Has the Norwegian Consumer Discretionary Sector valuation changed over the past few years?

Investors are optimistic on the Norwegian Consumer Discretionary industry, and appear confident in long term growth rates. The industry is trading at a PE ratio of 31.3x which is higher than its 3-year average PE of -29.3x. The industry is trading close to its 3-year average PS ratio of 0.58x.

Which industries have driven the changes within the Norwegian Consumer Discretionary sector?

Investors are most optimistic about the Consumer Services industry which is trading above its 3-year average PE ratio of 4.7x. Analysts are expecting annual earnings growth of 30.0%, which is lower than the prior year's growth of 104.6% per year.

Norwegian (OSEAX) Consumer Discretionary Sector Analysis

Date	Market Cap	Revenue	Earnings	PE	Absolute PE	PS
Mon, 13 Jul 2026	NOK 36.0b	NOK 56.6b	NOK 1.2b	22.8x	31.3x	0.6x
Wed, 10 Jun 2026	NOK 34.3b	NOK 53.3b	NOK 1.1b	20.8x	31.6x	0.6x
Fri, 08 May 2026	NOK 34.9b	NOK 53.2b	NOK 1.1b	23.3x	32.5x	0.7x
Sun, 05 Apr 2026	NOK 35.3b	NOK 53.0b	NOK 967.2m	22.4x	36.5x	0.7x
Tue, 03 Mar 2026	NOK 35.7b	NOK 53.2b	NOK 974.2m	22.1x	36.6x	0.7x
Thu, 29 Jan 2026	NOK 35.7b	NOK 52.5b	NOK 1.3b	19x	28.1x	0.7x
Sat, 27 Dec 2025	NOK 35.6b	NOK 52.9b	NOK 1.1b	19x	31.6x	0.7x
Mon, 24 Nov 2025	NOK 33.4b	NOK 52.9b	NOK 1.1b	18.2x	29.7x	0.6x
Wed, 22 Oct 2025	NOK 36.7b	NOK 52.3b	NOK 1.1b	18.8x	34.8x	0.7x
Fri, 19 Sep 2025	NOK 37.6b	NOK 52.3b	NOK 1.1b	19.3x	35.7x	0.7x
Sun, 17 Aug 2025	NOK 36.5b	NOK 52.4b	NOK 1.0b	21.8x	35.1x	0.7x
Tue, 15 Jul 2025	NOK 37.0b	NOK 59.6b	-NOK 755,154,887.92	22.3x	-49x	0.6x
Thu, 12 Jun 2025	NOK 34.1b	NOK 58.7b	-NOK 759,586,321.86	20x	-44.9x	0.6x
Sat, 10 May 2025	NOK 33.4b	NOK 58.7b	-NOK 727,481,910.60	19.5x	-45.9x	0.6x
Mon, 07 Apr 2025	NOK 32.1b	NOK 57.8b	-NOK 528,210,231.55	15.7x	-60.8x	0.6x
Wed, 05 Mar 2025	NOK 30.8b	NOK 58.1b	-NOK 581,385,310.41	15.3x	-53x	0.5x
Fri, 31 Jan 2025	NOK 30.5b	NOK 57.7b	-NOK 1,764,302,022.12	19.1x	-17.3x	0.5x
Sun, 29 Dec 2024	NOK 28.8b	NOK 56.5b	-NOK 1,785,924,704.70	17.5x	-16.1x	0.5x
Tue, 26 Nov 2024	NOK 25.9b	NOK 56.3b	-NOK 1,779,587,192.09	15.8x	-14.5x	0.5x
Thu, 24 Oct 2024	NOK 31.5b	NOK 57.2b	-NOK 1,280,192,108.08	17.7x	-24.6x	0.6x
Sat, 21 Sep 2024	NOK 32.4b	NOK 57.1b	-NOK 1,294,910,069.58	17.5x	-25x	0.6x
Mon, 19 Aug 2024	NOK 31.3b	NOK 56.9b	-NOK 1,275,110,858.14	15.5x	-24.5x	0.5x
Wed, 17 Jul 2024	NOK 31.6b	NOK 57.3b	-NOK 1,803,860,636.15	15.4x	-17.5x	0.6x
Fri, 14 Jun 2024	NOK 32.8b	NOK 56.4b	-NOK 1,766,143,667.66	15.5x	-18.6x	0.6x
Sun, 12 May 2024	NOK 33.4b	NOK 57.3b	-NOK 2,691,704,012.59	17x	-12.4x	0.6x
Tue, 09 Apr 2024	NOK 34.3b	NOK 57.9b	-NOK 3,011,322,139.68	17x	-11.4x	0.6x
Thu, 07 Mar 2024	NOK 32.3b	NOK 58.2b	-NOK 2,497,121,735.71	16.4x	-12.9x	0.6x
Sat, 03 Feb 2024	NOK 33.4b	NOK 58.0b	-NOK 1,066,480,923.00	22.2x	-31.3x	0.6x
Mon, 01 Jan 2024	NOK 33.2b	NOK 57.8b	-NOK 1,066,837,312.00	19.9x	-31.1x	0.6x
Wed, 29 Nov 2023	NOK 29.5b	NOK 57.7b	-NOK 111,826,929.00	18.4x	-263.4x	0.5x
Fri, 27 Oct 2023	NOK 26.2b	NOK 57.9b	-NOK 74,786,484.00	20.7x	-350.8x	0.5x
Sun, 24 Sep 2023	NOK 26.7b	NOK 57.4b	-NOK 62,309,313.00	23.1x	-428.8x	0.5x
Tue, 22 Aug 2023	NOK 27.5b	NOK 57.7b	-NOK 944,961,395.00	25.4x	-29.1x	0.5x
Thu, 20 Jul 2023	NOK 27.5b	NOK 57.4b	-NOK 516,809,704.00	33.5x	-53.2x	0.5x


NO Market	0.013%
Consumer Discretionary	-2.77%
Specialty Stores	2.98%
Online Retail and Ecommerce	0%	0
Hospitality	-0.62%
Consumer Services	-1.05%
Auto Components	-1.46%
General Merchandise and Department Stores	-8.76%

Company	Last Price	7D	1Y	Valuation
KID Kid	NOK 126.60	6.6% +NOK 317.0m	-13.9%	PE23.3x
BOHUS Bohus	NOK 34.40	1.2% +NOK 39.3m	n/a	PE35.8x
LUMI Lumi Education Group	NOK 18.80	2.7% +NOK 28.9m	21.3%	PE37.8x

Announcement • Jul 04

Brødrene A & O Johansen A/S (CPSE:AOJ B) entered into a transaction agreement to acquire Elektroimportøren AS (OB:ELIMP) from a group of shareholders for NOK 1.1 billion.

Brødrene A & O Johansen A/S (CPSE:AOJ B) signed a letter of intent to acquire Elektroimportøren AS (OB:ELIMP) on May 4, 2026. Brødrene A & O Johansen A/S (CPSE:AOJ B) entered into a transaction agreement to acquire Elektroimportøren AS (OB:ELIMP) from a group of shareholders for NOK 1.1 billion on July 3, 2026. On May 4, 2026, the Offeror provided a letter of interest with a non-binding and indicative offer to the Board of Directors and subsequently, on May 28, 2026, a letter of interest with a revised non-binding and indicative offer to the Board of Directors. On May 13, 2026, the Offeror and the Company entered into a mutual non-disclosure and standstill agreement. Following the submission of the revised letter of interest on May 28, 2026, the Offeror and the Company entered into a process agreement on June 12, 2026 to regulate their respective rights and obligations in respect of exclusivity and the customary due diligence process over the course of a limited time period leading up to a possible binding agreement between the parties. After completion of the due diligence review and negotiations between the parties, the Company and the Offeror entered into the Transaction Agreement on July 3, 2026. Kjersti Helen Krokeide Hobøl, the only member of the Board of Directors holding Shares as at the date of the Transaction Agreement, and Jørgen Waldal Wist, the CFO of the Company, who is the only member of the Executive Management who holds Shares and who has been involved in the process, representing in aggregate approximately 0.38% of the Company's outstanding share capital, have made undertakings in favor of the Offeror. WQZ Investment Group Ltd., Varner Equities AS, Verdipapirfond Odin Norge, Trapesa AS, Alcancia Capital AS, T.D. Veen AS, Opek Invest AS and Niss Invest AS, representing in aggregate approximately 46.27% of the Company's outstanding share capital, have also undertaken to accept the Offer in favour of the Offeror. In total, the aforementioned pre-acceptances represent approximately 46.65% of the Company's outstanding share capital. The Offer will be partially financed through a bridge facility provided by Danske Bank A/S to the Offeror, which together with the Offeror's own available funds provides the Offeror with the full cash amount required to satisfy the Offer. The Offer Period runs from and including July 3, 2026, 09:00 (CEST), until August 5, 2026, 16:30 (CEST), subject to extension at the sole discretion of the Offeror (which may be extended up to a maximum of ten (10) weeks from commencement of the initial Offer Period). If, as a result of the Offer or otherwise, the Offeror acquires and holds Shares representing at least 90% of the total issued Shares and voting rights in the Company, the Offeror intends to initiate a compulsory acquisition (squeeze-out) of the remaining Shares. Further, following completion of the Offer, the Offeror intends to apply for a delisting of the Shares from Euronext Growth Oslo. The settlement of the Offer is within 15 business days following satisfaction or waiver of all conditions for the Offer (expected during Q3 2026). As further detailed and specified in the Offer Document, completion of the Offer is subject to the following conditions being satisfied or waived in whole or in part by the Offeror: Shareholders representing at least 90% of the issued and outstanding share capital and voting rights of the Company on a fully diluted basis having validly accepted the Offer; the Board Recommendation not being amended, modified or withdrawn; all required regulatory approvals, including clearance from the Norwegian Competition Authority in respect of the transactions contemplated by the Transaction Agreement, having been obtained on terms satisfactory to the Offeror. The Offer is not subject to any due diligence or financing condition. Barring unforeseen circumstances or any extensions of the Offer Period, it is currently expected that the Offer will be completed during the third quarter of 2026, following satisfaction or waiver of all conditions for the Offer. Expiration of the Offer Period (subject to extension) is August 5, 2026. The Board of Directors of the Company unanimously recommends the shareholders of the Company to accept the Offer. ABG Sundal Collier Holding ASA acted as financial advisor for Elektroimportøren AS. Arctic Securities AS acted as financial advisor for Brødrene A & O Johansen A/S. ABG Sundal Collier Holding ASA acted as fairness opinion provider for Elektroimportøren AS. Advokatfirma Wiersholm AS acted as legal advisor for Elektroimportøren AS. Gorrissen Federspiel I/S acted as legal advisor for Brødrene A & O Johansen A/S. Wikborg Rein Advokatfirma As acted as legal advisor for Brødrene A & O Johansen A/S.

Norwegian (OSEAX) Consumer Discretionary Sector Analysis

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Brødrene A & O Johansen A/S (CPSE:AOJ B) entered into a transaction agreement to acquire Elektroimportøren AS (OB:ELIMP) from a group of shareholders for NOK 1.1 billion.

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