9mzł33.9m6.3x12.8x1.4x
Sun, 07 Jul 2024zł514.5mzł303.9mzł33.9m7.7x15.2x1.7x
Tue, 04 Jun 2024zł571.8mzł297.1mzł47.9m8.1x11.9x1.9x
Thu, 02 May 2024zł546.9mzł307.7mzł41.6m10x13.2x1.8x
Sat, 30 Mar 2024zł568.7mzł354.4mzł46.9m11.7x12.1x1.6x
Mon, 26 Feb 2024zł504.6mzł340.9mzł34.7m17x14.6x1.5x
Wed, 24 Jan 2024zł518.4mzł351.3mzł31.7m17x16.4x1.5x
Fri, 22 Dec 2023zł474.7mzł351.3mzł31.7m15.5x15x1.4x
Sun, 19 Nov 2023zł418.3mzł413.9mzł30.3m14.6x13.8x1x
Tue, 17 Oct 2023zł406.7mzł414.0mzł30.2m14.4x13.5x1x
Thu, 14 Sep 2023zł387.9mzł448.8mzł39.7m12.9x9.8x0.9x
Sat, 12 Aug 2023zł398.8mzł428.9mzł40.7m14.2x9.8x0.9x
Mon, 10 Jul 2023zł362.0mzł428.9mzł40.7m12.5x8.9x0.8x
Wed, 07 Jun 2023zł376.5mzł448.0mzł39.6m13.3x9.5x0.8x
Fri, 05 May 2023zł369.3mzł432.7mzł40.9m12.6x9x0.9x
Sun, 02 Apr 2023zł366.3mzł428.1mzł40.6m10.9x9x0.9x
Tue, 28 Feb 2023zł369.7mzł429.1mzł42.0m11.5x8.8x0.9x
Thu, 26 Jan 2023zł241.9mzł360.4mzł37.1m9.3x6.5x0.7x
Price to Earnings Ratio

6.5x


Total Market Cap: zł241.9mTotal Earnings: zł37.1mTotal Revenue: zł360.4mTotal Market Cap vs Earnings and Revenue0%0%0%
Polish Advertising Industry Price to Earnings3Y Average -4.5x202420252026
Current Industry PE
  • Investors are optimistic on the Polish Advertising industry, and appear confident in long term growth rates.
  • The industry is trading at a PE ratio of 116x which is higher than its 3-year average PE of -4.5x.
  • The 3-year average PS ratio of 1.4x is lower than the industry's current PS ratio of 2.4x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have declined 40% per year over the last three years.
  • Meanwhile revenues have remained mostly flat.
  • This means that although sales have remained flat, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does Polish Advertising compare with similar industries?

PL Market-0.48%
Telecom7.35%
Media0.53%
Advertising1.39%
Broadcasting2.24%
Cable and Satellite0%0
Publishing-1.26%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
DIG Digital Networkzł158.002.6%
+zł16.7m		152.4%PE21.4x
DTR Digitree Groupzł11.306.6%
+zł1.7m		8.7%PS0.4x
VER MPL Verbumzł7.604.1%
+zł733.3k		-20.8%PE17.5x
NTV New Tech Venturezł0.172.4%
+zł165.8k		42.4%PE13.3x

Latest News

FAB
zł24.10
Fabrity
7D
-5.5%
1Y
-18.3%
LRQ
zł1.95
Larq
7D
-7.1%
1Y
-2.0%
RRH
zł0.091
Roof Renovation
7D
-2.8%
1Y
-24.8%

Roof Renovation S.A.'s (WSE:RRH) Revenues Are Not Doing Enough For Some Investors

Dec 31
Roof Renovation S.A.'s (WSE:RRH) Revenues Are Not Doing Enough For Some Investors
DTR
zł11.30
Digitree Group
7D
6.6%
1Y
8.7%
DIG
zł158.00
Digital Network
7D
2.6%
1Y
152.4%
IMS
zł2.75
IMS
7D
-1.4%
1Y
-35.1%

Weak Statutory Earnings May Not Tell The Whole Story For IMS (WSE:IMS)

Dec 06
Weak Statutory Earnings May Not Tell The Whole Story For IMS (WSE:IMS)
NTV
zł0.17
New Tech Venture
7D
2.4%
1Y
42.4%
VER
zł7.60
MPL Verbum
7D
4.1%
1Y
-20.8%