Björn Borg AB (publ)

OM:BORG Stock Report

Market Cap: SEK 1.6b

Björn Borg Valuation

Is BORG undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of BORG when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: BORG (SEK65.6) is trading below our estimate of future cash flow value (SEK107.97)

Significantly Below Future Cash Flow Value: BORG is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for BORG?

Key metric: As BORG is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for BORG. This is calculated by dividing BORG's market cap by their current earnings.
What is BORG's PE Ratio?
PE Ratio17.7x
EarningsSEK 93.02m
Market CapSEK 1.65b

Price to Earnings Ratio vs Peers

How does BORG's PE Ratio compare to its peers?

The above table shows the PE ratio for BORG vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average15.5x
NEWA B New Wave Group
17.2x20.76%SEK 13.2b
NIL B Nilörngruppen
18.2x20.40%SEK 843.7m
EMBELL Embellence Group
12.7x12.52%SEK 800.3m
DUNI Duni
13.9xn/aSEK 3.9b
BORG Björn Borg
17.7x8.21%SEK 1.6b

Price-To-Earnings vs Peers: BORG is expensive based on its Price-To-Earnings Ratio (17.7x) compared to the peer average (15.5x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does BORG's PE Ratio compare vs other companies in the European Luxury Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
BORG 17.7xIndustry Avg. 18.2xNo. of Companies8PE01224364860+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: BORG is good value based on its Price-To-Earnings Ratio (17.7x) compared to the European Luxury industry average (18.2x).

Price to Earnings Ratio vs Fair Ratio

What is BORG's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BORG PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio17.7x
Fair PE Ratio14.3x

Price-To-Earnings vs Fair Ratio: BORG is expensive based on its Price-To-Earnings Ratio (17.7x) compared to the estimated Fair Price-To-Earnings Ratio (14.3x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BORG forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 65.60
SEK 69.50
+5.95%
3.60%SEK 72.00SEK 67.00n/a2
May ’27SEK 67.20
SEK 69.50
+3.42%
3.60%SEK 72.00SEK 67.00n/a2
Apr ’27SEK 68.30
SEK 67.50
-1.17%
0.74%SEK 68.00SEK 67.00n/a2
Mar ’27SEK 68.30
SEK 67.50
-1.17%
0.74%SEK 68.00SEK 67.00n/a2
Feb ’27SEK 58.60
SEK 62.75
+7.08%
9.16%SEK 68.50SEK 57.00n/a2
Jan ’27SEK 62.80
SEK 62.75
-0.08%
9.16%SEK 68.50SEK 57.00n/a2
Dec ’26SEK 63.50
SEK 62.75
-1.18%
9.16%SEK 68.50SEK 57.00n/a2
Nov ’26SEK 63.80
SEK 61.75
-3.21%
10.93%SEK 68.50SEK 55.00n/a2
Oct ’26SEK 61.00
SEK 62.25
+2.05%
11.65%SEK 69.50SEK 55.00n/a2
Sep ’26SEK 62.70
SEK 62.25
-0.72%
11.65%SEK 69.50SEK 55.00n/a2
Aug ’26SEK 57.50
SEK 62.25
+8.26%
11.65%SEK 69.50SEK 55.00n/a2
Jul ’26SEK 59.50
SEK 62.00
+4.20%
11.29%SEK 69.00SEK 55.00n/a2
Jun ’26SEK 57.70
SEK 62.00
+7.45%
11.29%SEK 69.00SEK 55.00n/a2
May ’26SEK 56.80
SEK 63.67
+12.09%
9.71%SEK 69.00SEK 55.00SEK 67.203
Apr ’26SEK 52.27
SEK 66.00
+26.27%
4.46%SEK 69.00SEK 62.00SEK 68.303
Mar ’26SEK 55.62
SEK 66.00
+18.66%
4.46%SEK 69.00SEK 62.00SEK 68.303
Feb ’26SEK 56.53
SEK 68.00
+20.29%
1.47%SEK 69.00SEK 67.00SEK 58.602
Jan ’26SEK 51.61
SEK 68.00
+31.76%
1.47%SEK 69.00SEK 67.00SEK 62.802
Dec ’25SEK 49.97
SEK 68.00
+36.10%
1.47%SEK 69.00SEK 67.00SEK 63.502
Nov ’25SEK 56.90
SEK 68.50
+20.39%
0.73%SEK 69.00SEK 68.00SEK 63.802
Oct ’25SEK 60.25
SEK 68.50
+13.69%
0.73%SEK 69.00SEK 68.00SEK 61.002
Sep ’25SEK 63.48
SEK 68.50
+7.91%
0.73%SEK 69.00SEK 68.00SEK 62.702
SEK 69.5
Fair Value
5.6% undervalued intrinsic discount
2
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/29 10:33
End of Day Share Price 2026/05/29 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Björn Borg AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Niklas EkmanCarnegie Investment Bank AB
Bile DaarDanske Bank
Asgeir BirkelandDNB Carnegie