South Korean (KOSPI) Advertising Industry Analysis

UpdatedMay 29, 2026

DataAggregated Company Financials

Companies21

7D-3.7%
3M-15.7%
1Y-11.5%
YTDn/a

Over the last 7 days, the Advertising industry has dropped 3.7%, driven by declines in Cheil Worldwide and Innocean Worldwide of 2.6% and 5.2%, respectively. Meanwhile, ADforus actually outperformed within the industry, gaining 6.0% in the last week. However, the industry is down 12% over the past year. Earnings are forecast to grow by 7.6% annually.

Industry Valuation and Performance

Has the South Korean Advertising Industry valuation changed over the past few years?

Date	Market Cap	Revenue	Earnings	PE	Absolute PE	PS
Fri, 29 May 2026	₩4.0t	₩8.8t	₩405.7b	10.8x	9.8x	0.5x
Sun, 26 Apr 2026	₩4.3t	₩8.8t	₩384.6b	14.1x	11.3x	0.5x
Tue, 24 Mar 2026	₩4.4t	₩8.9t	₩375.1b	12.3x	11.8x	0.5x
Thu, 19 Feb 2026	₩4.8t	₩8.8t	₩334.6b	11.6x	14.3x	0.5x
Sat, 17 Jan 2026	₩4.5t	₩8.8t	₩334.6b	11.2x	13.4x	0.5x
Mon, 15 Dec 2025	₩4.8t	₩8.8t	₩334.6b	12.2x	14.2x	0.5x
Wed, 12 Nov 2025	₩4.6t	₩8.7t	₩313.6b	11.1x	14.6x	0.5x
Fri, 10 Oct 2025	₩4.6t	₩8.7t	₩313.6b	10.7x	14.8x	0.5x
Sun, 07 Sep 2025	₩4.8t	₩8.6t	₩311.7b	10.8x	15.2x	0.6x
Tue, 05 Aug 2025	₩4.7t	₩8.6t	₩346.7b	9.8x	13.6x	0.5x
Thu, 03 Jul 2025	₩4.9t	₩8.6t	₩346.7b	10.4x	14.2x	0.6x
Sat, 31 May 2025	₩4.4t	₩8.6t	₩344.8b	9.5x	12.7x	0.5x
Mon, 28 Apr 2025	₩4.3t	₩8.5t	₩362.7b	8.9x	11.8x	0.5x
Wed, 26 Mar 2025	₩4.2t	₩8.4t	₩359.0b	9.9x	11.8x	0.5x
Fri, 21 Feb 2025	₩4.4t	₩8.4t	₩342.5b	9.6x	12.8x	0.5x
Sun, 19 Jan 2025	₩4.1t	₩8.4t	₩343.5b	9.1x	12x	0.5x
Tue, 17 Dec 2024	₩4.4t	₩1.8t	₩65.9b	9.3x	66.2x	2.4x
Thu, 14 Nov 2024	₩4.2t	₩8.3t	₩373.4b	9.7x	11.2x	0.5x
Sat, 12 Oct 2024	₩4.3t	₩8.3t	₩364.8b	9.9x	11.9x	0.5x
Mon, 09 Sep 2024	₩4.1t	₩8.2t	₩360.5b	9.6x	11.3x	0.5x
Wed, 07 Aug 2024	₩3.9t	₩8.1t	₩352.6b	9.9x	11x	0.5x
Fri, 05 Jul 2024	₩4.3t	₩8.1t	₩352.6b	10.4x	12.1x	0.5x
Sun, 02 Jun 2024	₩4.5t	₩8.1t	₩352.6b	10.9x	12.9x	0.6x
Tue, 30 Apr 2024	₩4.5t	₩7.9t	₩338.2b	10.3x	13.3x	0.6x
Thu, 28 Mar 2024	₩4.5t	₩7.9t	₩327.9b	10.1x	13.7x	0.6x
Sat, 24 Feb 2024	₩4.9t	₩8.0t	₩368.3b	11x	13.2x	0.6x
Mon, 22 Jan 2024	₩4.7t	₩8.0t	₩366.1b	11x	12.8x	0.6x
Wed, 20 Dec 2023	₩5.0t	₩8.1t	₩371.1b	11.8x	13.4x	0.6x
Fri, 17 Nov 2023	₩4.8t	₩8.0t	₩359.1b	12.7x	13.4x	0.6x
Sun, 15 Oct 2023	₩5.3t	₩8.0t	₩359.1b	12.8x	14.8x	0.7x
Tue, 12 Sep 2023	₩5.1t	₩8.0t	₩353.8b	11.9x	14.5x	0.6x
Thu, 10 Aug 2023	₩5.2t	₩7.8t	₩320.3b	10.7x	16.2x	0.7x
Sat, 08 Jul 2023	₩5.2t	₩7.8t	₩320.3b	10x	16.3x	0.7x
Mon, 05 Jun 2023	₩5.2t	₩8.2t	₩361.2b	10.6x	14.4x	0.6x

Price to Earnings Ratio

14.4x

Mon, 05 Jun 2023

Current Industry PE

Investors are pessimistic on the South Korean Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.

The industry is trading at a PE ratio of 9.8x which is lower than its 3-year average PE of 13.3x.

The industry is trading close to its 3-year average PS ratio of 0.56x.

Past Earnings Growth

The earnings for companies in the Advertising industry have grown 3.9% per year over the last three years.
Revenues for these companies have grown 2.4% per year.
This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.