Why Crayons Advertising's (NSE:CRAYONS) Shaky Earnings Are Just The Beginning Of Its Problems
Nov 19
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Indian (NIFTY) Advertising Industry Analysis
UpdatedNov 20, 2025
DataAggregated Company Financials
Companies22
- 7D-1.0%
- 3M-12.7%
- 1Y-12.4%
- YTDn/a
Over the last 7 days, the Advertising industry has dropped 1.0%, driven by Brightcom Group declining 7.0%. However, the industry is down 12% over the past year. Looking forward, earnings are forecast to grow by 21% annually.
Industry Valuation and Performance
Has the Indian Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Sat, 22 Nov 2025 | ₹385.4b | ₹111.2b | ₹14.7b | 17.8x | 26.2x | 3.5x |
| Mon, 20 Oct 2025 | ₹415.7b | ₹105.7b | ₹14.1b | 22.1x | 29.5x | 3.9x |
| Wed, 17 Sep 2025 | ₹399.0b | ₹104.8b | ₹14.0b | 23.1x | 28.6x | 3.8x |
| Fri, 15 Aug 2025 | ₹385.3b | ₹101.6b | ₹13.4b | 27.2x | 28.7x | 3.8x |
| Sun, 13 Jul 2025 | ₹362.4b | ₹48.8b | ₹5.8b | 22.3x | 62.9x | 7.4x |
| Tue, 10 Jun 2025 | ₹345.5b | ₹48.5b | ₹5.7b | 21.3x | 60.6x | 7.1x |
| Thu, 08 May 2025 | ₹296.2b | ₹55.3b | ₹6.3b | 21.5x | 46.9x | 5.4x |
| Sat, 05 Apr 2025 | ₹299.0b | ₹55.3b | ₹6.3b | 22.7x | 47.3x | 5.4x |
| Mon, 03 Mar 2025 | ₹302.9b | ₹103.9b | ₹12.6b | 22.4x | 24.1x | 2.9x |
| Wed, 29 Jan 2025 | ₹340.8b | ₹81.8b | ₹9.5b | 31.9x | 35.9x | 4.2x |
| Fri, 27 Dec 2024 | ₹394.7b | ₹81.8b | ₹9.5b | 35x | 41.6x | 4.8x |
| Sun, 24 Nov 2024 | ₹365.3b | ₹92.0b | ₹12.8b | 27x | 28.6x | 4x |
| Tue, 22 Oct 2024 | ₹368.2b | ₹98.3b | ₹14.3b | 29x | 25.8x | 3.7x |
| Thu, 19 Sep 2024 | ₹375.8b | ₹122.5b | ₹19.9b | 32.3x | 18.8x | 3.1x |
| Sat, 17 Aug 2024 | ₹345.0b | ₹120.1b | ₹19.7b | 31.4x | 17.5x | 2.9x |
| Mon, 15 Jul 2024 | ₹304.7b | ₹115.5b | ₹19.0b | 32.8x | 16.1x | 2.6x |
| Wed, 12 Jun 2024 | ₹300.9b | ₹117.4b | ₹19.1b | 29.8x | 15.7x | 2.6x |
| Fri, 10 May 2024 | ₹277.9b | ₹112.6b | ₹18.7b | 32x | 14.8x | 2.5x |
| Sun, 07 Apr 2024 | ₹300.7b | ₹112.6b | ₹18.7b | 37.7x | 16x | 2.7x |
| Tue, 05 Mar 2024 | ₹277.5b | ₹109.7b | ₹18.4b | 39.2x | 15.1x | 2.5x |
| Thu, 01 Feb 2024 | ₹285.8b | ₹103.6b | ₹17.9b | 44.1x | 16x | 2.8x |
| Sat, 30 Dec 2023 | ₹278.0b | ₹103.3b | ₹17.8b | 31.2x | 15.6x | 2.7x |
| Mon, 27 Nov 2023 | ₹203.5b | ₹26.3b | ₹3.6b | 35x | 56x | 7.7x |
| Wed, 25 Oct 2023 | ₹181.7b | ₹26.2b | ₹3.5b | 43x | 51.4x | 6.9x |
| Fri, 22 Sep 2023 | ₹185.7b | ₹25.0b | ₹3.5b | 45.7x | 53.7x | 7.4x |
| Sun, 20 Aug 2023 | ₹182.6b | ₹25.0b | ₹3.5b | 39.5x | 52.8x | 7.3x |
| Tue, 18 Jul 2023 | ₹176.9b | ₹24.2b | ₹3.4b | 31.6x | 52.7x | 7.3x |
| Thu, 15 Jun 2023 | ₹163.1b | ₹22.8b | ₹3.1b | 45.5x | 52.3x | 7.1x |
| Sat, 13 May 2023 | ₹146.2b | ₹20.8b | ₹3.1b | 35.2x | 46.7x | 7x |
| Mon, 10 Apr 2023 | ₹147.8b | ₹17.2b | ₹3.0b | 37.8x | 49.5x | 8.6x |
| Wed, 08 Mar 2023 | ₹156.8b | ₹16.7b | ₹2.7b | 34x | 58.1x | 9.4x |
| Fri, 03 Feb 2023 | ₹157.9b | ₹16.1b | ₹2.6b | 35.7x | 61.8x | 9.8x |
| Sun, 01 Jan 2023 | ₹157.4b | ₹16.7b | ₹2.6b | 31.2x | 61.2x | 9.4x |
| Tue, 29 Nov 2022 | ₹174.8b | ₹16.7b | ₹2.6b | 28.2x | 67.9x | 10.4x |
Price to Earnings Ratio
67.9x
Current Industry PE
- Investors are pessimistic on the Indian Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
- The industry is trading at a PE ratio of 26.2x which is lower than its 3-year average PE of 48.1x.
- The 3-year average PS ratio of 6.7x is higher than the industry's current PS ratio of 3.5x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have grown 79% per year over the last three years.
- Revenues for these companies have grown 88% per year.
- This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.
Industry Comparison
How does Indian Advertising compare with similar industries?
| IN Market | -0.65% | |
| Telecom | 1.77% | |
| Media | -2.20% | |
| Advertising | -1.05% | |
| Publishing | -1.68% | |
| Cable and Satellite | -1.94% | |
| Broadcasting | -3.52% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| VERTOZ Vertoz | ₹71.06 | 0.8% +₹502.9m | -53.2% | PE225.3x | |
| EFACTOR E Factor Experiences | ₹328.85 | 5.0% +₹205.5m | 22.7% | PE17.2x | |
| 531035 Eraaya Lifespaces | ₹24.04 | 4.4% +₹194.5m | -88.6% | PS0.2x | |
| GRAPHISAD Graphisads | ₹32.00 | 1.3% +₹7.3m | -52.9% | PE9x | |
| VERITAAS Veritaas Advertising | ₹56.80 | 1.8% +₹2.8m | -55.6% | PE10.8x |