Björn Borg AB (publ)

OM:BORG Stock Report

Market Cap: SEK 1.5b

Björn Borg Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

OM:BORG Recent Insider Transactions by Companies or Individuals
DateValueNameEntityRoleSharesMax Price
16 May 25BuySEK 365,280Jens HogstedIndividual6,000SEK 60.88
27 Feb 25SellSEK 305,391Jens HogstedIndividual5,500SEK 55.53

Insider Trading Volume

Insider Buying: BORG insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of BORG?
Owner TypeNumber of SharesOwnership Percentage
General Public3,558,57114.2%
Individual Insiders10,544,02041.9%
Institutions11,045,79343.9%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 85.85% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
15.1%
Nordnet Pensionsförsäkring Ab, Asset Management Arm
3,794,438SEK 222.7m0%3.21%
15.1%
Nordnet AB (publ), Asset Management Arm
3,786,777SEK 222.3m0%2.54%
9.94%
Martin Bjaringer
2,500,000SEK 146.8m0%no data
6.52%
Mats Nilsson
1,638,440SEK 96.2m0%no data
5.59%
Vilhelm Schottenius
1,406,400SEK 82.6m0%no data
5.28%
Avanza Fonder AB
1,327,732SEK 77.9m0%0.07%
5.23%
Lazard Frères Gestion SAS
1,315,000SEK 77.2m0%0.08%
5.23%
Lazard Banque
1,315,000SEK 77.2m0%no data
4.97%
Thomas Eklund
1,249,260SEK 73.3m0%no data
3.78%
Fredrik Lovstedt
950,040SEK 55.8m0%no data
1.99%
Per Josefsson
500,000SEK 29.4m0%no data
1.99%
Henrik Ekelund
500,000SEK 29.4m0%no data
1.52%
Johanna Schottenius
382,880SEK 22.5m0%no data
1.51%
Handelsbanken Asset Management
380,463SEK 22.3m0%no data
0.79%
Dimensional Fund Advisors LP
199,439SEK 11.7m0.05%no data
0.5%
Skandia Fonder AB
126,676SEK 7.4m0%0.01%
0.32%
FCG Fonder AB
81,301SEK 4.8m0%0.05%
0.24%
Heiner Olbrich
60,000SEK 3.5m0%no data
0.08%
Alessandra Cama
20,000SEK 1.2m0%no data
0.06%
E. Öhman J:or Wealth Management
15,000SEK 880.6k0%no data
0.048%
Jens Hogsted
12,000SEK 704.4k4.35%no data
0.043%
Storebrand Fonder AB,
10,687SEK 627.4k0%no data
0.04%
Anette Klintfalt
10,000SEK 586.9k0%no data
0.032%
Elite Fund Management Ltd
8,000SEK 469.6k0%0.4%
0.0007%
American Century Investment Management Inc
175SEK 10.3k0%no data

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/06/23 20:18
End of Day Share Price 2025/06/23 00:00
Earnings2025/03/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Björn Borg AB (publ) is covered by 7 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Niklas EkmanCarnegie Investment Bank AB
Bile DaarDanske Bank
Asgeir BirkelandDNB Carnegie