Björn Borg AB (publ)

OM:BORG Stock Report

Market Cap: SEK 1.5b

Björn Borg Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

OM:BORG Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
15 Aug 25SellSEK 2,881,000Fredrik LovstedtIndividual50,000SEK 57.62

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of BORG?
Owner TypeNumber of SharesOwnership Percentage
General Public4,496,39717.9%
Institutions9,377,07637.3%
Individual Insiders11,274,91144.8%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 82.12% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
16.1%
Nordnet AB (publ)
4,056,659SEK 249.5m0%2.37%
15.1%
Nordnet Pensionsförsäkring AB
3,794,438SEK 233.4m0%2.56%
9.94%
Martin Bjaringer
2,500,000SEK 153.8m0%no data
6.52%
Mats Nilsson
1,638,440SEK 100.8m0%no data
5.59%
Vilhelm Schottenius
1,406,400SEK 86.5m0%no data
5.56%
Thomas Eklund
1,399,260SEK 86.1m0%no data
5.28%
Avanza Fonder AB
1,328,789SEK 81.7m0%0.08%
5.23%
Lazard Banque
1,315,000SEK 80.9m0%no data
3.62%
Fredrik Lovstedt
910,000SEK 56.0m0%no data
1.99%
Per Josefsson
500,000SEK 30.8m0%no data
1.99%
Henrik Ekelund
500,000SEK 30.8m0%no data
1.85%
Carl Rosvall
465,000SEK 28.6m0%no data
1.52%
Johanna Schottenius
382,880SEK 23.5m0%no data
0.78%
Dimensional Fund Advisors LP
196,910SEK 12.1m1.43%no data
0.44%
Henrik Bunge
110,000SEK 6.8m0%no data
0.24%
Heiner Olbrich
60,000SEK 3.7m0%no data
0.08%
Alessandra Cama
20,000SEK 1.2m0%no data
0.054%
Joacim Sjodin
13,535SEK 832.4k35.4%no data
0.048%
Jens Hogsted
12,000SEK 738.0k0%no data
0.04%
Anette Klintfalt
10,000SEK 614.9k0%no data
0.034%
Jens Nystrom
8,535SEK 524.9k70.7%no data
0.03%
Emma Bengtsson
7,614SEK 468.3k86.7%no data
0.029%
Johanna Södergren
7,416SEK 456.1k91.1%no data
0.02%
Robin Salazar
5,035SEK 309.6k236%no data
0.015%
Daniel Grohman
3,796SEK 233.4k0%no data

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/07/03 07:07
End of Day Share Price 2026/07/03 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Björn Borg AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Niklas EkmanCarnegie Investment Bank AB
Bile DaarDanske Bank
Asgeir BirkelandDNB Carnegie