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South Korean (KOSPI) Advertising Industry Analysis
UpdatedJan 21, 2025
DataAggregated Company Financials
Companies21
- 7D1.1%
- 3M-6.9%
- 1Y-15.8%
- YTDn/a
The Advertising is pretty flat in the last 7 days, but Mobidays has stood out, gaining 39%. Unfortunately though, the industry is down 15% over the past 12 months. Looking forward, earnings are forecast to grow by 10.0% annually.
Industry Valuation and Performance
Has the South Korean Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Tue, 21 Jan 2025 | ₩4.1t | ₩8.4t | ₩343.5b | 9x | 11.9x | 0.5x |
| Thu, 19 Dec 2024 | ₩4.5t | ₩1.8t | ₩65.9b | 9.2x | 68x | 2.5x |
| Sat, 16 Nov 2024 | ₩4.3t | ₩8.3t | ₩373.5b | 10.1x | 11.5x | 0.5x |
| Mon, 14 Oct 2024 | ₩4.3t | ₩8.3t | ₩364.8b | 9.9x | 11.9x | 0.5x |
| Wed, 11 Sep 2024 | ₩4.1t | ₩8.2t | ₩360.5b | 9.5x | 11.3x | 0.5x |
| Fri, 09 Aug 2024 | ₩4.0t | ₩8.1t | ₩352.6b | 10x | 11.2x | 0.5x |
| Sun, 07 Jul 2024 | ₩4.3t | ₩8.1t | ₩352.6b | 10.4x | 12.1x | 0.5x |
| Tue, 04 Jun 2024 | ₩4.6t | ₩8.1t | ₩352.6b | 10.9x | 13x | 0.6x |
| Thu, 02 May 2024 | ₩4.4t | ₩7.9t | ₩338.2b | 10.2x | 13x | 0.6x |
| Sat, 30 Mar 2024 | ₩4.5t | ₩7.9t | ₩338.3b | 10.2x | 13.2x | 0.6x |
| Mon, 26 Feb 2024 | ₩4.9t | ₩8.0t | ₩368.3b | 11x | 13.2x | 0.6x |
| Wed, 24 Jan 2024 | ₩4.8t | ₩8.0t | ₩366.1b | 11.3x | 13.1x | 0.6x |
| Fri, 22 Dec 2023 | ₩5.1t | ₩8.1t | ₩371.1b | 12x | 13.7x | 0.6x |
| Sun, 19 Nov 2023 | ₩4.8t | ₩8.0t | ₩360.6b | 12.5x | 13.2x | 0.6x |
| Tue, 17 Oct 2023 | ₩5.3t | ₩8.0t | ₩359.1b | 12.8x | 14.8x | 0.7x |
| Thu, 14 Sep 2023 | ₩5.1t | ₩8.0t | ₩353.8b | 11.9x | 14.5x | 0.6x |
| Sat, 12 Aug 2023 | ₩5.2t | ₩7.8t | ₩320.3b | 10.8x | 16.2x | 0.7x |
| Mon, 10 Jul 2023 | ₩5.2t | ₩7.8t | ₩320.3b | 10x | 16.3x | 0.7x |
| Wed, 07 Jun 2023 | ₩5.3t | ₩8.2t | ₩361.2b | 10.7x | 14.6x | 0.6x |
| Fri, 05 May 2023 | ₩5.2t | ₩8.0t | ₩371.4b | 11.3x | 14.1x | 0.7x |
| Sun, 02 Apr 2023 | ₩5.2t | ₩8.0t | ₩371.4b | 11.8x | 14.1x | 0.7x |
| Tue, 28 Feb 2023 | ₩5.6t | ₩7.7t | ₩417.9b | 13.4x | 13.4x | 0.7x |
| Thu, 26 Jan 2023 | ₩5.6t | ₩7.7t | ₩409.9b | 13.5x | 13.6x | 0.7x |
| Sat, 24 Dec 2022 | ₩5.7t | ₩7.6t | ₩402.1b | 12.9x | 14.1x | 0.7x |
| Mon, 21 Nov 2022 | ₩5.6t | ₩7.2t | ₩382.7b | 12.1x | 14.7x | 0.8x |
| Wed, 19 Oct 2022 | ₩5.5t | ₩7.2t | ₩373.4b | 11.7x | 14.6x | 0.8x |
| Fri, 16 Sep 2022 | ₩5.7t | ₩7.2t | ₩373.5b | 13.1x | 15.3x | 0.8x |
| Sun, 14 Aug 2022 | ₩6.1t | ₩6.9t | ₩370.8b | 12.9x | 16.3x | 0.9x |
| Tue, 12 Jul 2022 | ₩5.9t | ₩6.9t | ₩370.8b | 13.4x | 15.9x | 0.9x |
| Thu, 09 Jun 2022 | ₩6.3t | ₩6.9t | ₩370.8b | 14.7x | 17.1x | 0.9x |
| Sat, 07 May 2022 | ₩6.6t | ₩6.5t | ₩354.0b | 15.6x | 18.6x | 1x |
| Mon, 04 Apr 2022 | ₩6.9t | ₩6.5t | ₩354.0b | 15.4x | 19.4x | 1.1x |
| Wed, 02 Mar 2022 | ₩6.3t | ₩6.0t | ₩386.4b | 14.4x | 16.4x | 1.1x |
| Fri, 28 Jan 2022 | ₩5.5t | ₩6.0t | ₩386.0b | 13.4x | 14.2x | 0.9x |
Price to Earnings Ratio
14.2x
Current Industry PE
- Investors are pessimistic on the South Korean Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
- The industry is trading at a PE ratio of 12.0x which is lower than its 3-year average PE of 14.3x.
- The industry is trading close to its 3-year average PS ratio of 0.70x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have declined 3.8% per year over the last three years.
- Meanwhile revenues for these companies have grown 12% per year.
- This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.
Industry Comparison
How does South Korean Advertising compare with similar industries?
| KR Market | 1.40% | |
| Telecom | 0.84% | |
| Media | 0.95% | |
| Advertising | 1.09% | |
| Broadcasting | 3.11% | |
| Cable and Satellite | 0.67% | |
| Publishing | -2.17% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| A321820 Artist United | ₩11.05k | 3.1% +₩4.4b | -37.2% | PS7.1x | |
| A408920 Messe eSangLtd | ₩2.10k | 3.5% +₩3.0b | -10.9% | PE9.6x | |
| A169330 Macromill Embrain | ₩2.17k | 8.0% +₩2.8b | -29.7% | PE32.5x | |
| A035000 HS Ad | ₩6.36k | 1.0% +₩972.5m | 7.3% | PE6.4x | |
| A010470 Oricom | ₩6.98k | 1.2% +₩923.0m | -25.2% | PE8.5x |
