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Swedish (OMX) Luxury Industry Analysis

UpdatedJul 12, 2026
DataAggregated Company Financials
Companies4
  • 7D0.4%
  • 3M-4.7%
  • 1Y-19.2%
  • YTD-13.8%

Last week, the Luxury industry hasn't moved much but Björn Borg is up 6.8% in that time. As for the longer term, the industry has declined 19% in the last year. Looking forward, earnings are forecast to grow by 19% annually.

Industry Valuation and Performance

Has the Swedish Luxury Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 12 Jul 2026SEK 14.9bSEK 12.3bSEK 905.0m17.8x16.5x1.2x
Tue, 09 Jun 2026SEK 15.1bSEK 12.3bSEK 905.0m16.9x16.7x1.2x
Thu, 07 May 2026SEK 15.9bSEK 12.3bSEK 895.5m18.4x17.7x1.3x
Sat, 04 Apr 2026SEK 15.1bSEK 12.1bSEK 913.6m16.1x16.5x1.2x
Mon, 02 Mar 2026SEK 16.1bSEK 12.1bSEK 913.6m17.5x17.6x1.3x
Wed, 28 Jan 2026SEK 16.9bSEK 11.8bSEK 955.6m17.7x17.7x1.4x
Fri, 26 Dec 2025SEK 17.2bSEK 11.8bSEK 955.6m17.6x18x1.5x
Sun, 23 Nov 2025SEK 16.7bSEK 11.8bSEK 955.6m17.1x17.5x1.4x
Tue, 21 Oct 2025SEK 17.5bSEK 11.7bSEK 982.5m17.7x17.8x1.5x
Thu, 18 Sep 2025SEK 17.2bSEK 11.7bSEK 982.5m17.3x17.5x1.5x
Sat, 16 Aug 2025SEK 16.1bSEK 11.7bSEK 985.1m16.2x16.4x1.4x
Mon, 14 Jul 2025SEK 18.5bSEK 11.8bSEK 1.0b17.3x17.9x1.6x
Wed, 11 Jun 2025SEK 18.9bSEK 11.8bSEK 1.0b16.5x18.3x1.6x
Fri, 09 May 2025SEK 17.9bSEK 11.8bSEK 1.0b17.4x17.4x1.5x
Sun, 06 Apr 2025SEK 14.1bSEK 11.6bSEK 1.0b13.7x14x1.2x
Tue, 04 Mar 2025SEK 16.6bSEK 11.6bSEK 1.0b16.3x16.5x1.4x
Thu, 30 Jan 2025SEK 16.2bSEK 11.4bSEK 1.0b15.5x15.9x1.4x
Sat, 28 Dec 2024SEK 15.0bSEK 11.4bSEK 1.0b14.8x14.8x1.3x
Mon, 25 Nov 2024SEK 15.0bSEK 11.4bSEK 1.0b15x14.8x1.3x
Wed, 23 Oct 2024SEK 16.7bSEK 11.4bSEK 1.1b15x15.4x1.5x
Fri, 20 Sep 2024SEK 17.6bSEK 11.4bSEK 1.1b15.8x16.2x1.5x
Sun, 18 Aug 2024SEK 16.6bSEK 11.4bSEK 1.1b14.7x15.3x1.4x
Tue, 16 Jul 2024SEK 17.3bSEK 11.3bSEK 1.1b19.1x15.4x1.5x
Thu, 13 Jun 2024SEK 18.2bSEK 11.3bSEK 1.1b19.2x16.1x1.6x
Sat, 11 May 2024SEK 16.2bSEK 11.2bSEK 1.1b17.1x14.4x1.4x
Mon, 08 Apr 2024SEK 18.3bSEK 11.4bSEK 1.2b16.8x15x1.6x
Wed, 06 Mar 2024SEK 18.3bSEK 11.4bSEK 1.2b16.4x15x1.6x
Fri, 02 Feb 2024SEK 14.4bSEK 11.4bSEK 1.3b16.5x11.2x1.3x
Sun, 31 Dec 2023SEK 15.4bSEK 11.4bSEK 1.3b16x11.9x1.3x
Tue, 28 Nov 2023SEK 13.2bSEK 11.4bSEK 1.3b16.1x10.2x1.2x
Thu, 26 Oct 2023SEK 11.2bSEK 11.3bSEK 1.3b10.5x8.4x1x
Sat, 23 Sep 2023SEK 11.6bSEK 11.3bSEK 1.3b11x8.7x1x
Mon, 21 Aug 2023SEK 11.6bSEK 11.3bSEK 1.3b11.3x8.7x1x
Wed, 19 Jul 2023SEK 14.7bSEK 11.0bSEK 1.3b10.8x11x1.3x
Price to Earnings Ratio

11x


Total Market Cap: SEK 14.7bTotal Earnings: SEK 1.3bTotal Revenue: SEK 11.0bTotal Market Cap vs Earnings and Revenue0%0%0%
Swedish Luxury Industry Price to Earnings3Y Average 15.1x202420252026
Current Industry PE
  • Investors are relatively neutral on the Swedish Luxury industry at the moment, indicating that they anticipate long term growth rates to remain steady.
  • The industry is trading close to its 3-year average PE ratio of 15.1x.
  • The 3-year average PS ratio of 1.4x is higher than the industry's current PS ratio of 1.2x.
Past Earnings Growth
  • The earnings for companies in the Luxury industry have declined 12% per year over the last three years.
  • Meanwhile revenues for these companies have grown 3.6% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Trends

Which industries have driven the changes within the Swedish Consumer Discretionary industry?

SE Market-1.78%
Consumer Discretionary-1.26%
Luxury0.36%
Apparel, Accessories and Luxury Goods0.37%
Textiles0.27%
Industry PE
  • Investors are most optimistic about the Textiles industry which is trading above its 3-year average PE ratio of 14.3x.
    • Analysts are expecting annual earnings growth of 20.4%, which is higher than its past year's earnings decline of 19.4% per year.
  • Investors are most pessimistic about the Apparel, Accessories and Luxury Goods industry, which is trading close to its 3-year average of 15.2x.
Forecasted Growth
  • Analysts are most optimistic on the Textiles industry, expecting annual earnings growth of 20% over the next 5 years.
  • This is better than its past earnings decline of 19% per year.
  • In contrast, the Apparel, Accessories and Luxury Goods industry is expected to see its earnings grow by 19% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
BORG Björn BorgSEK 65.706.8%
+SEK 105.6m		9.5%PE17.8x
NIL B NilörngruppenSEK 74.700.3%
+SEK 2.3m		10.5%PE18.4x

Latest News

BORG
SEK 65.70
Björn Borg
7D
6.8%
1Y
9.5%
Narrative Update • Jul 09

BORG: Higher Margin Outlook Will Shape My Fairly Balanced Future View

Björn Borg's analyst price target has been raised from SEK 62.75 to SEK 70.50. Analysts point to updated assumptions around slightly different revenue growth expectations, higher projected profit margins and a modestly lower future P/E multiple to support the change.
NEWA B
SEK 93.10
New Wave Group
7D
-0.4%
1Y
-23.4%
Narrative Update • Jun 25

NEWA B: Semiannual Dividend Policy Will Support Future Upside Potential

Analysts have kept their SEK 115.5 price target on New Wave Group broadly unchanged, citing only minor adjustments to the discount rate, revenue growth, profit margin, and future P/E assumptions in their valuation work. What’s in the News for New Wave Group New Wave Group AB (publ) approved a dividend of SEK 3.00 per share at its AGM held on May 13, 2026.
USWE
SEK 11.00
Uswe Sports
7D
-0.9%
1Y
-8.3%
NIL B
SEK 74.70
Nilörngruppen
7D
0.3%
1Y
10.5%