Crayons Advertising (NSE:CRAYONS) Hasn't Managed To Accelerate Its Returns
Jan 11
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Indian (NIFTY) Advertising Industry Analysis
UpdatedJan 15, 2026
DataAggregated Company Financials
Companies22
- 7D-2.9%
- 3M-10.3%
- 1Y-14.8%
- YTDn/a
Over the last 7 days, the Advertising industry has dropped 3.2%, driven by Affle 3i declining 3.6%. Meanwhile, Adcounty Media India actually outperformed within the industry, gaining 24% in the last week. Overall the industry is down 14% in 12 months. As for the next few years, earnings are expected to grow by 20% per annum.
Industry Valuation and Performance
Has the Indian Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Thu, 15 Jan 2026 | ₹381.4b | ₹111.7b | ₹14.8b | 17.7x | 25.8x | 3.4x |
| Sat, 13 Dec 2025 | ₹383.7b | ₹111.7b | ₹14.8b | 16x | 25.9x | 3.4x |
| Mon, 10 Nov 2025 | ₹395.4b | ₹106.6b | ₹14.3b | 20.2x | 27.7x | 3.7x |
| Wed, 08 Oct 2025 | ₹419.5b | ₹105.7b | ₹14.1b | 21.5x | 29.8x | 4x |
| Fri, 05 Sep 2025 | ₹377.6b | ₹104.7b | ₹14.0b | 24.3x | 27x | 3.6x |
| Sun, 03 Aug 2025 | ₹383.0b | ₹100.1b | ₹13.0b | 22.9x | 29.4x | 3.8x |
| Tue, 01 Jul 2025 | ₹357.5b | ₹48.3b | ₹5.7b | 21.1x | 63.2x | 7.4x |
| Thu, 29 May 2025 | ₹329.1b | ₹56.9b | ₹6.5b | 21.1x | 50.8x | 5.8x |
| Sat, 26 Apr 2025 | ₹308.4b | ₹55.3b | ₹6.3b | 23x | 48.8x | 5.6x |
| Mon, 24 Mar 2025 | ₹325.3b | ₹103.9b | ₹12.6b | 21.8x | 25.8x | 3.1x |
| Wed, 19 Feb 2025 | ₹320.5b | ₹103.9b | ₹12.6b | 23.2x | 25.5x | 3.1x |
| Fri, 17 Jan 2025 | ₹370.7b | ₹81.8b | ₹9.5b | 34.5x | 39.1x | 4.5x |
| Sun, 15 Dec 2024 | ₹403.9b | ₹86.8b | ₹11.1b | 32.9x | 36.3x | 4.7x |
| Tue, 12 Nov 2024 | ₹370.7b | ₹97.3b | ₹14.5b | 28.2x | 25.6x | 3.8x |
| Thu, 10 Oct 2024 | ₹394.4b | ₹98.2b | ₹14.3b | 29.6x | 27.7x | 4x |
| Sat, 07 Sep 2024 | ₹368.0b | ₹120.1b | ₹19.7b | 36.8x | 18.7x | 3.1x |
| Mon, 05 Aug 2024 | ₹336.5b | ₹118.2b | ₹19.3b | 32.6x | 17.4x | 2.8x |
| Wed, 03 Jul 2024 | ₹322.5b | ₹117.3b | ₹19.1b | 32.9x | 16.9x | 2.7x |
| Fri, 31 May 2024 | ₹297.6b | ₹119.2b | ₹19.2b | 28.8x | 15.5x | 2.5x |
| Sun, 28 Apr 2024 | ₹297.9b | ₹112.6b | ₹18.7b | 32.7x | 15.9x | 2.6x |
| Tue, 26 Mar 2024 | ₹294.5b | ₹112.6b | ₹18.7b | 41.5x | 15.7x | 2.6x |
| Thu, 22 Feb 2024 | ₹278.4b | ₹109.7b | ₹18.4b | 43.4x | 15.1x | 2.5x |
| Sat, 20 Jan 2024 | ₹288.3b | ₹103.3b | ₹17.8b | 40.5x | 16.2x | 2.8x |
| Mon, 18 Dec 2023 | ₹263.6b | ₹103.3b | ₹17.8b | 31.6x | 14.8x | 2.6x |
| Wed, 15 Nov 2023 | ₹183.1b | ₹27.1b | ₹3.6b | 35.8x | 50.4x | 6.7x |
| Fri, 13 Oct 2023 | ₹188.0b | ₹26.2b | ₹3.5b | 44.3x | 53.2x | 7.2x |
| Sun, 10 Sep 2023 | ₹193.1b | ₹25.0b | ₹3.5b | 37.3x | 55.8x | 7.7x |
| Tue, 08 Aug 2023 | ₹187.0b | ₹24.9b | ₹3.5b | 42.3x | 53.7x | 7.5x |
| Thu, 06 Jul 2023 | ₹174.8b | ₹24.2b | ₹3.4b | 30.8x | 52x | 7.2x |
| Sat, 03 Jun 2023 | ₹155.5b | ₹23.5b | ₹3.1b | 38.6x | 50.1x | 6.6x |
| Mon, 01 May 2023 | ₹146.0b | ₹17.9b | ₹3.0b | 35.3x | 47.9x | 8.2x |
| Wed, 29 Mar 2023 | ₹145.5b | ₹17.2b | ₹2.7b | 35.3x | 53.5x | 8.5x |
| Fri, 24 Feb 2023 | ₹154.6b | ₹16.7b | ₹2.7b | 37.2x | 57.3x | 9.3x |
| Sun, 22 Jan 2023 | ₹153.8b | ₹16.1b | ₹2.6b | 34.3x | 60.2x | 9.5x |
Price to Earnings Ratio
60.2x
Current Industry PE
- Investors are pessimistic on the Indian Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
- The industry is trading at a PE ratio of 25.8x which is lower than its 3-year average PE of 46.3x.
- The 3-year average PS ratio of 6.4x is higher than the industry's current PS ratio of 3.4x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have grown 80% per year over the last three years.
- Revenues for these companies have grown 91% per year.
- This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.
Industry Comparison
How does Indian Advertising compare with similar industries?
| IN Market | -2.46% | |
| Telecom | -2.93% | |
| Media | -3.07% | |
| Advertising | -2.88% | |
| Broadcasting | -2.27% | |
| Publishing | -4.43% | |
| Cable and Satellite | -6.28% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| 544435 Adcounty Media India | ₹141.30 | 24.4% +₹623.3m | n/a | PE20.2x | |
| VERTOZ Vertoz | ₹69.07 | 0.6% +₹366.5m | -47.2% | PE219x | |
| 531035 Eraaya Lifespaces | ₹42.60 | 3.9% +₹330.7m | -62.4% | PS0.4x | |
| GRAPHISAD Graphisads | ₹49.15 | 7.9% +₹65.8m | -7.3% | PE13.9x | |
| RKSWAMY R K Swamy | ₹110.56 | 0.8% +₹46.4m | -56.6% | PE28.8x |
