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South Korean (KOSPI) Advertising Industry Analysis
UpdatedAug 23, 2025
DataAggregated Company Financials
Companies21
- 7D-1.8%
- 3M9.3%
- 1Y7.5%
- YTDn/a
Over the last 7 days, the Advertising industry has dropped 1.7%, driven by declines in Cheil Worldwide and YG Plus of 1.7% and 4.6%, respectively. In contrast, Messe eSangLtd has gained 15%. Over the past 12 months, the industry was up 7.6%. Earnings are forecast to grow by 16% annually.
Industry Valuation and Performance
Has the South Korean Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Sat, 23 Aug 2025 | ₩4.7t | ₩8.6t | ₩329.5b | 11.1x | 14.2x | 0.5x |
| Mon, 21 Jul 2025 | ₩5.0t | ₩8.6t | ₩346.7b | 10.6x | 14.3x | 0.6x |
| Wed, 18 Jun 2025 | ₩4.8t | ₩8.6t | ₩346.7b | 10.4x | 13.7x | 0.6x |
| Fri, 16 May 2025 | ₩4.4t | ₩8.5t | ₩362.7b | 9.1x | 12.1x | 0.5x |
| Sun, 13 Apr 2025 | ₩4.1t | ₩8.5t | ₩362.7b | 8.5x | 11.3x | 0.5x |
| Tue, 11 Mar 2025 | ₩4.2t | ₩8.4t | ₩342.5b | 9.3x | 12.2x | 0.5x |
| Thu, 06 Feb 2025 | ₩4.1t | ₩8.4t | ₩343.5b | 9.2x | 12.1x | 0.5x |
| Sat, 04 Jan 2025 | ₩4.1t | ₩8.4t | ₩343.5b | 9x | 11.9x | 0.5x |
| Mon, 02 Dec 2024 | ₩4.4t | ₩8.4t | ₩345.4b | 9.5x | 12.8x | 0.5x |
| Wed, 30 Oct 2024 | ₩4.6t | ₩8.3t | ₩373.4b | 10.5x | 12.2x | 0.5x |
| Fri, 27 Sep 2024 | ₩4.4t | ₩8.2t | ₩359.8b | 9.7x | 12.1x | 0.5x |
| Sun, 25 Aug 2024 | ₩4.1t | ₩8.2t | ₩355.4b | 9.9x | 11.6x | 0.5x |
| Tue, 23 Jul 2024 | ₩4.2t | ₩8.1t | ₩352.6b | 10.8x | 11.9x | 0.5x |
| Thu, 20 Jun 2024 | ₩4.4t | ₩8.1t | ₩352.6b | 10.5x | 12.6x | 0.5x |
| Sat, 18 May 2024 | ₩4.5t | ₩7.9t | ₩338.2b | 10.3x | 13.3x | 0.6x |
| Mon, 15 Apr 2024 | ₩4.3t | ₩7.9t | ₩338.2b | 10x | 12.8x | 0.6x |
| Wed, 13 Mar 2024 | ₩4.5t | ₩7.8t | ₩347.2b | 10.3x | 13x | 0.6x |
| Fri, 09 Feb 2024 | ₩4.8t | ₩8.0t | ₩369.5b | 11x | 12.9x | 0.6x |
| Sun, 07 Jan 2024 | ₩5.0t | ₩8.1t | ₩371.1b | 11.7x | 13.5x | 0.6x |
| Tue, 05 Dec 2023 | ₩4.8t | ₩8.1t | ₩371.1b | 11x | 12.9x | 0.6x |
| Thu, 02 Nov 2023 | ₩4.7t | ₩8.0t | ₩359.1b | 12x | 13.2x | 0.6x |
| Sat, 30 Sep 2023 | ₩5.0t | ₩8.0t | ₩353.5b | 12x | 14.3x | 0.6x |
| Mon, 28 Aug 2023 | ₩5.0t | ₩8.0t | ₩349.9b | 10x | 14.3x | 0.6x |
| Wed, 26 Jul 2023 | ₩4.9t | ₩7.8t | ₩320.3b | 10.1x | 15.2x | 0.6x |
| Fri, 23 Jun 2023 | ₩5.1t | ₩8.2t | ₩361.2b | 10.5x | 14.3x | 0.6x |
| Sun, 21 May 2023 | ₩5.3t | ₩8.0t | ₩360.5b | 11.1x | 14.6x | 0.7x |
| Tue, 18 Apr 2023 | ₩5.5t | ₩8.0t | ₩371.4b | 11.9x | 14.7x | 0.7x |
| Thu, 16 Mar 2023 | ₩5.3t | ₩8.0t | ₩411.2b | 13.2x | 12.8x | 0.7x |
| Sat, 11 Feb 2023 | ₩5.8t | ₩7.7t | ₩418.4b | 12.8x | 14x | 0.8x |
| Mon, 09 Jan 2023 | ₩5.4t | ₩7.6t | ₩402.1b | 12.6x | 13.4x | 0.7x |
| Wed, 07 Dec 2022 | ₩5.6t | ₩7.6t | ₩402.1b | 12.1x | 14x | 0.7x |
| Fri, 04 Nov 2022 | ₩5.5t | ₩7.2t | ₩373.4b | 11.1x | 14.9x | 0.8x |
| Sun, 02 Oct 2022 | ₩5.3t | ₩7.2t | ₩373.4b | 11.6x | 14.3x | 0.7x |
| Tue, 30 Aug 2022 | ₩5.7t | ₩7.2t | ₩365.9b | 13.4x | 15.5x | 0.8x |
Price to Earnings Ratio
15.5x
Current Industry PE
- Investors are relatively neutral on the South Korean Advertising industry at the moment, indicating that they anticipate long term growth rates to remain steady.
- The industry is trading close to its 3-year average PE ratio of 13.5x.
- The industry is trading close to its 3-year average PS ratio of 0.61x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have declined 2.9% per year over the last three years.
- Meanwhile revenues for these companies have grown 6.5% per year.
- This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.
Industry Comparison
How does South Korean Advertising compare with similar industries?
| KR Market | -2.05% | |
| Telecom | -0.36% | |
| Media | -1.36% | |
| Advertising | -1.79% | |
| Broadcasting | 1.77% | |
| Cable and Satellite | 0.34% | |
| Publishing | -3.97% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| A408920 Messe eSangLtd | ₩3.53k | 15.2% +₩19.9b | 63.0% | PE11.1x | |
| A080010 eSang NetworksLtd | ₩6.29k | 8.3% +₩4.4b | 18.7% | PE4.8x | |
| A321820 Artist | ₩6.13k | 2.0% +₩1.9b | -52.1% | PS4x | |
| A363260 Mobidays | ₩1.85k | 0.4% +₩221.6m | -8.3% | PS1.4x |
