South Korean (KOSPI) Advertising Industry Analysis

UpdatedJan 10, 2026

DataAggregated Company Financials

Companies22

7D-3.8%
3M-5.2%
1Y3.5%
YTDn/a

Over the last 7 days, the Advertising industry has dropped 3.8%, driven by pullbacks in Cheil Worldwide and YG Plus of 2.6% and 11%, respectively. Meanwhile, ADforus actually outperformed within the industry, gaining 18% in the last week. Over the past 12 months, the industry was up 3.1%. Looking forward, earnings are forecast to grow by 16% annually.

Industry Valuation and Performance

Has the South Korean Advertising Industry valuation changed over the past few years?

Date	Market Cap	Revenue	Earnings	PE	Absolute PE	PS
Sat, 10 Jan 2026	₩4.4t	₩8.8t	₩334.6b	10.9x	13.1x	0.5x
Mon, 08 Dec 2025	₩4.7t	₩8.8t	₩334.6b	12.1x	14.1x	0.5x
Wed, 05 Nov 2025	₩4.5t	₩8.7t	₩313.6b	10.6x	14.4x	0.5x
Fri, 03 Oct 2025	₩4.6t	₩8.7t	₩313.6b	10.7x	14.8x	0.5x
Sun, 31 Aug 2025	₩4.8t	₩8.6t	₩313.2b	11.2x	15.2x	0.6x
Tue, 29 Jul 2025	₩4.7t	₩8.6t	₩346.7b	10x	13.6x	0.5x
Thu, 26 Jun 2025	₩4.9t	₩8.6t	₩346.7b	10.3x	14.1x	0.6x
Sat, 24 May 2025	₩4.3t	₩8.6t	₩338.0b	9x	12.7x	0.5x
Mon, 21 Apr 2025	₩4.2t	₩8.5t	₩362.7b	9x	11.7x	0.5x
Wed, 19 Mar 2025	₩4.2t	₩8.4t	₩358.1b	9.6x	11.7x	0.5x
Fri, 14 Feb 2025	₩4.2t	₩8.4t	₩343.5b	9.5x	12.3x	0.5x
Sun, 12 Jan 2025	₩4.1t	₩8.4t	₩343.5b	9x	11.9x	0.5x
Tue, 10 Dec 2024	₩4.0t	₩8.4t	₩342.7b	9.1x	11.8x	0.5x
Thu, 07 Nov 2024	₩4.4t	₩8.3t	₩373.4b	10.5x	11.9x	0.5x
Sat, 05 Oct 2024	₩4.3t	₩8.3t	₩364.8b	9.7x	11.9x	0.5x
Mon, 02 Sep 2024	₩4.1t	₩8.2t	₩360.5b	9.9x	11.4x	0.5x
Wed, 31 Jul 2024	₩4.2t	₩8.1t	₩352.6b	10.6x	11.9x	0.5x
Fri, 28 Jun 2024	₩4.3t	₩8.1t	₩352.6b	10.3x	12.2x	0.5x
Sun, 26 May 2024	₩4.4t	₩8.0t	₩345.4b	10.1x	12.8x	0.6x
Tue, 23 Apr 2024	₩4.3t	₩7.9t	₩338.2b	10.1x	12.8x	0.6x
Thu, 21 Mar 2024	₩4.4t	₩7.8t	₩335.4b	11x	13.2x	0.6x
Sat, 17 Feb 2024	₩4.8t	₩8.0t	₩369.5b	11.1x	13x	0.6x
Mon, 15 Jan 2024	₩4.8t	₩8.0t	₩366.1b	11.2x	13x	0.6x
Wed, 13 Dec 2023	₩4.9t	₩8.1t	₩371.1b	11.8x	13.2x	0.6x
Fri, 10 Nov 2023	₩4.8t	₩8.0t	₩359.1b	12.8x	13.4x	0.6x
Sun, 08 Oct 2023	₩5.3t	₩8.0t	₩358.8b	13x	14.7x	0.7x
Tue, 05 Sep 2023	₩5.1t	₩8.0t	₩353.8b	11.8x	14.3x	0.6x
Thu, 03 Aug 2023	₩5.1t	₩7.8t	₩320.3b	10.7x	15.9x	0.6x
Sat, 01 Jul 2023	₩5.1t	₩8.2t	₩361.2b	10.5x	14.1x	0.6x
Mon, 29 May 2023	₩5.1t	₩8.2t	₩362.6b	10.5x	14.1x	0.6x
Wed, 26 Apr 2023	₩5.2t	₩8.0t	₩371.4b	11.4x	13.9x	0.6x
Fri, 24 Mar 2023	₩5.3t	₩8.0t	₩398.1b	12.7x	13.3x	0.7x
Sun, 19 Feb 2023	₩5.6t	₩7.7t	₩418.4b	13.3x	13.5x	0.7x
Tue, 17 Jan 2023	₩5.5t	₩7.7t	₩409.9b	13.4x	13.5x	0.7x

Price to Earnings Ratio

13.5x

Tue, 17 Jan 2023

Current Industry PE

Investors are relatively neutral on the South Korean Advertising industry at the moment, indicating that they anticipate long term growth rates to remain steady.

The industry is trading close to its 3-year average PE ratio of 13.5x.

The industry is trading close to its 3-year average PS ratio of 0.58x.

Past Earnings Growth

The earnings for companies in the Advertising industry have declined 6.5% per year over the last three years.
Meanwhile revenues for these companies have grown 4.8% per year.
This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.