Why Crayons Advertising's (NSE:CRAYONS) Shaky Earnings Are Just The Beginning Of Its Problems
Nov 19
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Indian (NIFTY) Advertising Industry Analysis
UpdatedNov 23, 2025
DataAggregated Company Financials
Companies22
- 7D-1.0%
- 3M-12.7%
- 1Y-12.4%
- YTDn/a
Over the last 7 days, the Advertising industry has dropped 1.0%, driven by a pullback from Brightcom Group of 7.0%. However, the industry is down 12% over the past year. Looking forward, earnings are forecast to grow by 21% annually.
Industry Valuation and Performance
Has the Indian Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Sun, 23 Nov 2025 | ₹390.3b | ₹111.7b | ₹14.8b | 17x | 26.4x | 3.5x |
| Tue, 21 Oct 2025 | ₹415.7b | ₹105.7b | ₹14.1b | 22.4x | 29.5x | 3.9x |
| Thu, 18 Sep 2025 | ₹410.8b | ₹104.8b | ₹14.0b | 25.5x | 29.4x | 3.9x |
| Sat, 16 Aug 2025 | ₹385.3b | ₹101.6b | ₹13.4b | 27.2x | 28.7x | 3.8x |
| Mon, 14 Jul 2025 | ₹361.8b | ₹47.6b | ₹5.7b | 23.2x | 63x | 7.6x |
| Wed, 11 Jun 2025 | ₹356.6b | ₹48.5b | ₹5.7b | 22.1x | 62.6x | 7.4x |
| Fri, 09 May 2025 | ₹295.1b | ₹55.3b | ₹6.3b | 21.1x | 46.7x | 5.3x |
| Sun, 06 Apr 2025 | ₹299.0b | ₹55.3b | ₹6.3b | 22.7x | 47.3x | 5.4x |
| Tue, 04 Mar 2025 | ₹299.3b | ₹103.9b | ₹12.6b | 22x | 23.8x | 2.9x |
| Thu, 30 Jan 2025 | ₹347.8b | ₹81.8b | ₹9.5b | 32.5x | 36.7x | 4.3x |
| Sat, 28 Dec 2024 | ₹399.7b | ₹81.8b | ₹9.5b | 34.1x | 42.2x | 4.9x |
| Mon, 25 Nov 2024 | ₹365.3b | ₹92.3b | ₹12.8b | 23.9x | 28.6x | 4x |
| Wed, 23 Oct 2024 | ₹359.0b | ₹98.3b | ₹14.3b | 27.3x | 25.2x | 3.7x |
| Fri, 20 Sep 2024 | ₹371.5b | ₹122.5b | ₹19.9b | 31.6x | 18.6x | 3x |
| Sun, 18 Aug 2024 | ₹345.0b | ₹120.1b | ₹19.7b | 31.4x | 17.5x | 2.9x |
| Tue, 16 Jul 2024 | ₹303.1b | ₹115.5b | ₹19.0b | 31.7x | 16x | 2.6x |
| Thu, 13 Jun 2024 | ₹311.8b | ₹117.4b | ₹19.1b | 29.6x | 16.3x | 2.7x |
| Sat, 11 May 2024 | ₹281.0b | ₹112.6b | ₹18.7b | 32.5x | 15x | 2.5x |
| Mon, 08 Apr 2024 | ₹300.7b | ₹112.6b | ₹18.7b | 37.7x | 16x | 2.7x |
| Wed, 06 Mar 2024 | ₹272.5b | ₹109.7b | ₹18.4b | 37.3x | 14.8x | 2.5x |
| Fri, 02 Feb 2024 | ₹281.7b | ₹103.6b | ₹17.9b | 44.4x | 15.7x | 2.7x |
| Sun, 31 Dec 2023 | ₹278.0b | ₹103.3b | ₹17.8b | 31.2x | 15.6x | 2.7x |
| Tue, 28 Nov 2023 | ₹203.5b | ₹26.3b | ₹3.6b | 35x | 56x | 7.7x |
| Thu, 26 Oct 2023 | ₹179.0b | ₹26.2b | ₹3.5b | 42.4x | 50.6x | 6.8x |
| Sat, 23 Sep 2023 | ₹185.1b | ₹25.0b | ₹3.5b | 45.7x | 53.5x | 7.4x |
| Mon, 21 Aug 2023 | ₹182.6b | ₹25.0b | ₹3.5b | 39.5x | 52.8x | 7.3x |
| Wed, 19 Jul 2023 | ₹174.6b | ₹24.2b | ₹3.4b | 31.1x | 52x | 7.2x |
| Fri, 16 Jun 2023 | ₹166.9b | ₹23.2b | ₹3.2b | 34.7x | 52.8x | 7.2x |
| Sun, 14 May 2023 | ₹146.2b | ₹20.8b | ₹3.1b | 35.2x | 46.7x | 7x |
| Tue, 11 Apr 2023 | ₹147.8b | ₹17.2b | ₹3.0b | 37.4x | 49.5x | 8.6x |
| Thu, 09 Mar 2023 | ₹154.7b | ₹16.7b | ₹2.7b | 32.9x | 57.4x | 9.3x |
| Sat, 04 Feb 2023 | ₹159.0b | ₹16.1b | ₹2.6b | 35.1x | 62.2x | 9.9x |
| Mon, 02 Jan 2023 | ₹157.4b | ₹16.7b | ₹2.6b | 31.2x | 61.2x | 9.4x |
| Wed, 30 Nov 2022 | ₹178.5b | ₹16.7b | ₹2.6b | 29.6x | 69.3x | 10.7x |
Price to Earnings Ratio
69.3x
Current Industry PE
- Investors are pessimistic on the Indian Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
- The industry is trading at a PE ratio of 26.2x which is lower than its 3-year average PE of 48.1x.
- The 3-year average PS ratio of 6.7x is higher than the industry's current PS ratio of 3.5x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have grown 79% per year over the last three years.
- Revenues for these companies have grown 88% per year.
- This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.
Industry Comparison
How does Indian Advertising compare with similar industries?
| IN Market | -0.65% | |
| Telecom | 1.77% | |
| Media | -2.20% | |
| Advertising | -1.05% | |
| Publishing | -1.68% | |
| Cable and Satellite | -1.94% | |
| Broadcasting | -3.52% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| VERTOZ Vertoz | ₹71.06 | 0.8% +₹502.9m | -53.2% | PE225.3x | |
| EFACTOR E Factor Experiences | ₹328.85 | 5.0% +₹205.5m | 22.7% | PE17.2x | |
| 531035 Eraaya Lifespaces | ₹24.04 | 4.4% +₹194.5m | -88.6% | PS0.2x | |
| GRAPHISAD Graphisads | ₹32.00 | 1.3% +₹7.3m | -52.9% | PE9x | |
| VERITAAS Veritaas Advertising | ₹56.80 | 1.8% +₹2.8m | -55.6% | PE10.8x |