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Björn Borg AB (publ)OM:BORG Stock Report

Market Cap SEK 1.6b
Share Price
SEK 65.30
SEK 62.75
4.1% overvalued intrinsic discount
1Y16.2%
7D-3.0%
Portfolio Value
​
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Björn Borg AB (publ)

OM:BORG Stock Report

Market Cap: SEK 1.6b

Björn Borg (BORG) Stock Overview

Manufactures, distributes, and sale underwear, sportswear, footwear, bags, eyewear under the Björn Borg brand. More details

BORG fundamental analysis
Snowflake Score
Valuation3/6
Future Growth3/6
Past Performance5/6
Financial Health6/6
Dividends5/6

Rewards

Trading at 39.8% below our estimate of its fair value

Earnings are forecast to grow 8.21% per year

Earnings grew by 6.4% over the past year

Risk Analysis

Unstable dividend track record


BORG Community Fair Values

Create Narrative

See what 12 others think this stock is worth. Follow their fair value or set your own to get alerts.

Analyst Price Targets

View all narratives

Björn Borg AB (publ) Competitors

Price History & Performance

Summary of share price highs, lows and changes for Björn Borg
Historical stock prices
Current Share PriceSEK 65.30
52 Week HighSEK 78.00
52 Week LowSEK 56.00
Beta1.09
1 Month Change-11.52%
3 Month Change4.82%
1 Year Change16.19%
3 Year Change57.92%
5 Year Change132.38%
Change since IPO1,483.03%

Recent News & Updates

Analysis Article • May 02

Results: Björn Borg AB (publ) Exceeded Expectations And The Consensus Has Updated Its Estimates

As you might know, Björn Borg AB (publ) ( STO:BORG ) just kicked off its latest quarterly results with some very strong...

Recent updates

Analysis Article • May 02

Results: Björn Borg AB (publ) Exceeded Expectations And The Consensus Has Updated Its Estimates

As you might know, Björn Borg AB (publ) ( STO:BORG ) just kicked off its latest quarterly results with some very strong...
Analysis Article • Feb 18

Earnings Update: Here's Why Analysts Just Lifted Their Björn Borg AB (publ) (STO:BORG) Price Target To kr67.50

Investors in Björn Borg AB (publ) ( STO:BORG ) had a good week, as its shares rose 2.7% to close at kr61.00 following...
Analysis Article • Nov 22

Investors Shouldn't Be Too Comfortable With Björn Borg's (STO:BORG) Earnings

Last week's profit announcement from Björn Borg AB (publ) ( STO:BORG ) was underwhelming for investors, despite...
Analysis Article • Aug 20

Earnings Miss: Björn Borg AB (publ) Missed EPS By 49% And Analysts Are Revising Their Forecasts

Last week saw the newest second-quarter earnings release from Björn Borg AB (publ) ( STO:BORG ), an important milestone...
Analysis Article • May 02

Björn Borg's (STO:BORG) Shareholders Have More To Worry About Than Only Soft Earnings

The subdued market reaction suggests that Björn Borg AB (publ)'s ( STO:BORG ) recent earnings didn't contain any...
Analysis Article • Apr 08

Björn Borg (STO:BORG) Is Experiencing Growth In Returns On Capital

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...
Analysis Article • Nov 19

Björn Borg AB (publ) Just Missed Earnings And Its Revenue Numbers Were Weaker Than Expected

Shareholders might have noticed that Björn Borg AB (publ) ( STO:BORG ) filed its third-quarter result this time last...
Analysis Article • Aug 21

Björn Borg AB (publ) Beat Revenue Forecasts By 19%: Here's What Analysts Are Forecasting Next

Björn Borg AB (publ) ( STO:BORG ) defied analyst predictions to release its second-quarter results, which were ahead of...
Analysis Article • Jun 01

Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
Analysis Article • Jun 01

Investors Appear Satisfied With Björn Borg AB (publ)'s (STO:BORG) Prospects As Shares Rocket 32%

Björn Borg AB (publ) ( STO:BORG ) shareholders would be excited to see that the share price has had a great month...
Analysis Article • Aug 22

Is Björn Borg (STO:BORG) A Risky Investment?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article • Feb 24

Here's What To Make Of Björn Borg's (STO:BORG) Decelerating Rates Of Return

If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...
Analysis Article • Sep 20

Björn Borg (STO:BORG) Seems To Use Debt Rather Sparingly

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article • Aug 21

Returns On Capital Are Showing Encouraging Signs At Björn Borg (STO:BORG)

If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...
Analysis Article • Jun 03

These 4 Measures Indicate That Björn Borg (STO:BORG) Is Using Debt Safely

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article • Mar 17

Is Now The Time To Put Björn Borg (STO:BORG) On Your Watchlist?

Some have more dollars than sense, they say, so even companies that have no revenue, no profit, and a record of falling...
Analysis Article • Dec 13

Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?

While Björn Borg AB (publ) ( STO:BORG ) might not be the most widely known stock at the moment, it led the OM gainers...
Analysis Article • Nov 20

We Think Björn Borg (STO:BORG) Can Stay On Top Of Its Debt

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
Analysis Article • Jul 17

Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article • Jun 09

Returns On Capital At Björn Borg (STO:BORG) Paint A Concerning Picture

What underlying fundamental trends can indicate that a company might be in decline? Typically, we'll see the trend of...
Analysis Article • May 04

Consider This Before Buying Björn Borg AB (publ) (STO:BORG) For The 6.5% Dividend

Today we'll take a closer look at Björn Borg AB (publ) ( STO:BORG ) from a dividend investor's perspective. Owning a...
Analysis Article • Apr 20

Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?

Björn Borg AB (publ) ( STO:BORG ), is not the largest company out there, but it received a lot of attention from a...
Analysis Article • Apr 05

Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article • Mar 21

Does Björn Borg AB (publ)'s (STO:BORG) Weak Fundamentals Mean A Downturn In Its Stock Should Be Expected?

Björn Borg's (STO:BORG) stock is up by 8.5% over the past three months. Given that the markets usually pay for the...
Analysis Article • Mar 06

Is Björn Borg (STO:BORG) Using Capital Effectively?

Ignoring the stock price of a company, what are the underlying trends that tell us a business is past the growth phase...

Shareholder Returns

BORGSE LuxurySE Market
7D-3.0%3.0%2.0%
1Y16.2%-14.1%9.9%

Return vs Industry: BORG exceeded the Swedish Luxury industry which returned -17% over the past year.

Return vs Market: BORG exceeded the Swedish Market which returned 7.8% over the past year.

Price Volatility

Is BORG's price volatile compared to industry and market?
BORG volatility
BORG Average Weekly Movement5.7%
Luxury Industry Average Movement5.0%
Market Average Movement6.3%
10% most volatile stocks in SE Market13.3%
10% least volatile stocks in SE Market3.7%

Stable Share Price: BORG has not had significant price volatility in the past 3 months compared to the Swedish market.

Volatility Over Time: BORG's weekly volatility (6%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
1984147Henrik Bungewww.bjornborg.com

Björn Borg AB (publ), together with its subsidiaries, manufactures, distributes, and sale underwear, sportswear, footwear, bags, eyewear under the Björn Borg brand. The company operates through Wholesale, Own E-Commerce, Own Stores, Distributor, and Licensing segments. It offers underwear, sleepwear, socks, clothing collections, and sports products for men, women, and children through independent retailers, apparel and sporting goods chains, department and Björn Borg stores, and e-commerce sites.

Björn Borg AB (publ) Fundamentals Summary

How do Björn Borg's earnings and revenue compare to its market cap?
BORG fundamental statistics
Market capSEK 1.64b
Earnings (TTM)SEK 93.02m
Revenue (TTM)SEK 1.06b
17.7x
P/E Ratio
1.5x
P/S Ratio

Is BORG overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
BORG income statement (TTM)
RevenueSEK 1.06b
Cost of RevenueSEK 501.70m
Gross ProfitSEK 562.76m
Other ExpensesSEK 469.74m
EarningsSEK 93.02m

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

Aug 14, 2026

Earnings per share (EPS)3.70
Gross Margin52.87%
Net Profit Margin8.74%
Debt/Equity Ratio30.5%

How did BORG perform over the long term?

See historical performance and comparison

Dividends

4.6%
Current Dividend Yield
81%
Payout Ratio

Does BORG pay a reliable dividends?

See BORG dividend history and benchmarks
When do you need to buy BORG by to receive an upcoming dividend?
Björn Borg dividend dates
Ex Dividend DateMay 20 2026
Dividend Pay DateMay 26 2026
Days until Ex dividend1 day
Days until Dividend pay date5 days

Does BORG pay a reliable dividends?

See BORG dividend history and benchmarks

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/20 09:30
End of Day Share Price 2026/05/20 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Björn Borg AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Niklas EkmanCarnegie Investment Bank AB
Bile DaarDanske Bank
Asgeir BirkelandDNB Carnegie