German (DAX) Advertising Industry Analysis

UpdatedSep 04, 2026

DataAggregated Company Financials

Companies9

7D-3.2%
3M2.0%
1Y-11.4%
YTDn/a

Over the last 7 days, the Advertising industry has dropped 3.2%, driven by Ströer SE KGaA declining 3.8%. The industry has fallen 11% in the last year. As for the next few years, earnings are expected to grow by 24% per annum.

Industry Valuation and Performance

Has the German Advertising Industry valuation changed over the past few years?

Date	Market Cap	Revenue	Earnings	PE	Absolute PE	PS
Fri, 04 Sep 2026	€2.5b	€2.9b	€102.6m	39.5x	24.3x	0.9x
Sun, 02 Aug 2026	€2.6b	€2.9b	€108.3m	54.8x	24.3x	0.9x
Tue, 30 Jun 2026	€2.3b	€2.9b	€108.3m	53.1x	21.3x	0.8x
Thu, 28 May 2026	€2.6b	€2.9b	€111.2m	45.9x	23.7x	0.9x
Sat, 25 Apr 2026	€2.5b	€2.8b	€114.3m	39.3x	21.6x	0.9x
Mon, 23 Mar 2026	€2.1b	€2.8b	€135.8m	38.4x	15.4x	0.7x
Wed, 18 Feb 2026	€2.3b	€2.7b	€131.2m	28.7x	17.7x	0.8x
Fri, 16 Jan 2026	€2.6b	€2.7b	€120.8m	34.2x	21.2x	0.9x
Sun, 14 Dec 2025	€2.5b	€2.7b	€120.8m	31.7x	20.8x	0.9x
Tue, 11 Nov 2025	€2.5b	€2.7b	€141.9m	28.2x	17.9x	0.9x
Thu, 09 Oct 2025	€2.9b	€2.7b	€143.2m	29.6x	20.2x	1.1x
Sat, 06 Sep 2025	€2.8b	€2.7b	€142.3m	32.1x	19.6x	1x
Mon, 04 Aug 2025	€3.3b	€2.7b	€152.8m	28.1x	21.8x	1.2x
Wed, 02 Jul 2025	€3.5b	€2.7b	€153.5m	26.8x	22.9x	1.3x
Fri, 30 May 2025	€3.6b	€2.7b	€153.4m	27.4x	23.5x	1.3x
Sun, 27 Apr 2025	€3.6b	€2.7b	€143.5m	22.1x	25.4x	1.4x
Tue, 25 Mar 2025	€4.0b	€2.7b	€163.2m	22.5x	24.6x	1.5x
Thu, 20 Feb 2025	€4.0b	€2.6b	€119.5m	33.6x	33.5x	1.5x
Sat, 18 Jan 2025	€3.8b	€2.6b	€132.3m	27.7x	28.4x	1.4x
Mon, 16 Dec 2024	€3.5b	€2.6b	€132.3m	27.6x	26.3x	1.3x
Wed, 13 Nov 2024	€3.6b	€2.5b	€155.6m	20.6x	22.9x	1.4x
Fri, 11 Oct 2024	€3.8b	€2.6b	€155.2m	24.7x	24.7x	1.5x
Sun, 08 Sep 2024	€3.8b	€2.5b	€156.6m	23.7x	24.3x	1.5x
Tue, 06 Aug 2024	€3.8b	€2.5b	€137.8m	19.6x	27.2x	1.5x
Thu, 04 Jul 2024	€3.9b	€2.5b	€133.0m	22.3x	29.5x	1.6x
Sat, 01 Jun 2024	€4.1b	€2.5b	€133.0m	22.3x	30.5x	1.6x
Mon, 29 Apr 2024	€3.7b	€2.4b	€131.2m	20.9x	28.4x	1.5x
Wed, 27 Mar 2024	€3.5b	€2.4b	€152.0m	27.7x	22.8x	1.4x
Fri, 23 Feb 2024	€3.2b	€2.4b	€110.0m	28.4x	29.5x	1.4x
Sun, 21 Jan 2024	€3.6b	€2.5b	€67.5m	28.2x	53.6x	1.4x
Tue, 19 Dec 2023	€3.6b	€2.5b	€67.3m	28.3x	54.1x	1.5x
Thu, 16 Nov 2023	€3.6b	€2.5b	€31.3m	30.2x	114.3x	1.4x
Sat, 14 Oct 2023	€3.1b	€2.5b	€41.7m	27.2x	74.9x	1.3x
Mon, 11 Sep 2023	€3.1b	€2.5b	€43.0m	19x	73.1x	1.3x

Price to Earnings Ratio

73.1x

Mon, 11 Sep 2023

Current Industry PE

Investors are pessimistic on the German Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.

The industry is trading at a PE ratio of 24.3x which is lower than its 3-year average PE of 30.7x.

The 3-year average PS ratio of 1.3x is higher than the industry's current PS ratio of 0.85x.

Past Earnings Growth

The earnings for companies in the Advertising industry have grown 34% per year over the last three years.
Revenues for these companies have grown 5.9% per year.
This means that more sales are being generated by these companies overall, and subsequently their profits are increasing too.

Industry Comparison

How does German Advertising compare with similar industries?


DE Market	-1.08%
Telecom	1.45%
Media	0.71%
Advertising	-3.22%
Broadcasting	2.61%
Publishing	0.54%
Cable and Satellite	0%	0

Industry PEThere are no additional sub-industries under this industry.

Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

Company	Last Price	7D	1Y	Valuation
VRV Verve Group Media	€1.08	2.3% +€4.8m	-46.6%	PS0.3x
8450 Sociallite US	€0.049	720.0% +€501.1k	9,740.0%	PE-0.3x
APM ad pepper media International	€2.68	0.8% +€487.1k	-23.4%	PE61.6x
PO1 POB	€1.24	1.6% +€31.4k	-20.0%	n/a