Björn Borg AB (publ)

OM:BORG Stock Report

Market Cap: SEK 1.6b

Björn Borg Past Earnings Performance

Past criteria checks 5/6

Björn Borg has been growing earnings at an average annual rate of 8.5%, while the Luxury industry saw earnings growing at 5.7% annually. Revenues have been growing at an average rate of 7.9% per year. Björn Borg's return on equity is 23.3%, and it has net margins of 8.7%.

Key information

8.52%

Earnings growth rate

8.52%

EPS growth rate

Luxury Industry Growth9.12%
Revenue growth rate7.85%
Return on equity23.31%
Net Margin8.74%
Next Earnings Update14 Aug 2026

Recent past performance updates

Analysis Article Nov 22

Investors Shouldn't Be Too Comfortable With Björn Borg's (STO:BORG) Earnings

Last week's profit announcement from Björn Borg AB (publ) ( STO:BORG ) was underwhelming for investors, despite...
Analysis Article May 02

Björn Borg's (STO:BORG) Shareholders Have More To Worry About Than Only Soft Earnings

The subdued market reaction suggests that Björn Borg AB (publ)'s ( STO:BORG ) recent earnings didn't contain any...

Recent updates

Analysis Article May 02

Results: Björn Borg AB (publ) Exceeded Expectations And The Consensus Has Updated Its Estimates

As you might know, Björn Borg AB (publ) ( STO:BORG ) just kicked off its latest quarterly results with some very strong...
Analysis Article Feb 18

Earnings Update: Here's Why Analysts Just Lifted Their Björn Borg AB (publ) (STO:BORG) Price Target To kr67.50

Investors in Björn Borg AB (publ) ( STO:BORG ) had a good week, as its shares rose 2.7% to close at kr61.00 following...
Analysis Article Nov 22

Investors Shouldn't Be Too Comfortable With Björn Borg's (STO:BORG) Earnings

Last week's profit announcement from Björn Borg AB (publ) ( STO:BORG ) was underwhelming for investors, despite...
Analysis Article Aug 20

Earnings Miss: Björn Borg AB (publ) Missed EPS By 49% And Analysts Are Revising Their Forecasts

Last week saw the newest second-quarter earnings release from Björn Borg AB (publ) ( STO:BORG ), an important milestone...
Analysis Article May 02

Björn Borg's (STO:BORG) Shareholders Have More To Worry About Than Only Soft Earnings

The subdued market reaction suggests that Björn Borg AB (publ)'s ( STO:BORG ) recent earnings didn't contain any...
Analysis Article Apr 08

Björn Borg (STO:BORG) Is Experiencing Growth In Returns On Capital

Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...
Analysis Article Nov 19

Björn Borg AB (publ) Just Missed Earnings And Its Revenue Numbers Were Weaker Than Expected

Shareholders might have noticed that Björn Borg AB (publ) ( STO:BORG ) filed its third-quarter result this time last...
Analysis Article Aug 21

Björn Borg AB (publ) Beat Revenue Forecasts By 19%: Here's What Analysts Are Forecasting Next

Björn Borg AB (publ) ( STO:BORG ) defied analyst predictions to release its second-quarter results, which were ahead of...
Analysis Article Jun 01

Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
Analysis Article Jun 01

Investors Appear Satisfied With Björn Borg AB (publ)'s (STO:BORG) Prospects As Shares Rocket 32%

Björn Borg AB (publ) ( STO:BORG ) shareholders would be excited to see that the share price has had a great month...
Analysis Article Aug 22

Is Björn Borg (STO:BORG) A Risky Investment?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Feb 24

Here's What To Make Of Björn Borg's (STO:BORG) Decelerating Rates Of Return

If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...
Analysis Article Sep 20

Björn Borg (STO:BORG) Seems To Use Debt Rather Sparingly

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Aug 21

Returns On Capital Are Showing Encouraging Signs At Björn Borg (STO:BORG)

If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...
Analysis Article Jun 03

These 4 Measures Indicate That Björn Borg (STO:BORG) Is Using Debt Safely

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Mar 17

Is Now The Time To Put Björn Borg (STO:BORG) On Your Watchlist?

Some have more dollars than sense, they say, so even companies that have no revenue, no profit, and a record of falling...
Analysis Article Dec 13

Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?

While Björn Borg AB (publ) ( STO:BORG ) might not be the most widely known stock at the moment, it led the OM gainers...
Analysis Article Nov 20

We Think Björn Borg (STO:BORG) Can Stay On Top Of Its Debt

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
Analysis Article Jul 17

Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article Jun 09

Returns On Capital At Björn Borg (STO:BORG) Paint A Concerning Picture

What underlying fundamental trends can indicate that a company might be in decline? Typically, we'll see the trend of...
Analysis Article May 04

Consider This Before Buying Björn Borg AB (publ) (STO:BORG) For The 6.5% Dividend

Today we'll take a closer look at Björn Borg AB (publ) ( STO:BORG ) from a dividend investor's perspective. Owning a...
Analysis Article Apr 20

Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?

Björn Borg AB (publ) ( STO:BORG ), is not the largest company out there, but it received a lot of attention from a...
Analysis Article Apr 05

Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article Mar 21

Does Björn Borg AB (publ)'s (STO:BORG) Weak Fundamentals Mean A Downturn In Its Stock Should Be Expected?

Björn Borg's (STO:BORG) stock is up by 8.5% over the past three months. Given that the markets usually pay for the...
Analysis Article Mar 06

Is Björn Borg (STO:BORG) Using Capital Effectively?

Ignoring the stock price of a company, what are the underlying trends that tell us a business is past the growth phase...

Revenue & Expenses Breakdown

How Björn Borg makes and spends money. Based on latest reported earnings, on an LTM basis.


Earnings and Revenue History

OM:BORG Revenue, expenses and earnings (SEK Millions)
DateRevenueEarningsG+A ExpensesR&D Expenses
31 Mar 261,064934170
31 Dec 251,044924090
30 Sep 251,040874080
30 Jun 251,026854000
31 Mar 251,013873980
31 Dec 24990733950
30 Sep 24953783770
30 Jun 24930753700
31 Mar 24882723490
31 Dec 23872763410
30 Sep 23873663430
30 Jun 23860563360
31 Mar 23855533360
31 Dec 22835513230
30 Sep 22817573160
30 Jun 22809753020
31 Mar 22810882890
31 Dec 21768862840
30 Sep 21748762730
30 Jun 21733622740
31 Mar 21718302810
31 Dec 20705192880
30 Sep 20741152960
30 Jun 20747163010
31 Mar 20741333000
31 Dec 19757393020
30 Sep 19757563130
30 Jun 19730583140
31 Mar 19729623250
31 Dec 18710603290
30 Sep 18683563220
30 Jun 18686523230
31 Mar 18680483160
31 Dec 17696373130
30 Sep 17701452920
30 Jun 17677442770
31 Mar 17667452700
31 Dec 16639472520
30 Sep 16617372510
30 Jun 16629362550
31 Mar 16607372460
31 Dec 15584452420
30 Sep 15569412490
30 Jun 15541442350

Quality Earnings: BORG has high quality earnings.

Growing Profit Margin: BORG's current net profit margins (8.7%) are higher than last year (8.6%).


Free Cash Flow vs Earnings Analysis


Past Earnings Growth Analysis

Earnings Trend: BORG's earnings have grown by 8.5% per year over the past 5 years.

Accelerating Growth: BORG's earnings growth over the past year (6.4%) is below its 5-year average (8.5% per year).

Earnings vs Industry: BORG earnings growth over the past year (6.4%) exceeded the Luxury industry 2%.


Return on Equity

High ROE: BORG's Return on Equity (23.3%) is considered high.


Return on Assets


Return on Capital Employed


Discover strong past performing companies

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/02 15:39
End of Day Share Price 2026/06/02 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Björn Borg AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Niklas EkmanCarnegie Investment Bank AB
Bile DaarDanske Bank
Asgeir BirkelandDNB Carnegie