Have your own idea? Try our Stock Screener
German (DAX) Advertising Industry Analysis
UpdatedFeb 19, 2026
DataAggregated Company Financials
Companies9
- 7D-2.7%
- 3M-1.2%
- 1Y-41.5%
- YTDn/a
Over the last 7 days, the Advertising industry has dropped 4.4%, driven by Ströer SE KGaA declining 3.1%. Meanwhile, ad pepper media International actually outperformed within the industry, gaining 8.1% in the last week. The industry has fallen 43% in the last year. Looking forward, earnings are forecast to grow by 26% annually.
Industry Valuation and Performance
Has the German Advertising Industry valuation changed over the past few years?
| Date | Market Cap | Revenue | Earnings | PE | Absolute PE | PS |
|---|---|---|---|---|---|---|
| Thu, 19 Feb 2026 | €2.3b | €2.7b | €131.2m | 28.6x | 17.7x | 0.8x |
| Sat, 17 Jan 2026 | €2.5b | €2.7b | €120.8m | 33.6x | 21x | 0.9x |
| Mon, 15 Dec 2025 | €2.5b | €2.7b | €120.8m | 31.7x | 20.8x | 0.9x |
| Wed, 12 Nov 2025 | €2.4b | €2.7b | €141.9m | 28.3x | 17.2x | 0.9x |
| Fri, 10 Oct 2025 | €2.9b | €2.7b | €143.3m | 29.2x | 20.3x | 1.1x |
| Sun, 07 Sep 2025 | €2.8b | €2.7b | €142.3m | 32.1x | 19.6x | 1x |
| Tue, 05 Aug 2025 | €3.3b | €2.7b | €152.8m | 28.2x | 21.9x | 1.2x |
| Thu, 03 Jul 2025 | €3.5b | €2.7b | €153.5m | 27.1x | 23x | 1.3x |
| Sat, 31 May 2025 | €3.6b | €2.7b | €153.4m | 27.2x | 23.5x | 1.3x |
| Mon, 28 Apr 2025 | €3.6b | €2.7b | €143.5m | 22.1x | 25.4x | 1.4x |
| Wed, 26 Mar 2025 | €4.0b | €2.7b | €163.2m | 21.8x | 24.5x | 1.5x |
| Fri, 21 Feb 2025 | €3.9b | €2.6b | €119.5m | 32.5x | 32.6x | 1.5x |
| Sun, 19 Jan 2025 | €3.8b | €2.6b | €132.3m | 27.7x | 28.4x | 1.4x |
| Tue, 17 Dec 2024 | €3.5b | €2.6b | €132.3m | 28.7x | 26.4x | 1.3x |
| Thu, 14 Nov 2024 | €3.6b | €2.5b | €155.6m | 20.8x | 23.4x | 1.4x |
| Sat, 12 Oct 2024 | €3.8b | €2.6b | €155.2m | 24.5x | 24.8x | 1.5x |
| Mon, 09 Sep 2024 | €3.8b | €2.5b | €156.6m | 23.7x | 24.3x | 1.5x |
| Wed, 07 Aug 2024 | €3.8b | €2.5b | €137.8m | 19.6x | 27.6x | 1.5x |
| Fri, 05 Jul 2024 | €3.9b | €2.5b | €133.0m | 22.3x | 29.5x | 1.6x |
| Sun, 02 Jun 2024 | €4.1b | €2.5b | €133.0m | 22.3x | 30.5x | 1.6x |
| Tue, 30 Apr 2024 | €3.7b | €2.4b | €131.2m | 21x | 28.5x | 1.6x |
| Thu, 28 Mar 2024 | €3.5b | €2.4b | €132.4m | 29.7x | 26.3x | 1.4x |
| Sat, 24 Feb 2024 | €3.3b | €2.4b | €110.0m | 28.6x | 29.6x | 1.4x |
| Mon, 22 Jan 2024 | €3.6b | €2.5b | €67.5m | 28.2x | 53.6x | 1.4x |
| Wed, 20 Dec 2023 | €3.7b | €2.5b | €67.3m | 28.6x | 54.8x | 1.5x |
| Fri, 17 Nov 2023 | €3.6b | €2.5b | €31.4m | 30.2x | 114.1x | 1.4x |
| Sun, 15 Oct 2023 | €3.1b | €2.5b | €41.7m | 27.2x | 74.9x | 1.3x |
| Tue, 12 Sep 2023 | €3.2b | €2.5b | €43.0m | 19.2x | 74.7x | 1.3x |
| Thu, 10 Aug 2023 | €3.3b | €2.4b | €61.8m | 18.2x | 52.7x | 1.3x |
| Sat, 08 Jul 2023 | €2.9b | €2.1b | €88.6m | 18.5x | 33x | 1.4x |
| Mon, 05 Jun 2023 | €3.2b | €2.1b | €88.4m | 18.8x | 36.2x | 1.5x |
| Wed, 03 May 2023 | €2.9b | €1.9b | €124.7m | 19.3x | 23.5x | 1.5x |
| Fri, 31 Mar 2023 | €2.9b | €1.9b | €132.7m | 18x | 21.9x | 1.5x |
| Sun, 26 Feb 2023 | €3.1b | €1.9b | €155.8m | 17.5x | 20.1x | 1.6x |
Price to Earnings Ratio
20.1x
Current Industry PE
- Investors are pessimistic on the German Advertising industry, indicating that they anticipate long term growth rates will be lower than they have historically.
- The industry is trading at a PE ratio of 17.7x which is lower than its 3-year average PE of 33.1x.
- The 3-year average PS ratio of 1.4x is higher than the industry's current PS ratio of 0.85x.
Past Earnings Growth
- The earnings for companies in the Advertising industry have declined 5.6% per year over the last three years.
- Meanwhile revenues for these companies have grown 13% per year.
- This means that although more sales are being generated, either the cost of doing business or the level of investment back into businesses has increased, which has decreased profits.
Industry Comparison
How does German Advertising compare with similar industries?
| DE Market | 0.91% | |
| Telecom | 4.20% | |
| Media | -2.75% | |
| Advertising | -2.70% | |
| Broadcasting | -1.37% | |
| Cable and Satellite | -2.33% | |
| Publishing | -5.64% | |
Industry PEThere are no additional sub-industries under this industry.
Forecasted GrowthThere are no additional sub-industries under this industry.
Top Stock Gainers and Losers
Which companies have driven the market over the last 7 days?
| Company | Last Price | 7D | 1Y | Valuation | |
|---|---|---|---|---|---|
| APM ad pepper media International | €2.94 | 8.1% +€5.3m | 28.9% | PE34.3x | |
| SYZ SYZYGY | €1.50 | 1.7% +€337.5k | -42.7% | PS0.4x | |
| 8450 Sociallite US | €0.061 | 16.0% +€98.6k | 232.4% | PS0.7x | |
| LP2 Innodio | €2.82 | 5.2% +€35.0k | n/a | n/a | |
| PO1 Performance One | €1.51 | 1.3% +€31.4k | -11.2% | n/a |
