Why Crayons Advertising's (NSE:CRAYONS) Shaky Earnings Are Just The Beginning Of Its Problems
Nov 19
Have your own idea? Try our Stock Screener
Indian (NIFTY) Advertising Industry Analysis
UpdatedNov 24, 2025
DataAggregated Company Financials
Companies22
- 7D-1.0%
- 3M-12.0%
- 1Y-12.4%
- YTDn/a
Over the last 7 days, the Advertising industry has dropped 1.0%, driven by pullbacks in Brightcom Group and Affle 3i of 7.2% and 0.8%, respectively. Meanwhile, Eraaya Lifespaces actually outperformed within the industry, gaining 15% in the last week. The industry has fallen 12% in the last year. Earnings are forecast to grow by 20% annually.
Industry Valuation and Performance
Has the Indian Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Tue, 25 Nov 2025 | ₹390.3b | ₹111.7b | ₹14.8b | 17x | 26.4x | 3.5x |
| Thu, 23 Oct 2025 | ₹416.6b | ₹105.7b | ₹14.1b | 22.3x | 29.6x | 3.9x |
| Sat, 20 Sep 2025 | ₹410.6b | ₹104.8b | ₹14.0b | 24.2x | 29.4x | 3.9x |
| Mon, 18 Aug 2025 | ₹385.3b | ₹104.7b | ₹14.0b | 27.2x | 27.6x | 3.7x |
| Wed, 16 Jul 2025 | ₹396.8b | ₹99.1b | ₹12.8b | 22.1x | 30.9x | 4x |
| Fri, 13 Jun 2025 | ₹349.7b | ₹48.5b | ₹5.7b | 21.9x | 61.4x | 7.2x |
| Sun, 11 May 2025 | ₹291.6b | ₹55.3b | ₹6.3b | 22.3x | 46.2x | 5.3x |
| Tue, 08 Apr 2025 | ₹284.2b | ₹55.3b | ₹6.3b | 21.6x | 45x | 5.1x |
| Thu, 06 Mar 2025 | ₹306.4b | ₹103.9b | ₹12.6b | 21.4x | 24.3x | 2.9x |
| Sat, 01 Feb 2025 | ₹347.4b | ₹81.8b | ₹9.5b | 32.6x | 36.6x | 4.2x |
| Mon, 30 Dec 2024 | ₹399.7b | ₹81.8b | ₹9.5b | 34.1x | 42.2x | 4.9x |
| Wed, 27 Nov 2024 | ₹365.9b | ₹92.4b | ₹12.8b | 26x | 28.6x | 4x |
| Fri, 25 Oct 2024 | ₹353.9b | ₹95.9b | ₹14.3b | 27.7x | 24.8x | 3.7x |
| Sun, 22 Sep 2024 | ₹378.1b | ₹98.4b | ₹14.3b | 35.2x | 26.5x | 3.8x |
| Tue, 20 Aug 2024 | ₹351.2b | ₹120.1b | ₹19.7b | 32x | 17.8x | 2.9x |
| Thu, 18 Jul 2024 | ₹333.1b | ₹117.1b | ₹19.1b | 32.3x | 17.4x | 2.8x |
| Sat, 15 Jun 2024 | ₹310.0b | ₹117.4b | ₹19.1b | 32x | 16.2x | 2.6x |
| Mon, 13 May 2024 | ₹281.0b | ₹112.6b | ₹18.7b | 32.5x | 15x | 2.5x |
| Wed, 10 Apr 2024 | ₹296.5b | ₹112.6b | ₹18.7b | 36.9x | 15.8x | 2.6x |
| Fri, 08 Mar 2024 | ₹271.4b | ₹109.7b | ₹18.4b | 39.8x | 14.7x | 2.5x |
| Sun, 04 Feb 2024 | ₹283.6b | ₹103.6b | ₹17.9b | 44x | 15.9x | 2.7x |
| Tue, 02 Jan 2024 | ₹280.4b | ₹103.3b | ₹17.8b | 31x | 15.7x | 2.7x |
| Thu, 30 Nov 2023 | ₹206.7b | ₹26.3b | ₹3.6b | 33.2x | 56.8x | 7.9x |
| Sat, 28 Oct 2023 | ₹178.4b | ₹26.2b | ₹3.5b | 43.6x | 50.5x | 6.8x |
| Mon, 25 Sep 2023 | ₹185.1b | ₹25.0b | ₹3.5b | 45.7x | 53.5x | 7.4x |
| Wed, 23 Aug 2023 | ₹183.9b | ₹25.0b | ₹3.5b | 43.5x | 53.1x | 7.4x |
| Fri, 21 Jul 2023 | ₹174.3b | ₹24.2b | ₹3.4b | 33.1x | 51.9x | 7.2x |
| Sun, 18 Jun 2023 | ₹167.1b | ₹23.2b | ₹3.2b | 34.9x | 52.8x | 7.2x |
| Tue, 16 May 2023 | ₹146.6b | ₹21.7b | ₹3.1b | 36.3x | 47.8x | 6.8x |
| Thu, 13 Apr 2023 | ₹146.0b | ₹17.2b | ₹3.0b | 38.1x | 48.9x | 8.5x |
| Sat, 11 Mar 2023 | ₹149.6b | ₹16.7b | ₹2.7b | 34.2x | 55.5x | 9x |
| Mon, 06 Feb 2023 | ₹159.0b | ₹16.5b | ₹2.6b | 35.1x | 60.6x | 9.6x |
| Wed, 04 Jan 2023 | ₹157.0b | ₹16.7b | ₹2.6b | 31.8x | 61x | 9.4x |
| Fri, 02 Dec 2022 | ₹178.3b | ₹16.7b | ₹2.6b | 32x | 69.3x | 10.6x |
Price to Earnings Ratio
69.3x
Current Industry PE
- Investors are pessimistic on the Indian Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
- The industry is trading at a PE ratio of 26.4x which is lower than its 3-year average PE of 48.0x.
- The 3-year average PS ratio of 6.7x is higher than the industry's current PS ratio of 3.5x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have grown 79% per year over the last three years.
- Revenues for these companies have grown 88% per year.
- This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.
Industry Comparison
How does Indian Advertising compare with similar industries?
| IN Market | -0.65% | |
| Telecom | 1.77% | |
| Media | -2.20% | |
| Advertising | -1.05% | |
| Publishing | -1.69% | |
| Cable and Satellite | -1.94% | |
| Broadcasting | -3.52% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| 531035 Eraaya Lifespaces | ₹25.24 | 15.4% +₹642.6m | -87.5% | PS0.2x | |
| EFACTOR E Factor Experiences | ₹328.35 | 7.6% +₹301.7m | 20.3% | PE17.2x | |
| CRAYONS Crayons Advertising | ₹46.00 | 2.9% +₹31.8m | -53.8% | PE10.7x | |
| GRAPHISAD Graphisads | ₹33.60 | 4.2% +₹24.7m | -52.3% | PE9.5x | |
| VERTOZ Vertoz | ₹70.64 | 0.03% +₹17.0m | -53.4% | PE224x |