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South Korean (KOSPI) Advertising Industry Analysis
UpdatedFeb 25, 2026
DataAggregated Company Financials
Companies22
- 7D-0.3%
- 3M2.0%
- 1Y7.6%
- YTDn/a
The Advertising is pretty flat in the last 7 days, but FSN has stood out, gaining 7.0%. The past year has been better, since the industry has gained 7.6% in that time. Looking forward, earnings are forecast to grow by 14% annually.
Industry Valuation and Performance
Has the South Korean Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Thu, 26 Feb 2026 | ₩4.8t | ₩8.8t | ₩335.3b | 12.2x | 14.2x | 0.5x |
| Sat, 24 Jan 2026 | ₩4.5t | ₩8.8t | ₩334.6b | 11.1x | 13.5x | 0.5x |
| Mon, 22 Dec 2025 | ₩4.8t | ₩8.8t | ₩334.6b | 12.1x | 14.3x | 0.5x |
| Wed, 19 Nov 2025 | ₩4.5t | ₩8.7t | ₩316.0b | 10.8x | 14.3x | 0.5x |
| Fri, 17 Oct 2025 | ₩4.6t | ₩8.7t | ₩313.6b | 10.7x | 14.5x | 0.5x |
| Sun, 14 Sep 2025 | ₩4.8t | ₩8.6t | ₩311.7b | 11x | 15.3x | 0.6x |
| Tue, 12 Aug 2025 | ₩4.9t | ₩8.6t | ₩346.7b | 10.1x | 14.3x | 0.6x |
| Thu, 10 Jul 2025 | ₩5.1t | ₩8.6t | ₩346.7b | 10.7x | 14.7x | 0.6x |
| Sat, 07 Jun 2025 | ₩4.5t | ₩8.6t | ₩346.7b | 9.7x | 12.9x | 0.5x |
| Mon, 05 May 2025 | ₩4.3t | ₩8.5t | ₩362.7b | 9.1x | 11.9x | 0.5x |
| Wed, 02 Apr 2025 | ₩4.2t | ₩8.4t | ₩361.8b | 8.8x | 11.5x | 0.5x |
| Fri, 28 Feb 2025 | ₩4.4t | ₩8.4t | ₩342.5b | 9.5x | 12.8x | 0.5x |
| Sun, 26 Jan 2025 | ₩4.1t | ₩8.4t | ₩343.5b | 9x | 11.9x | 0.5x |
| Tue, 24 Dec 2024 | ₩4.4t | ₩8.4t | ₩343.5b | 9.4x | 12.8x | 0.5x |
| Thu, 21 Nov 2024 | ₩4.3t | ₩8.3t | ₩372.3b | 10.3x | 11.6x | 0.5x |
| Sat, 19 Oct 2024 | ₩4.3t | ₩8.3t | ₩364.8b | 9.8x | 11.8x | 0.5x |
| Mon, 16 Sep 2024 | ₩4.3t | ₩8.2t | ₩360.5b | 9.6x | 11.9x | 0.5x |
| Wed, 14 Aug 2024 | ₩4.0t | ₩8.1t | ₩352.6b | 10.4x | 11.3x | 0.5x |
| Fri, 12 Jul 2024 | ₩4.2t | ₩8.1t | ₩352.6b | 10.5x | 12x | 0.5x |
| Sun, 09 Jun 2024 | ₩4.5t | ₩8.1t | ₩352.6b | 10.8x | 12.8x | 0.6x |
| Tue, 07 May 2024 | ₩4.6t | ₩7.9t | ₩338.2b | 10.4x | 13.6x | 0.6x |
| Thu, 04 Apr 2024 | ₩4.5t | ₩7.9t | ₩338.2b | 10.4x | 13.3x | 0.6x |
| Sat, 02 Mar 2024 | ₩4.8t | ₩8.0t | ₩368.3b | 10.8x | 13.1x | 0.6x |
| Mon, 29 Jan 2024 | ₩4.8t | ₩8.0t | ₩366.1b | 11.3x | 13.2x | 0.6x |
| Wed, 27 Dec 2023 | ₩5.1t | ₩8.1t | ₩371.1b | 11.5x | 13.7x | 0.6x |
| Fri, 24 Nov 2023 | ₩4.8t | ₩8.0t | ₩365.2b | 12x | 13.1x | 0.6x |
| Sun, 22 Oct 2023 | ₩5.1t | ₩8.0t | ₩359.1b | 12.4x | 14.2x | 0.6x |
| Tue, 19 Sep 2023 | ₩5.2t | ₩8.0t | ₩353.8b | 12.2x | 14.8x | 0.7x |
| Thu, 17 Aug 2023 | ₩5.1t | ₩7.8t | ₩320.3b | 10.9x | 16x | 0.7x |
| Sat, 15 Jul 2023 | ₩5.3t | ₩7.8t | ₩320.3b | 10.6x | 16.6x | 0.7x |
| Mon, 12 Jun 2023 | ₩5.3t | ₩8.2t | ₩361.2b | 11x | 14.6x | 0.6x |
| Wed, 10 May 2023 | ₩5.2t | ₩8.0t | ₩371.4b | 11.3x | 14x | 0.6x |
| Fri, 07 Apr 2023 | ₩5.4t | ₩8.0t | ₩371.4b | 12x | 14.5x | 0.7x |
| Sun, 05 Mar 2023 | ₩5.7t | ₩7.7t | ₩417.9b | 13.5x | 13.6x | 0.7x |
Price to Earnings Ratio
13.6x
Current Industry PE
- Investors are relatively neutral on the South Korean Advertising industry at the moment, indicating that they anticipate long term growth rates to remain steady.
- The industry is trading close to its 3-year average PE ratio of 13.5x.
- The industry is trading close to its 3-year average PS ratio of 0.57x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have declined 7.1% per year over the last three years.
- Meanwhile revenues for these companies have grown 4.5% per year.
- This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.
Industry Comparison
How does South Korean Advertising compare with similar industries?
| KR Market | 8.07% | |
| Telecom | 0.45% | |
| Media | 0.40% | |
| Advertising | -0.27% | |
| Broadcasting | 3.18% | |
| Publishing | 0.59% | |
| Cable and Satellite | 0% | 0 |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| A214270 FSN | ₩2.05k | 7.0% +₩5.9b | 24.7% | PS0.3x | |
| A080010 eSang NetworksLtd | ₩7.56k | 6.5% +₩4.2b | 40.5% | PE4.2x | |
| A123570 eMnet | ₩2.04k | 4.7% +₩1.9b | -20.5% | PE11.4x | |
| A035000 HS Ad | ₩8.74k | 1.2% +₩1.6b | 19.7% | PE11x | |
| A089600 kt nasmedia | ₩13.80k | 0.8% +₩1.2b | -4.3% | PS1.1x |
