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German (DAX) Advertising Industry Analysis

UpdatedApr 05, 2026
DataAggregated Company Financials
Companies10
  • 7D5.3%
  • 3M-17.6%
  • 1Y-36.0%
  • YTDn/a

Over the last 7 days, the Advertising industry has risen 5.3%, driven by gains from Ströer SE KGaA of 6.3%. In contrast, the industry has lost 36% in the last 12 months. Looking forward, earnings are forecast to grow by 21% annually.

Industry Valuation and Performance

Has the German Advertising Industry valuation changed over the past few years?

DateMarket CapRevenueEarningsPEAbsolute PEPS
Sun, 05 Apr 2026€2.2b€2.8b€118.0m38.5x18.5x0.8x
Tue, 03 Mar 2026€2.4b€2.8b€120.6m38.3x19.6x0.8x
Thu, 29 Jan 2026€2.4b€2.7b€120.7m32.1x19.9x0.9x
Sat, 27 Dec 2025€2.5b€2.7b€120.8m31.1x21x0.9x
Mon, 24 Nov 2025€2.4b€2.7b€120.8m30.1x19.9x0.9x
Wed, 22 Oct 2025€2.9b€2.7b€143.2m32.4x20x1.1x
Fri, 19 Sep 2025€2.8b€2.7b€142.3m33x19.9x1x
Sun, 17 Aug 2025€2.9b€2.7b€142.4m28.9x20.6x1.1x
Tue, 15 Jul 2025€3.5b€2.7b€153.5m27.9x22.9x1.3x
Thu, 12 Jun 2025€3.6b€2.7b€153.4m28.8x23.8x1.3x
Sat, 10 May 2025€3.7b€2.7b€152.7m28.9x24.2x1.4x
Mon, 07 Apr 2025€3.4b€2.7b€146.5m20.5x22.9x1.3x
Wed, 05 Mar 2025€3.7b€2.6b€131.1m25.4x28.4x1.4x
Fri, 31 Jan 2025€4.0b€2.6b€132.3m30x30x1.5x
Sun, 29 Dec 2024€3.3b€2.6b€132.3m26.5x25.1x1.3x
Tue, 26 Nov 2024€3.6b€2.6b€163.9m19.5x21.8x1.4x
Thu, 24 Oct 2024€3.8b€2.6b€155.2m24.3x24.7x1.5x
Sat, 21 Sep 2024€3.9b€2.5b€156.5m24.5x25x1.5x
Mon, 19 Aug 2024€3.9b€2.5b€151.9m25.1x25.8x1.6x
Wed, 17 Jul 2024€4.1b€2.5b€133.1m23.7x31x1.7x
Fri, 14 Jun 2024€3.9b€2.5b€132.9m20.9x29.7x1.6x
Sun, 12 May 2024€3.9b€2.5b€133.6m21.3x29.2x1.6x
Tue, 09 Apr 2024€3.5b€2.4b€132.4m29.3x26.4x1.5x
Thu, 07 Mar 2024€3.3b€2.4b€144.0m28.5x23x1.4x
Sat, 03 Feb 2024€3.7b€2.5b€67.4m28.6x54.4x1.5x
Mon, 01 Jan 2024€3.7b€2.5b€67.3m29.2x55.6x1.5x
Wed, 29 Nov 2023€3.7b€2.5b€31.4m32.5x117.2x1.5x
Fri, 27 Oct 2023€3.1b€2.5b€41.9m27.2x73.9x1.3x
Sun, 24 Sep 2023€3.2b€2.5b€43.0m18.9x73.6x1.3x
Tue, 22 Aug 2023€3.3b€2.5b€44.1m19.6x74.1x1.3x
Thu, 20 Jul 2023€3.0b€2.1b€88.4m18.1x34.1x1.5x
Sat, 17 Jun 2023€3.1b€2.1b€88.5m18.7x35.2x1.5x
Mon, 15 May 2023€2.8b€1.9b€115.9m18.6x24.5x1.5x
Wed, 12 Apr 2023€2.9b€1.9b€124.8m19.1x23.3x1.5x
Price to Earnings Ratio

23.3x


Total Market Cap: €2.9bTotal Earnings: €124.8mTotal Revenue: €1.9bTotal Market Cap vs Earnings and Revenue0%0%0%
German Advertising Industry Price to Earnings3Y Average 32.9x202420252026
Current Industry PE
  • Investors are pessimistic on the German Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
  • The industry is trading at a PE ratio of 18.5x which is lower than its 3-year average PE of 32.9x.
  • The 3-year average PS ratio of 1.3x is higher than the industry's current PS ratio of 0.78x.
Past Earnings Growth
  • The earnings for companies in the Advertising industry have remained mostly flat over the last three years.
  • Meanwhile revenues for these companies have grown 14% per year.
  • This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased and as a result, profits have held steady.

Industry Comparison

How does German Advertising compare with similar industries?

DE Market3.36%
Telecom-1.53%
Media-0.55%
Advertising5.29%
Broadcasting1.90%
Cable and Satellite-4.82%
Publishing-7.34%
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.

Top Stock Gainers and Losers

Which companies have driven the market over the last 7 days?

CompanyLast Price7D1YValuation
SAX Ströer SE KGaA€31.206.3%
+€103.3m
-34.9%PE13.9x
M8G Verve Group€1.423.2%
+€8.8m
-50.1%PE409.2x
7PF0 Aike Media€0.0157,300.0%
+€1.1m
393.3%PS0.4x