Björn Borg Management
Management criteria checks 2/4
We currently do not have sufficient information about the CEO.
Key information
Henrik Bunge
Chief executive officer
n/a
Total compensation
| CEO salary percentage | n/a |
| CEO tenure | 11.3yrs |
| CEO ownership | n/a |
| Management average tenure | 5.4yrs |
| Board average tenure | 7.5yrs |
Recent management updates
Recent updates
Investors Shouldn't Be Too Comfortable With Björn Borg's (STO:BORG) Earnings
Nov 22
Earnings Miss: Björn Borg AB (publ) Missed EPS By 49% And Analysts Are Revising Their Forecasts
Aug 20Björn Borg's (STO:BORG) Shareholders Have More To Worry About Than Only Soft Earnings
May 02Björn Borg (STO:BORG) Is Experiencing Growth In Returns On Capital
Apr 08Björn Borg AB (publ) Just Missed Earnings And Its Revenue Numbers Were Weaker Than Expected
Nov 19Björn Borg AB (publ) Beat Revenue Forecasts By 19%: Here's What Analysts Are Forecasting Next
Aug 21Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?
Jun 01Investors Appear Satisfied With Björn Borg AB (publ)'s (STO:BORG) Prospects As Shares Rocket 32%
Jun 01Is Björn Borg (STO:BORG) A Risky Investment?
Aug 22Here's What To Make Of Björn Borg's (STO:BORG) Decelerating Rates Of Return
Feb 24Björn Borg (STO:BORG) Seems To Use Debt Rather Sparingly
Sep 20Returns On Capital Are Showing Encouraging Signs At Björn Borg (STO:BORG)
Aug 21These 4 Measures Indicate That Björn Borg (STO:BORG) Is Using Debt Safely
Jun 03Is Now The Time To Put Björn Borg (STO:BORG) On Your Watchlist?
Mar 17Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?
Dec 13We Think Björn Borg (STO:BORG) Can Stay On Top Of Its Debt
Nov 20Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?
Jul 17Returns On Capital At Björn Borg (STO:BORG) Paint A Concerning Picture
Jun 09Consider This Before Buying Björn Borg AB (publ) (STO:BORG) For The 6.5% Dividend
May 04Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?
Apr 20Does Björn Borg (STO:BORG) Have A Healthy Balance Sheet?
Apr 05Does Björn Borg AB (publ)'s (STO:BORG) Weak Fundamentals Mean A Downturn In Its Stock Should Be Expected?
Mar 21Is Björn Borg (STO:BORG) Using Capital Effectively?
Mar 06Reflecting on Björn Borg's (STO:BORG) Share Price Returns Over The Last Five Years
Feb 19Should You Use Björn Borg's (STO:BORG) Statutory Earnings To Analyse It?
Jan 24
Should You Think About Buying Björn Borg AB (publ) (STO:BORG) Now?
Jan 03Björn Borg (STO:BORG) Share Prices Have Dropped 41% In The Last Three Years
Nov 21CEO
Henrik Bunge (52 yo)
Mr. Henrik Bunge is Director of Online Brands Nordic AB (publ) from 2021. Mr. Bunge has been the Chief Executive Officer of Björn Borg AB (publ) since August 1, 2014 and serves as its President. Mr. Bunge...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & President | 11.3yrs | no data | no data | |
| Chief Financial Officer | 7.1yrs | no data | no data | |
| Global Operations Director | 5yrs | no data | no data | |
| General Counsel | no data | no data | no data | |
| Chief Marketing Officer | 5.8yrs | no data | no data | |
| Head of Sustainability | no data | no data | no data | |
| Head of Product and Sourcing | no data | no data | no data | |
| Chief Product & Sustainability Officer | 1.8yrs | no data | no data | |
| Chief Commercial Officer | 1.8yrs | no data | no data |
Experienced Management: BORG's management team is seasoned and experienced (5.4 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Independent Director | 27.8yrs | SEK 296.00k | 6.52% SEK 104.0m | |
| Independent Director | 21.8yrs | SEK 270.00k | 3.58% SEK 57.2m | |
| Independent Director | 10.5yrs | SEK 545.00k | 0.24% SEK 3.8m | |
| Independent Director | 7.5yrs | SEK 191.00k | 0.080% SEK 1.3m | |
| Independent Chairman of the Board | 3.5yrs | SEK 191.00k | 1.52% SEK 24.3m | |
| Independent Director | 4.5yrs | SEK 191.00k | 0.048% SEK 762.1k | |
| Director | less than a year | no data | no data |
Experienced Board: BORG's board of directors are considered experienced (7.5 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/11/27 09:56 |
| End of Day Share Price | 2025/11/27 00:00 |
| Earnings | 2025/09/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Björn Borg AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Niklas Ekman | Carnegie Investment Bank AB |
| Bile Daar | Danske Bank |
| Asgeir Birkeland | DNB Carnegie |