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South Korean (KOSPI) Advertising Industry Analysis

UpdatedApr 15, 2025
DataAggregated Company Financials
Companies21
  • 7D2.1%
  • 3M-0.8%
  • 1Y-12.6%
  • YTDn/a

Over the last 7 days, the Advertising industry has dropped 2.6%, driven by a pullback from Cheil Worldwide of 0.3%. On the other hand Chai CommunicationLTD is actually up 26%. The industry has fallen 14% in the last year. Looking forward, earnings are forecast to grow by 10% annually.

Industry Valuation and Performance

Has the South Korean Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 15 Apr 2025₩4.1t₩8.5t₩362.7b8.5x11.4x0.5x
Thu, 13 Mar 2025₩4.2t₩8.4t₩342.4b9.2x12.1x0.5x
Sat, 08 Feb 2025₩4.2t₩8.4t₩343.5b9.3x12.1x0.5x
Mon, 06 Jan 2025₩4.1t₩8.4t₩343.5b9x11.9x0.5x
Wed, 04 Dec 2024₩4.5t₩8.4t₩342.7b9.6x13.1x0.5x
Fri, 01 Nov 2024₩4.5t₩8.3t₩373.4b10.5x12x0.5x
Sun, 29 Sep 2024₩4.2t₩8.2t₩359.8b9.8x11.7x0.5x
Tue, 27 Aug 2024₩4.1t₩8.2t₩347.6b9.8x11.8x0.5x
Thu, 25 Jul 2024₩4.1t₩8.1t₩352.6b10.7x11.7x0.5x
Sat, 22 Jun 2024₩4.4t₩8.1t₩352.6b10.5x12.5x0.5x
Mon, 20 May 2024₩4.5t₩7.9t₩337.7b10.3x13.3x0.6x
Wed, 17 Apr 2024₩4.3t₩7.9t₩338.2b10.1x12.8x0.6x
Fri, 15 Mar 2024₩4.5t₩7.8t₩340.1b10.5x13.1x0.6x
Sun, 11 Feb 2024₩4.8t₩8.0t₩369.5b11x12.9x0.6x
Tue, 09 Jan 2024₩5.0t₩8.1t₩371.1b11.8x13.6x0.6x
Thu, 07 Dec 2023₩4.9t₩8.1t₩371.1b12.3x13.3x0.6x
Sat, 04 Nov 2023₩4.8t₩8.0t₩359.1b12.8x13.4x0.6x
Mon, 02 Oct 2023₩5.0t₩8.0t₩353.5b12x14.3x0.6x
Wed, 30 Aug 2023₩5.1t₩8.0t₩349.1b10.1x14.6x0.6x
Fri, 28 Jul 2023₩4.9t₩7.8t₩320.3b10.3x15.3x0.6x
Sun, 25 Jun 2023₩5.1t₩8.2t₩361.2b10.4x14.2x0.6x
Tue, 23 May 2023₩5.3t₩8.0t₩360.5b11.1x14.6x0.7x
Thu, 20 Apr 2023₩5.4t₩8.0t₩371.4b11.9x14.5x0.7x
Sat, 18 Mar 2023₩5.3t₩8.0t₩411.2b13.1x13x0.7x
Mon, 13 Feb 2023₩5.8t₩7.7t₩418.4b12.8x14x0.8x
Wed, 11 Jan 2023₩5.5t₩7.7t₩409.9b13.2x13.3x0.7x
Fri, 09 Dec 2022₩5.6t₩7.6t₩402.1b12x14x0.7x
Sun, 06 Nov 2022₩5.5t₩7.2t₩373.4b11.1x14.7x0.8x
Tue, 04 Oct 2022₩5.3t₩7.2t₩373.4b11.6x14.3x0.7x
Thu, 01 Sep 2022₩5.8t₩7.2t₩365.7b13.4x15.9x0.8x
Sat, 30 Jul 2022₩6.1t₩6.9t₩370.8b13.4x16.4x0.9x
Mon, 27 Jun 2022₩5.9t₩6.9t₩370.8b13.7x15.8x0.9x
Wed, 25 May 2022₩6.4t₩6.6t₩359.4b15.4x17.7x1x
Fri, 22 Apr 2022₩6.7t₩6.5t₩354.0b15.4x19x1x
Price to Earnings Ratio

19x


Total Market Cap: ₩6.7tTotal Earnings: ₩354.0bTotal Revenue: ₩6.5tTotal Market Cap vs Earnings and Revenue0%0%0%
South Korean Advertising Industry Price to Earnings3Y Average 13.9x202320242025
Current Industry PE
  • Investors are pessimistic on the South Korean Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 11.3x which is lower than its 3-year average PE of 14.0x.
  • The industry is trading close to its 3-year average PS ratio of 0.65x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have remained mostly flat over the last three years.
  • Meanwhile revenues for these companies have grown 9.4% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased and as a result, profits have held steady.

Industry Comparison

How does South Korean Advertising compare with similar industries?

KR Market6.02%
Telecom-0.62%
Media1.92%
Advertising2.15%
Publishing5.55%
Cable and Satellite1.89%
Broadcasting-1.67%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
A030000 Cheil Worldwide₩17.79k3.5%
+₩60.8b
-4.3%PE8.7x
A214320 Innocean Worldwide₩17.29k3.5%
+₩23.6b
-19.4%PE6.9x
A351870 Chai CommunicationLTD₩8.48k24.3%
+₩18.5b
n/aPS1.6x
A037270 YG Plus₩5.11k4.3%
+₩13.3b
26.8%PE272.8x
A321820 Artist United₩11.90k4.8%
+₩8.6b
-4.5%PS8.7x
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Latest News

A010470

₩7,200.00

Oricom

7D

-5.6%

1Y

5.3%

A089600

₩14,570.00

Nasmedia

7D

5.0%

1Y

-32.1%

A291230

₩1,653.00

NP

7D

10.0%

1Y

-35.2%

A214320

₩17,290.00

Innocean Worldwide

7D

3.5%

1Y

-19.4%

A321820

₩11,900.00

Artist United

7D

4.8%

1Y

-4.5%

A216050

₩6,940.00

Incross

7D

7.1%

1Y

-26.4%

A351870

₩8,480.00

Chai CommunicationLTD

7D

24.3%

1Y

n/a

A037270

₩5,110.00

YG Plus

7D

4.3%

1Y

26.8%