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Polish (WIG) Advertising Industry Analysis

UpdatedJul 21, 2026
DataAggregated Company Financials
Companies8
  • 7D-4.9%
  • 3M32.6%
  • 1Y122.6%
  • YTDn/a

Over the last 7 days, the Advertising industry has dropped 4.9%, driven by a pullback from Digital Network of 6.4%. Meanwhile, IMS actually outperformed within the industry, gaining 11% in the last week. In the past year, the industry has gained 123%. Earnings are forecast to grow by 29% annually.

Industry Valuation and Performance

Has the Polish Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 21 Jul 2026zł1.5bzł448.0mzł67.3m15.9x22.1x3.3x
Thu, 18 Jun 2026zł1.3bzł387.6mzł51.3m15x25.4x3.4x
Sat, 16 May 2026zł1.1bzł382.0mzł8.1m13.2x132.6x2.8x
Mon, 13 Apr 2026zł970.2mzł382.0mzł8.1m12.9x120.3x2.5x
Wed, 11 Mar 2026zł994.0mzł375.8mzł7.9m15.5x125.5x2.6x
Fri, 06 Feb 2026zł906.4mzł375.8mzł7.9m15.6x114.5x2.4x
Sun, 04 Jan 2026zł915.6mzł374.9mzł7.8m17.2x117.3x2.4x
Tue, 02 Dec 2025zł867.3mzł370.1mzł5.7m16.8x152.3x2.3x
Thu, 30 Oct 2025zł682.0mzł371.8m-zł2,561,872.0019.8x-266.2x1.8x
Sat, 27 Sep 2025zł698.3mzł371.8m-zł2,561,871.0019x-272.6x1.9x
Mon, 25 Aug 2025zł707.6mzł371.2m-zł12,774,818.0015.1x-55.4x1.9x
Wed, 23 Jul 2025zł676.6mzł367.6m-zł14,937,116.0013.2x-45.3x1.8x
Fri, 20 Jun 2025zł601.7mzł367.1m-zł9,481,887.0013.9x-63.5x1.6x
Sun, 18 May 2025zł576.0mzł369.6mzł38.4m12.4x15x1.6x
Tue, 15 Apr 2025zł502.1mzł369.3mzł35.5m12.8x14.1x1.4x
Thu, 13 Mar 2025zł541.9mzł371.8mzł35.1m13.1x15.4x1.5x
Sat, 08 Feb 2025zł542.3mzł366.9mzł35.7m13.6x15.2x1.5x
Mon, 06 Jan 2025zł511.7mzł362.4mzł35.9m13x14.3x1.4x
Wed, 04 Dec 2024zł484.8mzł295.2mzł26.3m10.5x18.5x1.6x
Fri, 01 Nov 2024zł470.7mzł295.9mzł39.1m11.2x12x1.6x
Sun, 29 Sep 2024zł464.6mzł295.9mzł39.1m11.2x11.9x1.6x
Tue, 27 Aug 2024zł443.2mzł295.8mzł33.5m6.6x13.2x1.5x
Thu, 25 Jul 2024zł488.5mzł303.9mzł33.9m7.3x14.4x1.6x
Sat, 22 Jun 2024zł506.9mzł296.8mzł35.2m7.5x14.4x1.7x
Mon, 20 May 2024zł596.7mzł310.3mzł48.2m10.8x12.4x1.9x
Wed, 17 Apr 2024zł557.2mzł301.6mzł39.4m10.9x14.2x1.8x
Fri, 15 Mar 2024zł546.9mzł353.4mzł45.7m10.7x12x1.5x
Sun, 11 Feb 2024zł526.2mzł350.4mzł31.4m17x16.8x1.5x
Tue, 09 Jan 2024zł489.3mzł351.3mzł31.7m13.1x15.4x1.4x
Thu, 07 Dec 2023zł449.6mzł416.8mzł32.1m15.4x14x1.1x
Sat, 04 Nov 2023zł417.6mzł414.0mzł30.2m14.4x13.8x1x
Mon, 02 Oct 2023zł406.5mzł414.5mzł20.3m16.1x20x1x
Wed, 30 Aug 2023zł395.0mzł400.9mzł37.7m14.8x10.5x1x
Fri, 28 Jul 2023zł399.1mzł428.9mzł40.7m14.3x9.8x0.9x
Price to Earnings Ratio

9.8x


Total Market Cap: zł399.1mTotal Earnings: zł40.7mTotal Revenue: zł428.9mTotal Market Cap vs Earnings and Revenue0%0%0%
Polish Advertising Industry Price to Earnings3Y Average 12.4x202420252026
Current Industry PE
  • Investors are optimistic on the Polish Advertising industry, and appear confident in long term growth rates.
  • The industry is trading at a PE ratio of 22.1x which is higher than its 3-year average PE of 12.4x.
  • The 3-year average PS ratio of 1.8x is lower than the industry's current PS ratio of 3.3x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have grown 18% per year over the last three years, while revenues have remained mostly flat.
  • This means that companies overall are more efficiently conducting business since profits are increasing while sales have been flat.

Industry Comparison

How does Polish Advertising compare with similar industries?

PL Market-0.51%
Telecom0.72%
Media-2.70%
Advertising-4.87%
Publishing1.55%
Cable and Satellite0%0
Broadcasting-2.76%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
IMS IMSzł2.5910.9%
+zł8.8m
-31.1%PE10.1x
FAB Fabrityzł26.900.4%
+zł278.0k
-5.9%PE17.9x
NTV New Tech Venturezł0.163.2%
+zł207.2k
-26.6%PE147.4x
LRQ Larqzł2.690.4%
+zł134.8k
60.1%PE3.2x

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