Storytel AB (publ)'s (STO:STORY B) P/S Still Appears To Be Reasonable
Aug 31
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Swedish (OMX) Publishing Industry Analysis
UpdatedSep 08, 2025
DataAggregated Company Financials
Companies3
- 7D1.0%
- 3M-17.6%
- 1Y66.4%
- YTDn/a
Over the last 7 days, the Publishing industry has dropped 4.0%, driven by Storytel declining 4.0%. In contrast, Hoi Publishing has gained 41%. Over the past 12 months, the industry was up 63%. Earnings are forecast to grow by 26% annually.
Industry Valuation and Performance
Has the Swedish Publishing Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Mon, 08 Sep 2025 | SEK 6.2b | SEK 4.0b | SEK 222.6m | 24.6x | 27.7x | 1.6x |
| Wed, 06 Aug 2025 | SEK 6.8b | SEK 4.0b | SEK 223.2m | 27x | 30.4x | 1.7x |
| Fri, 04 Jul 2025 | SEK 7.3b | SEK 3.9b | SEK 210.1m | 30.5x | 34.6x | 1.9x |
| Sun, 01 Jun 2025 | SEK 7.7b | SEK 3.9b | SEK 210.1m | 32.3x | 36.6x | 2x |
| Tue, 29 Apr 2025 | SEK 7.9b | SEK 3.9b | SEK 172.6m | 40.2x | 46x | 2.1x |
| Thu, 27 Mar 2025 | SEK 7.4b | SEK 3.9b | SEK 172.6m | 37.4x | 42.8x | 1.9x |
| Sat, 22 Feb 2025 | SEK 7.3b | SEK 3.9b | SEK 181.2m | 37.2x | 40.6x | 1.9x |
| Mon, 20 Jan 2025 | SEK 5.5b | SEK 3.8b | -SEK 681,113,268.00 | n/a | -8.1x | 1.5x |
| Wed, 18 Dec 2024 | SEK 5.3b | SEK 3.8b | -SEK 681,113,268.00 | n/a | -7.7x | 1.4x |
| Fri, 15 Nov 2024 | SEK 5.1b | SEK 3.8b | -SEK 676,120,268.00 | n/a | -7.6x | 1.4x |
| Sun, 13 Oct 2024 | SEK 4.7b | SEK 3.7b | -SEK 732,158,268.00 | n/a | -6.5x | 1.3x |
| Tue, 10 Sep 2024 | SEK 3.7b | SEK 3.7b | -SEK 732,158,268.00 | n/a | -5x | 1x |
| Thu, 08 Aug 2024 | SEK 4.4b | SEK 3.7b | -SEK 729,299,268.00 | n/a | -6.1x | 1.2x |
| Sat, 06 Jul 2024 | SEK 4.2b | SEK 3.6b | -SEK 790,240,268.00 | n/a | -5.3x | 1.2x |
| Mon, 03 Jun 2024 | SEK 4.2b | SEK 3.6b | -SEK 788,096,268.00 | n/a | -5.4x | 1.2x |
| Wed, 01 May 2024 | SEK 4.0b | SEK 3.5b | -SEK 826,064,268.00 | n/a | -4.8x | 1.1x |
| Fri, 29 Mar 2024 | SEK 4.1b | SEK 3.5b | -SEK 826,064,000.00 | n/a | -4.9x | 1.2x |
| Sun, 25 Feb 2024 | SEK 4.7b | SEK 3.5b | -SEK 823,385,429.00 | n/a | -5.6x | 1.3x |
| Tue, 23 Jan 2024 | SEK 2.9b | SEK 3.4b | -SEK 195,099,429.00 | n/a | -15.1x | 0.9x |
| Thu, 21 Dec 2023 | SEK 3.3b | SEK 3.4b | -SEK 195,099,429.00 | n/a | -16.9x | 1x |
| Sat, 18 Nov 2023 | SEK 2.6b | SEK 3.4b | -SEK 194,837,429.00 | n/a | -13.6x | 0.8x |
| Mon, 16 Oct 2023 | SEK 1.9b | SEK 3.3b | -SEK 193,109,429.00 | n/a | -9.8x | 0.6x |
| Wed, 13 Sep 2023 | SEK 2.6b | SEK 3.3b | -SEK 193,109,429.00 | n/a | -13.4x | 0.8x |
| Fri, 11 Aug 2023 | SEK 2.8b | SEK 3.3b | -SEK 195,163,429.00 | n/a | -14.5x | 0.8x |
| Sun, 09 Jul 2023 | SEK 2.5b | SEK 3.3b | -SEK 217,797,429.00 | n/a | -11.6x | 0.8x |
| Tue, 06 Jun 2023 | SEK 2.7b | SEK 3.3b | -SEK 217,399,429.00 | n/a | -12.2x | 0.8x |
| Thu, 04 May 2023 | SEK 3.2b | SEK 3.3b | -SEK 214,157,429.00 | n/a | -15.2x | 1x |
| Sat, 01 Apr 2023 | SEK 2.8b | SEK 3.2b | -SEK 385,308,000.00 | n/a | -7.2x | 0.9x |
| Mon, 27 Feb 2023 | SEK 3.4b | SEK 3.2b | -SEK 385,308,000.00 | n/a | -8.9x | 1.1x |
| Wed, 25 Jan 2023 | SEK 4.4b | SEK 3.1b | -SEK 429,640,590.00 | n/a | -10.2x | 1.4x |
| Fri, 23 Dec 2022 | SEK 3.5b | SEK 3.1b | -SEK 429,640,590.00 | n/a | -8.1x | 1.1x |
| Sun, 20 Nov 2022 | SEK 3.7b | SEK 3.1b | -SEK 429,640,590.00 | n/a | -8.7x | 1.2x |
| Tue, 18 Oct 2022 | SEK 2.2b | SEK 3.0b | -SEK 478,928,590.00 | n/a | -4.6x | 0.7x |
| Thu, 15 Sep 2022 | SEK 2.8b | SEK 3.0b | -SEK 478,929,000.00 | n/a | -5.9x | 1x |
Price to Earnings Ratio
-5.9x
Current Industry PE
- There are only 3 companies in the Swedish Publishing industry, so there is insufficient data to make an industry-wide assessment of both the PE and PS ratio.
Past Earnings Growth
- Total earnings for the Publishing industry have gone up over the last three years, and the industry is now profitable. Revenues have grown 10% per year.
- This means that more sales are being generated by the industry overall, and subsequently profits are increasing too.
Industry Comparison
How does Swedish Publishing compare with similar industries?
| SE Market | -0.53% | |
| Telecom | 1.57% | |
| Media | -1.24% | |
| Publishing | 1.00% | |
| Broadcasting | -2.86% | |
| Advertising | -3.55% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| STORY B Storytel | SEK 79.60 | 2.1% +SEK 123.5m | 69.5% | PE24.6x |