Why Crayons Advertising's (NSE:CRAYONS) Shaky Earnings Are Just The Beginning Of Its Problems
Nov 19
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Indian (NIFTY) Advertising Industry Analysis
UpdatedNov 24, 2025
DataAggregated Company Financials
Companies22
- 7D-1.0%
- 3M-12.0%
- 1Y-12.4%
- YTDn/a
Over the last 7 days, the Advertising industry has dropped 1.0%, driven by Brightcom Group declining 7.0%. However, the industry is down 12% over the past year. Earnings are forecast to grow by 21% annually.
Industry Valuation and Performance
Has the Indian Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Mon, 24 Nov 2025 | ₹390.3b | ₹111.7b | ₹14.8b | 17x | 26.4x | 3.5x |
| Wed, 22 Oct 2025 | ₹416.6b | ₹105.7b | ₹14.1b | 22.3x | 29.6x | 3.9x |
| Fri, 19 Sep 2025 | ₹405.8b | ₹104.8b | ₹14.0b | 24.8x | 29x | 3.9x |
| Sun, 17 Aug 2025 | ₹385.3b | ₹104.7b | ₹14.0b | 27.2x | 27.6x | 3.7x |
| Tue, 15 Jul 2025 | ₹399.2b | ₹99.1b | ₹12.8b | 22.3x | 31.1x | 4x |
| Thu, 12 Jun 2025 | ₹354.1b | ₹48.5b | ₹5.7b | 21.7x | 62.1x | 7.3x |
| Sat, 10 May 2025 | ₹291.6b | ₹55.3b | ₹6.3b | 22.3x | 46.2x | 5.3x |
| Mon, 07 Apr 2025 | ₹299.0b | ₹55.3b | ₹6.3b | 22.7x | 47.3x | 5.4x |
| Wed, 05 Mar 2025 | ₹303.8b | ₹103.9b | ₹12.6b | 21.9x | 24.1x | 2.9x |
| Fri, 31 Jan 2025 | ₹346.0b | ₹81.8b | ₹9.5b | 31.5x | 36.5x | 4.2x |
| Sun, 29 Dec 2024 | ₹399.7b | ₹81.8b | ₹9.5b | 34.1x | 42.2x | 4.9x |
| Tue, 26 Nov 2024 | ₹364.3b | ₹92.4b | ₹12.8b | 24.2x | 28.5x | 3.9x |
| Thu, 24 Oct 2024 | ₹360.6b | ₹98.3b | ₹14.3b | 27.4x | 25.3x | 3.7x |
| Sat, 21 Sep 2024 | ₹378.1b | ₹122.5b | ₹19.9b | 35.2x | 19x | 3.1x |
| Mon, 19 Aug 2024 | ₹345.0b | ₹120.1b | ₹19.7b | 31.4x | 17.5x | 2.9x |
| Wed, 17 Jul 2024 | ₹302.2b | ₹115.5b | ₹19.0b | 32.2x | 15.9x | 2.6x |
| Fri, 14 Jun 2024 | ₹312.0b | ₹117.4b | ₹19.1b | 29.7x | 16.3x | 2.7x |
| Sun, 12 May 2024 | ₹281.0b | ₹112.6b | ₹18.7b | 32.5x | 15x | 2.5x |
| Tue, 09 Apr 2024 | ₹297.0b | ₹112.6b | ₹18.7b | 37.4x | 15.8x | 2.6x |
| Thu, 07 Mar 2024 | ₹271.4b | ₹109.7b | ₹18.4b | 34.5x | 14.7x | 2.5x |
| Sat, 03 Feb 2024 | ₹283.6b | ₹103.6b | ₹17.9b | 44x | 15.9x | 2.7x |
| Mon, 01 Jan 2024 | ₹278.0b | ₹103.3b | ₹17.8b | 31.2x | 15.6x | 2.7x |
| Wed, 29 Nov 2023 | ₹205.2b | ₹26.3b | ₹3.6b | 33.7x | 56.5x | 7.8x |
| Fri, 27 Oct 2023 | ₹178.4b | ₹26.2b | ₹3.5b | 44.2x | 50.5x | 6.8x |
| Sun, 24 Sep 2023 | ₹185.1b | ₹25.0b | ₹3.5b | 45.7x | 53.5x | 7.4x |
| Tue, 22 Aug 2023 | ₹182.6b | ₹25.0b | ₹3.5b | 41.5x | 52.8x | 7.3x |
| Thu, 20 Jul 2023 | ₹175.4b | ₹24.2b | ₹3.4b | 31.8x | 52.2x | 7.2x |
| Sat, 17 Jun 2023 | ₹167.1b | ₹23.2b | ₹3.2b | 34.9x | 52.8x | 7.2x |
| Mon, 15 May 2023 | ₹146.2b | ₹21.7b | ₹3.1b | 35.2x | 47.7x | 6.7x |
| Wed, 12 Apr 2023 | ₹146.0b | ₹17.2b | ₹3.0b | 38.1x | 48.9x | 8.5x |
| Fri, 10 Mar 2023 | ₹151.1b | ₹16.7b | ₹2.7b | 34.2x | 56x | 9.1x |
| Sun, 05 Feb 2023 | ₹159.0b | ₹16.1b | ₹2.6b | 35.1x | 62.2x | 9.9x |
| Tue, 03 Jan 2023 | ₹156.5b | ₹16.7b | ₹2.6b | 32.7x | 60.8x | 9.3x |
| Thu, 01 Dec 2022 | ₹179.1b | ₹16.7b | ₹2.6b | 31.1x | 69.6x | 10.7x |
Price to Earnings Ratio
69.6x
Current Industry PE
- Investors are pessimistic on the Indian Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
- The industry is trading at a PE ratio of 26.4x which is lower than its 3-year average PE of 48.0x.
- The 3-year average PS ratio of 6.7x is higher than the industry's current PS ratio of 3.5x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have grown 79% per year over the last three years.
- Revenues for these companies have grown 88% per year.
- This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.
Industry Comparison
How does Indian Advertising compare with similar industries?
| IN Market | -0.65% | |
| Telecom | 1.77% | |
| Media | -2.20% | |
| Advertising | -1.05% | |
| Publishing | -1.69% | |
| Cable and Satellite | -1.94% | |
| Broadcasting | -3.52% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| VERTOZ Vertoz | ₹71.06 | 0.6% +₹375.0m | -53.1% | PE225.3x | |
| EFACTOR E Factor Experiences | ₹328.85 | 7.7% +₹308.2m | 20.5% | PE17.2x | |
| 531035 Eraaya Lifespaces | ₹24.04 | 4.4% +₹194.5m | -88.6% | PS0.2x | |
| CRAYONS Crayons Advertising | ₹46.00 | 2.9% +₹31.8m | -53.8% | PE10.7x |