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German (DAX) Consumer Discretionary Sector Analysis

UpdatedJul 21, 2026
DataAggregated Company Financials
Companies91
  • 7D0.4%
  • 3M-5.1%
  • 1Y-10.1%
  • YTD-17.1%

The Consumer Discretionary industry has been flat over the last week, but Schaeffler has lost 7.3%. As for the longer term, the industry has declined 10% in the last year. Looking forward, earnings are forecast to grow by 27% annually.

Sector Valuation and Performance

Has the German Consumer Discretionary Sector valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Tue, 21 Jul 2026€284.4b€841.0b€21.1b15x13.5x0.3x
Thu, 18 Jun 2026€300.6b€840.9b€21.1b16.2x14.3x0.4x
Sat, 16 May 2026€298.0b€840.4b€21.2b15.1x14.1x0.4x
Mon, 13 Apr 2026€298.1b€846.8b€22.5b15.5x13.3x0.4x
Wed, 11 Mar 2026€295.9b€854.7b-€445,913,220.2515.9x-663.6x0.3x
Fri, 06 Feb 2026€326.1b€880.3b€390.1m15.8x836x0.4x
Sun, 04 Jan 2026€345.5b€880.3b€389.8m17.4x886.5x0.4x
Tue, 02 Dec 2025€324.1b€880.0b€502.7m15.6x644.8x0.4x
Thu, 30 Oct 2025€322.4b€880.4b€2.6b16.2x125.3x0.4x
Sat, 27 Sep 2025€315.2b€861.4b€3.8b17.8x83.6x0.4x
Mon, 25 Aug 2025€331.6b€859.8b€3.4b18.2x96.7x0.4x
Wed, 23 Jul 2025€312.9b€868.0b€8.1b13.6x38.8x0.4x
Fri, 20 Jun 2025€294.5b€868.1b€8.1b12.7x36.4x0.3x
Sun, 18 May 2025€326.1b€868.1b€8.1b13.2x40.1x0.4x
Tue, 15 Apr 2025€296.0b€867.1b€12.9b13.3x23x0.3x
Thu, 13 Mar 2025€347.1b€875.7b€39.9b12.9x8.7x0.4x
Sat, 08 Feb 2025€340.0b€870.2b€40.2b13.9x8.5x0.4x
Mon, 06 Jan 2025€329.4b€870.9b€40.2b13.4x8.2x0.4x
Wed, 04 Dec 2024€323.3b€872.9b€40.1b12.4x8.1x0.4x
Fri, 01 Nov 2024€337.7b€876.8b€43.7b13x7.7x0.4x
Sun, 29 Sep 2024€364.6b€888.0b€48.7b11.9x7.5x0.4x
Tue, 27 Aug 2024€355.0b€886.7b€48.5b12.3x7.3x0.4x
Thu, 25 Jul 2024€362.6b€884.0b€49.3b12.5x7.4x0.4x
Sat, 22 Jun 2024€363.9b€884.2b€49.2b13x7.4x0.4x
Mon, 20 May 2024€408.5b€879.9b€49.1b13.3x8.3x0.5x
Wed, 17 Apr 2024€431.9b€883.1b€52.0b12x8.3x0.5x
Fri, 15 Mar 2024€407.5b€880.1b€51.8b13.6x7.9x0.5x
Sun, 11 Feb 2024€390.4b€870.0b€49.7b12.8x7.9x0.4x
Tue, 09 Jan 2024€385.3b€870.8b€49.6b12.9x7.8x0.4x
Thu, 07 Dec 2023€397.9b€869.9b€49.7b13.8x8x0.5x
Sat, 04 Nov 2023€379.1b€869.9b€48.3b13.7x7.8x0.4x
Mon, 02 Oct 2023€394.4b€861.3b€46.7b14.3x8.4x0.5x
Wed, 30 Aug 2023€423.9b€860.5b€46.0b14.8x9.2x0.5x
Fri, 28 Jul 2023€451.9b€823.7b€46.6b13.6x9.7x0.5x
Price to Earnings Ratio

9.7x


Total Market Cap: €451.9bTotal Earnings: €46.6bTotal Revenue: €823.7bTotal Market Cap vs Earnings and Revenue0%0%0%
German Consumer Discretionary Sector Price to Earnings3Y Average 41.9x202420252026
Current Industry PE
  • Investors are pessimistic on the German Consumer Discretionary industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 13.5x which is lower than its 3-year average PE of 41.9x.
  • The industry is trading close to its 3-year average PS ratio of 0.40x.
Past Earnings Growth
  • The earnings for companies in the Consumer Discretionary industry have declined 23% per year over the last three years.
  • Meanwhile revenues have remained mostly flat.
  • This means that although sales have remained flat, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.

Industry Trends

Which industries have driven the changes within the German Consumer Discretionary sector?

DE Market-0.78%
Consumer Discretionary0.42%
Hospitality1.83%
Specialty Stores1.78%
Auto1.16%
Retail Distributors0%0
Online Retail and Ecommerce0%0
Luxury-0.78%
General Merchandise and Department Stores-1.45%
Consumer Durables-2.06%
Auto Components-2.71%
Consumer Services-2.92%
Leisure-5.61%
Industry PE
  • Investors are most optimistic about the Leisure industry which is trading above its 3-year average PE ratio of 4.9x.
    • Analysts are expecting annual earnings growth of 51.3%, which is lower than the prior year's growth of 587.4% per year.
Forecasted Growth
  • Analysts are most optimistic on the Consumer Services industry, expecting annual earnings growth of 71% over the next 5 years.
  • This is better than its past earnings decline of 20% per year.
  • In contrast, the Auto industry is expected to see its earnings grow by 17% per year over the next few years.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
BMW Bayerische Motoren Werke€57.620.5%
+€182.1m		-30.8%PE5.1x
HLE HELLA GmbH KGaA€71.602.3%
+€177.8m		-17.7%PE83.9x
ZAL Zalando€28.231.7%
+€115.7m		2.1%PE57.9x
HBH HORNBACH Holding KGaA€80.104.8%
+€59.2m		-21.9%PE9.7x
PUM PUMA€28.641.1%
+€44.2m		24.1%PS0.6x

Latest News

SFQ
€20.30
SAF-Holland
7D
1.8%
1Y
22.0%
ZAL
€28.23
Zalando
7D
1.7%
1Y
2.1%
SHA0
€8.06
Schaeffler
7D
-4.0%
1Y
63.5%
DHER
€38.41
Delivery Hero
7D
-1.8%
1Y
48.8%
BMW
€57.62
Bayerische Motoren Werke
7D
0.5%
1Y
-30.8%
ADS
€179.40
adidas
7D
-0.7%
1Y
-11.6%
Narrative Update • Jul 16

ADS: World Cup Exposure And Direct To Consumer Execution Should Drive Re Rating

Analysts have raised the fair value estimate for adidas stock from €199.71 to €207.59, citing higher price targets that reflect confidence in World Cup related momentum, product trends, and broad based revenue growth potential. Analyst Commentary Recent research on adidas highlights a mix of optimism around the company’s current momentum and some caution around execution and near term profit impact, which helps explain the higher fair value estimate.
MBG
€44.91
Mercedes-Benz Group
7D
-0.5%
1Y
-12.0%
Narrative Update • Jul 16

MBG: Proposed U.S. Market Restrictions Will Pressure Future Earnings

Analysts have updated their view on Mercedes-Benz Group with a lower fair value of €42.00 and trimmed price targets in the €51 to €52 range, citing confidence in company guidance as well as its lead in restructuring, product launches and capital allocation among German car makers. Analyst Commentary Recent research on Mercedes-Benz Group shows a mix of confidence in company guidance and caution on upside, as reflected in the reset of fair value to €42.00 and price targets in the €51 to €52 range.
DOU
€8.26
Douglas
7D
2.0%
1Y
-21.6%
Narrative Update • Jul 14

DOU: Softer Guidance And Lower P/E Expectations Will Still Support Upside

Analysts have lowered their price target for Douglas from €17.60 to €14.20, citing updated assumptions for slightly softer revenue growth, profit margins and future P/E expectations. What’s in the News for Douglas Douglas AG adjusted earnings guidance for the 2025/26 financial year, now forecasting sales growth of 0 to 1%, corresponding to a range of €4.58b to €4.63b, compared with the earlier indication at the lower end of €4.65b to €4.80b.
TNIE
€11.80
tonies
7D
-5.3%
1Y
101.4%
Narrative Update • Jul 14

TNIE: Expanded Content Partnerships And 2026 Profitability Outlook Will Support Stronger Forward View

Analysts have lifted their fair value estimate for tonies from €14.00 to €16.00, citing updated assumptions for revenue growth of 22.72%, a profit margin of 9.14%, a discount rate of 5.40%, and a future P/E of 20.05. What's in the News for tonies tonies SE announced a partnership with BBC Studios to bring Bluey content to the Toniebox, with audio-first experiences planned to launch from summer 2026 across North America, DACH, the UK, France, Australia and New Zealand.
HBH
€80.10
HORNBACH Holding KGaA
7D
4.8%
1Y
-21.9%
PUM
€28.64
PUMA
7D
1.1%
1Y
24.1%
Narrative Update • Jul 10

PUM: Turnaround Execution Risks Will Challenge Optimism Around Anta China Opportunity

The analyst price target for Puma has increased from €17.50 to €22.00 as analysts factor in updated assumptions on revenue growth, valuation multiples and recent price target resets across the Street. These changes highlight both renewed interest in the stock and lingering execution risks.
TUI1
€6.80
TUI
7D
-3.4%
1Y
-13.9%
Narrative Update • Jul 08

TUI1: Revised Guidance And Lower EBIT Outlook Will Shape 2026 Earnings Focus

Analysts have lowered their price target on TUI to €7.00 from €8.20, reflecting revised company guidance that includes suspended revenue targets, lower EBIT expectations at the midpoint, and updated assumptions for revenue growth, profit margins and future P/E. Analyst Commentary Recent research commentary around TUI points to a more cautious stance, with several bearish analysts reassessing expectations after the revised guidance and lower EBIT outlook.
AG1
€24.22
AUTO1 Group
7D
-4.2%
1Y
0.08%
HBM
€62.00
HORNBACH Baumarkt
7D
-2.4%
1Y
-3.1%
FIE
€39.80
Fielmann Group
7D
0.9%
1Y
-28.9%
HLE
€71.60
HELLA GmbH KGaA
7D
2.3%
1Y
-17.7%
Narrative Update • Jun 18

HLE: Modest Revenue Assumptions And Thin Margins Will Shape Future Returns

Analysts have left their price target for HELLA GmbH KGaA unchanged at €65, reflecting only marginal tweaks to discount rate, revenue growth, profit margin and future P/E assumptions rather than a shift in their overall view of the stock. What's in the News for HELLA GmbH KGaA HELLA GmbH KGaA issued earnings guidance for Fiscal Year 2026, indicating an expected operating income margin in a range of around 5.4% to 6.0% of sales.