Header cover image

South Korean (KOSPI) Advertising Industry Analysis

UpdatedJan 17, 2025
DataAggregated Company Financials
Companies21
  • 7D-0.1%
  • 3M-4.4%
  • 1Y-15.3%
  • YTDn/a

Over the last 7 days, the Advertising industry has remained flat, although notably Mobidays gained 39%. As for the longer term, the industry has declined 15% in the last year. As for the next few years, earnings are expected to grow by 10% per annum.

Industry Valuation and Performance

Has the South Korean Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Fri, 17 Jan 2025₩4.1t₩8.4t₩343.5b9.1x11.9x0.5x
Sun, 15 Dec 2024₩4.4t₩8.4t₩342.7b9.8x12.8x0.5x
Tue, 12 Nov 2024₩4.3t₩8.3t₩373.4b10.2x11.6x0.5x
Thu, 10 Oct 2024₩4.4t₩8.3t₩364.8b9.9x12x0.5x
Sat, 07 Sep 2024₩4.0t₩8.2t₩360.5b9.6x11.2x0.5x
Mon, 05 Aug 2024₩4.1t₩8.1t₩352.6b10.3x11.7x0.5x
Wed, 03 Jul 2024₩4.3t₩8.1t₩352.6b10.3x12.2x0.5x
Fri, 31 May 2024₩4.5t₩8.1t₩350.7b10.9x12.9x0.6x
Sun, 28 Apr 2024₩4.4t₩7.9t₩338.2b10.1x13.1x0.6x
Tue, 26 Mar 2024₩4.5t₩7.7t₩334.9b11.4x13.3x0.6x
Thu, 22 Feb 2024₩4.9t₩8.0t₩368.3b11.1x13.2x0.6x
Sat, 20 Jan 2024₩4.7t₩8.0t₩366.1b11x12.8x0.6x
Mon, 18 Dec 2023₩5.0t₩8.1t₩371.1b11.9x13.4x0.6x
Wed, 15 Nov 2023₩4.7t₩8.0t₩359.1b12.4x13.2x0.6x
Fri, 13 Oct 2023₩5.3t₩8.0t₩359.1b13.1x14.8x0.7x
Sun, 10 Sep 2023₩5.1t₩8.0t₩353.8b11.9x14.5x0.6x
Tue, 08 Aug 2023₩5.2t₩7.8t₩320.3b10.9x16.3x0.7x
Thu, 06 Jul 2023₩4.8t₩7.8t₩324.3b10.7x14.8x0.6x
Sat, 03 Jun 2023₩5.2t₩8.2t₩361.2b10.6x14.4x0.6x
Mon, 01 May 2023₩5.1t₩8.0t₩371.4b11.5x13.8x0.6x
Wed, 29 Mar 2023₩5.3t₩8.0t₩390.5b12.6x13.6x0.7x
Fri, 24 Feb 2023₩5.6t₩7.7t₩417.9b13.7x13.5x0.7x
Sun, 22 Jan 2023₩5.6t₩7.7t₩409.9b13.2x13.6x0.7x
Tue, 20 Dec 2022₩5.7t₩7.6t₩402.1b12.6x14.3x0.8x
Thu, 17 Nov 2022₩5.7t₩7.2t₩385.2b12.3x14.7x0.8x
Sat, 15 Oct 2022₩5.3t₩7.2t₩373.4b11.5x14.3x0.7x
Mon, 12 Sep 2022₩5.7t₩7.2t₩373.5b12.8x15.2x0.8x
Wed, 10 Aug 2022₩6.1t₩6.9t₩370.8b13.5x16.5x0.9x
Fri, 08 Jul 2022₩5.7t₩6.9t₩370.8b13.1x15.5x0.8x
Sun, 05 Jun 2022₩6.4t₩6.9t₩370.8b14.8x17.3x0.9x
Tue, 03 May 2022₩6.6t₩6.5t₩354.0b15.7x18.8x1x
Thu, 31 Mar 2022₩6.8t₩6.3t₩368.5b14.8x18.4x1.1x
Sat, 26 Feb 2022₩6.3t₩6.0t₩386.4b14.8x16.3x1.1x
Mon, 24 Jan 2022₩6.0t₩6.0t₩386.0b14.2x15.5x1x
Price to Earnings Ratio

15.5x


Total Market Cap: ₩6.0tTotal Earnings: ₩386.0bTotal Revenue: ₩6.0tTotal Market Cap vs Earnings and Revenue0%0%0%
South Korean Advertising Industry Price to Earnings3Y Average 14.3x202320242025
Current Industry PE
  • Investors are pessimistic on the South Korean Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 11.9x which is lower than its 3-year average PE of 14.3x.
  • The industry is trading close to its 3-year average PS ratio of 0.70x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have declined 3.8% per year over the last three years.
  • Meanwhile revenues for these companies have grown 12% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Comparison

How does South Korean Advertising compare with similar industries?

KR Market0.14%
Telecom0.71%
Media0.47%
Advertising-0.12%
Broadcasting4.66%
Publishing-1.28%
Cable and Satellite-1.62%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
A363260 Mobidays₩2.42k27.3%
+₩16.4b
-18.8%PS2.1x
A351870 Chai CommunicationLTD₩12.68k12.0%
+₩15.1b
17.8%PE91.6x
A237820 PlayD₩6.71k14.5%
+₩10.9b
22.9%PE19.5x
A123570 eMnet₩2.55k9.2%
+₩4.6b
-21.4%PE11.7x
A273060 Wise birds₩823.008.0%
+₩3.1b
-39.6%PS1.6x
Simply Wall Street Pty Ltd (ACN 600 056 611), is a Corporate Authorised Representative (Authorised Representative Number: 467183) of Sanlam Private Wealth Pty Ltd (AFSL No. 337927). Any advice contained in this website is general advice only and has been prepared without considering your objectives, financial situation or needs. You should not rely on any advice and/or information contained in this website and before making any investment decision we recommend that you consider whether it is appropriate for your situation and seek appropriate financial, taxation and legal advice. Please read our Financial Services Guide before deciding whether to obtain financial services from us.

Latest News

A279060

₩1,344.00

INNOVEX

7D

-0.4%

1Y

-57.7%

A321820

₩11,000.00

Artist United

7D

-1.5%

1Y

-33.9%

A123570

₩2,550.00

eMnet

7D

9.2%

1Y

-21.4%

A216050

₩7,130.00

Incross

7D

-1.0%

1Y

-37.2%

A408920

₩2,085.00

Messe eSangLtd

7D

3.2%

1Y

-12.6%

A030000

₩17,010.00

Cheil Worldwide

7D

-1.1%

1Y

-5.1%

A169330

₩2,175.00

Macromill Embrain

7D

8.2%

1Y

-29.8%

A291230

₩2,090.00

NP

7D

-0.5%

1Y

-51.3%

A236810

₩3,105.00

NBT

7D

-3.3%

1Y

-66.2%

A351870

₩12,680.00

Chai CommunicationLTD

7D

12.0%

1Y

17.8%