Björn Borg (BORG) Stock Overview
Manufactures, distributes, and sale underwear, sportswear, footwear, bags, eyewear under the Björn Borg brand. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 3/6 |
| Past Performance | 5/6 |
| Financial Health | 6/6 |
| Dividends | 4/6 |
BORG Community Fair Values
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Björn Borg AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 62.50 |
| 52 Week High | SEK 69.30 |
| 52 Week Low | SEK 43.00 |
| Beta | 1.37 |
| 1 Month Change | -2.19% |
| 3 Month Change | 0.64% |
| 1 Year Change | 25.09% |
| 3 Year Change | 112.59% |
| 5 Year Change | 257.96% |
| Change since IPO | 1,415.15% |
Recent News & Updates
Investors Shouldn't Be Too Comfortable With Björn Borg's (STO:BORG) Earnings
Nov 22
Earnings Miss: Björn Borg AB (publ) Missed EPS By 49% And Analysts Are Revising Their Forecasts
Aug 20Recent updates
Investors Shouldn't Be Too Comfortable With Björn Borg's (STO:BORG) Earnings
Nov 22Earnings Miss: Björn Borg AB (publ) Missed EPS By 49% And Analysts Are Revising Their Forecasts
Aug 20Björn Borg's (STO:BORG) Shareholders Have More To Worry About Than Only Soft Earnings
May 02Björn Borg (STO:BORG) Is Experiencing Growth In Returns On Capital
Apr 08Björn Borg AB (publ) Just Missed Earnings And Its Revenue Numbers Were Weaker Than Expected
Nov 19Björn Borg AB (publ) Beat Revenue Forecasts By 19%: Here's What Analysts Are Forecasting Next
Aug 21Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?
Jun 01Investors Appear Satisfied With Björn Borg AB (publ)'s (STO:BORG) Prospects As Shares Rocket 32%
Jun 01Is Björn Borg (STO:BORG) A Risky Investment?
Aug 22Here's What To Make Of Björn Borg's (STO:BORG) Decelerating Rates Of Return
Feb 24Björn Borg (STO:BORG) Seems To Use Debt Rather Sparingly
Sep 20Returns On Capital Are Showing Encouraging Signs At Björn Borg (STO:BORG)
Aug 21These 4 Measures Indicate That Björn Borg (STO:BORG) Is Using Debt Safely
Jun 03Is Now The Time To Put Björn Borg (STO:BORG) On Your Watchlist?
Mar 17Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?
Dec 13We Think Björn Borg (STO:BORG) Can Stay On Top Of Its Debt
Nov 20Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?
Jul 17Returns On Capital At Björn Borg (STO:BORG) Paint A Concerning Picture
Jun 09Consider This Before Buying Björn Borg AB (publ) (STO:BORG) For The 6.5% Dividend
May 04Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?
Apr 20Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?
Apr 05Does Björn Borg AB (publ)'s (STO:BORG) Weak Fundamentals Mean A Downturn In Its Stock Should Be Expected?
Mar 21Is Björn Borg (STO:BORG) Using Capital Effectively?
Mar 06Reflecting on Björn Borg's (STO:BORG) Share Price Returns Over The Last Five Years
Feb 19Should You Use Björn Borg's (STO:BORG) Statutory Earnings To Analyse It?
Jan 24
Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?
Jan 03Björn Borg (STO:BORG) Share Prices Have Dropped 41% In The Last Three Years
Nov 21Shareholder Returns
| BORG | SE Luxury | SE Market | |
|---|---|---|---|
| 7D | 6.1% | 1.4% | 3.2% |
| 1Y | 25.1% | 7.8% | 4.9% |
Return vs Industry: BORG exceeded the Swedish Luxury industry which returned 7.8% over the past year.
Return vs Market: BORG exceeded the Swedish Market which returned 4.9% over the past year.
Price Volatility
| BORG volatility | |
|---|---|
| BORG Average Weekly Movement | 4.4% |
| Luxury Industry Average Movement | 4.4% |
| Market Average Movement | 5.8% |
| 10% most volatile stocks in SE Market | 11.7% |
| 10% least volatile stocks in SE Market | 3.1% |
Stable Share Price: BORG has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: BORG's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1984 | 147 | Henrik Bunge | www.bjornborg.com |
Björn Borg AB (publ), together with its subsidiaries, manufactures, distributes, and sale underwear, sportswear, footwear, bags, eyewear under the Björn Borg brand. The company operates through Wholesale, Own E-Commerce, Own Stores, Distributor, and Licensing segments. It offers underwear, sleepwear, socks, clothing collections, and sports products for men, women, and children through independent retailers, apparel and sporting goods chains, department and Björn Borg stores, and e-commerce sites.
Björn Borg AB (publ) Fundamentals Summary
| BORG fundamental statistics | |
|---|---|
| Market cap | SEK 1.60b |
| Earnings (TTM) | SEK 86.73m |
| Revenue (TTM) | SEK 1.05b |
Is BORG overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BORG income statement (TTM) | |
|---|---|
| Revenue | SEK 1.05b |
| Cost of Revenue | SEK 503.70m |
| Gross Profit | SEK 541.48m |
| Other Expenses | SEK 454.75m |
| Earnings | SEK 86.73m |
Last Reported Earnings
Sep 30, 2025
Next Earnings Date
Feb 13, 2026
| Earnings per share (EPS) | 3.45 |
| Gross Margin | 51.81% |
| Net Profit Margin | 8.30% |
| Debt/Equity Ratio | 38.4% |
How did BORG perform over the long term?
See historical performance and comparisonDividends
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/11/28 19:29 |
| End of Day Share Price | 2025/11/28 00:00 |
| Earnings | 2025/09/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Björn Borg AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Niklas Ekman | Carnegie Investment Bank AB |
| Bile Daar | Danske Bank |
| Asgeir Birkeland | DNB Carnegie |