German (DAX) Advertising Industry Analysis

UpdatedNov 14, 2025

DataAggregated Company Financials

Companies9

7D-1.7%
3M-14.3%
1Y-31.2%
YTDn/a

Over the last 7 days, the Advertising industry has dropped 1.7%, driven by Ströer SE KGaA declining 3.6%. Meanwhile, Verve Group actually outperformed within the industry, gaining 8.0% in the last week. However, the industry is down 31% over the past year. Earnings are forecast to grow by 29% annually.

Industry Valuation and Performance

Has the German Advertising Industry valuation changed over the past few years?

Date	Market Cap	Revenue	Earnings	PE	Absolute PE	PS
Fri, 14 Nov 2025	€2.5b	€2.7b	€131.8m	28.6x	19.1x	0.9x
Sun, 12 Oct 2025	€2.9b	€2.7b	€143.3m	28.7x	20.3x	1.1x
Tue, 09 Sep 2025	€2.8b	€2.7b	€142.3m	31.4x	20x	1x
Thu, 07 Aug 2025	€3.3b	€2.7b	€152.8m	28.4x	21.8x	1.2x
Sat, 05 Jul 2025	€3.5b	€2.7b	€153.5m	26.5x	22.8x	1.3x
Mon, 02 Jun 2025	€3.6b	€2.7b	€153.4m	27.2x	23.5x	1.3x
Wed, 30 Apr 2025	€3.7b	€2.7b	€145.3m	74.5x	25.6x	1.4x
Fri, 28 Mar 2025	€3.9b	€2.7b	€146.4m	23.8x	26.6x	1.5x
Sun, 23 Feb 2025	€3.9b	€2.6b	€119.5m	32.8x	33x	1.5x
Tue, 21 Jan 2025	€3.7b	€2.6b	€132.3m	27.4x	28.3x	1.4x
Thu, 19 Dec 2024	€3.5b	€2.6b	€132.3m	27.6x	26.2x	1.3x
Sat, 16 Nov 2024	€3.6b	€2.5b	€155.6m	20.7x	23.1x	1.4x
Mon, 14 Oct 2024	€3.8b	€2.6b	€155.2m	24.5x	24.8x	1.5x
Wed, 11 Sep 2024	€3.9b	€2.5b	€156.6m	23.6x	24.6x	1.5x
Fri, 09 Aug 2024	€3.9b	€2.5b	€137.8m	19.7x	28x	1.6x
Sun, 07 Jul 2024	€4.0b	€2.5b	€133.0m	22.6x	29.9x	1.6x
Tue, 04 Jun 2024	€4.0b	€2.5b	€133.0m	22.2x	30.4x	1.6x
Thu, 02 May 2024	€3.7b	€2.4b	€131.2m	20.9x	28.4x	1.6x
Sat, 30 Mar 2024	€3.5b	€2.4b	€132.4m	29.9x	26.6x	1.5x
Mon, 26 Feb 2024	€3.3b	€2.4b	€110.0m	28.6x	29.6x	1.4x
Wed, 24 Jan 2024	€3.7b	€2.5b	€67.5m	29.1x	55x	1.5x
Fri, 22 Dec 2023	€3.7b	€2.5b	€67.2m	28.8x	55x	1.5x
Sun, 19 Nov 2023	€3.6b	€2.5b	€31.2m	30.2x	115.1x	1.4x
Tue, 17 Oct 2023	€3.1b	€2.5b	€41.7m	27.3x	75.4x	1.3x
Thu, 14 Sep 2023	€3.1b	€2.5b	€43.1m	18.9x	72.5x	1.3x
Sat, 12 Aug 2023	€3.3b	€2.5b	€43.7m	19.8x	75.6x	1.3x
Mon, 10 Jul 2023	€2.9b	€2.1b	€88.6m	18.5x	33x	1.4x
Wed, 07 Jun 2023	€3.2b	€2.1b	€88.5m	18.7x	35.6x	1.5x
Fri, 05 May 2023	€2.9b	€1.9b	€124.4m	19.2x	23.4x	1.5x
Sun, 02 Apr 2023	€2.9b	€1.9b	€132.6m	18.2x	22x	1.5x
Tue, 28 Feb 2023	€3.1b	€1.9b	€155.8m	17.5x	20.1x	1.6x
Thu, 26 Jan 2023	€3.0b	€1.9b	€167.3m	17.6x	17.9x	1.6x
Sat, 24 Dec 2022	€2.6b	€1.9b	€171.4m	16.1x	15.1x	1.4x
Mon, 21 Nov 2022	€2.7b	€1.9b	€172.4m	15.9x	15.8x	1.4x

Price to Earnings Ratio

15.8x

Mon, 21 Nov 2022

Current Industry PE

Investors are pessimistic on the German Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.

The industry is trading at a PE ratio of 17.2x which is lower than its 3-year average PE of 32.8x.

The 3-year average PS ratio of 1.4x is higher than the industry's current PS ratio of 0.90x.

Past Earnings Growth

The earnings for companies in the Advertising industry have declined 6.3% per year over the last three years.
Meanwhile revenues for these companies have grown 13% per year.
This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.